Tag: Recruitment Marketing

storytelling about optimal with dan fellows

The Use Case Podcast – Storytelling about Optimal with Daniel Fellows

Storytelling about Optimal with Daniel Fellows Welcome to the Use Case Podcast, episode 19. This week we have storytelling about Optimal...

Are B2B marketing teams beholden to sales teams?

[PODCAST] MQL vs SQL and Why This is a Never-Ending Game

Are B2B marketing teams beholden to sales teams? Short answer: Yes. In B2B, marketing is completely a function designed to support sales....

The Relationship Between COVID-19 and DIBEE

[PODCAST] Get-Optimal – The Relationship Between COVID-19 and DIBEE

Get-Optimal – The Relationship Between COVID-19 and DIBEE Today we’re talking about COVID’s relationship to DIBEE:...

Features, Benefits & Attributes - The Ins & Outs of Product Marketing

[PODCAST] Features, Benefits & Attributes – The Ins & Outs of Product Marketing

So, is Amazon a good brand or a bad brand? And what does that matter for #HRTech? Remember when Amazon’s culture was criticized? Back in...

Creating a Brand that People Love

[PODCAST] Sarcasm, Humor, Inappropriateness – Creating a Brand that People Love

Sarcasm, Humor, Inappropriateness – Creating a Brand that People Love   Think about creating a brand people love like this …...

The New World Order for Case Studies

[PODCAST] The New World Order for Case Studies

Are case studies still even valuable? Short answer: No. Case studies were big about 10-15 years ago, if not longer. Companies do still use...

The Use Case Podcast S1E3 Storytelling about brazen

The Use Case Podcast – Storytelling about Brazen with Ed Barrientos

Storytelling about Brazen with Ed Barrientos Welcome to the Use Case Podcast. Episode 3. This week we have storytelling about Brazen with...

Fireside chat with William Tincup & Daniel Fellows of Get Optimal

Fireside chat with William Tincup & Daniel Fellows of Get-Optimal

Fireside chat with William Tincup & Daniel Fellows of Get-Optimal I’ve known Daniel for years now. We’ve orbited each at different...

HCM social media is not rocket science

[PODCAST] HCM Social Media Strategies that Actually Work

HCM social media is not rocket science This post might be a bit shorter … … although we encourage you to listen to Ryan and William’s...

SPAM. Getting the Most Out of Email

[PODCAST] SPAM. Getting the Most Out of Email

Getting the Most Out of Email With today’s busy information society, email is an accepted and efficient method for initial contact. Not...

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