Recruitics released Vision Analytics, a data analysis platform designed to allow the real-time, actionable conversion of data. Vision will act as a centralized reporting hub for recruitment marketers, the company said, connecting data from career sites, an ATS, job boards, social networks and media.

Vision’s goal is to help companies analyze and compare their performance to wider market data and trends in worker availability and competitive intensity, Recruitics said. The solution is powered by the company’s existing recruitment technology platform, called iON, which uses data to help organizations “optimize” their marketing strategies. Users access data by asking the platform simple questions.

According to Recruitics, Vision integrates with a variety of ATS products and other recruiting technologies to bring all data into one location. In addition, the platform automatically integrates labor market and benchmark data from the Bureau of Labor Statistics and other sources.

Supporting Data-Driven Hiring

Vision users will also have access to a variety of filtering, sorting and viewing options to provide greater data control and insights into the activity of their talent acquisition funnel. In addition, TA teams can customize reporting on their dashboard to better align information with their business’s attributes, goals and objectives.

Aligning recruitment marketing data to the “nuanced” needs and business objectives of organizations is vital to success in data-driven hiring, said Recruitics CEO Adam Stafford.

In May, Recruitics acquired video recruitment platform Jamyr in in a bid to help organizations build their employer brand and engage candidates. The addition allowed companies to request, record, edit and curate employee-generated recruitment video content from in-office and remote workers. Recruitics said the acquisition will help its customers attract talent, convert them to hires and retain them. Founded in 2012, Recruitics delivers recruitment marketing solutions that include candidate targeting and acquisition, applicant nurturing and engagement, employer branding, career sites, programmatic advertising and data analytics.

By Gracie Wirick

Gracie Wirick is a writer and editor at RecruitingDaily and the HCM Technology report. A Purdue graduate with degrees in Professional Writing and Communication. She is a lover of classics and literature with an unfortunate penchant for the Oxford comma.


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