Tag: Marketing
[PODCAST] MQL vs SQL and Why This is a Never-Ending Game
Are B2B marketing teams beholden to sales teams? Short answer: Yes. In B2B, marketing is completely a function designed to support sales....
[PODCAST] Get-Optimal – The Relationship Between COVID-19 and DIBEE
Get-Optimal – The Relationship Between COVID-19 and DIBEE Today we’re talking about COVID’s relationship to DIBEE:...
[PODCAST] Features, Benefits & Attributes – The Ins & Outs of Product Marketing
So, is Amazon a good brand or a bad brand? And what does that matter for #HRTech? Remember when Amazon’s culture was criticized? Back in...
3 Simple Ways to Visualize Your Brand (And Get Noticed Now That Everyone Is Online)
3 Simple Ways to Visualize Your Brand (And Get Noticed Now That Everyone Is Online) Gather a few pieces of your business’s marketing...
[PODCAST] Sarcasm, Humor, Inappropriateness – Creating a Brand that People Love
Sarcasm, Humor, Inappropriateness – Creating a Brand that People Love Think about creating a brand people love like this …...
[PODCAST] The New World Order for Case Studies
Are case studies still even valuable? Short answer: No. Case studies were big about 10-15 years ago, if not longer. Companies do still use...
[PODCAST] Seed Recruiting & Omni-Channel Marketing
Seed Recruiting & Omni-Channel Marketing We’re back with another episode of Sourcing School. Last week, our topic was how the...
[PODCAST] Why It’s More Important Than Ever to Be a Recruitment Marketer with Chris Forman
Why It’s More Important Than Ever to Be a Recruitment Marketer with Chris Forman It’s time for another episode of...
How to Use Email Marketing for Recruitment and Hiring
How to Use Email Marketing for Recruitment and Hiring Emails are an excellent tool for getting in touch with your prospective candidates,...
[PODCAST] What to Do with Your Conference Leads After an Event
The Vendor Flop Most of the time, we don’t see vendor attendees at conferences have much success with the lead lists they build at the...