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The Rise of Returnship Programs

Returnship Programs Are in High Demand

Many companies are currently implementing returnship programs. Why are they doing it, and how can these programs benefit your company?

Returnships are like internship programs, except for individuals who have been away from their jobs due to health, caregiving, military service, volunteer work or other personal matters.

These programs are generally open to people with working experience who have been out of the workforce for a while. They do not require returning workers to start at the bottom of their career ladder; they are targeted at mid-career individuals.

Returnship Equals Valuable Talent

In today’s job market, returnships are increasingly popular to get people back to work after Covid-induced jolts that left some unemployed or disruptions to daycares that caused some parents to leave the workforce to care for their children. This is a pool of talent that brings valuable experience to the job. 

Back-to-work programs offer benefits to hiring companies and job seekers alike. Returners are mid-career professionals who offer experience, hard skills and soft skills that take years to build up. 

Companies benefit from their experienced and transferable skills, especially soft skills that are becoming increasingly important for company culture and their impact on customer retention and customer relationships. For example, business communication and leadership are among the most sought-after soft skills today. 

There are back-to-work organizations that partner with companies seeking to hire from this pool of talent. Anyone from private companies to universities, to professional associations; anyone looking to build a returnship program can utilize these services. These incentives can be open-ended and offered to anyone who has been out of work on a specific hiatus, or they can have a specific market focus and strategic approach.

To make the move easier, firms will work with you to help meet your company’s needs.

Women in the Workforce

Some returnship programs may specifically target women, as many women take on familial responsibilities. One organization that is leading the charge in helping women get back to work with meaningful employment is INHERSIGHT, which uses data to help women find the right roles in companies so they can achieve their career goals.

INHERSIGHT’s website lists many companies as partners that offer a wide range of back-to-work programs. For example, HubSpot offers a 20-week program with support and opportunities for growth to help those re-entering the workforce ease the transition. Ratings of companies on INHERSIGHT all come from women which can help other women a good glimpse of what a potential employer can offer to them.

STEM Reentry Task Force is an initiative by iRelaunch and the Society of Women Engineers (SWE) with the goal of increasing the number of technical women in the STEM sector by providing support to women who are returning from a career break.

Although the mission of the Task Force is to increase the number of women in technical roles, men are eligible to apply and participate in Task Force company programs. STEM Reentry, which is also available in some parts of Canada, has had 86% success in placing women in various companies. 

Age Diversity

When it comes to diversity, returners contribute to a key aspect of it. Age diversity, as we all know, has become a challenge, particularly in the tech sector as the young and millennial workers have shaped a stereotype in our culture synonymous with tech culture.

USA Today once famously called it “the silent career killer in the tech industry.” At many tech companies 40 is the top age curve and, despite lawsuits involving age discrimination at big tech, the median age at many tech companies stands stubbornly between 25 and 35. Based on a study conducted as recently as March 2021, tech workers over 35-years-old are considered old by the industry, while young workers are considered to be up to about 30 years of age.

Path Forward is a nonprofit at the forefront of returnship programs helping workers find employment from a roster of companies that, in partnership with Path Forward, offer back-to-work opportunities. Returners can use documentation and training, recruitment marketing support, and professional development offered by Path Forward to find their ideal job opportunity. 

For employers, Path Forward offers opportunities to implement and run mid-career internship programs so that employers tap into a diverse talent pool in a low-risk way in the sense that their proven past experience offers a degree of confidence in their hiring decisions. 

Carol Fishman Cohen is an expert on back-to-work programs. She is the CEO and a cofounder of iRelaunch, a career-reentry consulting company, and author of a book on the same subject. 

On the value and significance of hiring from talent pools in back-to-work programs, Cohen emphasizes a number of important factors that employers not hiring from this pool of talent seem to overlook.

According to Cohen “return-to-work professionals are educated, have great work experience, offer a mature professionalism and are at a relatively stable stage of life. Because they were employed in the past, they understand how to work in teams and with differing personalities, and they’ve navigated tight deadlines and high-pressure situations.”

Cohen also emphasizes that as DEI becomes an imperative business strategy, companies find more value in becoming partners with return-to-work programs as returners also bring social and cultural diversity, not just past business experience.

 Major Market Movers

Thankfully, back-to-work programs are being adopted by strong market players. Glassdoor, for example, has “Returnship jobs at Glassdoor,” dedicated entirely to companies that are hiring from this pool.

Other major market movers such as IBM, Walmart and Netflix have joined this crowd. This trend bodes particularly well for many qualified and experienced professionals who have found their chances of re-entry into the tech sector hindered by their age. 

Jailbreak Facebook Leads with this PreContactTool Update

Dean dives into the latest PrecontactTool update.  If you haven’t used this chrome extension in the past, it’s a definite must-have, and we implore you to download it now. Like many other tools, you have a free profile for up to so many contacts, then you’re asked to pay, but the system is very doable.

This specific update is reasonably exciting for those of us who enjoy a good sourcing hack. It has solved what Dean calls the “Facebook Enigma.” Yep. It allows you to pull contact information, including phone numbers, directly from Facebook, which only a handful of tools are capable of. That’s 3.5 billion users at your fingertips.

If that’s not enough, this update works on LinkedIn and Zing, as well. Dean covers all the new features in detail in the video above.

About PrecontactTool

To give you an overview of the full extension, the PreContactTool searches out phone numbers and email addresses for the specific profile you are viewing, pulling information, then searching the web for more. All you do is click the PreContactTool extension button in your browser, and you will have results in seconds.

There are a few things that make PrecontactTool stand out. Firstly, it always searches five sources, so whatever one cannot find, another generally will. Secondly, the accuracy is outstanding. Because Precontact is using multiple sources to scour and filter info, relevance is almost guaranteed. To add, the purchase system is project-based and credits are valid for an entire year. You only buy what you need with no monthly subscription.

Check out the video (if you haven’t already), then download PrecontactTool and give it a whirl! Make sure to drop your thoughts in the comments, and let Dean know what you’d like to learn next!

LinkedIn: Five Tips to Make Your Posts Shine

We’ve all seen the posts on LinkedIn that make us cringe a little. It could have been a motivational story that didn’t quite motivate or a post that felt like it was made in a marketing lab.

You probably shrugged it off and continued scrolling, but if you see enough of these from someone or from people at the same company, it likely impacted how you view where they work.

You’re not alone — job seekers are noticing too. A CareerArc study showed that 55% of job seekers find social and professional networks to be the most useful resource during a job search. It’s almost a given at this point that candidates are going to look up your profile and posts and those of anyone else at the company they interact with on their job search. 

