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You’re Not Really A Recruiter.

esteemYeah, I know what you’re thinking: oh, good. Another post bashing recruiters. Because you just can’t get enough of people who don’t do your job talking about how damn bad you are at yours. But the thing is, I’m a recruiter, too – and I’m angry. I take pride in my job, have a passion for this line of work and dedication to being the best possible resource for my clients and candidates.

Those used to be the minimum qualifications for this line of work, but these days, it seems that anyone with a liberal arts degree can simply step out of the college classroom and into recruitment; hell, many people who just need a job, any job, somehow seems to find their way into this profession.

These wide-eyed, naive and clueless rookies think that just because they happen to have a requisition to work on or candidates to source, they’re real recruiters. But the truth of the matter is, recruiting is more than just a job – it’s a way of thinking, and, if you’re doing it right, a way of life.

So, if you’re one of those so-called “recruiters” with no experience but a ton of ego, who has more power trip than actual power and who thinks that this is a pretty easy line of business to be in, listen up. We’ve all been there. But there are a few things I think you should know before you go out there and call yourself a recruiter – it’s a badge of honor, not a business card title, after all.

No One Knows It All

SwagIt’s inevitable that within about six months of taking that first job in recruiting, rookie “recruiters” suddenly become some sort of expert who knows everything there is to know about recruiting. They think that after filling a few jobs, this somehow qualifies them to impart their opinions and expertise to anyone willing to listen.

They forget that just a few months before, they were out there looking (and if they ended up in recruiting, it was probably a pretty frustrating and futile effort) – now, after filling a few openings, they’re qualified to impart that wisdom to candidates and colleagues alike.

In fact, I recently got some spam on LinkedIn (shocker, I know) inviting me to a workshop on how to become a better recruiter. The pricetag was pretty steep: $500.

But I’m always interested in learning new things and hearing new perspectives, and as someone who frequently works with junior recruiters, I’m constantly on the lookout for professional development opportunities that will help their professional path, too.

For training that expensive, I figured that the session leader must be one of those big name, blue chip consultants or an experienced trainer with proven techniques and tactics that have worked well enough over the years to justify the inordinately high price of admission. But I’d never heard of the speaker before.

In fact, this “expert” (according to his LinkedIn profile) had a degree in macrame or some shit like that, and his entire recruiting experience amounted to about six months spent at a small staffing firm, working on low skill, high volume searches. The kind of reqs where having a pulse, a high threshold for pain and little to no professional ambition is pretty much the only pre qualification a job seeker needs. The kind of staffing that places a premium on process and paperwork over actually finding and interacting with people. That doesn’t discount this kind of recruitment, it just means that you’re probably not really getting a whole lot of experience or exposure to the manifold complexities and nuances inherent to this industry.

But six months was apparently enough for this con artist to think that he could somehow charge experienced recruiters five hundred smackers for the privilege of hearing this douche lord impart his infinite wisdom. Give. Me. A. Break.

Dude didn’t even try to hide or hyperbolize his glaring lack of competence on his actual profile prior to starting sending out InMails – like, no recruiter is going to click over and figure out how worthless he really is, and simply shell out cash without doing any due diligence whatsoever. Because, you know, our budgets are so big, and our companies love paying for training so much they’d never question the credentials of the person they’re paying to help them be better at hiring. Idiot.

Like I do with most InMails, I ignored this one, but was left shaking my head and wondering how, in the hell, you can be an expert in recruiting after 6 months – I’m still not completely there yet, and I’ve been at this for almost two decades. He’ll probably become a decent recruiter, given his arrogance and swagger – he just hasn’t earned either after such a short tenure. Anyone who can really learn a job, much less develop expertise, within 6 months is either some sort of autodidactic genius or working on an assembly line.

This isn’t a hard job, if you’re committed and competent; still, every day brings a new surprise or situation that you’ve never encountered but have to figure out on the fly, which gets easier with experience, but in a business where change is really the only constant, to say that you’ve seen it all before and know everything there is to know about recruiting is self-delusional narcissism.

And if there’s one thing that’s going to kill your recruiting career, it’s unjustifiable arrogance. No one wants a recruiter who thinks of themselves, first; no matter how good you are, you’ll always be the least important stakeholder in any search, and you’ll never know the job or the job seeker better than either party. You’re an intermediary, and there’s no place for arrogance or ego when you’re putting candidates and hiring managers first.

There’s No Such Thing As A Recruiting “Guru.”

expertConfidence is important, and lord knows that you need it as a recruiter. After all, you’re juggling requisitions no one in their right mind would think could be filled (at least for the qualifications required at the salary offered), and managing needy candidates, needier clients and making sure no feelings get hurt while jobs get filled. That’s not for the faint of heart, and you have to have at least a little bit of cajones to not get eaten alive out there.

But there’s a difference between being confident and being a douche bag. And you’re most certainly in the latter if you’re that guy whose profile refers to himself as a “Sourcing Ninja,” but can’t even put together a simple Boolean string.

Or you call yourself a “influencer,” even though you can’t seem to get anyone to call you back or accept an offer. Don’t even get me going on “gurus.” You call yourself any of this kind of crap, and you make all of us look like asshats, too. Recruiters are none of these things.

I’m still humbled by people who are better and smarter at sourcing and recruiting than me, and get excited to learn from them and grow as a professional, even after all this time. The people who really live up to these sorts of noxious labels or stupid self-identifiers would never think to refer to themselves as such – saying how great you are at recruiting is a pretty sure sign that, in fact, you probably suck. The best recruiters are too busy recruiting to worry about this sort of personal branding BS.

You Have the Time. You’re Just Not Using It Right.

2015-01-29_10-01-20Every recruiter, at one point, has complained about how busy they are, and how they just don’t have enough time to do basic stuff, like tell candidates they’re not under consideration or write interesting job descriptions. Every recruiting team has that one member who’s constantly stressed, burnt out and never too busy to tell you about how busy they are. My mantra is that you must not be busy enough if you’ve got time to complain about it.

Yeah, it sucks juggling a bunch of reqs or having to work with diva hiring managers and demanding candidates. But this is what recruiters get PAID to do. This is your job, and if you don’t like it, find a new one.

If you’re concerned your workload is too heavy, then you’ve clearly not been in this business long enough to know it’s when that req load become manageable that you really should start worrying. The busier a recruiter is, the safer their job is – so instead of complaining, suck it up and do it, and be glad for the opportunity. Because as bad as it gets, being on the other side of that desk is way worse.

Besides, most of the people who make these kinds of complaints are the same so-called recruiters who never do intake meetings, prefer post and praying to proactive sourcing and use automated e-mails for everything. The kind who would rather talk about the importance of engagement than pick up the damn phone.

This kind of “recruiting” is really just order taking and administrative work, and while it’s important to set up meetings, make sure scheduling is done correctly and review resumes from incoming applicants, this isn’t being too busy. It’s just busywork.

Lazy Recruiters Are the Worst.

I’m proud to have worked with some great recruiters, and even prouder to call some of the best of them friends. These consummate professionals constantly attend to the needs of their clients and offer incredible care and compassion to every candidate they come into contact with. They know that when the customer is happy, and the candidate is satisfied, the rest kind of takes care of itself – and that is how you make money.

Pissing off people won’t get checks signed any faster or make getting an offer accepted any easier. The opposite, in fact, is true. It will just erode your efficacy, and our collective credibility as a profession. Which, sadly, has already happened. Don’t believe me? Here’s what it looks like when you Google the phrase “recruiters are”:

2015-01-29_09-32-59

Yeah. Not feeling so lucky now, are you? These results suck because, for the most part, so too do most people in this profession. The public pretty much hates us, and while we love to sing our own praises, the fact is those fall on deaf ears. The graphic above is all the proof you need that when it comes to perception, things must change, or we’re all screwed, even those of us who have some sort of clue what we’re doing.

So, what’s to blame for this shit-on status?

Recruiters Are…Better Than This.

1317941142614_9055305I think there’s really one main reason: looking for a job sucks. It’s stressful and depressing. You send out resumes to a bunch of companies, each application process taking way longer than it should, and dedicate a ton of time and effort into reaching out to employers, knowing that you’re unlikely to have them return the favor.

Hell, even if you score an interview and think you straight out crushed it, you’re still probably not going to get a call back.

Yeah, you took personal time, made sure to research the company and interviewers, spent a little on dry cleaning and gas to get there, and you’ll likely get nothing from that investment – even a courtesy call telling you thanks, but no thanks. You’re out of the process, and you’re also off the radar of the recruiter who earlier seemed so interested and responsive – kind of like getting spurned after a great date and not knowing what you did wrong. Everything was going great, right?

Seriously. Recruiters, have the common decency to pick up the phone and call candidates to tell them that you’re seeing other people. I can’t understand how so many have so little courtesy that they can’t take the minute to make a call that makes all the difference when it comes to candidate experience. You’re not too busy, you’re just being lazy and rude. Period. Suck it up, pick up the phone and be an adult. It’s not that hard. I promise.

I know a lot of you are thinking who the hell I am to call out recruiters like this, but the answer is, I’m a guy who cares more about this profession than what you have to say about how awesome we’re all doing at it. We’re not, which is why I’m imploring all you out there to help me call out crappy recruiters and the sort of shit that has led us to being so universally loathed. Hell, even other recruiters hate recruiters, as this post proves – but it doesn’t have to be that way.

Real recruiters deserve respect – but you’re making it harder and harder to keep it every time the “recruiters” in name only are useless, rude or just plain ignorant. If you’re looking for an easy job where you can be delusional about how powerful and awesome you are while doing next to nothing and never talking to real people, than you shouldn’t have to look very far.

Sounds like you’re a perfect fit for HR. And they’re going to love you over there.

Derek ZellerAbout the Author: Derek Zeller draws from over 16 years in the recruiting industry. The last 11 years he has been involved with federal government recruiting specializing within the cleared Intel space under OFCCP compliancy. Currently, he is a Senior Sourcing Recruiter at Microsoft via Search Wizards.

He has experience with both third party agency and in-house recruiting for multiple disciplines and technologies. Using out-of-the-box tactics and strategies to identify and engage talent, he has had significant experience in building referral and social media programs, the implementation of Applicant Tracking Systems, technology evaluation, and the development of sourcing, employment branding, military and college recruiting strategies.

You can read his thoughts on RecruitingDaily.com or Recruitingblogs.com or his own site Derdiver.com.  Derek currently lives in the DC area.

 

Recruit Like It’s 2009: 6 Sourcing Tips Videos from 2009

Flashback 6 years ago… what were you doing as a recruiter? I am still having trouble believing 6 years ago was actually just 2009. Every so often I like to go back into the sourcing tip vault and look at some of archives to see what I was doing a few years ago. The other day I came across 6 sourcing tip videos from 2009, some have been posted and others not. I decided to place them up here because most if not all are still relevant.

These are 6 short tutorials from 2009 that you may still find to be helpful.  Enjoy and share along. Don’t kill the messenger if they are too basic or no longer relevant to all!

X-ray Twitter with Google

An easy and straight forward way to x-ray search Twitter to find bios and relevant twits (that’s twitter peeps) for your search.  Read more about x-raying for recruiters

[youtube url=”https://www.youtube.com/watch?v=JEEdsKX_QDI” width=”500″ height=”300″]

 

[Tweet “6 killer #Recruiting videos for #sourcers via @ryanleary”]

 

Recruiting with Google Insights, Trending Topics and Phrases

Learn how to leverage Google Insights for talent mapping. Understand how other’s are searching your topic and what their success rates are to help guide you to a concise and targeted search campaign. Read more about Google in recruitment

[youtube url=”https://www.youtube.com/watch?v=e5LxPoS4Yt0″ width=”500″ height=”300″]

 

Yahoo Link domain Search: Search LinkedIn to Twitter

All search engines do not think alike nor do they speak the same language. Here is a short example of how to leverage Yahoo!’s linkdomain: search to x ray Twitter to find relevant bios.

