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Passion Pay: How To Get Paid For Doing What You Love

love work

Work, as we all know, kind of sucks.  But while there’s an element of luck and timing involved, I’m pretty convinced that finding your dream job isn’t a pipedream, and amalgamating vocation and avocation is possible for pretty much anyone.  Oddly optimistic for me, I know, but then again, I have no reason to be a cynic on this particular point.

If you spend Sunday nights filled with dread, and wake up on Monday mornings filled with a combination of fury and angst while slapping the snooze button on your alarm clock five, six times to avoid the inevitable roll over to the same old rigmarole, you’re probably part of the disengagement epidemic currently ravaging the workforce. The thing is, it doesn’t have to be this way.

Good news: you’re not alone in your antipathy.  According to a recent Gallup study, two out of three workers openly admit to disliking their jobs. Of course, it’s likely were that particular survey administered on a Monday morning, that number would be a hell of a lot higher.  But what if you could start your week off actually excited about the prospect of another week at work? As Tevye would say, “sounds crazy, no?”

Crazy, maybe. But not impossible. Imagine getting paid for what you really love to do instead of working for the man at a gig that’s slowly killing your soul?  Loving what you do means doing what you love, and if you’re passionate about something, there’s a good chance you’ve got the necessary prerequisite for making a professional passion play and getting out of the grind.

Cashing Out: In The Beginning

workhappy-workwellWe all have that moment of clarity and calling.  Whether you’re a five year old girl whose Easy Bake Oven inspires a culinary career years later, or whether you’re a teenager fascinated with the mechanics of motorcycles and suddenly have an insatiable need to know everything about them, or even a college student who finds a purpose in philanthrophy volunteering at a homeless shelter, we’ve all had that moment where we figure out our professional purpose.

The problem is, that passion rarely pays, and pragmatism takes over once our student loans and the realities of the real world kick in.  But it’s that childhood sense of invincibility, and the overwhelming sense of possibility, that you need to tap to have a hope of turning your passion into a paying job.

And we’re not talking about stuff like being an actor or astronaut – we’re talking about introspection, identifying what about your passion it is that you’re actually passionate about and applying those key drivers to choosing a career.

That little girl can transform that Easy Bake Oven into a career as a head chef, a baker or even a pastry entrepreneur (the dream job of most of SHRM’s membership, I’d suppose).  That teenaged boy with the love of motorcycles doesn’t necessarily need to become yet another liberal arts major forced to get a degree just because it’s the thing to do – he could start a shop selling motorcycle parts or even building his own line of custom bikes and accessories.  That girl finding meaning through giving back could easily pick up any people-centric career, from nursing to social work, from being a hotel concierge to being an HR leader. Well, maybe if she loves people, not the last one, but you get the point: passion is actually actionable if you know what it is about what you love that makes you love it.

Hell, you can even get a job growing marijuana or playing video games these days, which would have been nice to know when I was preparing for the job market back before either was a realistic possibility.  I should have stuck to my guns, because really, anything’s possible. Even getting paid to blog about BS like career best practices.

Cashing Out: The Roadmap to the Rest of Your Life

geniusIt could be that your dream job requires some sort of specialized education or skills training. For example, you’ve got a better shot at turning an Easy Bake Oven into a career with formal culinary training, or become a certified technician before starting to work on motorcycles.

You can always volunteer to social causes, but you’re much more likely to make a viable living with, say, a social work degree.  But if you’ve already graduated and think it’s too late, good news: it’s never too late to learn.  You don’t need to go back to school to pick up the skills you need to monetize your passion, but you do need to have a clear understanding of business, interpersonal relationships and how to put in the work required to get the job done.  Those are something that you’ve likely already picked up doing a job you hate – so on the bright side, the good news is your crappy job wasn’t a total waste.

The most important thing of all, though, is that if you’re really talented, and really committed to making any work work, it will work out. There’s no faking passion, and there’s no way to hyperbolize the premium placed on the few people who are not only really committed, but also really good at what they do.

Quality is the most important driver of them all, because good output leads to a good living if you’re good enough to go all in.

The key is making that leap to begin with. It isn’t easy; I took half the salary I made at my corporate gig and have about twice as much work to do. But the thing is, money really can’t buy happiness, but happiness buys a quality of life and self-satisfaction that’s actually worth the seemingly small sacrifices required to start over again.

If you think that money is everything, I’ll bet you hate your job.  I did once, and the quest for cash was ultimately unfulfilling, because no matter how much you make, if you’re not working for yourself, you’re putting a lot of sweat equity into making someone else’s equity grow more. That’s not satisfying or self-edifying; that’s stupid, really.

Passion Meets Profession: The Bottom Line

There are a ton of great resources, from Glassdoor to Payscale to Salary.com, which let you easily see whether or not your chosen path is going to be worth cashing in your chips and walking away from the house rules. For instance, as awesome and interesting as baking might be for that little girl with the Easy Bake Oven, and no matter how outstanding her culinary creations are, she’s unlikely to make more than $30,000 a year, and that’s in a lucrative market with formal training and tenure.  Could be, Betty Crocker is a better bet.

A certified mechanic, like the teenage gearhead we discussed, can expect to make in the ballpark of $43,000 a year depending on the type of repairs he’s doing and the level of training he’s received – although such training costs far less than a traditional college degree, often with a significantly higher ROI.  A social worker, like a teacher, is severely underpaid, making anywhere from $24,000 to $70,000 a year, with the top range saved primarily for those possessing quite costly, time intensive MSW degrees.

These passion plays, obviously, don’t pay anywhere near what you could make as a banker, an engineer or an accountant.  But the opportunity cost for happiness is incalculable, and edification and self-actualization in employment can happen at any age. Whether you’re 18 and just starting out in the workforce, or have decades of experience under your belt but decide that maybe you’re not doing what you’re supposed to, it’s never too late to try something different.

And while it might mean a lifestyle adjustment financially (at first), finding a way to do what you love pays off in more than compensation – it makes Monday mornings actually worth waking up for.  And as far as opportunity costs go, that’s pretty priceless.  Trust me.

LinkedIn Lawsuit: Potential FCRA Violations Mean HR Might Need To Lawyer Up

When you’re a company with the size and scale of LinkedIn, you’ve basically got a big target on your back – and a long list of people out to get you. Or so it would seem from the flurry of lawsuits, most recently for violations of the Fair Credit Reporting Act (“FCRA”), 15 U.S.C. § 1681,et seq. (see embed below for full copy of the FCRA).

The issue at hand this time centers on LinkedIn’s “Search for References” functionality, a feature offered to all premium account holders and, it appears, to job applicants after they have directly applied for any position posted via LinkedIn’s “job postings” product.

In this potentially precedent setting class action lawsuit, filed October 9, 2014 in the Northern District of California, alleges that LinkedIn sold their reference functionality to prospective employers by marketing its ability to “obtain reports containing “Trusted References” for all job applicants who are members of LinkedIn.”

 

The class action lawsuit, filed in the Northern District of California on October 9, 2014, alleges that LinkedIn sold this functionality to prospective employers, marketing the ability to “obtain reports containing “Trusted References” for job applicants who are members of LinkedIn.”

In all actuality, the “reports” at issue in the lawsuit are nothing more than an aggregated list of people in the requestor’s network that worked at the same company as the subject user during the same time period.

The last page of the lawsuit provides a sample report:

Whether or not the above “reports” meet the minimum criteria to fit the definition of a Consumer Report under the FCRA is questionable, at bst. If the court, however, decides that LinkedIn is, in fact, acting as a Consumer Reporting Agency, and its “Search for References” function actually constitutes a background check or even a simple database search under the FCRA, than the employers whose recruiters, hiring managers or sourcers utilized LinkedIn’s referencing function in relation to any job candidate actually might be found liable for violating a variety of federal and state employment screening laws.

 Lawyer Up: The Liability Isn’t With LinkedIn

Even rookie recruiters know that an employee’s written authorization is absolutely required before requesting or initiating a consumer report. In the membership terms and conditions provided to LinkedIn Recruiter users, or even in general job applications, disclosures do not in and of themselves constitute an actual authorization of a consumer report on a candidate initiated by a potential employer. In fact, under the FCRA, a written authorization for an employer to obtain a consumer report must include no more information other than a signed authorization by an employee (15 U.S.C. § 1681b(b)(2)(A). 

This latest lawsuit levied against LinkedIn raises an issue that has, until now, flown largely under the radar of the world of HR and recruiting. LinkedIn has always refused to publicly self-identify or affiliate in any way with traditional job boards, resume databases or any other subset of HR Technology, positioning itself instead as a social network.  This, despite the fact that the entire Fortune 1002014-10-16_14-27-46 are paid subscribers with multiple seat licenses to LinkedIn’s Recruiter product.

LinkedIn Recruiter, in fact, is the most widely used and most profitable recruiting technology product on the market today, controlling a large share of an incredibly lucrative market in which it claims it does not compete.

