Tag: Marketing
Boost your inbound and outbound recruiting with conversations
As I prepared to write this article the first thing I did was go to Google and search for terms such as “inbound recruiting” and...
Recruiting is Still Marketing: The Innovator’s Dilemma for Talent Acquisition
Recruiting is one of the toughest challenges facing businesses today. Finding the right talent is critical for success, but record-low...
“Marketing is a crystal ball for recruiting.”
Ah, welcome to the first #HRTechConf — HR Tech 2018 — post on this site. This is a quick-hitter recap of a session MC’ed...
Is recruitment marketing even strategic anymore?
Quick hit here, but check out these stats from Bullhorn’s “The State of Recruitment Marketing in 2018:” Eighty-seven...
Will inbound marketing work on technical talent?
Increasingly apparent to a growing number of recruiters and hiring managers is that traditional post-and-pray is no longer a workable plan...
Career site optimization and protein bars: More in common than you think
Full disclosure: I’m a marketer, not a recruiter. But we all know that the overlap between marketer and recruiter is significant. The...
Are you hiring more for culture or employer brand?
In the last decade or so, we’ve had a lot more research and thought leadership emerge around topics like employer branding, internal...
The Critical Role Your Marketing Strategy Has in Landing Top Talent
When we think of talent acquisition, we often think about the process of sourcing, interviewing and persuading top candidates to join a...
Recruitment Marketing Report Card: Fortune 500
Join us for this amazing expert panel as we discuss Recruitment Marketing Report Card featuring 5 amazing leaders at the worlds largest...
Playing With Matches: Why You Shouldn’t Fire Your Recruiting Team.
Recruiters have a job that, superficially at least, looks pretty easy to pretty much everyone who hasn’t ever actually recruited...