[youtube url=”https://www.youtube.com/watch?v=Qw4IvCt3faE” width=”500″ height=”300″]

 

Recruiting with Bing’s Hasfeed

Bing is (was in 2009) the new live and the new live is still old…(Get it). Take a look as the Hasfeed search feature and how you can leverage this in your search. Target specific feeds or links within results that are attached to resumes.

[youtube url=”https://www.youtube.com/watch?v=a1TWOK4UNeA” width=”500″ height=”300″]

 

[Tweet “Are you a #Bing #Recruiter? Check these video tutorials out”]

 

Creating the Basics: Using Job Titles to Create a Simple Boolean Search

Learn to use Indeed and other job boards / search tools to research job titles that are relevant to your search and use those job titles to create straight forward powerful Boolean Searches.

[youtube url=”https://www.youtube.com/watch?v=bat9t8jIIl8″ width=”500″ height=”300″]

 

Recruiting with FireFox: Down-Them-All (This is still rocking)

Firefox is the browser of choice for a lot of recruiters. Take a quick look at how to leverage the Add on “Down them All” to export mass resumes from your search into your database.

[youtube url=”https://www.youtube.com/watch?v=G8r5Jogiy04″ width=”500″ height=”300″]

The Big Lame: Tackling BS Buzzwords in Recruiting and HR

binge-eating-food-football-super-bowl-sunday-ecards-someecardsThe Super Bowl is this Sunday, and while I’m not legally allowed to call it the Super Bowl, having to refer to it as “The Big Game” just sounds pretentious, even if you’re a die-hard football fan.

If you’re not, though (and there are enough of you out there to make the Puppy Bowl a thing), then you can at least look forward to the pre-game (through post-game) food fest that will have most of us running to buy Tums after the final whistle is blown.

No matter what the final score may be, getting an annual event which basically gives you permission to consume a ton of awesomely empty calories means that everyone’s a winner – that is, until we have to suffer through work the day after the game. Let the record show that I, for one, fully support the movement to make Super Bowl Monday a national holiday, which I’m surprised it’s not yet, frankly. But having to suffer the indignations and indigestions of work the next day is a fair trade for pure indulgence.

Whether you’re lucky enough to score tickets to see the Super Bowl in person, or if you’re just tuning in with a few friends, grazing during the game is almost as important a part of gazing at the game as the game itself. And when it comes to watching football on TV while eating, the most quintessential of American activities, you’ll likely have that most quintessential of American snacks: the chicken wing.

Sloppy, spicy, saucy or succulent, no matter how this popular poultry is prepared, it’s probably going to be a hit; Americans are estimated to consume 1.5 BILLION of them this Sunday alone.

The thing about chicken wings is that once you’re done smacking your lips and licking your fingers, you’re left with nothing but a plate full of bones. And no matter how delicious or decadent the actual chicken might be, you’ve got to put in a lot of effort for a measly, miniscule, morsel of meat.

Looking at that scrap heap of sinew is kind of like scraping below the surface of most trending topics in talent – it might look appealing, but once you start consuming it, you realize that there’s not much actual meat there.

Hot Topics & HR Heartburn

downloadFor years now, we’ve been gluttonously consuming content, like clever, prediction-filled listicles and illustrative instructional infographics, that appear deceptively appetizing, little morsels that, like recipes, tell us what we need to do and how we need to do it, making even the most complex topics seem easy to follow and imminently digestible.

Most of them are so superficially self-evident that they’re like having to go to a cookbook to figure out how to toast a piece of bread or boil water – if you’ve got any common sense whatsoever, you’ve probably gotten most of this stuff already figured out.

One of the perennial hot topics in talent seems to be the ubiquitous and omnipresent theme of generations at work. The entire thesis of offering sweeping stereotypes and catch-all categories in which we can conveniently place our human capital long mystified me, as generalized generalities generally are.

Yet in the weird little world of HR and recruiting, our collective appetite seems insatiable, even though there’s little nutritional (or intellectual) value in these empty calories of mindless thought leadership. There’s no trophy or gaudy gold ring at stake for being the champion of championing this farcical faux-nomenon, but that hasn’t stopped a litany of practitioners and pundits from dishing out heaping helpings of enticing, but empty, commentary and content on this asinine subject.

The entire canon of generational issues in hiring or the workplace could really use an extreme liquid cleanse, and the industry might think about going on a diet to restrict our insatiable intake of made up monikers served with a side of stereotypes. It’s just not healthy.

Stop Binging on BS: Why HR & Recruiting Needs A Buzzword Purge

2015-01-28_11-22-16Just like we’ve apparently designated Super Bowl Sunday our default day for scarfing down our annual intake of chicken wings, maybe it’s time to designate a single day of the year where we can indulge in this garbage and just go ahead and gorge. We could even give it a fun name, like the Boomer Bowl, the Gen X Games, or the Millennial Masters.

That should satisfy the cravings of even the most outspoken evangelists of Generational Theory so that for the rest of the year, we can all go back to having a healthy diet of facts and actual evidence to inform our talent acquisition efforts and initiatives.

It’s never the offseason when it comes to refining or optimizing your talent strategy, but making sure it’s healthy means that there are some trending topics that deserve to be trampled by a team of Clydesdales. Gen Y isn’t the only one – from talent communities to big data, the list is lengthier than the average post-Super Bowl hangover.

But since its almost time for the coin toss, maybe it’s time to do a little Fantasy draft of our own here in the league of HR and recruiting professionals and start being a little more selective when making our picks on punditry.

So, let’s pretend you’re on the clock: which of these noxious talent terms or trending topics do you think should be the next off the board?

talenttalks

About the Author: Leveraging her unique perspective as a progressive thinker with a well-rounded background from diverse corporate settings, Kelly Blokdijk advises members of the business community on targeted human resource, recruiting and organization development initiatives to enhance talent management, talent acquisition, corporate communications and employee engagement programs.

Kelly is an active HR and recruiting industry blogger and regular contributor on RecruitingBlogs.com. She also candidly shares opinions, observations and ideas as a member of RecruitingBlogs’ Editorial Advisory Board.

Follow Kelly on Twitter @TalentTalks or connect with her on LinkedIn.

 

We’re All Hiring Managers: Why Recruiting Is Everyone’s Responsibility.

How+do+you+avoid+a+bad+hire+jpegRecruiters might run point on sourcing, screening and slating candidates, but it’s no secret who really wears the proverbial pants in the process. Hiring managers have almost always had the final say in which candidates are invited in for interviews and which will be extended offers; while recruiters might manage a requisition, they don’t really ever own the outcome, functioning more or less as intermediaries instead of actual decision makers.

Recently, however, a handful of some of the world’s most innovative employers and biggest brands have challenged the complete control over candidates conventionally ceded to hiring managers, creating disruption through decentralized decision making. Companies like Google and Amazon, looking to remove the subjectivity and bias inherent to most hiring decisions, have delegated some of that decision making to the candidates’ potential colleagues and co-workers, too.

By involving other stakeholders with whom the candidate will work with directly in the interview process, rather than relying solely on the hiring manager to determine their direct reports, these companies are creating a system of checks and balances where the hiring manager makes recommendations, not decisions, on which candidate should be extended an offer. These recommendations must then undergo review by the other members of the hiring team, who have the power to veto any candidate or, conversely, extend the offer directly.

These partners in the hiring process help ensure that every hire meets the bigger needs of the business, not just the short-term hiring needs of an individual manager. This leads to more holistic, unbiased and strategic hiring across the enterprise, which is why, at Amazon at least, these hiring process partners are referred to internally as “Bar Raisers.”

The philosophy driving this new recruiting paradigm echoes that of advertising pioneer David Ogilvy, who described the hiring strategy responsible for transforming his fledgling agency into one of the most prominent and influential in the world in his memoirs, Ogilvy on Advertising:

“If each of us hires people smaller than we are, we shall become a company of dwarfs, but if each of us hires people bigger than we are, Ogilvy & Mather will become a company of giants.”

How Bar Raisers Are Building A Better Workforce

WFAt Amazon, Bar Raisers are intimately involved with every step of the candidate selection process, helping with everything from filtering through resumes and referrals to screening candidates prior to scheduling them for formal interviews.

A critical component of Amazon’s talent acquisition strategy, these Bar Raisers partner directly with the hiring manager and recruiter responsible for each respective requisition, helping select who at the company the candidate will meet for onsite interviews, ensuring that every hiring decision is informed by a wide range of experiences, expertise and perspectives.

They’re also responsible for identifying and defining the core competencies by which each candidate will be assessed and measured, and then ensuring full coverage of that evaluation criteria through consistent candidate scoring and standardized, skills-focused feedback. This speaks to Amazon’s raison d’etre for instituting the Bar Raiser initiative – to make sure that every new hire adds value to the entire organization and making sure every headcount really counts.

Even when a candidate has been identified as a finalist by the hiring manager and an offer approved, Amazon Bar Raisers have the power to intercede and veto any finalist they feel would not “raise the bar” at Amazon – even over the objections of the hiring manager. Such decisions, of course, must be well substantiated and the rationale clearly justified, removing much of the potential friction inherent to this sort of internal intercession.

Similarly, if a candidate is rejected by the rest of the interview team or the hiring manager, Bar Raisers who feel strongly about a candidate and their abilities to contribute at Amazon are empowered to act as internal advocates and assist that candidate in finding other opportunities elsewhere in the company.

Of course, raising the bar takes time; these employees can dedicate anywhere from 10-20 hours a week at Amazon, assigned to several different open jobs in addition to their own. And there’s no explicit reward system or formal incentive for these Bar Raisers to get involved, nor is their participation part of the performance management process.

But with a culture dedicated to pushing innovation and consistently being the best, Amazon has no difficulty finding employees willing to make the commitment, and becoming a Bar Raiser has become one of the most selective and prestigious employee initiatives the company offers, and acceptance into this program is akin to being recognized as a ‘hi-po’ employee at many other organizations.

Is Your Company Ready to Raise the Bar on Recruiting?

2015-01-27_07-46-26You’re probably thinking, OK, well, that sounds good in theory, but my company doesn’t have the cache, resources or culture of Amazon – and no way would this ever work at most employers. If your company has a problem with quality of hires, or has a track record of performance-related issues and retention problems evidencing the fact that many might be bad hires to begin with, it might be worth thinking about instituting a Bar Raiser program of your own – and you don’t have to be Amazon to make it work.

Obviously, there’s no point in trying to solve non-existent problems or fix something that’s not broken, so if the traditional process seems to be working, than keep on doing what you’re doing.

But if you have concerns about quality of hire, then it’s important to identify the sources of false-positive signals that led to making an offer to the wrong candidate, and whether the candidate’s culture fit or professional skills were the primary cause of the poor hiring decision.

If bad hires are mostly attributable to skills, than this can often be solved by simply instituting a structured interview process; recruiters should partner with hiring teams and business leaders to define the skills or competencies required for the job prior to posting a job description (and ensuring that these qualifications are included, of course). If it’s an issue with fit, it’s imperative for the recruiter and talent organization to define the company’s values and be able to identify specific soft skills or personality traits aligned with those values, vision or mission.

Once again, without providing some structure or guidance to the hiring team on what they should be looking for, no recruiter can ever expect actually consistency in their hiring process, much less consistently outstanding results. Without these, it’s the blind leading the blind, and not even the best Bar Raisers can help fix these sorts of fundamental issues.

So what, exactly, can they fix?