Its penetration with both large and small employers alike, with agency and corporate recruiters, sourcers and sales reps, is almost complete.  But its their aggressive pursuit of the rest of the pie that the lawsuit addresses directly, in particular pointing to what appear to be contradictory marketing strategies simultaneously employed by LinkedIn:

“Though LinkedIn aggregates a significant amount of consumer information, LinkedIn represents to its members that it does not license or sell member content to third-parties to show to anyone else without the express permission of the particular member.

LinkedIn has multiple utilities for job seekers, recruiters and potential employers. 

LinkedIn allows businesses to post employment opportunities, and search for active and passive job candidates, and for LinkedIn members to search for, and apply for those employment opportunities. LinkedIn pitches itself to businesses as the “ultimate talent pool to source the best candidates for your hiring needs.” 

Conversely, LinkedIn pitches itself to consumers as “the one stop shop for your professional life,” allowing consumers to “connect to people, see job postings, get discovered for what you do best and more.” 

In fact, in LinkedIn’s most recently quarterly SEC financial filing for the second quarter of the year after market close on July 31, LinkedIn publicly asserted the claim to investors and the markets that there they’d passed the million job posting threshold on their platform, a milestone sure to spike confidence in the company.

Most HR Technology companies currently competing in an extremely commoditized market have already realized when it comes to recruiting, there’s no such thing as halfway in.

In fact, the litany of legal and compliance issues involved in offering a tool that’s intrinsically expected to drive such a large portion of the hiring process make almost any tool illegal unless that technology is explicitly designed and exclusively offered to direct employers.

This is why so many sourcing tools come into immediate question, and rightfully so, as to their viability as a core component of a fully compliant hiring process.

Corporate Human Resources, as a group, generally tend to find themselves very concerned, to say the least, when internal recruiters utilize tools that lack certain required privacy, anti-discrimination, and equal opportunity issues required to ensure compliance with the complex labyrinth of hiring rules and regulations.

What this most recent lawsuit has done, finally, is address what is an inarguable fact: that LinkedIn facilitates a false sense of being a legitimate professional network to its members while simultaneously profiting on the expansive and, apparently, expensive pool of talent that LinkedIn customers are willing to shell out millions of dollars for every year in the Quixotian quest to recruit top talent – even though the numbers show that they have no competitive advantage using LinkedIn recruiter, since they are paying to view identical databases to see identical profiles.

LinkedIn Lawsuit: More Liability Lawsuits Likely for Employers

I2014-10-16_14-36-36t’s at this point the general public has become pretty much largely aware that for any social network, it’s the members themselves who are the product, an issue mainstream enough to fuel Ello’s spectacular boom and bust as a social network that actually valued its users – a salient selling point in a day where privacy violations are the expectation rather than the exception.

LinkedIn, however, has found in its referral product a unique way to package and monetize member data to both employers and consumer marketers while largely ignoring the mountain of extant protections involved for potential employers.

These issues are unique to LinkedIn, as companies like Facebook and Twitter, ostensible competitors until one considers that their lack of liability rests in that their exploitation of member data involves direct marketing to consumers, without the use of recruiters or sourcers (or marketers) as an intermediary.

Whether or not the Plaintiffs in this particular class action LinkedIn lawsuit have a leg to stand on, or whether LinkedIn will ultimately bear any liability for the actions of the employers ultimately using their referral product for any reason generally held to be non-compliant – which looks like a very real possibility.

If not in this suit than it will likely happen in a seemingly inevitable case coming soon to a circuit court near you – that you should probably start paying attention and start calling your employment attorneys.

DISCLAIMER:  This article and any links provided are for general informational purposes only and should not be construed as professional or legal advice. Receipt of these materials does not create an attorney-client relationship nor is it a solicitation or advertisement to provide legal services.  The views expressed in this article may be outdated or repealed by current law. Do not act upon this information without seeking professional counsel in the appropriate jurisdiction.

NicoleGreenbergSTreckerAbout the Author: Nicole Greenberg, Esq. serves as Managing Director at STA Worldwide, a global professional services firm specializing in IT staffing, project management and consulting services. A licensed Illinois attorney and member of the American Bar Association, Nicole has over a decade of experience in talent acquisition and recruiting strategy.

Recognized as “the world’s only lawyer with a focus on sourcing,” Nicole is a highly sought after public speaker, presenting on compliance, sourcing and technology topics to industry audiences around the world, and her writing on these subjects has been recently featured by top publications like SourceCon, Recruiting Daily and HRExaminer.

A lifelong native of Chicago, Nicole is a graduate of Lake Forest College and received her Juris Doctor from the John Marshall Law School. Follow Nicole on Twitter @NGSEsq or connect with her on LinkedIn.

 

Unscientific Assessment: How To Use Phrenology for Screening and Selection

il_fullxfull.144334181I’ve been working on some posts recently about recruiters and superstitions, since there seems to be a recurring supernatural theme oddly prevalent in most recruiters’ mostly mundane routines – for example, shivers down your spine could merely mean you’re cold or uncomfortable, but it could also, in fact, mean that a backdoor placement was just made at your expense. That sounds crazy, but I’ve actually heard that before, and decided to do a little digging to see what body-related responses, in fact, can tell you about a person.

My research uncovered some weird and wonderful ideas about how to read into physical phenomenon to figure out what someone’s really all about, or what we in this industry refer to as shortlisting, screening and selection. Most of these ideas, of course, were total rubbish, but so too is the pseudoscience being peddled by most of the vendors operating in the assessment space today, too.

I was recently chatting with the lovely Stephen O’Donnell about this, and he mentioned the lost Victorian art of Phrenology, otherwise known as Cranioscopy, which found popularity and mainstream acceptance as a legitimate science at approximately the same time medicine thought all ailments could be cured through a combination of leeches and laudanum (the latter sounding far more appealing).

For the uninformed (or scientifically minded), phrenology is the belief that an individual’s character and mental capacity could be determined by interpreting their cranial structure – in other words, reading the bumps on a person’s head to assess their true potential (or lack thereof). That’s how we get the phrase, “having your bumps felt,” or even “bump it out.”  This absolutely tickled me!

Very Superstitious: Recruiting Intuition

As a recruiter myself, I absolutely understand that recruitment practitioners are often overwhelmed by “talent” (so-called) whose greatest attributes seem not to lie in literacy, since none appear to actually read a job description, but rather in clicking apply as many times as possible for every position imaginable. This muddies the waters a bit, but that’s why we’ve developed a litany of psychometric tests designed to weed out these degenerates and spot the real stars.

I also appreciate that if I were to speak with 10 recruiters right now, all would offer a different silver bullet for assessing and selecting candidates, and all of them would boil down to more or less one word: intuition. Because gut feelings are everything in this industry, or were, until that pesky big data business came along.

But should we be trusting our instincts, or is there a better way to find the diamond in the (very) rough of candidates and applicants?

I Want You For Your Mind

craniometerObviously, the scientific validity of phrenology was disproven around the same time as trepanning and eugenics fell out of favor among the scientific establishment, but now, 100 years on, we’re addicted to another kind of pseudoscience: data.

TripAdvisor, Glassdoor, LinkedIn, Facebook, Twitter and every system or software suite out there is generating reams of numbers, which, like bumps on one’s head, must mean something by virtue of their very existence, right?

Even our clients in recruitment are addicted: the more data, the better, even if that has to be gleaned from more resumes or CVs than needed, multiple interviews that are utterly unnecessary and print outs of numbers that prove nothing more than recruiters, in fact, are competent enough to use Excel.

Analytics, metrics, call it what you want, it’s a numbers game, but while we’re all playing along, it doesn’t seem anyone actually knows the rules.

Adding to this increased focus on data is the science of psychometric assessments, which have come into vogue due to the same belief in the infallibility of numbers, which, as any pollster or analyst can tell you, do indeed lie.  But so too did science when it told us phrenology was legitimate, and we haven’t progressed all that much, apparently.

The science of psychometric assessment concerns itself with the objective quantification and measurement of skills, knowledge, abilities, attitudes, personality traits and other means of putting hard numbers around what we call “soft skills.”  Psychometrics are often confused with personality profiling, which is in itself simply a subset of the broad range of tests and assessments being wheeled out for recruitment and staffing.

The demand has increased in the past decade or so with the advent of “modern” recruiting, which seeks to go beyond the resume or CV to find out as much as possible about an individual to minimize risk while maximizing recruiting ROI.

If I can, I’d like to quote the aforementioned Mr. O’Donnell:

“In a time when employers are hiring as much for cultural fit and potential as for qualifications and hard skills, the prevalence of psychometrics is much more evident, especially in larger organizations.”

So, are psychometrics just another pseudoscience, or are these mainstream methodologies a legitimate way to assess and shortlist candidates?

