Recruitee, a collaborative hiring software provider, launched a no-code CareersHub to aid employers struggling to attract new applicants and build an employer brand that stands out. As Covid continues to impact in-person interactions, careers pages are becoming a decisive factor for new candidates considering a job, the company believes.

The new CareersHub is Recruitee’s latest no-code product feature, enabling HR teams to create custom careers pages and showcase their company culture, thus becoming more appealing to job seekers.

The CareersHub removes common tech barriers to creating engaging careers sites, Recruitee said, by allowing HR teams to be more independent in their employer branding strategy. The solution features ready-to-use sections, simple-to-build custom pages and fully customizable themes designed to help HR create branded pages and better differentiate their company as an employer of choice.

“We believe HR teams should be more independent when it comes to creating or editing a company’s careers site,” said Recruitee CEO Perry Oostdam. The new CareersHub reduces design time and costs while allowing employers to build a strong brand, he said.

The no-code (or low code) aspect of the CareersHub helps non-technical HR teams fully own the design and branding process, Recruitee said. It also helps creators who need to be, or can’t afford, a developer to produce a technical website. Chief Product Officer Marcin Moszyk said users should be able to “easily build entire career sites using the platform’s pre-made templates and “building blocks.”

No Code, More Options

The idea of no-code development isn’t new, but the approach is gaining traction in ways that should attract the interest of HR departments.

For one thing, a number of low-code tools can be used to address some of HR’s common pain points. For example, many seem uniquely suited to creating replacements for the spreadsheets practitioners rely on to keep track of, say, employee status.

According to MarketsandMarkets, the market for low-code development platforms will increase from $13.2 billion in 2020 to $45.5 billion in 2025, a CAGR of 28%. Adoption by SMBs and smaller enterprises, along with increased awareness and digital transformation efforts, are the leading drivers of growth.

The Covid-19 pandemic may accelerate the adoption of low-code tools, said ServiceNow Vice President of Product Platform Management Marcus Torres. As more employees work from home, he told TechRepublic, the dynamics of finding solutions to workflow and process challenges has changed. As the crisis plays out, he predicted that low-code “will be part of the new support system” once workers see its value. “It will become a stable tool for them to draw on to be more effective inside or outside the office,” he said.

By Mark Feffer

Mark Feffer is executive editor of RecruitingDaily and the HCM Technology Report. He’s written for TechTarget, HR Magazine, SHRM, Dice Insights, and TalentCulture, as well as Dow Jones, Bloomberg and Staffing Industry Analysts. He likes schnauzers, sailing and Kentucky-distilled beverages.