The Business Case for Bar Raisers

WED-NoBrainer1Pretty much everyone thinks that they’re an expert on interviewing – just ask them. Of course, most hiring managers or interviewers have an inflated view of their evaluation abilities (ironic, right?) which is why actually identifying and training real employees can help improve interviewing efficacy by leveraging their hands-on experience, organizational exposure and professional expertise to the selection process, creating consistency with every req while ensuring every hiring decision is informed by the business and best practices.

While hiring managers might be eager to simply put a minimally qualified butt in an open seat as soon as possible, this focus on short-term goals rather than long-term company health can result in an unbalanced workforce that’s more a pastiche of near-term solutions than a scaleable and sustainable workforce strategy. Bar Raisers minimize this short-term pressure and replace it with screening candidates against much longer-term and more meaningful, balanced benchmarks.

For fast growing organizations like Amazon, tasked with hiring thousands of new employees every year, it’s common for many hiring managers to be relatively new to the organization themselves, and less familiar with company culture or work norms than might be standard at more traditional companies or established enterprise employers.

Bar Raisers ensure that new hires align with the values and fit in with the culture of the organization, and will be able to adapt well to the expectations and environment they’ll encounter on the job. These specific cultural attributes might not be as familiar to a new manager, which is why getting the input of employees who have to live with that culture every day counts.

The Downside of Bar Raisers

despeateSuccessfully implementing a Bar Raiser program means, inherently, benchmarking what an “average” employee looks like as a minimum benchmark for candidate selection, and this can be nearly impossible (and highly subjective) to determine in a company with thousands of employees and hundreds of job functions.

The top 47% vs. the top 53% probably isn’t that big of a difference, and given the natural bell curve distribution of employee performance, accurately making this judgement call can be difficult even for someone who specializes in workforce strategy and planning, much less a line employee with a full time job.

This leads to another concern: are bar raisers really raising the bar at picking better hires? Another well-known high tech company has started testing a slightly modified version of the Bar Raiser Program, only they will not give these Bar Raisers veto power until they can support that veto with statistically significant data proving that their hiring recommendations are better than average; basically, you can’t say no unless you’ve got a demonstrated track record of picking winners better than other hiring managers and interviewers, and that’s a pretty hard threshold for most employees to meet (recruiters included).

While it’s great to assume Bar Raisers are better than the norm at selecting great team members, the statistics show that while the overall hiring decisions are improved in aggregate, not every Bar Raiser really outperforms normal hiring practices – which is why the success of these programs depends heavily on ongoing measuring and actionable analytics.

It’s also important to consider the Bar Raisers involved in these initiatives represent an appropriate cross-section and provide the proper context for the specific business units and functional roles they’re screening candidates for. For instance, at Google, their 50,000 global employees and disparate business units and decentralized workforce make it more difficult to implement this kind of program.

It’s hard to understand how an ad support specialist in their Mountain View customer ops group can raise the bar for the company compared with a software engineer working on the next big product idea out of their office in Dublin or Bangalore. That’s why any Bar Raiser Program must be able to grow and scale along with a company.

Sometimes, though, particularly in multinationals or large employers, there are roles where you just need someone who’s qualified and capable of doing a job, not someone who’s got any sort of aspirations for greatness or potential to impact the entire organization. There’s not a whole lot of strategy involved in finding a bookkeeper, for instance, nor do you really need an “A” player to make sure that those books stay balanced and the math all works out right.

This is OK, and in fact, it’s good for both the company and employee to recognize that not every new hire is going to be a superstar, and not every position requires demonstrated leadership and creativity skills or bigger picture thinking. That’s why it might be a good idea to focus on building Bar Raisers in the handful of functions where new hires have the potential to make the biggest impact – and the cost of a bad hire can be more costly than other areas of the business.

Last Call: The Future of Bar Raisers in Recruiting

515o2mlMhZL._SS500_Introducing these programs or initiatives represent a potentially significant investment for the company, not to mention the time required by the Bar Raisers themselves. The key to consistently making great hires is ensuring consistency throughout the selection process, ensuring standardized and uniform evaluations around job-specific competencies and attributes related to culture fit. This can be done in many ways, and not all of them necessarily involve a formal Bar Raiser program.

At Procter & Gamble, for instance, this multinational CPG leader has built a culture famous for a “promote from within” mentality, where all managers are expected to have the same abilities and selection criteria as only those formally identified as “Bar Raisers” within other organizations; as P&G’s internal mobility suggests, this could be more of an organizational value than structured, specific initiative and still have a big payoff throughout your organization.

What’s important is that responsibility and accountability for hiring decisions are shared by more than a single person. This is why picking the right best practices for your company depend a lot on your size, stage in the lifecycle (startup vs. established, for example) and specific corporate culture.

What’s even more imperative to success is ensuring that senior level leaders can commit to structured selection process and uniform hiring criteria that’s driven by data, not bias, by quantitative measurement instead of simply gut feeling or instinct. That will raise the recruiting bar at any company.

Really.

rayAbout the Author: Ray Tenenbaum is the founder of Great Hires, an early stage recruiting technology startup offering a job slate interviewing platform and mobile application. Ray has previously spent half of his career building Silicon Valley startups such as Red Answers and Adify (later sold to Cox Media); the other half of his career was spent in marketing and leadership roles at enterprise organizations including Proctor & Gamble, Kraft, Booz & Co. and Intuit. Ray holds an MBA from the University of Michigan as well as a bachelor’s in chemical engineering from McGill University.

Follow Ray on Twitter @RayTen or connect with him on LinkedIn.

IFTTT – Automated Recruiting Tools For A Recruiter

Recruiting Tools that help to automate my day are like gummy bears on my ice cream. (yep I went there). If your day is anything like mine (and I am assuming that it is), then it’s important for you to have your daily tasks prioritized. For some of these tasks you may even benefit from automating them, of course if the task is repeatable and requires little oversight.

Enter IFTTT (pronounced like Gift but without the G)

IFTTT is web based productivity tool that allows you to create powerful connections between tasks and services based on the simple premise: If This (happens) then (do) That.

What makes this such a powerful tool?

There are literally thousands of recipes or pre-made scripts to choose from without having to put an ounce of thought into your connection. You can see from the short overview I’ve recorded below that this is simple to use and require little to no effort to get started.

Caution: It can become addicting as you browse through the recipes.

Watch the entire setup process below (it’s only 2 minutes) as I set up a new account and create a trigger. I’ve also included 8 of my favorite IFTTT recipes below for use in recruitment.

[youtube url=”https://www.youtube.com/watch?v=RG9IgMVlZ5k&list=UUaNLmHp2EjpxJ22sHFLMGTg” width=”450″ height=”253″]

Keep track of LinkedIn connections new positions

How many LinkedIn leads are you following that you may like to reach out to for a future opening? Use this connection to get updated on why they have changed job titles, stopped working at their current employer or started a new position. Trigger these changes to your Google Docs sheet.

IFTTT_1_

 

If a new job is added by a company I follow, then send me an email

Tracking your competitors? Maybe you are even keeping your eyes out for a new job? Use this connection to get real time job alerts from your targets.

IFTTT_2

 

Share updates with new connections on LinkedIn

Use this connection to give new connections a call to action. Maybe you’d like to grab lunch, share a job or schedule a call….

IFTTT_9

 

LinkedIn Leads List

How much time have you wasted exporting and importing your leads? Use the google spreadsheet created from this recipe and just import your leads to your CRM or database.

IFTTT_5

 

New Twitter Follower gets LinkedIn Invite

Connect your contacts across your networks. Make sure your twitter followers get access to your LinkedIn profile. LinkedIn is powerful and you get more contact data as well. Cross pollinate your network and build a great contact list.

IFTTT_4

 

Track Career Changes of My LinkedIn Contacts

Automatically export from LinkedIn and import to your Good Docs an active list of connections that are changing careers, updating their profile or making edits to their individual jobs.  This is a great connection to make.

IFTTT_3

 

Twitter Lead Alert

Do you track potential candidates on Twitter? If you are a Twitter bee stalking peoples conversations than this is a great connection for you to make. Track conversations based on topic and hashtags. Get the lead and conversation sent you. They do not have to be a current follower.

IFTTT_6

 

Automated Sales Lead List

If you receive an email from a potential candidate, add the date, email address, subject and body to a new spreadsheet row.

IFTTT_7

 

Candidates Don’t Give A Crap About Klout.

loveIf you think that Klout, Kred or any of the other measurements of “influence” are going to be the determining factor in your 2015 recruiting success, you’re full of crap. Or at least, fooling yourself. Now, don’t get me wrong. Your online presence is important, sure.

But when it comes down to getting an offer accepted, if you think that the number of Twitter followers you have or some social media influence measurement is going to help you close a candidate over the competition, you’re going to get killed.

That recruiting competition should be more intense than ever this year – and the battle for top talent is just warming up. In fact, most forecasts show that 2015 will be the hottest year in recruiting since the halcyon dot-com days. That’s right: recruiting has emerged from the recessionary ashes and proved that rumors of its death have been greatly exaggerated  – and now, we’re going to party like it’s 1999. At least when it comes to opening reqs.

Unemployment is at its lowest level since 2008. Frozen headcounts and resources are thawing. Balance sheets are back in black; so too, are employers’ collective swagger and hiring mojo that’s largely been absent from recruitment during the downturn and protracted economic recovery.

What does this mean for you? Well, if you’re a good recruiter, hold onto your seats, keep on doing what you’re doing, and enjoy the ride. I’ve been in this business long enough to know that the recruiting function swings on some sort of professional pendulum, and know how to recognize when things are hot, and when, well, they’re not. And what I’m seeing is something I haven’t seen in a long time: a collective confidence from candidates and companies that continues to grow on a seemingly daily basis. Employers, after years of cutting recruiters and resources, are finally starting to open their pocketbook and make the investment required to grab the top talent they need to succeed.

Candidates Don’t Care About Klout.

klout score memeNow, with that said, it’s important to remind recruiters out there that even though things are looking up, and business is better than ever, it’s important not to get too excited or optimistic just yet. See, if you’re one of those lazy recruiters whose “strategy” consists of posting and praying crappy job descriptions or InMail inundation, than you’re not only going to find yourself frustrated this year in the war for talent, you’re likely to find yourself out of business.

Why? Simple.

2015 is the year of the relationship. And in recruiting, relationships are everything.

Sure, you can build engagement and develop a meaningful dialogue online, as thousands of recruiters and employers do with millions of candidates each and every day.

This, as we know, is far easier than putting in the sweat equity and effort required to actually develop a real relationship. And it takes real relationships to really be the BEST.

In this era of automation, personalization represents one of the greatest competitive differentiators out there for any recruiter trying to win friends & influence people. This takes some courage and likely, a shift in mindset for many recruiters; after all, you can’t simultaneously have a gatekeeper mentality while trying to open doors for clients and candidates.

Instead, you’ve got to dedicate yourself to every interaction, on call 24 hours a day (if required) and do whatever it takes to make the many people who are stakeholders in your success sincerely feel like they’re the only person in the world who really matters. That’s what relationships require, at least at first, which is why if you want candidates and clients to be there for you, than you’ve got to make a commitment to doing the same.

This means always being in touch, even if you’ve got to upgrade the monthly minutes on your cell plan and pay a premium for unlimited texts. Because in an age of constant connectivity, you’ve got to be constantly connected, because if you’re not, the competition probably is. Sure, this having to always be on kind of sucks, but you’ve got to recognize the fact that you’re going to have to work harder than you’ve worked in many years. The reason? The market is hot, and other recruiters know it – and they’re hungry.

The Tables Have Turned: The New Recruiting Reality

facebook-friendsAfter years of getting away with a general hiring hubris, today’s job market means that it’s now candidates, not companies, who ultimately have control over the hiring process.