A Better Way of Spotting Talent: 10 Steps to Screening Success

phrenology-then-and-now2Personally, I think the #BigData approach to talent management (ubiquitous hashtag included) is downright boring.

What can we learn from our ancestors and their bumps, which were, at one point, as de rigueur among the scientific establishment as the Wonderlic or Myers-Briggs are today?

If you’re lucky enough to do a lot of in-person interviewing, then try these (obviously serious and factual) tips for spotting talent.

Follow these steps for forgetting science and getting back to our roots of trusting both intuition and superstition? It’s far more easy, and far more entertaining.

  1. If a candidate has eyebrows which meet in the middle, or fine hair, they will have a bad temper (likely to punch the hiring manager)
  2. Grey eyes means they are greedy (likely to be counter offered!)
  3. Check your candidates for white spots on the fingernails of their left hand – count them – this tells you the number of lies they have told
  4. Check their insteps. Get them to take off their shoes and if you can stand them in a stream and water goes under their foot (ie. high instep) they come from a good family – #talent?
  5. Pull out one of their hairs (forcefully). If it curls straight away, they are a too proud (difficult to manage)
  6. Check their hands – if they have a straight line running down the middle, it means an early death. And check their nose – if there is a vein running across it – the same applies. (Check your terms. Do you want to offer a free replacement?)
  7. Get them to clasp their hands together. If their right hand goes on top, they are a ruler, if left, they are likely to yield (manager or subordinate?).
  8. If their front teeth overlap, they are likely to be trustworthy (tick that box!)
  9. If they have large ears (a liar) and long slim ears (a thief) – may work for certain roles, so don’t discount. We all love a competency-based question at the interview!
  10. And finally… a dimple on the chin – devil within (need I say more!)

So, who needs background and reference checks?  Forget psychometric profiles; meh!  Yes, perhaps global organizations and the world’s biggest brands like Penguin, Random House, American Express, Hilton Hotels, Coca Cola and others seem to be getting on gamely with Stephen’s psychometrics as part of their process; surely your firm would find better success feeling bumps or even reading tea leaves.

Time to roll up your sleeves, slip on those latex gloves and start examining your candidate’s nonverbal clues – in other words, their bodily features and superficial characteristics – because not only is it more fun, but we all want to figure out how to get a better read on candidates without doing any of the unnecessary, boring old scientifically validated screening methodology. Wait a minute – that sounds a bit like diversity hiring, now that I think about it, but I’ll leave you Americans to that bit of nonsense.

PS: I’m known for being sarcastic, but if you can’t spot the irony in this blog, then you win a pair of rubber gloves. Someone needs to clean up this stuff.

Lisa JonesAbout the Author: Lisa Jones is a Director of Barclay Jones, a consultancy working with agency recruiters on their recruitment technology and social media strategies. Prior to Barclay Jones. Lisa worked in a number of Recruitment, IT, Web and Operations director-level roles. She is a technology and strategy junkie with keen eyes on the recruitment and business process.

You’ll see Lisa speaking at many recruitment industry events and being a recruitment technology and social media evangelist online. She works with some of the large recruitment firms, as well as the smaller, agile boutique agencies.

You can follow Lisa on Twitter @LisaMariJones or connect with her on LinkedIn.

 

Recruiting Will Piss You Off

If you’re a recruiter, you will have some good days, some bad days, and some days where you are just plain pissed off. If you say you haven’t felt pissed off, I’m going to call you a bold faced liar. You see, as recruiters, we’re dealing with people.  We are dealing with our candidates and our clients, we’re dealing with our new hires and our hiring managers, but that’s not all.

We are also dealing with the mundane onboarding issues, employment contracts, spreadsheets, metrics and so much more.  Some days we have highs, some days we have lows, and some days – most days – we just can’t wait to get an adult beverage in our hands. Preferably a double.

A Recruiting Reality Check

the-less-you-get-pissed-off-or-stressed-at-work-the-more-i-distrust-you-lose-respect-for-you-or-think-youre-an-alien-4ada9Our jobs as recruiters, frankly, can be downright infuriating at times. People we thought were going to get hired disappear. It seems we never can get enough candidates fast enough to make our hiring managers happy, or get feedback and next steps back fast enough to make our candidates happy.

We aren’t getting the responses we want from our hiring managers, and the goddamn escalations can lead anyone to a heart attack (or, at least, to drink).

Yes, recruiters have days that just suck. We have days that just piss us off. Being a recruiter is a thankless position, really.

One minute you’re a hero; the next you’re a zero. And most moments in between you’re caught somewhere in the strange purgatory of the hiring process. It’s almost like a bad losing stream.

When you’re in a funk, you can’t do anything right. When you’re hot, you know it – and if you’ve got any experience recruiting, you’re also acutely aware that any roll you’re on will inevitably end, likely sooner rather than later.

As an industry, we generate a ton of self-congratulatory, self-indulgent, pat-yourself-on-the-back kind of posts, but here’s the thing. I’m a recruiter – and I’m not going to sugar coat the profession this time with the same saccharine superlatives you’re probably used to. Because for most people out there, recruiters are seen as scum.

If you’re a corporate recruiter, you’re seen as lazy scum; if you’re an agency recruiter, you’re a silver tongued snake oil salesman (or worse). Not only that, but the revolving door of recruiting, with its limited barriers for entry and constant turnover, ensures that most people leave this industry as fast as they enter it.

And really, who can blame them? You’ve got to have some self-destructive or sado-masochistic streak to stay, really.

Riding the Recruiting Roller Coaster: Why I Stay

recruiting-realityBut some of us – the ones of us who are really recruiters – roll up our sleeves and stay. So, what’s good about being a recruiter? Why would anyone in their right mind subject themselves to this thankless, high stress, low reward, and little respected profession?

It certainly isn’t the stability; especially in corporate recruiting, where the in-house talent acquisition team is inevitably the first ones on the chopping block when the economy or the business turn south.  You can go broke pretty quickly as an agency recruiter if you don’t have the resiliency required, and it takes a lot of resiliency to be repeatedly villainized, slammed with invectives or just ignored by top talent entirely.

I’m not going to lie to you, dude. It’s rough out here in the recruiting trenches. You’ve got to like people. You’ve got to know that those people, largely, are going to either flake or fail at getting an offer (statistically speaking). You’ve got to know that your hiring managers are going to be a pain in the ass, and so too are most of the candidates you come into contact with. Those are the realities of being a recruiter, and while they’re tough, they’re also inevitable.

So, why am I still at it? I guess why I recruit, why I do what I do, is that I truly believe that what goes around comes around. Call it the karma of candidate experience. The people I help out and who help me in the industry aren’t just colleagues; they’re friends. They’re there for me when I need a hand, or a sympathetic ear, advice or encouragement – a misfit band of brothers bound by a shared passion for people and the work of helping those people find work, as it were.

The Real Rewards of Recruiting

worth-itThese relationships – and the relationships I’ve built with my clients, colleagues, candidates and coworkers – are what recruiting is all about. And those relationships do not suck.  They’re what get you through the day, and what gets you through the Sisyphean process we face day in and day out.  This is the part of recruiting that doesn’t piss me off – and I, like most recruiters, have a lot of things that piss me off.

When I have one of those days – and hell, most of them are those days – here’s what I do. I take a deep breath, maybe grab a bottle of something, and reflect on the fact that all this crap is just part of being a recruiter.  And despite all that crap, there’s nothing else on earth that I’d rather be.

It’s an impulse, an addiction, a feeling, but every day I come to the office, no matter what the one before looks like, I do so with the sincere belief that today is going to be the day where I find the perfect candidate for the perfect job. And when that happens, that’s perfection – and there’s no better feeling than being a recruiter who gets it right.

Getting it right, of course, is easier said than done, but brother, if you’re in recruiting, know this: you’re not alone. We’re all in this together. And what you do as a recruiter is more than represent a brand or a job – you represent the entire profession every time you pick up the phone or send an e-mail or check a reference. So hang in there, move on, and know that it’s going to be rough, and you’ve got to have thick skin, a healthy sense of competition and a little bit of a crazy streak to survive – and thrive.

But ultimately, there’s no profession that’s more rewarding than recruiting – and in spite of everything else, it’s important to never lose sight of how important what we do really is: we don’t just put good people in good jobs, we improve their quality of life, their career opportunities and their economic and emotional security.

Stick to your guns, be confident, be courageous and know that every day as a recruiter is a challenge – but if you’re having one of those days, remember: if this was an easy job, it wouldn’t be worth doing. But recruiting is always worth it.  Just ask your next hire.

will_thomson (1)About the Author: Will Thomson lives in Austin, Texas, and works for Rosetta Stone as the Global Sales and Marketing Recruiter. He has been in recruitment and sales for 20 years.

He received his undergraduate from The University of Mississippi, and his Master’s Degree from St. Edward’s University in Austin. He has recruited some of the most sought-after talent around the globe, and is a regular blogger for the recruitment industry.