In today’s market where many decisions about where to work are made without having met face-to-face, they are scanning you and your company’s digital footprint for signs of what it’s like to work there and what you value. And yes, that includes your personal LinkedIn.

It’s often overlooked, but this presents a huge opportunity to put your best foot forward with just a little extra effort. As recruiters, you’re often the first person a candidate interacts with — and the one posting about open roles.

Here are some tips that will help your LinkedIn posts shine and avoid turning candidates away. 

Be Personal

Make sure anything you post is authentic to you and your experiences. Did a certain company benefit really impact you or a recent candidate? Tell that story. No one likes to read posts that sound like they were written by a corporate marketing department. If your posts could have been written by anyone, it probably won’t perform well.

Highlight what’s different about your company

Everyone is “excited to announce” that they’re hiring for an “amazing” new role on LinkedIn. Textio research from over a billion documents has consistently shown that overused phrases and corporate cliches alienate audiences, particularly those from historically underrepresented groups. Instead, opt to share unique aspects of your company culture — use phrases and language that reflect your employee value proposition (EVP) and organizational values. 

Match Your Language With Your Values

As with job posts, using language that aligns to your inclusive values is critical. While most recruiters are aware that they should scrub references to “rock stars” and avoid overly gendered phrases (hint: try “people” or team” rather than “men and women”), people often miss opportunities to use their language more positively. Proud of your organization’s focus on lifelong learning, your spirit of teamwork, and your great collaboration skills? Say so!

Optimize Your Posts for the Algorithm

If you want more people to see your posts, you have to play by the rules. While there isn’t an exact science, there are some things I’ve experienced that helped me reach wider audiences.

Consistently post 2-4 times a week. Posts with pictures (not links) tend to perform better than those without. Use hashtags (and not just the obvious ones). Tag people when you can and reach their network. Engage with the posts of others to increase your profile.

Empower Your Teammates and Hiring Managers

We can only control our own posts, but how teammates show up in social media matters, too — if you and your team are consistent in how you talk about your company, it’ll really stand out.

The aggregate effect of the posts of all employees, not just recruiters, can serve as a true window into a company. When possible, align your team on the benefits of inclusive language and promote consistency in describing your company’s values and brand. Seed hiring managers with ideas of how to post about an upcoming role on their team and empower them to become advocates.

To win top talent in a competitive market, you must make sure you and your company are showing up in the best light in the places where candidates are already looking — and that includes your and your teammates’ LinkedIn posts.

When 92% of candidates say they would consider changing jobs if offered a role at a company with an excellent reputation, every post counts. Take the time to be intentional, assess how you’re showing up and empower those around you to showcase your unique employer brand. 

7 Habits of Highly Successful Compensation Professionals

Technology impacts every industry today, and most of that impact is positive. But for all the job openings technology creates, it eliminates a number of others. That means advances in technology are creating new requirements for candidates, even while they generate new challenges for compensation professionals.

Newer positions are turning into hybrid jobs, combining skills such as sales with statistical analysis, or marketing with programming. These new job structures were becoming more common even before the pandemic. In 2018, a study conducted by Burning Class Technologies found, one in eight job postings consisted of highly hybridized roles.

For the compensation professional, it’s no longer enough to take a standard scientific approach to compensation. Today professionals need to stay on top of new data sources and benchmarking for positions that include interwoven job descriptions with new pay grades. In addition, new local and federal government regulations should be reviewed to maintain equity and competitive pay structures.

How do compensation professionals keep up with it all – while they succeed in their role?

Sometimes success is achieved by mimicking what other successful people do. To keep up with the changing times and provide the best service you can, consider these seven habits adopted by highly successful compensation professionals.

1. Self-Discipline

Although we all can say we have self-discipline, highly successful professionals employ self-discipline on an hourly basis. They push themselves to tackle the most difficult tasks first, before moving onto the day’s other to-dos. They practice the mantra, “do it now” so they won’t leave any important tasks behind. And they understand that if their figures are incorrect or benchmarks aren’t realized, the business suffers.

2. Analyze, Create and Deliver Data

Highly successful compensation professionals make it a habit to invest time in analyzing market data and adopting it into an easily communicated format. This is the information that business executives need to help them lead the organization. A full 70% of compensation expenses affect major business decisions around productivity and key performers, according to PayScale.

It’s the compensation professional’s job to present data in a consumable fashion and share a coherent narrative and set of recommendations to business stakeholders. Fortunately, gathering data is a lot easier today. According to PayScale, 61% of organizations use free online data to help inform their compensation planning.

3. Prepare for Certifications and CEUs

Many compensation professionals begin as compensation specialists. As these specialists advance their careers, their responsibilities become more strategic and less administrative. Some may choose, or be required to, sit for the Certified Compensation Professional (CCP) exam. For them, preparing for the exam and meeting the required continuing educational credits becomes a weekly routine.

Typically, the CCP certification requires attendance at three-day workshops. According to SHRM, most compensation specialists sit for the exam after about two to three years on the job. In addition to the CCP, other certifications highly successful compensation professionals will pursue include the Global Remuneration Professional (GRP), the Certified Employee Benefit Specialist (CEBS) and the compensation management specialist (CMS). All of these may also require continuing educational hours.

4. Work on Being Better Communicators

Compensation professionals make it a habit to improve their communication skills through every layer of the organization. A recent survey by PayScale found that 54% of respondents plan to spend more time over the next two years increasing pay transparency. Open communication gives employees a better understanding of how pay is calculated and prevents some from assuming they’re underpaid or paid unfairly.

5. Strategic Planning and Benchmarking

More salary data is available online, helping organizations become transparent in their pay practices. It also makes it easier for successful comp professionals to conduct benchmarking and strategically plan for the future. A good compensation strategy provides the foundation for addressing labor market shortages, determining business goals and deciding how the company can become more competitive.

Regularly conducting benchmarking and focusing on strategic planning helps to plan marketing strategies and compete for job candidates for tough-to-fill roles. It also helps provide clarity for executives when they’re deciding on next-step actions.

6. Never Stop Learning

Successful compensation professionals are constantly striving to grow their skills, experience and knowledge. They try to stay ahead of changes or at least keep up with the latest change affecting their scope of work. They read books, magazines and blogs, and listen to podcasts every week to stay in touch with their profession. They also attend seminars and association meetings so they can learn from speakers, educators and peers.