They know that you need them worse than they need you, which is why it’s imperative to recognize that the days of employers and recruiters being able to control the process are long gone.

Employees, long fed up with the forced salary reductions, increased workloads, reduced benefits and eliminated pension or retirement plans, seem queued up to finally make the mass exodus that’s been widely forecast for years.

Overworked, under rewarded workers can finally look for other jobs without fear, causing a major shift in the dynamics inherent in recruiting which serve as a reminder that karma is, indeed, a bitch.

Candidates are finally realizing that they have choices, and most of them are choosing the door these days, considering the fact that they’re not only in demand, but have the upper hand in finding the cure for the epidemic of disengagement and dissatisfaction plaguing so many of them. The competition between companies means that for many candidates, they not only have options to consider, but also, demands that must be met.

3 Keys to Successful Recruiting Relationships

Successfully meeting those demands and attracting top talent takes more than mediocrity; just being good is no longer good enough for recruiters. Excellence is everything, and becoming a truly exceptional recruiter means consistently delivering on a few unexceptional, but critical, core competencies.

circle1. Build Trust

Relationships start with trust, which means that without building more trust with your candidates than the other guys, you’re never going successfully close an offer over the competition. This means that candidates must relate to you, not just professionally, but personally, too.

You’re the face of your company, after all, and the first person many candidates initially encounter or interact with at a potential employer. Since we all want to work with people we like, building affinity and trust means being believable, and (far harder for most recruiters), likeable, too.

Whether or not recruiting is a sales function is up for debate, but one thing we can all agree on is that if you don’t sell a candidate on a company and its culture from that first minute you engage with them until well after onboarding (when any chance of buyer’s remorse has passed), they’re never going to buy from you in the first place.

You’ve got to be one hell of a salesperson, because the hardest thing to do in sales is sell without it seeming like you’re selling, which is why it’s increasingly important that recruiters sell themselves, first. Once that relationship is built and the trust is there, the company and opportunity will likely sell themselves. After all, it means they get to work with you.

2. Be Aggressive.

bid-aggressive-ppcBeing aggressive isn’t always a bad thing, particularly since your competition in the war for talent is gunning for the same candidates you are. That’s why to win this battle, you’ve got to be proactive and stay a step ahead in finding candidates instead of sitting back and waiting for them to come to you. After all,with so much competition for so few candidates, the clock is already ticking, which is why none of us should ever relent from being relentless.

Of course, a recruiter, or relationships, only go so far, so if you already know the enemy, you should also be prepared to be willing to pay more in total rewards, and provide more in indirect benefits like training or development, than the other guys – and make sure the candidate knows how you stack up.

Even if you don’t have the best package out there, you’ve got to at least have an awesome story ready about what you’re doing to make up the difference – that differentiator that consultants call an “employer value proposition.”

If you don’t have one, figure it out fast, or be prepared to lose the war for talent.

3. Concentrate on Candidate Experience.

self-marketing-cartoonSure, we talk a lot about candidate experience, but it’s more essential these days than ever before. From the moment you first connect with a candidate until after they onboard, it’s a recruiter’s responsibility to ensure that their experience with an employer exceeds their expectations, regardless of outcome.

The only way to make sure you beat the competition for candidate experience is to ensure you set the highest bar possible – near instantaneous responses, providing feedback or coaching, and providing a personalized experience flexible enough to accommodate the needs of any applicant are all critically important core competencies.

At the end of the day, it’s these things that really matter in recruiting. If you think that any algorithm is going to help you build relationships, if you think that staying on top of Twitter or having a Facebook fan page is going to help replace the meaningful, interpersonal interactions so essential to recruiting success, spoiler alert: you’re screwed.

Because while you may be gaining meaningless stuff like a couple points on your Klout score or a few fans or followers, you’re losing out on a real opportunity.

Recruiting is hot, and as I’ve learned in the 20 years or so I’ve been in this business, when it’s game time, you’ve got to be ready to ball. It’s time to make things happen, or consider pursuing a new profession. If you don’t have what it takes to cut it as a recruiter, don’t worry – the good news is, in this job market, you’ve finally got options.

will_thomson (1)About the Author: Will Thomson lives in Austin, Texas, and works for Rosetta Stone as the Global Sales and Marketing Recruiter. He has been in recruitment and sales for 20 years.

He received his undergraduate from The University of Mississippi, and his Master’s Degree from St. Edward’s University in Austin. He has recruited some of the most sought-after talent around the globe, and is a regular blogger for the recruitment industry.

He is the founder of Bulls Eye Recruiting and you can find him on Twitter @WillRecruits.

5 Powerful Sourcing Sites For Recruiters via @DeanDaCosta

Stuck in the daily grind of sourcing LinkedIn, Monster and CareerBuilder? It’s not easy to stay focused when your eyes go crossed and boredom kicks in from sourcing the same sites every stinking day. It’s tough finding new sites that bring real value, sites that deliver results landing you some quality leads.

Check our these 5 power house sourcing sites that can net you some serious sourcing gold:

  1. GrabCad
  2. DOYOUBUZZ?
  3. Xing
  4. SkillPages
  5. CarbonMade

GrabCad

GrabCad is a place for Cad experts to show their stuff, and say a little about themselves. It is a place were engineers manage and share their cad files. Think of it as github for Cad people. Few have heard of GrabCad and even fewer have tried to source in it. Well to do this without worry you need go no further than into your bag of tricks and pull out an old tried and true tool, called x-raying.

Source within GrabCad you simply need to create an x-ray string, like the one below:

site:grabcad.com Seattle engineer

If you run the first string above in Google you will get the results below – Click the image to see results set

 

DOYOUBUZZ

DOYOUBUZZ is a site were they make it easy to create and store your resume. They have templates and resources to help you make the best and easiest resume you can. Of course they also store them and they are searchable with the right strings.  Few have heard of DOYOUBUZZ and even fewer have tried to source in it. Well to do this without worry you need go no further than into your bag of tricks and pull out an old tried and true tool, called x-raying.

Source within DOYOUBUZZ you simply need to create an x-ray string, like the one below:

site:doyoubuzz.com developer

If you run the first string above in google you will get the results below – Click the image to see results set

 

Xing

Xing is a professional community/social software platform for enabling a small-world network for professionals. Most of you have heard of Xing but only a few have used it to source. Well to do this without worry you need go no further than into your bag of tricks and pull out an old tried and true tool, called x-raying.

Source within Xing you simply need to create an x-ray string, like the one below:

site:xing.com/profile developer

If you run the string above in Google you will get the results below – Click the image to see results set

 

Skillspages

Skill Pages is a professional community were people create a profile that will list their skills. Some of you have heard of Skillpages but only a few have used it to source. Well to do this without worry you need go no further than into your bag of tricks and pull out an old tried and true tool, called x-raying.

Source within Skillspages you simply need to create an x-ray string, like the one below:

site:skillpages.com seattle, wa developer

If you run the string above in Google you will get the results below – Click the image to see results set

 

Carbonmade

CarbonMade is a place for creative like designers, graphic people, illustrators and more. Few have heard of Carbonmade and even fewer have tried to source in it. Well to do this without worry you need go no further than into your bag of tricks and pull out an old tried and true tool, called x-raying.

Source within Carbonmade you simply need to create an x-ray string, like the one below:

site:carbonmade.com Seattle design 

If you run the string above in Google you will get the results below – Click the image to see results set


Get Your Copy: 7 Sourcing Tools From 7 Sourcing Experts

How To Fix a Crappy Company Culture

funny-office-quotesEvery company these days seems pretty preoccupied with the concept of corporate culture; you can’t simply get away with providing a steady job or living wage for workers, it seems. No, that’s not enough – employers today have to make work the equivalent of a professional playground, replete with ping pong or foosball tables, bean bags and the other accoutrements designed to express the unique vibe and energy at each employer.

While most workers would probably trade stuff like free snacks or on-site dry cleaning for the ability to go home at the decent hour, to get that pension plan back, instead employers are pouring resources and attention to this amorphous anthropological construct that’s more anthropology than organizational psychology.

Culture, as practiced, is an expedient facade, but more often than not, fails to address the fundamental problems facing companies and the employees who work for them. Of course, these forced efforts at cultural imperialism at the workplace, the top-down initiatives designed at “creating” culture, completely ignore the fact that culture, by definition, can’t be created; instead, it’s intrinsically learned and organically transmitted, at least if you pay attention to the anthropological approach to the concept of culture.

Companies, though, have co-opted culture, creating “company culture,” which posits that an office, much like a society, is governed by informal and formal rules, collective values and shared beliefs in the core business, executive management (the shamans of this new manifestation of culture) and organizational ethos.

While culture has existed since the beginning of time, company culture, by comparison, is a relatively new concept, gaining mainstream acceptance sometime in the Sixties, according to Inc. Magazine. Of course, this does not say much, considering other things that were gaining mainstream acceptance at the time included black lights, bouffants and bad British boy bands, so that’s not saying much.

But in the age of Vietnam, when the Cold War was more or less a showdown over the superiority of two disparate cultures and their relative ways of life, this societal construct seemed like a convenient thing for companies taking their first tentative steps into globalization, and inevitably, clashing with societal norms in the nascent years of multinational markets and international expansion into foreign markets.

Ford, at around this time, found out this lesson the hard way, when it found out only after an expensive Brazilian debut that their Pinto model shared its name with the Portuguese slang for men with small genitals. Similarly, Purdue Chicken began its first campaign in Mexico by using its American tagline, “It Takes A Tough Man to Make A Tender Chicken” which, in Spanish, in fact, translates into “It Takes An Aroused Man To Make A Chicken Affectionate.”

True though this might be, in fact, this was hardly the way to attract suspicious foreign customers and even more suspect potential employees. But by creating enough flexibility to give credence to local customs and practices, like not including idioms related to male genitalia in taglines or brand names, the concept of “company culture” found its place in the world of work.

The Strange Customs of Company Culture

imagesCulture, by definition, is driven intrinsically and enforced externally; company culture, similarly, seeks to govern external employee behavior behavior while creating enough intrinsic job satisfaction for individual employees.

Culture, of course, extends past the organization, both as a PR play and public face when interacting with customers and clients.

Take Quik Trip, for example, a convenience store chain whose practice of mandating front line employees to greet every customer who walks through the door regardless of what they’re doing (and those stores can get pretty busy), and are paying well above market for people willing to put on a happy face even when the Slurpee machine is acting up.

This formula has been successful, judging from the fact that their retention rates and employee satisfaction scores (and, consequently, individual worker productivity) far exceed the competitors in the crowded competition for convenience store supremacy. It’s also led to a rate of referral hiring well over 60% (running into the 80% range for management), an unheard of number in a high turnover, low loyalty category. For this chain, culture works – and allows them to focus hiring around the concepts of customer service and extraversion, leading to better fits and higher quality of hires.

Why doesn’t, say, 711 steal a page from this playbook? Simply, because it’s the business owner’s responsibility to not only define a company’s mission, vision and values, but also transmit them by what’s commonly called “leading by example,” and 711 has no unified company culture, since it uses a franchised model, whereas QTs are centrally owned and managed, allowing for a level of cultural uniformity that simply wouldn’t be possible in a decentralized structure.

Three Keys to Defining A Company Culture That Doesn’t Suck.

That’s why defining objectives is key to defining culture; these must be informed by workers, reflect the consensus of upper management and clearly communicated throughout the organization to ensure success. Reinforcing values through behaviors is how culture is created, so knowing these values should let the rest of the culture equation sort itself out.

1. Treat Customers and Employees Equally

tumblr_mludkjK6X91r2y60yo1_500We’ve heard the phrase “the customer is always right,” but notice that conventional wisdom also ignores the employee likely dealing with some kind of dumb ass. The customer, in fact, isn’t always right, so putting their interest ahead of that of your employees, in fact, can cripple your culture.