He is the founder of Bulls Eye Recruiting and you can find him on Twitter @WillRecruits.

 

Entertaining Employment Advocacy: Brand Amper #hrtechconf

The divide between corporate marketing and HR/recruiting is shrinking.

Brand Amper is a fun, easy, Mad Libs™ style web app that helps companies see their employer brand through the eyes of their employees.

The latest category helping to bridge the gap in business? Employee advocacy. Simply defined, it’s capitalization on the reality that employees BrandAmper Logo have the potential to draw increased exposure to the workplace and serve as advocates for the company.   Yet for many companies, this presents a real and present danger: “Could letting my employees represent the company brand outside of their working hours damage our brand?”

While the merits of the debate that question starts must be considered, the reality is that your employees represent your brand whether you “allow” it or not. Every time someone is asked or shares who they work for or answers the question “what does your company DO?” they are, in fact, representing your brand.   Since there is no doubt that an uneducated workforce can harm your brand, why not arm them with the training they need to proudly and confidently advocate for your brand – their company?

When you do, you unlock an organic reach that can build powerful relationships. And that, at its core, is the business case for an employee advocacy program. It’s a young category that has only really gained steam in the last couple of years.

Currently, there are just under 3 dozen vendors in this category, the latest being launched today at the 2014 HR Technology Conference: Brand Amper. Most of the technology solutions are currently focused on reach-based metrics, something Brand Amper CEO Jason Seiden sees as a fallacy:

“We need to see a shift from reach-based metrics to resonance-based metrics. Whether in recruiting or marketing, prospects are overwhelmed by an extremely noisy social space, filled with ever-increasing content.”

He’s right. Companies are pumping it out faster than ever, much of it just put out to try to maintain relevancy or just be remembered at all. So in a sea of marketing fluff; really, it’s the connection of the employees that can add the gravitas needed to get noticed.

[button_link size=”medium” src=”http://brandamper.com/”]Visit Brand Amper Here[/button_link]

 

But what’s the best way to do it?

Is it enough to feed your employees branded content and allow them to join in your brand initiatives with a solution such as QUESocial or SocialChorus? While that is a good start, it’s only one piece to what should be the solution to a larger puzzle. Since your employees do represent you whether they are on or off the clock, it’s important that their own stories reflect a certain consistency about the company story.

BrandAmperScreenshot

This is the first area where DaaS solution Brand Amper can make an immediate difference. It takes employees through an easy-to-use app that takes employees through a fun process of simplifying their story so that they’re sharing the core of what they do.

It teaches them how to advocate for themselves while allowing companies to gauge two very important things from a brand and recruitment perspective: what really matters to the employees that work for you and how employees see your company in succinct keywords. That’s an ongoing feedback loop that shows companies how their employees are self-identifying with the brand.

It’s powerful information for a company to have. Think through the implications: not only does it allow employers to crowd-source their brand, succinctly share company culture, and bring together fragmented conversations to amplify advocacy to create a unified and commanding message… the data generated by Brand Amper can also help with recruitment.

Yes, it’s alternative use-case, but it’s one not to take lightly: we spend a lot of time and money getting candidates to the apply point of the recruiting process. We then spend even more time and money getting to the real root of what they do during the interview process.

Yet really, could it be as simple as saying “there’s an app for that?”   Think about it: job descriptions are rich with keywords. As are resumes.

In fact, there are too many of them (maybe we need a Brand Amper for job descriptions… but that’s another post for another day). But if you were to isolate the top 10 skills (aka keywords) and match that with the prospect’s self-identification keywords; pre-established minimum matching thresholds could be established to invite interested, well-matched parties to apply or educate unqualified prospects on what you’re looking for. More than that, it improves the recruitment experience by giving back something that can help them find the job/company that îs right for them by telling their story better (whether that’s with you or someone else).

Could this be the next wave of employee advocacy? Take a peek and then share your thoughts.

[vimeo url=”http://vimeo.com/108570634″ width=”500″ height=”300″]

 

crystal millerAbout the Author:  Crystal Miller is a Strategist and has over a decade of experience at some of the world’s biggest brands. She has worked with start-ups to Fortune 15 companies to at the intersection of HR & marketing; creating campaigns and strategies that solve business problems, tell compelling corporate stories and share the meaning of work in engaging ways that drive results. In addition, she has led both the internal HR function for a regional $350MM business and the largest real estate recruiting practice for the leading single-site search firm in the United States.

She has been a reliable expert source on the topics of talent attraction, talent acquisition, talent management, and digital strategy for multiple media outlets including CBS, Hanley-Wood, Mashable, and ABC. As an industry leader, she is recognized for expertise in employer branding, recruitment strategy & marketing, social media, community building, digital strategic solutions and speaks globally on the same.

Follow Crystal on Twitter @TheOneCrystal or connect with her on LinkedIn.

 

Ready for My Close-Up: The New Rules of Talent Attraction

images (13)While there may not be an “I” in “Team” (for those of you who ignore cliches or spell check), there is certainly a “me.”  And in our constantly connected, socially savvy society, it’s really all about “me” – with an increasing emphasis placed the individual perspective over the interests of the collective.  Because, more and more, ‘we’ (second person) put a premium on “me” (first person) – and it looks like there’s no stopping the rise of the cult of personality branding that defines our societal norms today.

A recent longitudinal study by UCLA sociologists traced the entomological evolution of expression by analyzing the text of 1.5 million books, written over a span of two centuries.  The results were definitive, if not surprising, showing a shift towards individualism through an exponential increase in the frequency of words like “get,” “choose,” and “feel,” accompanied by a precipitous drop in words like “give,” “authority,” and “act,” among others.

What’s reflected in literature is reinforced by industrial psychology; research by San Diego University professor Professor Jean Twenge of San Diego University supports a similar shift from objective reality to subjective perception, with individualism transforming the de facto currency of the way we communicate about our work – a focus on ourselves that, Dr. Twenge suggests, has led to an unprecedented level of narcissism in the workforce – and there’s nothing borderline about the predominance of this particular personality disorder at employers everywhere.

So, in a world where everyone is spending their time gazing at their own reflection, it’s only natural to reflect on what this psychological and societal shift means for those of us responsible for talent attraction at our respective organizations?

We’ve spent the last decade or so building programs designed to essentially share the story of work through the lens of the company, defining culture through the lens of corporate communications and unified messaging – best practices that are slowly fading into obsolescence as “we” transforms into “me” in the minds of most candidates, clients and coworkers.  That’s why creating compelling messages specifically segmented by demographics are necessary for creating a call to action in talent attraction that talent will actually hear.

For the Boomers and Generation X, those drivers include sharing stories of interesting work, insightful experiences and impactful outcomes, all of which more experienced workers place a premium on when adjudicating an employer brand or new opportunity.   For the emerging workforce, those notorious Millennials we’ve been talking about for what seems like a millennium, it’s fairly well documented that a focus on extrinsic, instead of intrinsic, values and value propositions serve as the most impactful drivers.

These extrinsic drivers include things like overall brand prestige, professional development opportunities, corporate social responsibility and the life that your work-life balance affords.

Talent Attraction: Sharing the Meaning of Work

talent attractionWhile employer-driven messaging of results-driven work resonate more meaningfully with more experienced workers, this doesn’t mean that those stories shouldn’t also be shared with the emerging workforce as well -after all, there’s wisdom in experience, and wisdom in showcasing what that experience looks like at an employer.

It’s essential to demonstrate what success looks like from a development and career path perspective, infusing that focus on work-based activities with glimpses of the off-the-clock or after hours elements that, in tandem, create a holistic talent attraction strategy.

Deloitte has done this particularly well with their “Year One Wisdom” campaign. This series of talent attraction short films was designed around sharing the stories of new hires to their prospective counterparts by focusing on what they learned in their first year at the firm – which is about as far out as most Millennials are looking when considering career opportunities.

For example, Holly shares the benefits of rapid ‘status’ acceleration through Deloitte’s technology consulting practice, allowing for fast tracked growth within the first year of employment – a pretty sweet deal for most Gen Y workers.  Mix in that story with shots of her on a yoga mat and the backdrop of a home that looks like it jumped out of an Ikea showroom, and you’ve got a mix of personal and professional that works together to create a compelling talent attraction message for emerging workers.

Similarly, we learn the story of Xenia, whose passion for photography (not to mention expensive, analog equipment) is immediately evident – and her creativity immediately creates dissonance – and affinity – for the kind of creative pursuits not normally associated with Deloitte consultants, a fact that Xenia shares is embraced by the firm; it’s easy for employers to say that they value individual perspectives for delivering value to clients, but much harder to show those stories, something Deloitte deftly achieves.