7. Protect Employee Data

According to Statista, the cybersecurity industry is expected to grow to a value of over $345 billion by 2026. That’s because bad guys are finding new ways to access personal information from corporate computers. The successful comp professional spends a portion of their week learning, checking and updating employee files to ensure they’re protected. Many invite cybersecurity vendors on-site for educational sessions to learn how to protect their teams and company.

Developing Habits

Highly successful compensation professionals regularly work on these seven habits. They may spend a couple of hours a week studying for their CCP exam or reading articles that expand their knowledge of new concepts in the field. Or, they may spend time researching data for compensation trends in areas of concern, such as hybrid employees.

Habitual behaviors generally offer a reward. Regardless of the time they dedicate, successful comp professionals continually work these habits because it brings success to them and their organization.

Do You Dread Mondays? Chances Are It’s Your Leader’s Fault

The “Great Resignation” has seen a mass exodus of people leaving their jobs for a variety of reasons, some of which are related to work cultures they deem unsatisfactory.

But studies suggest that company leadership goes a long way toward defining a work culture, and many managers aren’t properly trained to be leaders. Businesses that are struggling to keep talent, operate efficiently or hit goals need to know when to make changes in the leadership team and act swiftly, says Eric Harkins, ForbesBooks author of Great Leaders Make Sure Monday Morning Doesn’t Suck: How To Get, Keep & Grow Talent.

“It’s all about the leaders you allow in your company because a bad leader will never create a good culture,” Harkins says. “A fish rots from the head. It always starts at the top.

“Every company should be focused on building a cool place with cool projects and cool people. Leaders should have two main goals: creating a culture high performers want to be a part of and making sure Monday morning doesn’t suck. Those mornings are miserable when you have employees who are not engaged and not capable of doing the jobs they are in, and that culture is often a direct reflection of poor leadership.”

Harkins says high-ranking company leaders should do these things to build and sustain a strong culture:

Hire Slow and Fire Fast

“Address the one consistently poor-performing employee or risk losing the other nine good performers,” Harkins says. “Create a culture that high performers want to be a part of. Imagine if every employee you had was high-potential and a strong performer. Monday morning would be a lot of fun. Why do we let ourselves settle for anything less than that and keep dragging along the incompetent and unengaged employees?”

Honestly Assess Your Company’s Leaders

Harkins says some of the hardest work involves having an honest conversation about which company leaders can help build the desired culture and which ones can’t. “It’s gut-wrenching at times,” he says. “It’s hard because you have to be decisive and make the tough call on talent. Knowing how to move on with the right people and change the bad leaders is something a lot of companies never do.”

Create a List of Expectations

Harkins calls this list LEAD – leadership expectations and development. He says it’s a guide for managers and other company leaders to know what is expected of them every day, and it includes these requirements:

    • Bring energy and enthusiasm to work every day
    • Build relationships at all levels of the organization
    • Support the direction of the company – no hidden agendas
    • Be decisive – make the tough call when it needs to be made
    • Manage the performance of your teams
    • Consistently deliver results
    • Help the company grow by developing people

“When you implement a tool like LEAD, it becomes a game-changer,” Harkins says. “You’ll have clarity on who your good leaders are and confirm which ones aren’t helping you create the culture you want.”

Communicate With Directness

When leaders lay out a consistent set of expectations, Harkins says, it makes their performance-related conversations with employees or managers underneath them easy. “Take a minute and think about someone on your team who isn’t performing at the level you’d like them to,” Harkins says. “It’s not personal; it’s based on expectations. Pretty simple. But some leaders avoid having these conversations. Leaders need to be able to deal directly in this way because their high performers deserve that from them.”

“Ask someone in your company if they think it’s a cool place, with cool projects and cool people,” Harkins says. “If they say yes, congratulations. If they say no, maybe you can get some great feedback and be the driving force for change – that is, only if you’re really willing to sign up for what being a strong leader really means.”

Being Mindful of Unconscious Bias

As a leader in talent sourcing, I am often asked to clarify how to eliminate unconscious bias while interviewing and to interview to cultivate diversity. Are we allowed to screen people out if they don’t fit into our corporate culture even if they have great skills?  Can we hire someone who is not an A candidate because we see something else?

There is a common belief that in order to be diverse in hiring that you have to give up hiring for the best of the best.  I think that is a wrong idea based on false pretenses.  I believe that when we learn to focus on hiring based on what a candidate can bring to an organization from their total life experience and proficiencies,  not just as a sum of their skillset plus experience, but the sum of their total life experience, that the result can be an “A” hire every time.

To foster a diverse and inclusive culture, we have to learn to look at candidates beyond them being a sum of their work like and experience and see them as to how they as a total person can contribute their overall life experience, including career proficiencies and skills, to an organization.

This makes us sit back and consider what is truly important in hiring – not just which skills, but what personality attributes, obtained wisdom, and insights can be even more important than a skillset or even work experience- and hire for that!

Once an organization figures that out for themselves which can often be a challenge, I have constructed a quick reference guide to help reduce bias in hiring to help keep them true to their path.

Here are a few simple behaviors to practice which can help eliminate unconscious bias and cultivate a culture of diversity and inclusion:

  • Don’t Abandon the phone screen. We all have gotten in the habit of jumping on a video call for everything. But often we can immediately form bias by appearance, the state and appearance of their home office etc.  Phone calls take away the bias of appearance and allow us to focus on the content of the conversation.
  • Be mindful of Technology. People everywhere are experiencing glitches, hangups and freezes on their video calls due to demand on the bandwidth. This can be even more of a challenge for great talent who live in more remote areas. Often several second delays between parties cause extended periods of silence, or conversely, parties seemingly interrupting each other.  Don’t let this be a determining factor in your interviews.  Tech issues can be resolved to hire great talent! If it’s a real issue, revert to the phone for now.  Facetime can be postponed or rescheduled.
  • Script the Interview. Using the same questions to cover the same topics (skills or human experiences) assures that all persons interviewed are screened the same way and that important key points of the job and how they contribute to the organization are covered.  Do not skip over a question – doing so is in some way being biased, no matter what your reasoning. Asking the same questions to every candidate assures we are measuring all candidates by the same criteria.
  • Interview with a diverse team. When putting together interview teams, be as inclusive as possible.  Especially in this new virtual office world, candidates no longer visit an office full of diverse people working together. Make sure that interview teams reflect the organization’s true diversity.  Not to mention that this also brings a diverse viewpoint to hiring and that candidate.
  • Don’t jump to conclusions. Sometimes during an interview a candidate might say something that takes us aback or is not what we expected.  We are all prone to do it, but make sure you notice you may be jumping the gun, take a step back and dig deeper. Don’t assume anything- clarify and seek to understand a candidate’s response.
  • Don’t ask that. Remember that even casual chats to fill dead space during the interview process can cross the line and create bias.  Stay away from “Are you married’ or even asking how old the kids are if the candidate brings them up.  Keep focused on the interview.
  • Every candidate could be an “A” candidate.  Competition for talent is fierce. Sure- we all want the candidate who can walk on water and needs no help or training. But let’s be real, the rest of the candidate pool is also worth interviewing and hiring.  Give every candidate the chance to show how they can shine too, even if on paper they don’t look like “A+” material. Every diamond starts out rough. Be open to doing some polishing, and exploring other ways they can contribute even if their primary skillset is a little shy of ideal.
  • Treat all candidates as passive candidates. The idea of only wanting to hire people who really want to be at your company will limit your candidate pool.  Just because someone wants to work for you does not guarantee they are the best at what they do. In fact, those who are the best at what they do are usually paid well, have positions they want to be in and are working for companies to who they are loyal, and very well may be diverse. Isn’t that the profile of the ideal employee- A+, Loyal, highly-skilled, likes their current role and career path, and thus has no desire to leave? Don’t pass on someone because they are not super excited, or ask about comp.   Like us, they are trying to weigh their options- and candidates these days have many.  Hiring managers, executives, recruiters and panelists alike have to sell every candidate on the opportunities that their company can offer- and whys and how joining them would be helping their career growth and satisfaction.  Once they can see this, the candidate will engage more actively, be more realistic in their comp expectations, and will engage in a more meaningful interview.      
  • Every candidate is diverse in some way- discover diversity together-  We are all different in some way all of us from different backgrounds, religions, family traditions, religious upbringings and ethnic heritages.  All of these affect our worldview. It is easy to confuse personal beliefs and experiences with company culture. Just because we “fit”  into an organization does not mean that someone from a completely different experience won’t.

In a very real way, practicing inclusivity nurtures diverse hiring which then becomes the company culture. Does this mean every company has the same culture?  Well, yes and no.   Many organizations have prided themselves in having the “Secret Sauce” all figured out and spend a lot of money in administering tests, evaluating employees, and trying to ascertain what makes a successful hire.

No doubt these can be valuable tools to help us understand ourselves and or our organizations better. And surely it helps managers better understand how to appreciate and maximize the value and contributions by all kinds of people, not just the ones that fit into one neat category which we label as “our cultural fit.”

Instead, as the world becomes a smaller place through the use of technology and virtual workplaces, the diversity that we have been practicing locally is going to take on a global scale.  But it is really no different.

One of the things I have learned traveling the world is that we – human beings- are all basically the same.  We all want to be safe, give our children better opportunities than we had, and feel as though we can contribute in some meaningful way.

By taking the time to use more behavioral-based questions, listen to stories and experiences of those who also possess skills and experience we need for any particular role, the more we will discover how those experiences, life lessons, skills and experience are valuable in whatever weight and combination we can find them in.  It becomes, who is the best person for the job- not just who is the best qualified for the job. That opens the world to endless diversity in hiring.

Talent Acquisition Leaves Most HR Professionals Unimpressed

Only 18% of HR professionals describe their company’s talent acquisition function as “top-notch” or “advanced,” according to the HR Research Institute’s 2021 study on the future of talent acquisition.

That’s a considerable drop from the 29% found in last year’s effort. A possible reason for the decline: a loss of TA personnel or other capabilities during the COVID-19 downturn.

The Research Institute conducted the study of HR professionals, the Future of Talent Acquisition 2021, to examine the state of talent recruitment, recruiting technology, hiring metrics and perceived drivers that impact the TA team’s ability to meet strategic talent acquisition goals.

Fifty-one percent of HR professionals say their TA function is “progressing,” while nearly a third – 31% – describe it as “improvisational, chaotic or nonexistent.”

Scarcity of Talent

An analysis of the survey shows that the biggest barriers to TA success include not being able to find talent that meets the job requirements (61%) and not having the right skills in the applicant pool (46%).

Meanwhile, organizations that are considered recruitment leaders are almost three times as likely to use metrics for diversity and inclusion efforts, and more than twice as likely to expect an increase in employee referrals and use programmatic advertising.

They’re twice as likely to use sourcing technology, have a recruitment marketing system and leverage talent and skills analytics.

Other notable findings:

  • Some 54% say talent acquisition is among the top three HR issues their company faces.
  • Sixty-one percent say being unable able to find the talent that meets a job’s requirements is the top barrier to success.
  • Over half, 53%, use programmatic advertising to gain an advantage.
  • Video interview technology is used by 41% of TA teams, making it the second most frequently used solution behind the veritable ATS (53%). Performance management systems and referral systems came next, at 38% each.

“Talent acquisition departments are so busy trying to keep up with the pressures and demands of sourcing and hiring that companies are lacking clear hiring objectives and strategies,” commented Debbie McGrath, HR.com’s CEO.

“Employers will have to put more focus on developing strategic talent acquisition goals in order to find and recruit the right talent.”

Customer Success Recruiting Is Gaining Steam: Here’s How to Do It Right

SaaS is expanding, growing, evolving, and with it, so is customer success.

The reason: Customer success in SaaS is quickly becoming the main strategy for boosting conversions, raising customer happiness and, most importantly, reducing churn. It’s one of the crucial factors that can determine whether a business is either going broke or achieving new levels of growth. 

Customer success is also one of the most in-demand areas of employment at the moment. Many businesses, such as IBM, are now recruiting a great number of customer success professionals. IBM’s Customer Success Management team will amount to over 1,000 people by the end of 2021.

Recruiting in customer success recruiting is steadily increasing – and you don’t want to get left behind. It’s more important than ever to identify the necessary skills, mindset and attitude that you need in your CS team.

How to Approach Customer Success Recruitment

Whether or not your business succeeds comes down to the people you have around you, promoting your SaaS product and growing your customers’ loyalty. That’s exactly where a good CS professional comes into play.

I’ve put together a list of valuable pieces of advice you can use to make sure you nail your customer success recruitment strategy. It’ll help you put together a team of talented professionals to take your customer experience to the next level.

1. Understand and Define the CS Role

A good CS professional plays a vital role in the health of your customer base and in fostering a better customer experience. Besides what the job title entails, the specifics of their role and responsibilities largely depend on your business. Whatever works for your company is the best choice. Think about your expectations, your company mission and values and how a CS professional would fit in. 