That’s why, just like organizations need both employees and customers to survive and thrive, they also need to be cognizant to deal with both constituencies on more or less egalitarian terms.

Take Chick-fil-A. Sure, you might dislike what the company culture stands for, but it’s consistent – say what you will about their homophobic hiring policies, that same cultural approach does extend to closing down on Sundays to allow employees to spend time with their families. Both company choices are unpopular with large segments of customers, but it’s part of the chain’s attempt to create a uniform culture that informs both hiring practices and bigger business issues.

This extends to the front line; consider the fact that while most employees instinctively respond with “you’re welcome,” to a customer who thanks them, Chick-fil-A employees all respond with “my pleasure,” which seems slight until you consider its consistent use across the company points to a strong culture that puts the employee (“me”) before the customer (“you”) even in the most superficial of exchanges. This was done by former CEO Dan Cathey by design, and has scaled to over 1,850 locations – and why although they’re often controversial with customers, employees appreciate the organization’s values and are aware of them before applying there, which is kind of the whole point of employer branding.

The “customer is always right,” in fact, is almost always wrong. The story of former CEO Gordon Bethune’s transformation of Continental Airlines, for example, is a case study in company culture – and its relative impact on business performance. When Bethune took the helm of this airline, the company was on the verge of bankruptcy, but after only 18 months, he had turned it around to both respectability and profitability with a single, simple formula: value employees.

Bethune told the New York Times that he had quickly figured out that poor performance was often due to things like obsolete equipment, draconian labor policies and the fact that employees were judged so heavily on how they treated customers they had little to no interest in helping the core business (or their colleagues), pushing it to the edge of insolvency. Bethune quickly sent employees a message conceding that he was on their side in the regular disputes arising between them and a completely reasonable customer, a vote of confidence that sent satisfaction scores and share price soaring.

The lesson? Make sure employees receive a concrete set of guidelines for dealing with unruly customers, and also a concrete sense that no matter what happens, they know you have their back and, if the protocol is followed, their jobs are safe. Despite all the tech and tools now on the market, 61% of customers in a recent survey reported they’d still rather get customer service over the phone instead of through e-mail or online chat.

This might be counterintuitive, but it means employers should think about using cloud technology to create contact center solutions that can create scalable, flexible and more effective communications with clients or customers while increasing engagement and satisfaction on both sides.

2. Managing Company Culture By Example

55e8c2fc161933b97b22fd29ce9af35bThere are two leadership styles that are most prevalent in business, at least if you trust the self-help gurus and management motivators who so popularly reduce complex concepts to simple, easy to digest and ultimately accessible little aphorisms.

These styles are The Authoritarian and The Motivator. The first imposes control through policies, procedures and formal dictums or directives; the latter seeks personalized approaches to create success by maximizing the collective impact of individual abilities. It’s the workplace version of good cop/bad cop – and no culture can be created by management order or inspired by fear. Instead, it has to be developed – and informed – by the individuals continually living and evolving that culture.

John Schafer, author of “The Vocational Shrink” (good title), wrote that micromanaging is one of the most prominent employee pain points and productivity killers, due to the fact that it’s got about the same impact on overall morale and job satisfaction as impending layoffs or a headline-stealing consumer recall or other brand PR crisis, statistically speaking.

Employees who feel respected want to do well; good managers must reinforce the company culture by reinforcing employee value, and their performance is tied directly to the level of respect employees perceive their employer pays them. So you want more revenues, following Bob Sutton’s “No Assholes” rule of management is probably a good place to start.

That’s not to say having an authoritarian approach is wrong for all situations, particularly in environments that depend on operational precision or low skill, high turnover positions where the labor is more or less interchangeable and most management is done strictly by metrics.

But respect leads to loyalty, and as we all know, a revolving door can be a big cost for any business.

3. Company Culture: Finding the Right Fit

Hilarious_Memes_on-fitting-in_13826The recruits and prospects currently in your pipeline are ultimately going to represent your next employees, becoming the ultimate arbiters of your culture and its relative sustainability. Culture must be transmitted, passed on between generations, which is why losing workers also leads to a loss of institutional knowledge that’s going to have some sort of impact on company culture.

Instilling that culture in new hires is critical, as is assessing cultural fits as part of the standard screening and selection process. This is also where the importance of diversity really comes in, as having a wide representation of racial, socioeconomic or gender-specific perspectives consequently strengthens the scalability and sustainability of company culture initiatives.

This puts a particular onus on recruiters and hiring managers to maintain alignment not just with messaging, but fully in-tune and in-touch with the real corporate culture that candidates can really expect to face after an accepted offer. Hiring for cultural fit means creating strategies to find candidates with similar visions, values and goals as the company, while also having enough diversity to add or augment the current culture.

Every employee contributes to the evolution of a company’s culture, which means recruiting candidates who can articulate these value-specific concepts passionately and take pride in their professional identities. After all, they’re going to be creating yours. A winning company culture can capitalize on these human capital assets by increasing employee engagement, customer satisfaction and overall revenues and profitability.

Which, as outcomes go, are pretty important in every kind of culture, company or otherwise. Just ask an anthropologist.

The Top 15 Employment Law Trends of 2015

LawsuitIf you happened to tune into the State of the Union this week (or caught up with any of the recaps), it’s pretty easy to see that there’s a ton of important challenges out there in today’s world. Now, they say you should never talk about sex, religion or politics at work, so I’m not going to share where I stand on any political issue, except the gay ones. That’s just asking for trouble.

Although come to think of it, guess I do talk about sex at work, but still – unlike politics, sex never gets old – and we can all pretty much agree on its basic merits. Politics? Not so much.

No matter where you stand on the public policy issues or which partisan side of the aisle you happen to sit, one thing became clear during the President’s annual address: when it comes to HR, these big issues are going to have a big impact on HR and recruiting. Sure, it’s kind of boring to keep on top of new laws and court precedents, but ignorance, in this case, is anything but bliss, particularly when the legislation in the headlines are designed to directly change compliance and employment related processes and procedures. For HR practitioners, today’s politics are tomorrow’s policies.

These issues, running the gamut from undocumented workers to universal health care, have taken place at both the state and federal level, meaning for companies operating across state lines and international borders, there’s an added layer of complexity – and potential impact – inherent in enforcing these new rules and regulations. But no matter what size or location your business happens to be in, if you’re an human capital professional, you’d better be ready for some pretty significant changes.

A new study released this week by XPertHR, The Top 15 Employment Law Trends for 2015, lays out some of the most potentially pressing policies and impactful issues that HR and recruiting pros need to know today to prepare for the legal landscape of tomorrow.

Employment Law: Change You Can Believe In

funny-picture-of-noticeIf you’re in HR or recruiting, it’s time for a change – whether or not you happen to like it. Many of these laws are already passed and pending enactment, and a handful are already in full force; this means that if you’re not ahead of the policy game, you’re behind on ensuring compliance with employment law and minimizing any associated risks at your company.

Considering that this is one of the most important core competencies and professional responsibilities any HR professional is tasked with, if you’re not prepared, sooner or later, you’re going to be screwed.

If all this policy stuff sounds scary, that’s because, well, it is. New employment laws aren’t our friends; rather, they’re annoying, frustrating and the kind of thing that keeps HR professionals up at night. Why? Because there’s a cost tied directly to change – from training, legal fees, time, sanity and, of course, printing out a small forest’s worth of paperwork to make sure that every new policy gets distributed and documented by every employee across the enterprise.

This stuff sucks, but it’s also serious – and has the potential to create a lot of issues for companies who don’t stick to the legally mandated timelines the legislation imposes. But if you’re prepared, there’s no need for gloom and doom, for fretting about fees or stressing over lawsuits – which is why we thought we’d take a look at some of these employment law issues with a little humor. Because sometimes, that’s the only way to deal with some of the shit that HR has to deal with daily.

I’ve broken down HR’s collective response to some of the scariest employment law issues of 2015, as identified in the XPertHR study. If you really want to know the whole story and delve into the details of laws and legislation HR should be aware of – and what to do about it, make sure to download the XPertHR white paper by clicking here. It might not be the sexiest stuff in the world, but it’s important information that every HR and recruiting pro needs to know.

Now, I’ll admit that I know very little, if not next to nothing, about writing employee policies, enforcing procedures and creating compliance processes – but I found this study pretty easy to read, understand and gain insight into what these policies really mean – and what the bottom line of these new laws looks like for HR and recruiting.

So, with the disclaimer that I’m not an attorney, and nothing in here constitutes legal advice (duh – it’s a friggin’ blog post, after all), here are the most common HR reactions to the top 15 employment law trends for 2015, served up with a side of snark and a sense of humor:

1. Off Duty Use of Medical and Recreational Marijuna

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2. Paid Sick Leave

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3. Affordable Care Act Mandate

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4. Immigration 

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5. Protecting Company & Employee Privacy In the Digital Age

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6. Safe Driving Laws

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7. E-Cigarette Use in the Workplace

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8. Reasonably Accomodating Pregnant Women

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9. Wellness Programs Conflicting with ADA, GINA and FMLA 

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10. Growing Acceptance of LGBT Rights and Same Sex Marriage

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11. Workplace Bullying

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12. Addressing Domestic Violence

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13. Minimum Wage and Wage & Hour Laws

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14. Providing Workplace Protections to Interns and Volunteers

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15. Ban the Box

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So there you have it – now, don’t say we didn’t warn you. But hopefully, you’ll get your shit figured out soon, because, well, getting sued sucks almost as bad as an employee relations investigation – only you’re going to be the employee getting investigated. Better check yourself before you wreck yourself – and your HR function, for that matter. For real.

 

Old School Strategies for New Recruiting Challenges with @LevyRecruits and @MaureenSharib

We brought in 2 heavy hitters to drop the knowledge on how you can use old techniques and tactics to create new value. And start building relationships instead of lead lists.

In this exclusive event just for Recruiting Blogs readers, Steve Levy, Recruiting Lead at Kaltura, and Maureen Sharib, one of the world’s top telephone sourcing trainers, to learn:

  • Sourcing 101: Back to the Phones – For all the excitement about mobile recruiting, it seems we forget that the phone function on our devices still works, too. Learn the basics of phone sourcing and what you need to know the next time you dial. You’ll never have to make a cold call with these hot tips and tricks.
  • It’s the Message, Not the Medium: Whether you’re looking to source candidates via an InMail or by picking up the phone, finding them and their contact information is one thing. Getting them to actually respond is far more difficult. We’ll look at some ways to break through the noise and make sure your call to action is actually worth listening to.
  • In Real Life Is Still Really Important: When it comes to recruiting, face-to-face still matter more than Facebook. We’ll look at some of the ways to turn recruiting events from necessary evil to invaluable asset. Building relationships and developing a pipeline are important.  As well as some secrets for researching and following up on leads.  By generating referrals and building word-of-mouth with, well, word of mouth. The best way to get in front of a candidate is by getting in front of them, after all.

Whether you’re a veteran headhunter used to making dozens of calls a day to a rookie sourcer focusing primarily on social media, if your job is to attract, engage and hire the best talent for your business, there’s nothing more fundamental than knowing these recruiting fundamentals.

Top Recruiter: Reality Bites

Well, my friends — I suppose it was inevitable. After all, for years we’ve been hearing recruiters use stupid superlatives and specious self-descriptors like “rock star,” “ninja” or (gag) “guru.” And oddly enough, not ironically, either.

Now, we can finally add “reality TV star” to that little list as well (if, of course, you use a really liberal definition of the words TV and star, that is).

Top Recruiter is here, and well… it’s here.