In this talent attraction campaign, Deloitte doesn’t shy away from the elements of the job that we typically label as “recruitment challenges,” things like long hours, demanding deadlines and grueling expectations for first year associates.  Instead of burying or deflecting attention from these inevitable attributes of consulting careers,

Deloitte actually highlights these challenges in employee testimonials like David’s; while he might be spending 11 hours a day at work, as he admits, he’s still able to achieve enough balance to spend time outside the office surfing.  That message is not only believable, but also, a great example of turning a challenge into a competitive advantage through talent attraction.

Understanding the psychological drivers and what really motivates the audience your talent attraction campaigns are really looking to attract is essential, particularly when soliciting or creating employee testimonials as part of your employer brand marketing.  While it’s tempting to try to either fully script or allow full spontaneity in the interests of authenticity, true transparency can only happen when brands deliver the full story of what work is really like, warts and all – and that’s the kind of message that never misses the mark in talent attraction, no matter what audience you’re trying to attract, engage and select.

The biggest difference in perspective that we see when building these messages for demographics is simple: perspectives change with experience, and people at different points in their careers want different things out of that career – age ain’t nothing but a number, but it also brings a certain level of awareness and wisdom that any talent attraction campaign must respect and represent to successfully convert candidates into hires.

Talent Attraction: Appealing to All Audiences

The key to any talent attraction strategy’s success, no matter the demography, industry or geography, is simple: it should elicit an emotional response that resonates enough with qualified candidates to convert them into interested, engaged applicants (and ultimately, new hires).  So while it’s important to show what success looks like at your company, it’s also important to remember that success is defined by the company and collective – not the individual, because success is rarely subjective when it comes to measuring performance and potential.

Take these two talent attraction videos, which, superficially, cover the same subject matter: the “must haves” that so often show up on job descriptions and recruitment marketing content.  Beyond the basic theme, however, these stark variations remind us that it’s the style by which we tell our stories, not just the substance, that return improved response rate and better recruiting outcomes.

The Company As Hero: Talent Attraction At the Cosmopolitan

In this recruiting video, the focus of careers at the company is clear: it’s all about the employer – despite the fact that almost every employee (including one who quite obviously reads a cue card to tell us “I’m not scripted,” incidentally) is talking about individuality and being able to be themselves. Look at the language: it’s infused with more “we” language than an Intro to French course.  Consider phrases like: “we’re looking for…” “that’s what we want,” and similar talking points peppered liberally throughout their talent attraction content.

Not bad, but “we,” as we’ve seen, is not “me,” even if we’re explicitly being told otherwise by the content – it’s the context that counts.  Sure, you can discuss career success, interesting work, and all the other cliched talking points pervasive throughout any talent attraction campaign, but ultimately, the employee is still a supporting actor relegated to a secondary role, and it shows.

The Employee As Hero: Talent Attraction at Ernst & Young

At Ernst and Young on the other hand, we see the employee is the star of the story, a hero who’s the most important protagonist in their own professional development and career growth – which makes sense, considering we’re the ones ultimately in the drivers’ seat when it comes to our careers.  The leading lady of this particular EY asset, Maria, tells that story from her perspective, one that’s highlighted “me” centric stories of her colleagues, clients, company needs, career challenges and the ultimate impact that “we” had on the most important person for every employee: “me.”

Viewers not only clearly understand the impact her work has had on her life, but how that hard work has paid dividends on her career – stories echoed by her coworkers, such as the testimonial about the importance of the entrepreneurial spirit at E&Y in business as usual, a focus which led him down the path to building his own business with his own employees – and likely, building a legacy out of what he learned on the EY frontlines.  That’s pretty powerful stuff, with a message that’s on point, even without the compelling production values and pitch perfect music that’s compelling enough to not really require so much as a single spoken word.  The end product proves the wisdom in showing, not telling, when developing talent attraction campaigns and content.

I know what you’re thinking: these are great examples, but these are big companies with big cash to spend on employer branding and talent attraction.  The truth is, though, you don’t need a blockbuster budget to create a talent attraction blockbuster – you just need a compelling story to tell and the right style, voice, tone and characters to tell that story in the most emotionally resonant way possible.  And I promise, every company has at least one of those stories worth telling. It’s up to us to find it, but without it, you’re just creating content, not generating candidates – and that’s a waste of everyone’s time.

Talent Attraction: Stop Making Excuses, Start Telling Stories

Technologies like digital filming, advanced editing capabilities and post-production enhancements available at a consumer price point on really any device or operating system have democratized talent attraction by lowering the cost of entry and making authenticity actually easier than the big productions big brands have previously deployed with differing degrees of ROI.  But for under $100, you’ll be able to create a feature length film (or snazzy short) that, with the right story and talent attraction message, can make a huge impact on the ultimate success of your talent attraction strategy.

To sum things up, make the employee the hero of your employer branding stories, and let the company play a supporting role – this almost always renders a better response rate, more informed candidates and hires whose values and professional objectives more closely match your company’s culture – even if it is all about them, it’s those individuals, in aggregate, who make up the human capital at every company.

Whether you’re crafting employee storylines like Ernst and Young in high def with high production values, or creating employee testimonials using cinema verite and a cell phone camera, any brand that can shift talent attraction to answer what’s in it for the candidate will quickly find what’s in it for the company: real recruiting ROI, and really effective talent attraction strategies.

If you can’t pivot from “we” to “me,” well, your talent attraction campaigns are likely to end like most films: with a fade out.  But in talent attraction, remember: it’s all about the credits. Roll those the right way, and you’ll be well on your way to building a blockbuster employer brand that really resonates with real people.  Because, quite literally, “you” rule is the only rule that really matters.

 

crystal millerAbout the Author:  Crystal Miller is a Strategist and has over a decade of experience at some of the world’s biggest brands. She has worked with start-ups to Fortune 15 companies to at the intersection of HR & marketing; creating campaigns and strategies that solve business problems, tell compelling corporate stories and share the meaning of work in engaging ways that drive results. In addition, she has led both the internal HR function for a regional $350MM business and the largest real estate recruiting practice for the leading single-site search firm in the United States.

She has been a reliable expert source on the topics of talent attraction, talent acquisition, talent management, and digital strategy for multiple media outlets including CBS, Hanley-Wood, Mashable, and ABC. As an industry leader, she is recognized for expertise in employer branding, recruitment strategy & marketing, social media, community building, digital strategic solutions and speaks globally on the same.

Follow Crystal on Twitter @TheOneCrystal or connect with her on LinkedIn.

Gild Makes Waves at #HRTechconf

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Finding and engaging software developers in this market is not an easy task. As a tech recruiter do you find yourself having meaningless conversations, wasting hours of valuable time determining hard qualifications for potential candidates?

How much is that time worth to you? To your employer? To the candidate?

Having access to solutions to decrease wasted time and to increase productivity means results.

Enter Gild. Enter the newly affirmed, Gild Spotlight.

What is Gild?

Gild Source is a recruiting tool that applies predictive analytics to solve hiring challenges many recruiting teams have faced for years. They deliver a solution based on intelligence, analytics and raw hard data to determine the best leads your team should approach for company openings.

The Gild system scours the web for developers and evaluates leads based on their actual work using our proprietary algorithms.

Gild Source

Here’s a direct quote from a recent release on Spotlight:

“Expertise is a measure of a developer’s technical capability, as determined by analyzing code shared on open source sites such as GitHub, Bitbucket and Google Code, and technical knowledge demonstrated on sites like Stack Overflow. Demand indicates how in demand someone is in the job market. It is a measure of a person’s formal achievements, like education and work history. This score tells you how competitive it will be to recruit a specific developer.”

What is Spotlight?

Spotlight is the newest offering from Gild who is known as a great watering hole and hunting ground for software recruiters worldwide. It’s an add on value using their own algorithm to incorporate more than 20 million job change events and hundreds of signals to determine the value of a potential lead.

In easy to understand terms this simply means that Gild will help you determine the hire and staying power of a candidate based on a very key set of data points including: (just a sampling)

  • The leads behavioral pattern from previous employment
  • Location data helping to determine the likelihood the candidate would consider relocation or how flexible they may be with travel requirements
  • Gild will determining loyalty scores analyzing years of experience and “job hopping behavior”
  • Gild will also assign the Gild Availability score, a five point score that ranges from unlikely to actve, determining the likelihood of making a hire with this particular candidate.
  • This data is currently refreshed in 2 week intervals to ensure reliable, real-time information.

Simply put, Spotlight helps recruiters avoid approaching prospects who are not interested in changing jobs.

This is a massive value in the game of tech recruiting.

Mentioned above, Gild Source allows for your recruiters to make data driven sourcing and hiring decisions. 

  • Access to over 11 million candidate profiles from 200+ countries
  • A skills analysis of each developer, including ratings and a breakdown of candidates’ proficiency in various programming languages
  • Aggregated candidate social data from over 80 social networks
  • A Candidate Relationship Management (CRM) tool that enables you to build a pool of passive candidates and track your interactions with them
  • Direct email addresses of developers
  • A dedicated Customer Success representative

Caveat Emptor: Austerity and HR Technology

hr tech budgetI’m not generally one to call for austerity, considering I often find myself the beneficiary of vendor largesse. But at last week’s annual HR Technology Conference, I noticed that an industry more or less emerging from macroeconomic famine might be enjoying the bull market feast just a little too much – and are recklessly spending money while ignoring the new realities of recruiting and talent acquisition.