Spend as much time as you need to figure this out — before you start the hiring process. Will your customer success managers be in charge of renewals, upsells and cross-sells? Or will their main focus be on driving adoption? Will they work closely with the marketing team? Each of these responsibilities requires a different set of skills. You need to fully grasp the position’s necessary background and capabilities to find the right candidate to fill it. 

2. Define the Role’s Scorecard

Once you know the scope of the CS department for which you’re recruiting, it’s time to look at the specific role of the customer success person you’re seeking. It’s time to define the role’s mission, identify its desired outcomes and compile those details in your own personal CSM scorecard. 

A scorecard is a supervising aid designed to highlight the qualities, skills and tasks of an employee. Managers use scorecards to accurately track their team’s progress based on a set of goals.

Try to include an objective and specific summary of the CSM’s core purpose, such as improving current renewal rates by 5% or improving your company’s net promoter score. These can vary based on your product or service and the stage of your company’s growth. Make sure you’re clear in communicating to your CSMs what the role involves to help your recruiting process and save any candidate confusion along the way.

3. Define the Role’s Expected Outcomes

After identifying the role’s mission and scoreboard, identify its key deliverables. Depending on the role’s mission, the outcomes can be:

  • Creating systems and processes to drive consistency and scale results.
  • Analyzing current retention and churn KPIs, then implementing new programs to reduce churn.
  • Identifying indicators for risk and opportunity in customers.
  • Developing cross-functional alignment for the CS department with the product, sales, services and support teams.
  • Deploying systems and programs for integrated and improved customer experience. 

4. Identify the Needed Soft-Skills

The profile of the type of person who should be successful in a CSM role should include some of these traits:

  • Drive & Grit: Especially in the SaaS world, being proactive is a must. A great CSM reaches out to customers to reduce churn and ensure they’re satisfied before there’s an actual issue. There’s no time to waver in self-doubt.
  • Positive Thinking: Your ideal candidate should be a positive person with a deep passion for customer success.
  • Impeccable Communication: Building strong customer relationships depends on good communication skills. This is probably one of the most important traits you need to look for in a CSM candidate.
  • Emotional Intelligence: The CSM should self-regulate when under stress and always empathize with the customer’s situation.
  • Strategic Thinking: A good CSM should identify new opportunities or changes and pursue the best possible outcome in every case.

5. Look for (Non-Traditional) Experience

As customer success is still a fairly new field, candidates with experience may be a rare sight. But maybe they have backgrounds in project management, operations management, consulting or sales. Or, perhaps they’re enthusiastic fresh graduates, ready to learn new things. Any of these candidates have developed different skills that might be just what you’re looking for when recruiting in the customer success space. 

In these scenarios, you’ll most likely have to rely on your instincts. Interview questions might be of great help to determine if a candidate’s experience matches up with your expectations for the role. Test their decision-making skills with real-time roleplay scenarios and determine how they deal with different customer types and situations.

6. Add Key Responsibilities to the Job Listing

Be very clear about what the role entails and see who rises to the top. Here are some examples of key responsibilities you can include in your job description to help you in your recruiting efforts:

  • Manage and lead customers through renewal, upselling, implementation, product adoption and ongoing communication and support.
  • Forecast and track key CS metrics while delivering consistent results to drive customer awareness, engagement and adoption.
  • Identify, grow and close new opportunities with an assigned portfolio to ensure growth.

7. Consider These Questions During Interviews

CSMs need to be able to think on their feet to provide a great customer experience. And you also need to gauge whether they have the needed soft skills to do it successfully. 

Here are some examples of questions that might help you in screening candidates for CS knowledge, communication skills, empathy, resourcefulness and relationship-building skills:

  • You see via our CS software that a customer is about to cancel their subscription because they’re unable to complete a task. From your knowledge, it’s an easy task. What do you think we should do? Who or what is at fault here and how much does it matter?
  • Say you could only measure one thing to help you check whether a customer was getting value from using our product. What would that be?
  • How do you communicate with customers if you can’t resolve one of their issues right away?
  • Give me an example from your experience where you helped out a colleague.
  • How would you choose to communicate bad news to a customer?
  • What’s one challenge you had to face, and what lesson did that experience teach you?

Customer Success Recruitment Is In Demand

For every SaaS business on the market right now, customer success is where the battle for growth is fought. So, hiring the right CS vice presidents, managers and representatives becomes the foundation for business success. No wonder “customer success recruitment agencies” is a rising Google search trend. 

If you’re thinking about hiring a customer success rep, there’s one thing to get right first: the role and its definition — specifically, the one that works for your business. Even if the candidates don’t have explicit CS background, you can turn to hiring people who have the right attitude and the passion for being trained for the role.

Good luck!

Recruiting Remote Workers? Consider This.

COVID-19 changed the world of business as we know it, especially when it comes to where we work. Not too long ago, remote jobs were uncommon. Although they were on the rise before the pandemic, many companies were forced to allow employees to work from home in the name of social distancing and safety protocols.

Though this began as a temporary solution, many businesses have found that remote work is a sustainable idea, and a good number of businesses are choosing to stick with the remote model for the foreseeable future.

Transitioning to a remote workforce is ultimately up to you, but before you decide to start recruiting remote workers, you need to consider the pros and cons of this dynamic.

Converting Your Business To Remote

One of the reasons why companies were so hesitant to transition to a remote workforce is because of productivity concerns. Managers worried that employees would not be as productive if they worked on their own in an unsupervised area. While this is typically not true, it is still a possibility. Your company will need to lay down ground rules and the right processes so you know what to expect before recruiting for your first remote position.

To start, you will need to consider how managers will communicate with remote workers. Will daily check-ins be necessary? If so, will that be via call, email or instant message? Also, at what times should these check-ins occur?

You’ll also need to set guidelines about what is allowed and not allowed, even in a remote workspace. The rules should be the same or close to what you have in the office, so if office workers have a set lunch period, it should be the same at home. If it is an expectation that in-office employees are to be cordial to clients, then remote employees should be expected to maintain absolute professionalism during calls and video chats from home as well.

You’ll also need to consider how new remote employees will be trained when they can’t see their managers face to face. A smart idea is to go with a screen-sharing utility that will allow management to follow along with the employee as they train. This same technology is useful for supervisors who need to check in on agents to ensure that they are keeping busy and completing their work properly.

Costs

There are many pros and cons as far as costs are concerned for remote employees. On the plus side, the more employees you have working from home, the greater price reduction you will see at the office concerning your utility bills and lease agreement. However, on the other side of the coin, if employees are not careful with internet usage at home, they could create a larger bill that could negate everything you saved. Set ground rules for internet usage to avoid an issue.