Is Recruiting Ready For Prime Time?

If you’re not familiar with Top Recruiter, it’s a recruiting based reality show. No, I’m not making that up, swear to God. It’s real. And it’s in its third season, so it’s got some sort of staying power — although I’m not even going to pretend I really understand why, exactly, this show is currently airing its third season. Not only that, but the producers have even more projects in the production pipeline. While the entire high concept is confusing, one thing is clear: Top Recruiter is no flash in the pan.

What’s more, it’s not the internet equivalent of Wayne’s World, with some bad lighting and crappy cameras shooting a couple dudes in a basement. Oh, no — it’s a lavish enough production to make Cecil B. DeMille blush a little. Producer Chris Lavoie has clearly done everything he can to make the show look like it’s literally ready for prime time (even if those production values sometimes feel a little over-the-top).

The basic premise is this: A bunch of recruiters get pitted against one another in competition to decide who is worthy of earning the Top Recruiter title, a battle royale that features contestants from both the agency and corporate recruiting sides of the house vying for this apparently coveted crown.

Watching this show as a recruiter over the last few seasons, I’ve had quite a few moments where I’ve watched my professional colleagues on there and wondered to myself, what the hell, exactly, was going on. I mean, even though I know a thing or two about recruiting, much of this left me a little baffled and unable to relate to my recruiting counterparts taking part in the competition. Usually, the first thought on my mind watching Top Recruiter is why these people have the time to drink a mimosa at 10 a.m., or lounging around some beach house in bikinis but don’t have time to do stuff like, you know, read resumes, call candidates or make hires. That stuff, stupidly, I had previously assumed was how “top recruiters” probably spent their time but, hey, mojitos in Miami look way more fun than real recruiting.

Of course, that critical sense of cynicism quickly fades away when you watch and accept Top Recruiter as an entertainment product — which is, at its heart, what the production is really all about. How entertaining it in fact is, I’ll leave to you to decide. But if you don’t watch it in that context, you’re probably going to drive yourself a little crazy, as a caveat.

Top Recruiter: Power in Numbers?

Top Recruiter has a handful of extremely vocal proponents who dismiss any criticism or critique levied against the production by pointing to its popularity, the purported millions of viewers who just can’t get enough of this content. This is where it all becomes a little bit murky. In fact, according to various reports, including this season’s media kit used to sell potential sponsors on the series, the show’s first two seasons captured 4.5 MILLION viewers. Which, to give you a sense of what that number means objectively, translates into as many people watching Top Recruiter as your average NBC series.

Say what you will about the programming over at the Peacock, that claim is pretty staggering for a show about RECRUITING, of all things. Hell, it’s an impressive number by Nielsen standards — most basic cable properties would kill for those kind of ratings. It’s what all those fancy big data nerds call a metric f*ck ton, frankly. The validity of these metrics have been called into question, as has the credibility of the show – on multiple occasions, at that. The show’s polarizing effect has caused both supporters and detractors to be guilty of hurling some moderately vitriolic words at each other. But then again, isn’t everyone tougher when they get to hide behind an online identity or anonymized avatar?

Looking objectively at Top Recruiter, where I think things seem to break down is that there’s a disconnect between the viewer data proponents are so quick to point out as evidence of its popularity and the seeming sentiment from recruiting professionals and what you hear/read about it around the industry.

I mean, come on. If it’s this popular, with that many viewers (so many, in fact, that they’d rank among the more popular properties on YouTube, period), then you’d think this would be pretty much a perpetual trending topic. You’d think that there’d be a ton of people talking about Top Recruiter on Facebook recruiting groups, industry blogs and the other online platforms that our industry utilizes to network and talk shop. Sure, there have been a few isolated discussions, but it doesn’t seem to be driving the conversation or content you’d expect in a self-described “movement.”

Now, I’m no SEO whiz or online marketing geek, so I can’t independently validate whether or not the number of views accurately reflects the organic audience and viral reach the producers claim, or whether those views were paid for, as some others assert. Nor do I really give one single shit. I don’t really decide to watch anything based on how many other people happened to have seen it before me. If the views were paid for, as alleged, then that’s a pretty piss poor waste of money. People sniff that crap out from a mile away, and that deceptive duplicity is exactly the kind of thing that can irrevocably harm any brand.

Side note: Can we please call an armistice in the “War for Hashtags” already? I think just a few less hashtags perpetually promoted in every single shot or social media update wouldn’t be a terrible thing, really. I’m looking at you, #themovement, #norules, #feartheking. C’mon, guys. There’s using technology and social in a relevant, responsible way — and then there’s this crap. This total nonsense isn’t only off-putting overkill, but completely disruptive of the viewer experience. Sorry for the aside, but that one’s been pissing me off in particular.

Top Recruiter: Reality Bites.

My primary problem and principle struggle with Top Recruiter is I’m not sure how any of this is relevant to everyday recruiters like me, my coworkers and colleagues. Like, at all. Now, I really think the show has the honest intent to shine a much deserved spotlight on recruiting as a noble profession and as an art unto itself. And anything that helps promote and advance recruiting, I’m 100% behind.

But when it comes to Top Recruiter, it’s got a long way to go before it qualifies as “must see TV.” Most of what happens is only tangentially tied to recruiting, focusing more on the conniving bickering and showmanship than the actual recruiting element that’s supposedly at the core of the competition.

Why? Because this “reality show” is anything but, and the lack of REAL recruiting on the show is really glaring. That’s not to say that the contestants featured on the show aren’t damned good talent pros or world class at what they do, and based on the show alone I’m not qualified to make that assessment — any more qualified than the producers, judges and online voters deciding which of them is truly the Top Recruiter. All I can say is, that while this show has style, it has absolutely no substance.

Don’t believe me? Here’s a perfect example of what I’m talking about:

Top Recruiter producers invited sponsors, “VIPs” and cast members to a season kickoff party, an elaborate gala that was somewhere between staffing event and sweeps week (and one in which most attendees were expected to shell out big bucks for the privilege of getting some screen time).

I didn’t get the point of this event at first — it looked like they were basically filming a generic recruiter networking event or tweet up, and doing some on-camera interviews and capturing cameos of various attendees. Then, the soiree was speedily sidetracked to some non-sequitur conversation about assessing who has the “upper hand” so far. No matter that there is absolutely no explanation or context for this seismic shift in conversation.

Spoiler alert: It turns out that the first competition was, in fact, designed to judge their efficacy at networking at the event itself, and the impression each attendee made on other people, chiefly Alex King, the final judge, shot-caller and ultimate arbiter behind choosing the winner. Where this all jumped the shark for me? That proverbial wrong turn at Albuquerque came when praise and platitudes were heaped on the contestant, who claimed their success could be attributed to researching the attendees in advance.

WTF? A few weeks later, I’m still trying to figure out what was so novel there that it was worth gushing about. There seemed to be a subtextual insinuation that this due diligence was, in fact, a generational thing. That somehow, it takes the wit, cunning and tech savvy of Gen Y to know that the best thing to do before meeting someone is to look them up.

Which, apparently, is worth a ton of props on Top Recruiter, although I basically think that it’s one of the first lessons you learn in Networking 101. I mean, come on — if I research people prior to meeting them, even if I’m not Gen Y, I get bonus points (or, I guess, a trophy)? That’s just basic business, and has nothing to do with generations and everything to do with professional courtesy and common sense.

Why People Hate Recruiters: The TV Show

The aftermath of this black tie gala took place when it transformed into an ongoing confrontation about the kinds of things that will get you guaranteed placements or beaucoup bucks from placement fees, like who has the most LinkedIn recommendations or Twitter followers.

I’m not sure exactly how this is in any way indicative of how good a recruiter you really are, but again, reality has no part in reality programming. And some of the catty behavior and bitch fighting are probably at least partially influenced by the omnipresent cameras and slick postproduction.

But I really can’t see how this puts our already shaky professional brand and industry reputation in a better light or advances us in any way. This is the show’s purported purpose and, unfortunately, where Top Recruiter most widely misses the mark.

It veers way off the recruiting road and down the reality show path, subsequently confirming many of the stereotypes out there about recruiters — like we’re stupid, greedy or lazy. In fact, if this was anything like what we were really like, all those haters out there would have a pretty valid reason for their antipathy.

So, assuming the 4.4 million viewers the show claims is, in fact, the real number, one could probably safely assume that a significant portion of that audience is made up of recruiting and staffing practitioners or industry professionals. If that’s actually the target audience, then where is the actual recruiting content? More importantly, where’s the uproar for the show missing the epicenter of the issues and challenges confronting the recruiting profession? I mean, networking competitions and job fair advice don’t exactly rank high on any recruiter’s list, really.

Instead, what’s on the screen comes across as shallow, scripted and superficial. Which is too bad, since there’s so much real drama in recruiting, you don’t have to force it — there’s the tension inherent to offer negotiation, for instance, or the manhunt for the missing candidates who suddenly go silent just when they’re supposed to be scheduled for in-person interviews. Where are the emotions from a candidate accepting a new job that improves their career trajectory or quality of life, or the cutthroat competition among sourcers on the hunt for those elusive “purple squirrels?”

Those are things recruiters deal with daily, and all have enough drama (or maybe too much) already without having to go manufacture some more.

Should Top Recruiter Get Renewed?

Despite some of these concerns, Top Recruiter has potential. If they can move away from commoditizing crap like “making recruiting rockstars” and focus on the core of the profession and its most critical challenges, there’s a real market for it — particularly if the premise can simultaneously demystify the many myths and misperceptions surrounding recruiters by the candidates and clients we work with every day.

If the format was right, and the content was right on, it could really be a reality show worth watching. But in its current The Real World meets Survivor format, chances are it’s going to continue missing the mark and the target audience for this kind of content. It will, at best, be forgotten and, at worst, a punchline amongst recruiting practitioners and pundits alike – that is, if they’re the exception who actually knows what this show is in the first place.

Most don’t, and most don’t care. Nor do they have a reason to.

I really, really want to like Top RecruiterI think that there’s a need — and an opportunity — for this kind of content, and there’s some merit to having a property that properly addresses our industry. Top Recruiter nails one thing — recruiting is, indeed, ripe for disruption. The entire industry is in desperate need of a makeover, a shakeup of the status quo and a disruption of the way business gets done, if we’re going to do it better. We need things like a better leadership and mentoring model, meaningful professional credentials or defined career paths. We need to focus on becoming advocates for candidates, and improving their experience — not to mention that of our hiring managers and ourselves during any given search.

To do this, we need to find the real Top Recruiters out there, the ones that are too busy placing candidates, counseling clients and coaching colleagues to take the time to even watch an episode of this show, much less take a sun- and sand-filled sabbatical so they can get their 15 minutes of “fame” (or infamy).

We need to look for recruiters who can influence clients and company strategy, interface with the C-Suite and get cross-functional buy-in, who can make the business better by helping employers hire more effectively and efficiently, and leave a legacy of improved candidate experience and helping the job search to somehow suck less. The people who master the basics and ignore the shiny new object for the stuff that works – even if there aren’t any rewards or public recognition, these real are the real Top Recruiter title holders, reality show be damned. That’s the disruption we need.

That’s my hope for Top Recruiter going forward — less glam, more guts, less reality TV, more real recruiting. Now that, my friends, would finally be a recruiting reality show worth watching.

radloff-300x300About the Author: Pete Radloff has 15 years of recruiting experience in both agency and corporate environments, and has worked with such companies as Comscore, exaqueo, National Public Radio and Living Social.

With experience and expertise in using technology and social media to enhance the candidate experience and promote strong employer brands, Pete also serves as lead consultant for exaqueo, a workforce consulting firm.

An active member of the Washington area recruiting community, Pete is currently a VP and sits on the Board of Directors of RecruitDC.

