Karla Raines is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment in 2018. The experience crystallized her intuitive process and inspired her to reverse engineer what she’d taught herself to do over years of hands-on practice. Karla’s forthcoming book Differentiated: The Breakthrough Approach to Strategy for Purpose-Driven Organizations shares the story of her inventive strategy process through real-life vignettes and powerful lessons pulled from over two decades of consulting experience. Learn more at Differentiation Zone.
Content authored by Karla Raines
Pushing past the Strategic Sweet Spot: Incorporating Your Customer’s Perspective
Mastering the Process Total quality management (TQM) was in vogue during my undergraduate years and early career in industrial engineering. The U.S. was catching up to the Japanese in manufacturing… Read more