A great perk that your company could show within its promotional materials is how your transition to remote work is helping the environment. Just the fact that employees do not have to drive to and from work greatly reduces the number of greenhouse gas emissions in the atmosphere.

In addition, remote arrangements can also be more sustainable by conserving energy and refraining from lighting an entire office since employees work at home. With that said, employees can still waste electricity at home, so HR should send out an email about being environmentally conscious at their residences as well.

From a recruiting standpoint, the ability to hire remote employees can be a godsend as you can bring on employees from anywhere in the country. For companies that have exhausted the local talent pool, that could open a whole new world.

However, if you do hire employees from other states, you will have to consider potential costs in that regard as well. Different states have unique health insurance guidelines, tax rules and laws, so if following these requirements will impact your bottom line, then you’ll have some decisions to make.

Employee Wellbeing

The main benefit of having everyone working in one office is that it is easier to observe your staff and ensure that they are healthy and safe in all possible regards. When everyone is remote, however, that can be a bit more difficult, so you will need to know how your company will handle specific scenarios.

For instance, many working parents will need to care for their kids before they go to school in the morning. If they have an early work schedule, the task of trying to juggle work and family can sometimes take a toll and mental exhaustion can be the result. In those cases, your company could always offer flexible schedules where employees can start later or leave earlier as long as they complete their work.

On that note, even if your organization allows flexible schedules, there should still be expectations and protections set forth for when employees should be at their desks.

One of the biggest protections you should create from the beginning of a remote arrangement is protecting against cybercrime. We rarely think about the potential of a cyber-attack in the office because, in the back of our minds, we know that the IT team has the situation under control.

However, when employees are working from home, a lack of antivirus software and proper protection can allow any number of cyber-attacks, from phishing scams to viruses, to infiltrate the business network. Before your company recruits remote workers, your tech team will need to look at how to keep everyone in the organization safe and secure.

In the end, remote work is a great option that can allow companies to save money, help the environment, and hire from anywhere, but it is not a decision to take lightly. Consider the pros and cons listed here and make the best decision for your business.

 

Recruitee Launches No-Code Talent Acquisition Solution

Recruitee, a collaborative hiring software provider, launched a no-code CareersHub to aid employers struggling to attract new applicants and build an employer brand that stands out. As Covid continues to impact in-person interactions, careers pages are becoming a decisive factor for new candidates considering a job, the company believes.

The new CareersHub is Recruitee’s latest no-code product feature, enabling HR teams to create custom careers pages and showcase their company culture, thus becoming more appealing to job seekers.

The CareersHub removes common tech barriers to creating engaging careers sites, Recruitee said, by allowing HR teams to be more independent in their employer branding strategy. The solution features ready-to-use sections, simple-to-build custom pages and fully customizable themes designed to help HR create branded pages and better differentiate their company as an employer of choice.

“We believe HR teams should be more independent when it comes to creating or editing a company’s careers site,” said Recruitee CEO Perry Oostdam. The new CareersHub reduces design time and costs while allowing employers to build a strong brand, he said.

The no-code (or low code) aspect of the CareersHub helps non-technical HR teams fully own the design and branding process, Recruitee said. It also helps creators who need to be, or can’t afford, a developer to produce a technical website. Chief Product Officer Marcin Moszyk said users should be able to “easily build entire career sites using the platform’s pre-made templates and “building blocks.”

No Code, More Options

The idea of no-code development isn’t new, but the approach is gaining traction in ways that should attract the interest of HR departments.

For one thing, a number of low-code tools can be used to address some of HR’s common pain points. For example, many seem uniquely suited to creating replacements for the spreadsheets practitioners rely on to keep track of, say, employee status.

According to MarketsandMarkets, the market for low-code development platforms will increase from $13.2 billion in 2020 to $45.5 billion in 2025, a CAGR of 28%. Adoption by SMBs and smaller enterprises, along with increased awareness and digital transformation efforts, are the leading drivers of growth.

The Covid-19 pandemic may accelerate the adoption of low-code tools, said ServiceNow Vice President of Product Platform Management Marcus Torres. As more employees work from home, he told TechRepublic, the dynamics of finding solutions to workflow and process challenges has changed. As the crisis plays out, he predicted that low-code “will be part of the new support system” once workers see its value. “It will become a stable tool for them to draw on to be more effective inside or outside the office,” he said.

Total Compensation: Times are a Changin’

Five Recommendations for Total Compensation Packages in the Post-COVID Era

It’s no secret that today’s work environment has changed from what it was just over a year ago. Whether your staff has worked from home or had to report to work in person during the pandemic, it’s likely that your needs have changed along with evolving work environments. To remain relevant, recruitment marketing strategies and rewarding compensation plans must speak to both the traditional and emerging needs of prospective hires.

Today that means more than simply wages and paid time off. In order to attract the best talent and retain employees, benefits and perks need to accommodate diverse demographics and wide-reaching geographies. Trendy benefits and unlimited PTO were all the rage pre-COVID, but job seekers no longer feel like this is enough.

So, what’s hot in the post-COVID era? Here are five recommendations for total compensation packages.

Virtual Opportunities

Those who are looking to make career changes want to feel like they are trusted to get their work done responsibly on their own. Since many people are now accustomed to working from home rather than returning to a traditional work setting, a number of candidates are looking for short- and long-term remote work opportunities.

Some are even considering leaving esteemed roles for greater flexibility. For instance, we often hear from candidates who are willing to take a step back in their career or pay scale in order to pursue remote work, which they view as an important benefit.

While it is not recommended to underpay qualified talent (because ultimately, you’ll lose undervalued talent), it is important to recognize how strong the desire for flexibility is. When a team member is willing to work for less to change their work environment, they are committed to the employment terms they’re seeking. Thus, the competition for talent is steep.

If your organization is open to remote work, by marketing open roles as a chance to work independently and from the comfort of home, you can likely appeal to a larger pool of qualified applicants. Keep in mind it’s equally as important to understand the number of applicants you may inadvertently dismiss due to the absence of virtual work opportunities within your organization.

People-First Mindset

With the rapid adoption of technology and other efficiencies, there is an enormous emphasis on time. Over the last year and a half, most of us were forced to spend time in a different way than before the pandemic. With most crisis situations, it’s not uncommon for the effects to leave people reevaluating their priorities.

Perhaps not surprisingly, the thought of long commutes and other daily obstacles that restrict meaningful moments with family are not nearly as palatable after recent experiences. People are seeking roles that allow them to place their and their family’s needs first. Organizations who are empathetic and willing to place employees and their individual wellbeing at the front-and-center of talent acquisition and business strategy can make huge hiring strides in the current market.