Follow Pete on Twitter @PJRadloff or connect with him on LinkedIn, or at his blog, RecruitingIn3D


 

 

 

The Great Job Search Scam: Career Coaches and Con Artists

Value_Your_Customer_FunnyAs the old saying goes, those who can’t do, teach; this, as we all know, is complete BS, because those who can’t do, in fact, become consultants. But in recruiting and HR, those who can’t become consultants (which is easier to get into than the University of Phoenix) do something far more insidious: they become resume writers or career coaches.

Which is a thinly veiled way of saying that they have set up a business to capitalize on their own extensive job search experience, and turning to this business largely due to the futility of their own efforts. Of course, they go to great lengths to cover up the fact that they’re functionally unemployed. The fact that their purported line of business revolves around helping other people find jobs when they obviously have no idea how, the hell, recruiting works in the first place is more than duplicitous – it’s outright fraud.

Fortunately, covering the B2B side of the house means I don’t have to consume much candidate focused content, and while there’s a shit load of it out there, it’s pretty much variations on the same themes: writing a better resume, improving interviewing skills, building a network that works.

Most of it is erroneous – sure, these things help get you a job, but if that person is turning to a job search coach, chances are the reason they’re not getting hired isn’t anything that you could coach, per say.

Career Coaches & Common Sense

hate-my-job-141-e1347330843169For example, it’s not the keywords in your resume, or improperly formatting silly stuff like an objective statement, that’s to blame for never getting calls about the jobs you applied for. It’s that keywords can’t conceal your complete lack of experience or qualifications for the roles you’re targeting. Want interviewing advice? Stop answering questions and start talking shop, or you’re screwed. Want to improve your networking efficacy?

Stop trying to network – anyone who does this intentionally generally sucks at it, and you’re better off going to a career fair than some crappy cocktail hour where, at best, you might get a card from someone with a desk at a temp agency or exchange information with someone who’s also trying way too hard to work a room that doesn’t need working.

There’s some basic career advice that, for some reason, no one tells candidates, probably because there’s not a lot of money to be made by pointing out the obvious. Instead, like a pack of predators swooping in on the carcass of a failed job search, career coaches try to blame extrinsic factors, rather than address personal shortcomings.

I recently read a post that someone submitted to the RecruitingBlogs site about “how to turn an employer’s no into a yes.” Which is about the most asinine topic I’ve ever heard. I mean, come on – if you’re lucky enough to hear back that you’re out of the running in the first place, you’re doing better than most candidates.

And in those cases, the decisions made by hiring managers on individual candidates or slates are immutable, and not only are you wasting your time following the advice posted to follow up with the intent of changing their mind, but you’re probably pissing off the recruiter and/or hiring manager involved, and certainly pissing away any chance you might have had for future roles at the company.

Awesome, dude – you’ve got some content to throw out there on the internet, which is your job as a marketer. But the advice in there is not only misinformed, it’s irresponsible.

You Can Polish A Turd of a Resume, But You Can’t Make It Shine.

625x465_1774415_5617253_1408712161Back in my job board days, I used to have some tangential exposure to things like the National Resume Writer’s Association, which in addition to incorrect punctuation in the name of their friggin’ trade association, offers such gems as:

“Professional resume writers are not just typesetters—their real skill and expertise is defining, positioning, and promoting your job skills and ultimately your career.”

Since this is the professional trade association for these job search parasites, let’s examine that value proposition for a second. Resumes do not position or promote your job skills; they list them.

The positioning and promotion happens in other places, like a cover letter, social media or, most often, in a subsequent informational interview. The point of a resume is to see, on paper, whether or not a candidate has a realistic chance in hell of getting the job. And if they do, they still have a really rigorous selection gauntlet to run – and one that’s out of your area of expertise.

But since I’m calling BS on this “trade association” which has been setting the standard of excellence since 1997 – which is when their website appears to have last been updated, I wanted some supporting evidence. And fortunately, there’s a directory on the site of all the people dumb enough to pursue the Nationally Certified Resume Writer credentials.

Here are just a few of the gems:

Laurie Mortenson: Meet Laurie, the first result to return in the search results. I’m not worried about offending her, because she obviously does not read blog posts, or do much of anything online, I’m afraid. In fact, it’s been since 2008 that she’s even had a job other than being a professional resume writer, which kind of undercuts the argument that the members with said credential know what “recruiters today” look for.

If she did, she’d know it was the part about promoting and positioning, but given her 394 LinkedIn connections, sparsely populated profile, poorly worded bio (“As a life-long learner and information junkie, I’m a frequent participant in professional development programs” – oh, do tell more!), I’m guessing she’s probably not too hip to that.

But hey, the 20 likes on her company’s Facebook page indicate some satisfied and engaged customers.

Bea Hait: As the owner of a successful conglomerate, of which Resumes Plus is but a division of the larger Word Processing Plus empire, Bea clearly knows the fundamentals of online marketing. In fact, all you need to do is look at her website, which pretty much says it all about marketing your personal brand for the purposes of finding work:

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Now, in fairness, there’s a defined process that’s really hands on and personalized; you send them your credit card number by calling a local phone number, then fax back your resume and a questionnaire (apparently e-mail is acceptable, but probably not preferred), and voila! Job search problems solved.

Just listen to these satisfied client testimonials from completely anonymous and unverifiable sources trumpeting Bea’s expertise:

“I’ve had people tell me that my résumé is one of the best they’ve ever seen and asked if they could pass it on to other agencies for them to see as a great example of a résumé. I had no idea my skills and assets could sound that good. A real confidence booster for me during the difficult time of being unemployed.”

Notice how there’s no job offer involved there – and the reason agencies were so impressed is that, if you’re a viable candidate for a job, they’re the ones who rewrite your resume – and for free. Also, they talk to hiring managers and in-house recruiters for a living. Bea apparently talks to her growing collection of feral cats and antique china dolls.

Cliff Flamer: Well, if you’re talking about presenting yourself in the best possible light, anyone from San Francisco with the name Cliff Flamer clearly has branding down. Since he had 4 years of recruiting experience last decade, I’m not going to put this flamer out since his last name isn’t his fault.

What is his fault? Let’s start with charging job seekers $135 an hour to help with optimizing their social media profiles. Which I would have asked him about directly, but homeboy has a protected Twitter account, and that says all you need to know, really.

The Career Coach Conclusion:

I don’t mean to pick on these randomly chosen people; I just singled out the first three results I got, but come on, people. 3 for 3. If you actually spend money on this crap and think it’s going to help you find a job (hint: work on building referrals, not resume formatting, if you really want an in), you have proven only that you should not be considered for any job requiring being able to properly allocate budget or analyze ROI. And while they may have impressive sounding certifications, the fact is that a certification in resume writing is about as practical as an associate’s degree in alchemy.

You can’t turn lead into gold, and you can’t turn a crappy candidate into a decent one, no matter how good they might look on paper. And even the best resume writer in the world won’t change that fact. A distinction held by Cliff Flamer, apparently, and in all fairness, that guy is pretty fabulous.

Firefox Extensions For Recruiters (Refreshed List)

As recruiters we spend a great deal of our time online sourcing and tracking leads; it’s the fun part of our job. The challenge is the amount of information consumed can be daunting to track and to keep organized.

What happens when your browser crashes? How many toggles can you handle on just 2 monitors? (How many monitors do you actually have?) We all have our favorite browser to use and the reasons we like to use them. We’ve decided to give you a clear view to what we have found to be the top handful of Firefox extensions for recruiters.

Take a look at the list below and add your own thoughts in as well. We’ll keep a growing list for everyone to have as a reference point.

The Recruiters List of Firefox Extensions (Refreshed)

The All in-One Sidebar

AiOS lets you open various windows as sidebar panels, and quickly switch between them. So it put an end to the  window chaos! In addition to bookmarks and history it opens dialogues such as downloads, add-ons and more in the sidebar.

TinEye Reverse Image Search

Tineye Firefox addon

TinEye is the first image search engine on the web to use image identification technology rather than keywords, metadata or watermarks. When you submit an image to be searched, TinEye creates a unique and compact digital signature or ‘fingerprint’ for it, then compares this fingerprint to every other image in our index to retrieve matches.

TinEye does not typically find similar images; it finds exact matches including those that have been cropped, edited or re sized.

The File Search Engineff.file search engine

I have not used this extension in a while, but it’s still kicking and highly ranked.  It’s a search tool that searches the  biggest download sites across Internet, also includes options to help you find your downloads on different servers and choose which suits you best or whatever your favorite: Rapidshare, Megaupload, Mediafire, Hotfile, Zshare etc.

This is a great tool for some but will not be valuable to everyone. It’s still worth looking into.

The Session Managerff.session manager

This may be one of my favorite additions to my tools. It’s saved me so much time on crashed sessions.  If you are like me, you get distracted with “more important” tasks as your day evolves. This ends with my browser often overloaded with open tabs. Session Manager saves and restores the state of all or some windows – either when you want it or automatically at startup and after crashes. It can also automatically save the state of open windows individually, allowing you to select which of the 75 open tabs you really need to restore.

It’s a simple to use add-n that comes in very handy when least expected.

Fox Splitter

This is a strong (but not the only one available) tab splitter on the market for FireFox.ff.foxsplitter

  • Choose the “Split Browser to” menu in the context menu.
  • Choose the “Load in Split Browser” menu in the context menu on link.
  • Click popup-button on top/bottom/left/right edges of the content area.
  • Drop links, bookmarks, tabs, etc. to popup-button on top/bottom/left/right edges of the content area while dragging.

Drag and drop is available to load links, bookmarks, and so on, into split browser. If you drag the toolbar of split browser, you can load the page in another split browser.

Search Allff.searchall

SearchAll is a handy side-by-side search engine comparison tool which allows you to search at most 3 different search engines simultaneously and benchmark their performance in the status bar. With this extension, you can compare 2 to 3 search engines at a time. There’s a long list of default search engines that you can choose from, some of which may or may not be useful to you. (see FoxSplitter above if this extension is not cutting the cheese for you)

I tend to use FoxSplitter more often but I like variety when one gets a little finicky. It’s your choice, but it’s a great tool to consider.

Cool Previewsff.coolpreview

Possibly one of the more productive extensions I use with FireFox.  I’ve been using this since 2010.

  • Preview web links, images, and videos without leaving your current page or tab.
  • Automatically subsearch Google, Wikipedia, and others
  • Temporarily bookmark items to the right column with our unique “stacks” feature
  • Instantly send links to friends and family with just a click.
  • Effortlessly preview Google Image search results

XMarks Syncff.xmark

Xmarks is the #1 bookmarking add-on. It takes only a moment to get up and running with Xmarks. After you install the add-on, click on the notification to set up Xmarks and start backing up and synchronizing your bookmarks.

Install Xmarks on each computer you use, and it seamlessly integrates with your web browser and keeps your bookmarks safely backed up and in sync.

Buzzy.comff.buzzy

If you are into real time search and like to stay abreast on trending topics, Buzzy will be a fun add-on to play with. I personally do not use this too often, however it does come in useful when I am researching clients and performing due diligence on my clients brand awareness.

I use this extension when searching trends and recent client / competitor updates. All in all a great tool when I do use the extension.

IEEE Open Searchff.ieee

Not crazy useful, but I like the idea…  This OpenSearch specific to IEEE Spectrum add-on adds a custom search provider to your Firefox or Internet Explorer search bar to quickly search the IEEE Spectrum magazine website (spectrum.ieee.org) using the website’s own search engine.

What is IEEE? IEEE Spectrum is the flagship magazine and website of the IEEE, the world’s largest professional organization devoted to engineering and the applied sciences.