The development of multi-tenant, fully configurable SaaS technologies has radically democratized the business model for vendors, essentially leveling the playing field. Minimal implementation costs, monthly licenses and consumer-grade user experiences that eliminate the need for most consulting or customer service premiums should be changing the way end users and employers alike evaluate software and solutions.

But as HR Technology goes, the status quo remains more or less unchanged even as the fundamentals of the market are irrevocably evolving to a point where the business models of the biggest players would, in any other market, have already rendered their crappy code bases and overpriced license fees to the dustbin of obsolescence.

They just have the marketing dollars to hide the fact that their software sucks.

HR Technology: Marketing Style Over Substance

Simply put, there are a ton of amazing startups out there that offer better products at a better price point than their more established counterparts, which seems like a no brainer for almost any business. It’s just that the tier one competition, with their big budgets and bigger booths, aren’t investing in the product – which should be the primary litmus test for adjudicating any technology (something that sounds obvious but simply isn’t happening).

Instead, the investment in continuous innovation is being bypassed, reallocated into unnecessary marketing spend that places a premium on show over substance, on selling to “decision makers” instead of building around actual end users, and this does a great disservice to everyone involved.

From the standpoint of shareholders, VC investors or PE plays, share of voice almost always equates to share of market – which is why it superficially makes sense to spend money on things like billboards at the airport, taxi cab display ads, and elaborate booths. After all, if your company has the cash, this sort of spending makes sense – and it must, one would think be working, considering those funds are on hand in the first place.

But where does the money for these Bacchanals and brand blitzkriegs ultimately come from? The answer, simply, is you, the practitioner.

And if you’re an actual end user of HR Technology, there’s a good chance that you weren’t in Vegas – or any trade show, statistically speaking –  because you’re too busy back at the office dealing with the legacy problems of legacy software to take the time to investigate how technology can actually solve these limitations, much less do due diligence on whether or not your account rep or client success contact is massaging their message.

And if you actually have a sales guy, you’re probably getting screwed, since SaaS should sell itself – and doesn’t charge a commission to a middle man for steak dinners, golf course deals or any of the other unnecessary overhead involved in marketing these technologies.

2591d94HR Technology: Roadmap To Nowhere

When you pay for HR Technology, you’re also paying way more than you have to for your technology to enable said steak dinners, bar tabs or boondoggles, whether or not you’re the actual beneficiary of this misappropriated spending. But it’s easy to buy into the big guys because, well, their product doesn’t scale, but their product marketing sure does.

This is a call to action for all HR Technology buyers (who were few and far between outside of the conference agenda, and most of them were there doing what effectively amounts to PR and pay-for-play programming disguised as word of mouth marketing): ignore the shiny objects and search for solutions with substance and which align with your strategy, which should never take a back seat to a vendor road map.

And if you’re not happy with your pricing or dedicating too many resources to supporting a shitty system, stop for a minute and ask: how much of my money is being spent outside the core product on stuff that doesn’t really matter?

HR Technology: Using The Power of the Purse

Chances are, the bigger the trade show booth, the more bought buzz that they’re manufacturing, and the more unnecessary intermediaries involved – remember, pure SaaS shouldn’t involve a whole lot of services, sales and support, or else it’s just a legacy product with some basic web enablement and a bunch of BS buzzwords that evidence the fact that the biggest players are market laggards, not leaders – the more they’re misallocating your money on stuff that doesn’t matter to companies and their employees, past and future, that these solutions should serve.

The market realities have changed. So too have buyer behaviors. But business in HR Technology remains stuck in an anachronistic era where the old enterprise model was applicable – and will remain stuck in the past, blowing through your budget on BS bells and whistles, until you realize that it’s not just you get what you pay for: you’re paying for things that you don’t even get.  And that’s almost as dumb as most of the shills these software providers are somehow selling you on.

The good news: you have the power of the purse strings. It’s just up to you to use them wisely.  Because your providers, more than likely, will continue to do you nothing but a disservice until you realize that you’re not going to move forward clinging to the same status quo. Even if that status quo sends you some swag every once in a while.

The best solutions don’t need to – the proof, as they say, is in the product.

The Week that was…..Recruiting

Quincy SpagnolaHello Recruiters and welcome to your Columbus Day edition of the week that was. Are you at your desk today? Making calls? If not, you should be. This is historically a great holiday to connect with candidates. After all, that placement is not just going to happen all by itself.

So I’m going to start this week (like last week) with a promise. I’m not going to overwhelm you with HRTech news. For those of you interested, you can get your fix here.

In fact I going to take a different angle to open things up. I’m coming off a week with an huge recruitment win by making the ultimate placement. That placement in the form of welcoming my third child. Say hello to Quincy Young Spagnola.

It’s nice not to worry about a fall off with this one. And yes, this could be viewed as a desperate attempt to increase my blog readership, but she is a cute one, no?

Now back on topic with staffing stories of note. There was a story late last week that I’m betting most of you missed. Occasionally we all hear about the next LinkedIn and/or the LinkedIn killer, but a new networking startup might just be worth recruiters checking out.

Conspire

What is Conspire you ask? This Boulder, CO tech company is utilizing email communication to help users make their next professional connection. Last week TechCrunch ran a nice overview of this exciting new data heavy professional networking platform. The core functionality is centered on email analytics that help make the recommendation of who users should connect with. The tool also allows users to get updates on connections, explore email volume, response times, and provides a list of those contacts you’re at risk of losing touch with. I have to say the individual email reporting if for nothing else, is quite well designed and interesting to read.

“We want to understand who knows each other but also how strong those connections are,” founder Alex Devkar says. “Looking through email, we can see the length of an interaction and the frequency.”

This is the real value here – the depth (or frequency of email correspondence) of the connection with those that are part of your Conspire network. That is how the team at Conspire looks to counter LinkedIn with making connections much more ‘reliable’. Afterall LI Invitations are a dime a dozen and in most cases, after the initial acceptance that’s the end of the relationship. Unless you’re a recruiter who stays in front of folks, for most people using  LinkedIn, contacts as a ‘networking bridge’ are questionable at best.

If you’re interested in checking Conspire out, a good place to get your feet wet is with our Recruiter Networking Group. So what are you waiting for? Let the networking begin.

A few other recruiting items of note –

Lastly, my selection for favorite social update of the week. I happen to enjoy entertainment along with education and enlightenment from my social consumption, and no one captures that better than Mr. Tincup.

Screen Shot 2014-10-13 at 9.28.44 AM

Thank you my kind sir. Not sure I can disagree much with that tweet. Tincup made his own headlines last week in Vegas with his new venture KeyInterval. Be sure to check it out.

And there you have it recruiters – consider yourself now in the know for the week that was.

Feel free to share what’s on your mind and contribute to the ongoing conversation over at RecruitingBlogs.com!

Tim

 

Match-Click #video Job descriptions – Product of the Year Award Winner #HRTechconf

Traditional job descriptions are lacking. They are boring; lazy at best. They are non engaging and have drop off rates higher than the empire state building. 5 years ago I wrote an article that asked, how will you consume content online in 2017? 2017 is coming upon us quickly and there are a few eye opening predictions that you’ll find compelling.

learn more about Match Click: video job descriptions and how they are changing the job description below

Answer these questions (In your head)

  1. How many leads visit your careersite?
  2. How many leads click through to view a job description?
  3. How many of those leads that click through to view your job description complete the application?

Now…answer these questions…

  1. How many leads that click through to view your job description do not complete the application (drop off)

Are you shaking you head yet? the average corporate career site maintains a staggering 50-60% drop off rate, which means that for every 100 visitors to you job description 50-60 of those visitors do not complete any application. Place those numbers into perspective in your own example.

* From Forbes

75 % of executives interviewed by Forbes told the survey that they watch work-related videos on business websites at least once a week.

The results breakdown:

  • 50% watch business-related videos on YouTube
  • 65% visit the marketer’s website after viewing a video

What is Match-Click

Match-Click is a video based job description that took the Product of the Year aware at HR Tech this year. They are a video based job description service leveraging real employees to share critical information about the career opportunity, co-workers that you will be working with and company information that may influence the job seeker throughout their job search.

The idea is not new, but they’ve found a market to innovate and capture the interest of employers looking to increase candidate engagement resulting in applications.

Here is how it works:

 Step 1:

The job seeker will search for a job on the job board or click on a link that is marketed to them from the company.