There is a wide array of offerings for both in-office and at-home jobs. For example, some employers are providing office equipment or reimbursing new hires significant amounts to set up their home office.  Others offer corporate expense accounts for meals or catered luncheons for those working in an office setting.

Especially valuable to those returning to offices right now is helping to provide means and cost of transportation to and from the office. Finding ways to make the commute more comfortable, convenient and as cost-efficient as possible can make a big difference in attracting and retaining the talent you need.

Culture and Experience

Whether working remotely or not, a positive experience is essential. From peer-to-peer engagement to diversity, equity and inclusion (DEI) initiatives, and to learning, development and training opportunities, delivering company culture across all your workplaces and platforms is vital.

This is not to say engagement of remote employees must occur at the same time or in the same way as in-office employees. Toward that end, we are seeing a rising demand for positions such as director of remote work to navigate the nuances of virtual employee engagement successfully.

There are many ways to demonstrate a flexible work culture. From adopting hybrid schedules to adding work-from-home (WFH) days to existing plans, you can show your willingness to give. Any stipends that enhance the work experience in any environment go a long way in presenting an attractive offer. Now is a good time to find new ways to come together to help your workforce shine even brighter than before.

Healthy Balance

Many employees are yearning for a future that encourages a hale and hearty mix of staying healthy, working and living their daily lives. To that end, many companies are reinforcing their benefit packages and expanding healthcare plans. Fully paid gym memberships, mindfulness and telehealth applications, as well as extended maternity leave for mothers and fathers are just a few of the additions we’re seeing.

Any leniency policies that embrace allowing for flexible scheduling can be a great way to attract top talent seeking better work-life balance to your organization. The pandemic has taken a toll on many workers, with more people ready to talk openly about mental health and individual needs resulting from changes in their lives at home and at work. Employers who recognize the diverse needs of their workers can benefit from highlighting any standout accommodations that speak to the neurodiverse needs of today’s talent market.

Development, Development, Development

Continued future investment — whether it be access to internal mentors, partnerships, or resources such as online academies, education and opportunities for career advancement — is necessary for the upskilling of the next generation of employees and leaders. Certainly, a lesson the pandemic is teaching us is that continued learning is vital to growth.

As hiring leaders strategize to find and retain the best talent, remaining competitive means emphasizing employee development. By advertising personal and professional development opportunities along with the role you’re seeking to fill, you can gain the attention of a greater number of applicants in the current market. In addition to improving your hiring results, these learning and development incentives can keep high performers achieving and surpassing business goals. To retain those bright minds, make sure their career trajectory is easily identified and your company vision clearly communicates a bountiful future to the talented individuals in your workforce — not just for now but also in the coming years.

Keeping Up with the Changes Is the Key to Success

The times, they have changed!  Employers who are keeping up with the advances, making sure their total benefits package meets the dynamic needs of their talent, will be the ones who succeed in this rapidly evolving marketplace.

New CEIPAL Tools Aim to Tackle Diversity Gap

CEIPAL launched what it calls the industry’s first AI-driven solution to address diversity, equity and inclusion within the existing workforce as well as across talent acquisition sources. The solution leverages advanced technology to provide hiring organizations with complete visibility into their own workforce and hiring processes, then helps to fill any diversity gaps.

The solution includes five capabilities meant to address diversity gaps and ensure candidate searches connect employers with strong talent, regardless of background or gender. The DEI features include:

  • DEI Assessment Tool: CEIPAL’s DEI technology plugs into virtually any system or database to allow organizations to audit temp hires, contingent labor or any other talent source, and to measure gender and diversity via a simple list of employee/candidate names and locations.
  • Talent Container: CEIPAL provides staffing professionals with a new layer of capabilities to consolidate and update its sourcing database. CEIPAL’s patent-pending DEI capabilities enable hiring organizations to integrate and index talent sources via any category, including demographics, and then sorts, ranks and matches available data points as needed within a single “talent container.”
  • Advanced AI Engines: By connecting ATS platforms and AI engines, CEIPAL enables recruiters to find, rank and “clone” matches within any database, while also enabling passive sourcing and resume harvesting. Integration major job boards ensures diverse sourcing for any search. The company says its machine-learning algorithms are “demographically aware” and easily applied to every talent source.
  • Diverse Engagement: CEIPAL’s workforce management technology manages the hiring and procuring of new talent with engagement capabilities that include employee-/candidate-centric onboarding and automated communications with clients and candidates.
  • Data Analytics: CEIPAL’s algorithms help organizations identify where DEI efforts are succeeding and/or falling short. It outlines realistic goals and plans to meet them, while automating steps to close candidates and improve DEI efforts.

CEIPAL said the technology will help HR and talent acquisition professionals automatically assess demographic gaps while outlining a path to meet specific DEI goals. It integrates all hiring sources and data points into a single talent container, offering organizations access to the most diverse and qualified talent available while also providing the necessary tools to engage and hire the candidates for any job.

The External Workforce: The Key to Navigating Labor Shortages

More than a year and a half into the COVID-19 pandemic, as a society, we’ve collectively learned a lot of lessons. People will panic buy toilet paper. Dining al fresco is the new “in” thing. Supply chains weren’t as resilient as we thought in 2020. And lastly, the way we manage workforces may never be the same again.

The pandemic shed light on the workforce’s ability to be agile under times of immense uncertainty and disruption, as companies discovered and tested new ways to work and recruit talent. In particular, the external workforce (also known as “contingent workforce,” “freelance workforce” and “gig economy”) is now a rapidly evolving segment of the labor market as organizations continue to face persistent labor shortages.

Key economic findings suggest that it’s imperative for organizations to tap into their contingent workforces as a means of overcoming the current labor shortage crisis – as well as future disruption – and effectively ensuring business continuity going forward.

When considering investing in the contingent workforce, organizations are faced with the following concerns they must address: How much funding should be allocated towards acquiring contingent workers? What ROI can we expect through these hiring efforts? In terms of timing, when can we expect to see the results of our efforts and how soon can we expect contingent workers to contribute to our overall mission?

Despite a reported 42% of workforce spending going towards a company’s external talent, many executives are unable to manage this large and critical spend category effectively, as they’re lacking complete visibility into it. Procurement and human resource functions must and should attain cost-efficiency within any organization. To ascertain that the external workforce is capable of providing cost-effective value in the long run, there are four tactics that play into the financial investment decision.

Looking Forward

The ramifications of a wrong hire can not only be dire but also costly. To ensure a speedy and more productive hiring process, businesses must determine which roles and tasks call for certain skillsets, and match them to the right external talent.