AutoPagerff.autopager

AutoPager automatically loads next pages when you reach the end of a page. It works on a ton of sites,Google,Yahoo. It works well with most other add-ons adblock plus, WOT and most of the greasemonkey scripts. You can also try AutoPagerLite.

 

Event Horizon: How To Choose the Right Recruiting Conference

funny-reality-checkI’m pretty sure I could convincingly claim I attend more HR and recruiting related conferences than anyone on the planet, with the possible exception of Bill Boorman, who has covered more cities than Frommer’s (#Tru becoming something of a social second wave of British imperialism).

As an aside, I am not making this statement, in any way, as something I’d ever brag about. In fact, quite the opposite. I’m frankly ashamed at the percentage of my life in my 20s (now that they’re squarely in the rearview mirror) I spent traipsing about the country going to these events, some so obscure and cut rate that even I wondered out how our PR team ever found out about them in the first place.

I also wondered, once found, why they would then throw down cash so I could fake my way through some generic Power Point presentation with their logo and URL splashed at the bottom. Good investment, right?

Well, from the attendance at most of these, at least, I can tell you that at least for the people organizing events, it’s a fairly booming business.

Out of the Office: Opportunity Costs & Recruiting ROI

convention-tote-bagEven in the age of social media, people still make great sacrifices to attend any coffee klatsch or cocktail hour you happen to throw your marketing dollar at promoting.

Like, who wakes up to go to a harness racing track at 7 am for a vendor-sponsored breakfast on how to write job postings? Who attends a tweet-up at 9 pm on a Wednesday to do karaoke in a roped off section of some shady club in the seediest part of town (even though the invite says ‘cash bar only’)?

If you think this sounds insane, you’re right. Who the hell are these people, anyway?

The answer is recruiters, who, for whatever reason (you know exactly the reason), will show up any time there’s a chance to be out of the office networking. I think that a lot of the regulars on the industry conference circuit forget the fact that, for most recruiters, there aren’t a whole lot of opportunities to get to learn something new or meet other people to swap recruiting war stories with.

For those of us lucky enough to be on the speaking shortlist, it seems there are far too many conferences. In the busy season, there are a dozen recruiting or HR hashtags going on any given week, social media supernovas that burst brightly but fade quickly. Same shit, different hash tag, but let’s just say that your departmental development budget is enough of a cash cow to justify the sheer number of events related to a pretty niche discipline.

As you’ll hear in every single vendor-sponsored presentation ever, recruiting is an industry that generates billions of bucks every single year, which is why the same vendors travel the circuit like gypsies, a caravan of stock image backdrops and LCD screens moving en masse from city to city. So it figures that at least a few actual practitioners might pop up here and there to get their badges scanned and hear a pitch for your product – this is big bucks on both sides.

The Commoditization of Recruiting Conferences

2015-01-16_10-34-12Those that do, despite the fact that influence peddling is a cottage industry that’s become an omnipresent ancillary to the human capital landscape, in fact probably don’t get all too many opportunities to attend one of the conferences that those of us who do this for a living take for granted. Some even take personal time and pay out of pocket for the privilege of sitting in the ballroom of some shitty Sheraton and listening to some lawyer talk about diversity compliance.

Which is amazing, and speaks volumes, but that audience for which all this content is intended in fact are, paradoxically, those most ignored by the professionals tasked with providing them enough value to justify the time out of the office alone, not to mention the four digit price tag that’s the going rate for most of the major events, at least.

Good news is, most of the time, the people who are making money by basically inventing professional certifications also require you to keep paying to keep that credential active, and one of the most expedient ways to do so is by attaching CPE hours to the events they’re also charging you to attend.

The most ridiculous, to me, at least, are the user conferences that actually make practitioners PAY for the privilege of going to learn more about the software that they’re already overpaying for, sitting through an extended infomercial for the chance to figure out why said software is failing to deliver as promised. It’s not user error, but if you’re gullible enough to shell out for a user conference, than you’re obviously not going to question why they’re blaming you instead of their product.

Stop Generating Leads, Start Adding Value

2015-01-16_10-27-00That was a really long rant to lead into the point of this post: it’s important for all of us to remember the importance of delivering value beyond the revenue tickets and sponsorships generate for us to line our own pockets with.

I use that second person as a force of habit, by the way; a guy could go broke paying for the little costs like price gouged hotel coffee that add up going to these every week out of pocket (and has). I envy those of you who get to rent cars, or buy the next round of drinks on company plastic.

But somehow, you’re making it work, and justify it because this is a successful lead generation activity, somehow – although scanning badges is a piss poor way of capturing qualified ones, as a rule.

If you weren’t so profligate, and had to be way more conscious of the costs incurred as an inherent risk of working in the costliest of cost centers, you’d probably be way more conscious of the issues your attendees must deal with. Challenges like just how, exactly, you can justify the ROI for sinking thousands of bucks in sending your team off to one of these events.

It’s a big ask to add enough value to offset the skyrocketing prices that look like scalper rates outside the Staples Center. Seriously. But it’s the most important criteria to attendees when selecting conferences – and must be the first priority of anyone producing them.

Most recruiting professionals get to go to like one or two conferences a year, which means that they have to be extremely selective, which can be hard since they’re all superficially the same, at least in terms of content packaging and promotion.

I’ve been to a ton of shitty events, so I know how painful making the wrong choice can be. Many times, in the middle of a session, I’ve looked around the room at other attendees (I make it a point to attend as many sessions as possible other than my own), and think: what a waste it was for the people actually there to learn.

I feel genuinely bad for the people who enthusiastically sit there scribbling away second-rate stats about stuff like Gen Y or candidate experience, the type who show up for the early morning sessions and spend the coffee breaks actually networking with each other.

You know the type – the ones who show up with legal pads and take longhand notes even after you assure them you’ll be posting the slides on the conference site. The ones who insist on putting their credentials in their e-mail signature and use the ™ and ® symbols on their social media profiles.

The only actionable takeaway at most of these conferences these people go back to the office with is that they’re doing it wrong, and are probably screwed, which is the entire reason most of them paid to go to this thing in the first place. Fear is a great motivator, but it’s crappy content.

Culling Down the Recruiting Conference Calendar

2015-01-16_10-38-55I can’t tell you what recruiting conferences I think are worthwhile and which ones I think particularly suck, because it’s all relative – if you live in Vegas, say, you’ll probably get to be a little more selective about local events than your counterpart in Omaha, for example. Nor would I piss off anyone who produces conferences, because I love getting paid to travel the world and tweet it, and I’m kind of a whore like that.

There are a lot of stinkers, but for the most part, there are also a lot of great options, so I can only imagine how culling down to one or two (at best) must be for the recruiters who get bombarded by event marketers and conference advertising all competing for the same small market share.

So if you were expecting a top 10 list or something, sorry. Same goes for those of you who were hoping I had a point. But it’s Friday, and I needed to fill an ed cal slot with something. If you want to know what events I think you should attend next year, let’s talk offline.

I think they’re all great, as long as I’m there.

The Worst Job Interviews Ever.

2When I stand back and take a look at job interviews, the whole concept seems, I don’t know, a little weird to me. Sure, they’re as much a standard part of the recruiting process as resumes or references, and they succeed, for the most part, in defining which qualified candidate on any given slate will successfully receive an offer. But even the most seasoned recruiter has to admit that even the best interviews are, intrinsically, just a bit bizarre.

Think about it. You invite a whole bunch of people to come in wearing their best clothes and plastic smiles, answer a few superficial stock questions about strengths and weaknesses and similarly spurious stuff, and within the half hour or so generally allocated to every candidate, you’re supposed to just know whether or not the candidate is going to be a good “fit.”

It’s like a bad blind date where one side tries so damn hard they end up smacking of desperation while the other, clearly in control, plays hard to get by playing with the emotions of someone who clearly has a lot on the line.

Of course, at least when you’re on a blind date, if you decide to buy a girl a few drinks and she ends up getting sloppy or going psycho a Flirtini or two into the evening, you can always just walk away more or less unscathed – it was fun. No, don’t call me; I’ll call you. You can block her number, unfriend and unfollow them on social media, and end up with an interesting anecdote for your friends and future dates. No harm, no foul.

Job interviews? Not so much. The candidate sits there stress over making a good impression, fretting about everything from looking the part (“Oh God, please let my tie cover up that coffee stain on my shirt.”) to their mannerisms (“am I making enough eye contact?”) to their responses (“What’s the right answer to that question about my professional dreams?”).

They basically have to sweat even the smallest of stuff, which isn’t conducive to actually getting any meaningful insight into a candidate. For an industry that preaches authenticity, interviewing ends up being a performance that’s often forced or fake.

Interviews Gone Bad: When Candidates Attack

quest7There’s nothing less conducive to presenting the “real you” than knowing someone is sitting there judging their every move, concentrating more on not looking stupid than coming across as smart, and focusing on impressing a hiring manager instead of getting actually getting to know them.

Of course, a ton of this pressure comes from the fact that even getting to the awkwardness that is interviewing comes from the fact that even getting there means beating the odds – and probably hundreds of potential applicants – for the privilege of taking a personal day to get wrung through the recruiting wringer.

Of course, while employers tend to be extremely selective with which candidates are ultimately selected for interviews, the fact that they’re often the first face-to-face interaction they’ll have with any given candidate means that they don’t always know what to expect when you actually show up.

While employers also have the upper hand in interviews, they also don’t have any control over what, exactly, walks in through the door. Which means that, even with the most rigorous phone screening or assessment process, the occasional weirdo still manages to make it through to the interview stage. You never know what person you’re going to get when doing an in-person, and sometimes, those people are downright nutjobs.

Yeah, I get it – disparaging job seekers is anathema in an industry where “candidate experience” is such a big deal, but I feel completely justified in name-calling after reading the latest real life job interview horror stories from a CareerBuilder study out todayEmployers Tell All: The Most Unusual Interview Mishaps and Biggest Body Language Mistakes. This survey of over 2,000 hiring managers and recruiters is almost as good as swapping war stories with other recruiters over drinks, as we’re wont to do.

The study asked employers to share some of the biggest job interview blunders, faux pas and screwups they’ve encountered, and some of the stories manage to be simultaneously hilarious and depressing. You can’t help but feel bad for any candidate so clearly clueless when reading some of these gems, and even worse for the recruiter or hiring manager who actually had to live through these horror stories.

 The 10 Worst Job Interviews Ever.

Rather than just go through the highlights of the CareerBuilder release, I thought I’d have a little bit of fun with this. Sure, I could sit here and teach you how not to suck at interviewing, or provide job seekers with a list of what not to do for interview success, but there’s enough career advice bloggers and job search “coaches” cranking out that kind of crap. Instead, I wanted to share some of the scariest interview stories uncovered from this survey, along with some, uh, color commentary mixed in.

1. One candidate brought approximately 50 ink pens with them, and proceeded to spread them out on the table during the interview. 

2. One candidate continued to fidget and reposition their duffel bag during the interview. Turns out, there was a dog inside. The candidate kept fidgeting and repositioning his duffel bag, which turned out to have a dog inside.

cant

3. After introducing himself by name, the candidate added, “But you can call me Tigger! That’s the nickname I gave myself.”

4. In an answer to a question on diversity, the candidate used the term “off the boat.”

5. When asked if they had any questions, one candidate asked if he could offer religious advice to employees.

enough

 

6. The candidate asked if his wife, who worked at the company for which he was interviewing, was cheating on him.

7. The candidate asked how much money everyone else makes.

8. The candidate gave the reason for leaving their previous position as “kicking someone’s butt that really needed it.” 

9. The candidate sat in a yoga pose during the interview.

spchlss

1o. The candidate tried to Google the answer to a question.

OK, so let’s talk. What’s your scariest interview story?