 

Search 1

 

Step 2:

The job seeker visits the proper job of interest

 

Search 2

 

Step 3:

The job seeker is presented with a nicely laid out video job description with clear call to actions to help initiate the application process

Search 3

Video Interviewing descends on HR Technology Conference #hrtechconf

The difference between 2013 and 2014 at HR Tech is significant. Meaning technology has truly taken a front seat here with vendors as the floor exhibitors (for the most part) have moved on from talking about how big and bad they are. Most vendors I’ve spoken with have come to be hip on the fact that we don’t care about their conference spend and how big there… well you know where I’m going….

video technology is clearly not new but with the strong presence of video interviewing companies I want to bring them all to the community here to review. I have some questions that I need answered. I am sold on the tech and I fully understand the value of the tech. I do not however think the sales guys onsite here understand the buyer.

Here’s what I like:

I like video interviewing, in fact I use it daily

I like the offerings from all of the video interviewing platforms on the market

I like the experience provided by the vendors to the candidates throughout the entire process

I really like the return on time and gaps closed when leveraged properly

Here is what I don’t understand:

What new innovations are being presented to video interviewing market in this space that are different from last year or even the year before or the year before that? Years ago, when video interviewing was new, the story was fascinating. It was an idea that made sense and a technology that has yet to be proven in recruitment so there was buzz; a lot of buzz. Today the fear of compliance and process has for the most part been eradicated and legal teams that once had heart attacks at the sound of video in recruitment have come around.

My question for video interviewing vendors is what really makes you different from the next guy?

Video interviewing is video interviewing. Is this thought naive? Maybe so, but the marketing hype and sales pitch for every product has created a clouded understanding at best for most buyers.

I still love video interviewing and my favorite players are listed below, but I need to ask the question:

What do you being to the table that is truly different (at the technology level) from your competitors?

With all of that….here are my top 7 players I’ve found at HR Tech this year:

Take the interview

Take the interview in my opinion is a great tool and the team behind it is pretty awesome as well. I’ve met with them on multiple occasions and consistently hear the platform continually outperforming expectations. (from the TTI website) We believe that the interviewing process can be a lot better in most organizations and that software can be both easy-to-use and powerful. Our unique platform enables your recruiting team to engage candidates and hiring managers in ways not possible before. Our philosophy is simple: Better technology enables greater efficiency and better communication. Better communication results in better interviews. Better interviews produce better hires.

[button_link size=”medium” src=”http://relentless.taketheinterview.com/products/”]Learn more about the Take The Interview Product Suite[/button_link]

 

InterviewStream

InterviewStream helps companies generate great candidate experiences and remarkable returns through Web-based video screening, interviewing and preparation. InterviewStream pioneered the category in 2003, and today more than 5 million users have access to products to transform the most-demanding hiring environments and perfect the practice of video interviewing.

InterviewStream is part of a growing suite of video apps that go beyond hiring and include employee communications: RolePlayPRO for training and best practices, and ivMessage for one-way messaging.

[button_link size=”medium” src=”http://interviewstream.com/”]Learn more about InterviewStream and IVMessage[/button_link]

 

HireVue

Over the last couple of year HireVue has taken big strides to position themselves as the digital leader in this category. They’ve truly got an awesome product and with their new release of Insights their offering just got better. HireVue was recognized this year at HR tech 2014 with “The Top HR Product of The Year” award.

The system is easy to use, it’s fast and the candidate experience is a real focal point for them.  I’d recommend giving them a try or at least run through their onsite demo

[button_link size=”medium” src=”http://learn.hirevue.com/livedemo”]Take the HireVue Demo[/button_link]

 

 

Greenjob Interview

I’ve never personally used GreenJob Interview but I’ve seen the demo and have spoken to plenty of people that have used the tool. Based on those opinions the tool is good and the new UI creates a much better user experience.

From their website:

We provide cloud-based virtual interviewing solutions that help employers dramatically reduce the time and costs associated with scheduling and conducting interviews. Our robust and easy-to-use live, recorded and mobile solutions also enable organizations to reach a global talent pool, strengthen their employment brand and reduce their environmental impact. More than 300 of the world’s leading organizations (including Walmart, PepsiCo, UCLA and Mayo Clinic) have chosen us, and we continue to gain recognition for developing technology that literally transforms the recruitment process for employers and job seekers alike.

[button_link size=”medium” src=”http://greenjobinterview.com/resources/news/”]Learn more about GreenJob Interview Here[/button_link]

 

Rivs

I’ve used and I like this platform. It’s as strong as any other video interviewing platform on the market and deserves you eyes and time for a full review if you are considering video interviewing as a solution to your company.

From the Rivs website:

Our clients use our services to improve their quality of hire and reduce hiring costs by leveraging digital interviews to get better candidate information sooner and with less effort. Digital interviews make it possible to evaluate skills and attitudes that usually don’t appear on a resume, reducing the time spent interviewing by 60% while allowing companies to hire the best people before they are off the market

[button_link size=”medium” src=”https://www.rivs.com/”]Learn more about the Rivs platform here[/button_link]

 

Sparkhire

Sparkhire, similar to a couple of other platforms enters the market at a lower price point while still delivering the goods.

Recruiters and hiring managers can review candidates anytime, anywhere and make smarter decisions about who makes the cut for the next round.

  • Eliminate phone interviews
  • Save time and money
  • Improve hiring collaboration

[button_link size=”medium” src=”https://www.sparkhire.com/resources”]Learn more about Spark Hire and visit their resource section[/button_link]

 

 

VoiceAdvantage

VoiceAdvantage is the only platform on this list that I have not heard of nor used in action but I wanted to include them on this list because they are here at HR Tech and their product looks good. We’ll have a demo shortly but until than I’d recommend checking them out and to include them in your due diligence.

Here is their pitch on the website: High-touch video interviews with a high-quality experience. Safely and securely speak with candidates, and record for future playback. You’ll wonder how you ever interviewed without it.

[button_link size=”medium” src=”https://voiceadvantage.com/benefits”]Take a look at their benefits and features list[/button_link]

HR Technology Conference 2014: #hrtechconf Is Legit

HR Technologies in our industry has grown, visions have broadened and tech giants outside our space have officially joined the party, eating up small start ups and investing in the larger more mature HR tech companies. the pitch has moved form “Cool Tools” to solutions and innovation. So what happens when you get 6 industry powerhouses on 1 stage in front of a live audience hungry for more tech?

Chaos. Set up recruiter and HR professionals with live demos of new and upgraded tech and you have a mini iPhone release party.

Does innovation ever stop in HR technology?

Not according the vendors on the list below. Over the last couple of years these vendors have brought solutions to the industry that have revolutionized the way we work and most certainly the way we buy and allocate budget.

6 Awesome New Technologies for HR in 2014

Castlight Health

The Castlight Enterprise Healthcare Cloud is made up of four Solution Centers. These provide a set of applications and services that enables employers to deliver cost-effective benefits, provide medical professionals and health plans a merit-based market to showcase their services, and, most importantly, empower employees to make informed healthcare choices with a clear understanding of costs and likely outcomes. Each Solution Center is powered by the Castlight Platform and the Castlight Data Interchange, which is the industry’s most comprehensive and diverse database of healthcare pricing, quality, and outcome data

[button_link size=”medium” src=”http://www.castlighthealth.com/resources/#/type/all”]CHECK OUT THE CASTLIGHT RESOURCE PAGE[/button_link]

 

Cornerstone InDemand

Cornerstone OnDemand is a global leader of cloud-based talent management software solutions. Over 15.5 million users across 191 countries rely on Cornerstone to maximize their potential, develop their skills and foster new levels of collaboration. Cornerstone empowers some of the world’s leading organizations, such as Starwood Hotels & Resorts, The Neiman Marcus Group, Save the Children, Turner Broadcasting System, Virgin Media and Pinkberry, to engage their workforces and leverage people performance for greater business results.

Cornerstone’s unified talent management solution helps organizations manage the entire employee lifecycle, from hiring through retirement.

The solution includes:

  • Cornerstone Recruiting. Find the right talent inside the company or out. learn more
  • Cornerstone Connect. Foster a culture of collaboration and engagement. learn more
  • Cornerstone Learning. Deliver targeted learning and development. learn more
  • Cornerstone Performance. Measure performance against business objectives. learn more
  • Cornerstone Compensation. Optimize budgetary insights and reward performance. learn more
  • Cornerstone Succession. Identify skills gaps and build bench strength. learn more

[button_link size=”medium” src=”http://www.cornerstoneondemand.com/”]Learn More About Cornerstone OnDemand[/button_link]

 

Dice

Dice announced today that #Dice141 job cards have been named a 2014 “Awesome New Technologies for HR” at 17th Annual HR Technology® Conference. This conference is an annual town hall meeting designed to address how business processes can be enabled and organizational success achieved through technology.

Dice is presenting #Dice141 job cards, its latest HR technology product innovation, at the conference running from October 7-9 at the Mandalay Bay Resort and Casino in Las Vegas.