It’s imperative to avoid letting workforce planning sit on the back burner – it can take time upfront, but it will be more useful in the long run. Without proper outlining, quality of work is sacrificed for the sake of speeding up the hiring process, deterring the quality of the talent pool in its entirety.

It’s crucial for businesses to take a more strategic approach by working with workforce vendors to best select and procure suitable talent. The effects of doing so are especially conducive towards the overall trajectory of an organization, as they help to conserve time, money and effort while arming businesses with a means of addressing future demands as they occur.

Cutting Costs Can Be Ineffective

In times of economic turmoil, businesses frequently adopt cost-cutting measures to manage the bottom line, which can be short-sighted and detrimental. When considering investing in the external workforce, this should always be assessed through the lens of a more long-term solution as opposed to a short-term, cost-cutting measure.

Businesses should provide constructive performance feedback and increased access to digital capabilities with the aim of increasing engagement and productivity. Investing in upskilling can produce greater results and prevent organizations from having to acquire new employees. Not only will this cut back on costs in the longer term, but it will also ensure current workers are more valuable and motivated to take on new projects and improve throughout the trajectory of their careers.

Considering MSPs Over In-House Management

While the benefits of external workforces are numerous, organizations often lack suitable technology to manage them effectively, mistakenly putting too much focus on managing routine, administrative activities. For these standardized tasks, businesses should consider Managed Service Providers (MSPs) instead.

MSPs can provide expertise and advice around the best technology solutions to implement, own the program and then provide leaders with visibility and insights into who is doing the work and where they are located. Making sure an organization is aligned with contract terms can help to reduce overhead costs. Further, MSPs can help to ensure companies remain compliant with required licenses and certifications.

Ensuring Complete Visibility into the External Workforce

Speculation will always be the enemy of effective management. Industry leaders need complete visibility into the external workforce to make more calculated, timely decisions to combat unprecedented challenges and risks.

Research reveals that organizations are widely lacking visibility into this critical spend category and are ineffective in their management approaches. This only further reduces business agility, creates compliance and security risks, and means organizations are leaving money, and more critically – their overall value – on the table.

Digitalizing and automating processes and improving visibility can help organizations reduce redundancies in their external workforce management, thereby cutting costs and gaining the most value out of existing talent resources.

Here To Stay

The external workforce was not a new phenomenon during the pandemic. However, it is picking up steam as more and more leaders are realizing the benefits – reduced workforce costs, improved productivity, agility and resilience, increased access to quality talent and more.

For companies looking to better manage their external workforce, they can achieve a greater ROI through strategic workforce planning, streamlining processes, decreasing time spent on administrative tasks and increasing the digital capabilities of the program. With an estimated 70% of executives anticipating they’ll hire more onsite temporary workers and freelancers over the next two years, compared with pre-COVID levels, the external workforce will continue to remain a top priority across organizations.

As global markets continue to face unprecedented labor shortages across industries, the time to master external workforce management and maximize talent is now.

Jury’s Still Out on TikTok Resumes

In July, TikTok earned itself a fair amount of press by announcing a month-long pilot program of TikTok Resumes, a service designed to “continue expanding and enhancing” the company’s capabilities as a recruiting channel.

TikTok Resumes was meant to encourage job seekers to “creatively and authentically showcase their skillsets and experiences.” Given the increasing interest video interviews have garnered over the last several years, It didn’t come as much of a surprise when the video social network began staking out recruiting turf.

To produce video resumes, on TikTok or elsewhere, candidates shoot and edit short clips to, hopefully, convince employers they want to begin a conversation. While that idea’s been around for a while, TikTok brought it fresh attention.

Jonathan Javier, who consulted on the product with TikTok, told CNBC that such approaches work when they’re focused. “It’s sort of like a tell-me-about-yourself. It’s something you won’t necessarily see on a black and white paper but you dive a little bit deeper into it,” he explained

Toes in the Water

Despite the interest TikTok generated by TikTok Resumes, don’t think that video resumes have gone mainstream. They haven’t. “I think a video resume is best combined with a written resume,” said Shaun Heng, vice president of operations at CoinMarketCap.

They also require time and thought. “The purpose of the video is not just to say what’s already on your resume so don’t just use it as a way to walk through your past experience and education,” said Tyler Lessard, chief video strategist at video analytics firm Vidyard. “It’s important that these aren’t too long. As much as you might draw someone in, they’re usually not going to spend any more than one to two minutes watching a video, even for a very interesting candidate.”

Not everyone’s a fan, however. Amanda Richardson, the CEO of technical hiring platform CoderPad, told CNBC that video resumes are a “dangerous fad” that can aggravate biases during the recruitment process. “My general concerns are you’re resulting in a resume that is based on how you look and appear and talk, as opposed to your actual skills and competencies,” she said.

For now, many experts say, video resumes will remain “a novelty.” Over time, others can see them evolving toward becoming “an addendum to the traditional resume.”

“I think they might be more of an add-on or additional information that a recruiter can request to provide information on communication skills,” said Ron Delfine, director of the Career Services Center at the Heinz College of Carnegie Mellon University. “So depending on the industry sector, I think video resumes may have some staying power,” he added.

However, TikTok’s approach comes with drawbacks. As Gizmodo pointed out, its video resumes must be public in order for employers to see them. That means no privacy for candidates who may discretion as they pursue new options. (Despite that, the company recommends not sharing personal contact information in resume videos.)

Image: iStock

Meet the Maker: Dean Da Costa’s “Sourcing Links” OSINT Tool

We’re always excited when Dean pulls one of his own creations out of the bag, and today is no exception. He walks us through his custom-created “Sourcing Links” OSINT tool, which contains the holy grail of search capabilities to rev up your sourcing game a notch.

In this video, Dean shows you how to use his personal Sourcing Links OSINT tool, where you’ll find a powerful collection of search functions. This is a direct download from Google Drive, so you will have to request access from the maker himself.

Once inside, you’ll find:

  • Autofill options and a general search engine that utilizes a wide array of engines across the web
  • Search utilities for email addresses, social media profiles, phone numbers, etc.
  • Communities, locations, word lookups and so much more

All of this sits at your fingertips (in your browser) and is ready to save you time, energy and brainpower. Watch the 12-minute video, and let us know what you think!

Rewind

Just in case you missed the RecruitingDaily debut of Dean’s Start.Me page (where you can also find a link to Dean’s “Sourcing Links” tool) check it out here.  He’ll walk you through how to use it, how it works, and what to expect from him on a daily basis, as well as how to create your own page.