#Dice141 doubles the visibility of tech recruiters’ tweets by combining social, mobile and big data insights to reach the millions of tech pros on Twitter. Recruiters are using these expandable, personalized tweets to break through Twitter’s 140 character limit and showcase all the ins and outs of their positions, making it easier for tech pros to apply on the go.

[button_link size=”medium” src=”http://media.dice.com/2014/”]Dice In the News 2014[/button_link]

 

HireVue

What if you could be given candidate and interviewer recommendations in the same way Amazon offers you product suggestions?

HireVue Insights uses data to predict your best candidates and top interviewers to take some of the guesswork out of your hiring efforts.

World’s first candidate and interviewer recommendation engine

HireVue Insight’s harnesses the power of big data examining over 15,000 digital interview attributes to predict which candidates are most likely to be top performers and identify which interviewers make the best hiring decisions

[button_link size=”medium” src=”http://hirevue.com/”]Check Out The New HireVue Products[/button_link]

 

Ultimate Software

Ultimate Software delivers unified, end-to-end HCM cloud solutions—everything from HR, to payroll, to benefits, to time & attendance, to recruitment, to talent management—to improve the personal work experience for you and your people.

With 11 flagship products the entire suite of products center around global people management

[button_link size=”medium” src=”http://www.ultimatesoftware.com/HCM-Solutions”]See Ultimate Software’s solutions Here[/button_link]

 

Workday

Built From The Cloud Up

Workday has an interesting story and as they say they were “built from the cloud up”. You can read the story for yourself but as the story goes (from the workday website) In 2005, software visionaries Dave Duffield and Aneel Bhusri met for brunch at a Truckee diner, a few miles north of Lake Tahoe. They decided to form a startup—one that would sell cloud-based HR and finance software. The two longtime friends had plenty of experience. Dave founded PeopleSoft in 1987 and served as the company’s CEO and board chairman.

Aneel held a number of leadership positions at PeopleSoft, including senior vice president of product strategy. On that day in 2005, they resolved to build a company that would revolutionize the enterprise software market. The result is Workday.

[button_link size=”medium” src=”http://www.workday.com/resources.php#”]Workday Resource Center[/button_link]

Don’t Be That Guy: Networking, Social Anxiety and How Not to be a Creeper

hello-my-name-is-anxietyI was recently invited – with somewhat short notice –  to a Women’s Leadership professional networking event here in Chicago. After checking my calendar, I didn’t hesitant to say yes (free food, right?!) and invited a female colleague to join me.

True, it was a women’s event, and I’m a dude, but since I somewhat recently was given ownership of our region’s diversity efforts, it made perfect sense for me to take advantage of the opportunity.

Party of One: Diversity and Exclusion

I’ve always thought that diversity shouldn’t be a specialization, but part of our everyday culture (I read that on Twitter awhile back and adopted it).

The diversity projects I had worked on up until this point in an official capacity had centered on developing relationships with non-profits and other groups over conference calls and webinars. I had also been working to organize outreach efforts specific to sponsorships and career fairs. I felt this would be a natural next step to start getting my name (and face), as well as my company’s diversity efforts, out in my local community.

Anyways. Fast forward to the day of the event. My colleague couldn’t come last minute and I found myself heading out solo. When I looked around the large hotel conference space, I suddenly realized that I was one, out of a crowd of about 300 people, of very few men in attendance.

Alone. A guy. At a woman’s networking event. There’s a name for that: I was a total creeper.

Networking events and conferences can be pretty intimidating, especially when you are alone. I’m 6’5” and have always felt like I stuck out in a crowd (because I do).

The confidence that comes so easily to me via social media and cold calling can still elude me when I am in these environments, watching everyone chat and laugh while I nervously glance around for someone I know (“Can I please find someone I know? Anyone? … Oh! Hi Nancy! …Oh, God”).

OK, I must insist you watch that clip before proceeding. No, really.

I made my way to registration, smiled and gave my name. Graciously accepting a bright pink program and matching name tag, I waded through the crowd to find a seat.

As I sat, waiting for the event to commence, I started thinking:

“After all, it’s no big deal I am here, right? I’m a skinny tall white guy, alone, at a women’s networking event. So what? It’s actually pretty awesome that I’m here; that I care about these things. My boss is woman, yo! And you know what? I’m all for equality. I love my mom. I got this.”

Women, with a Why: Shattering the Glass Ceiling

plenty-active-wipes-glass-ceiling-600-64607The keynote started and I focused on the message. At one point the speaker paused and thanked the few males in the audience for attending. I think I blushed when it seemed everyone seated around me glanced my way. I began to relax.

She went on to present many crazy (but sadly not shocking) stats on women in leadership. For example, women make up less than 15 percent of executive officers and less than 17 percent of board members at Fortune 500 companies.

And this:

“Fortune 1000 companies with a woman in the top role saw an average return of 103.4 percent over the women’s tenures, compared to an average 69.5 percent return for the S&P 500 stock index over the same periods.”

Seriously? That’s just dumb. But all good things to know. The more information I have to arm myself for conversations with hiring managers and other stakeholders, the better.

Afterwards, people chatted in small groups and headed toward the food and bar. I grabbed my briefcase and jacket and went outside to check messages, as I had very little reception inside (why do hotels always have TERRIBLE reception?).

After returning a call, I started walking toward the train, somewhat automatically. After all, it had been a long day and I was ready to get home. I was starting to think about what was in queue on my DVR: “Oh, yeah! The Good Wife. So good!”

I was stopped by a thought in middle of the crosswalk:

“Nathan, what the #!@% are you doing? You got yourself dressed up (a dress shirt is dressed up for me), sat on the train… You’re down here. The least you can do is to get back in there and network a bit.”

I did an abrupt 180 with the goal of finding the person who invited me and saying thank you, and thought “I’ll just take it from here and see what happens.” After all, I was already the creeper.

What did I have to lose?

Working It: The Net Gains of Networking

Networking can be stressful. That awkward glace at a name tag. Fumbling with your bag and coffee cup to shake hands. Explaining what you do (Oh. What is “sourcing?“). But I’ve found that if I get out of my comfort zone and just dive in, it usually works pretty well. When I consciously stop stressing out about being judged, I actually have a pretty OK time.

After asking two different people where the host was, I finally found and thanked her for the invitation. She ended up introducing me to her coworker, who I got into a pretty great chat with about EOE / ATS stuff, and then found myself talking with another person about career coaching and the HR leadership pool in my market. Not only had I made an effort, but I learned some things I didn’t know.

After about 20 minutes of “mingling,” I was ready to head out. And this time, as I crossed Michigan Avenue toward the train, I felt good about not only attending the program, but also making an effort to get over my own ego and social anxiety and diving in to say hello to some folks.

Creeper, no more.

23a2306About the Author: Nathan Vance is a talent acquisition strategist, sourcer, and blogger who believes everyone has the right to follow their passions and have meaningful careers.

Ever since he faced down the washing machine in his Japanese dorm armed only with a pile of laundry and a Kanji dictionary, he’s been tackling tough problems in innovative ways. His nine-year career in Talent Acquisition began at an internet start-up. He has gone on to use his customer-focused approach and marketing savvy to advise major tech, telecommunications, and aerospace & defense companies on how to identify and engage with top talent.

He currently sits on the Programs Committee for the Chicago USBLN and volunteers for The Lakeview Pantry.

Nathan lives in Oak Park, IL with his Boston Terrier, Loomis. Follow Nathan on Twitter at @nathansources or connect with him on LinkedIn.

 

LinkedIn’s New Terms of Service: Better, But They Still Suck

linkedin-jail-1024x845Linkedin’s new terms of service go into effect October 23, 2014. One of them requires members to always use the ® or ™ symbol whenever you write Linkedin. I didn’t use it. I don’t have to. I killed my Linkedin account awhile ago because I did not agree to their terms of service. I may have used the word “draconian.” I was being polite.

Since then, Linkedin has been through some lawsuits over use of the information on their website. Mostly, they have sued over the collection and use of member names and employment information.

They are also being sued for privacy violations for misusing members’ email address books (they also just settled claims of wage and overtime violations with the Department of Labor for 6 million dollars).

LinkedIn: New Rules, Same BS

So they may have some new lawyers. They definitely have some new rules. Linkedin has provided summaries to the changes to user agreement and the privacy policy, which are accurate, but incomplete.

The big change is to the license you grant them to use the information and content you post on Linkedin. They have scaled back and reduced their rights.

The old license you gave Linkedin (it still applies to everything you post until October 24, 2014) granted Linkedin an unlimited license to do whatever it wants with the information you post on Linkedin, including the right “to use and commercialize, in any way now known or in the future discovered . . . without any further consent, notice and/or compensation.”

The new license is still

A worldwide, transferable and sublicensable right to use, copy, modify, distribute, publish, and process, information and content that you provide through our Services, without any further consent, notice and/or compensation to you or others.”

f9715b9023470d9eb9d65bb161b06078But now, at least it ends when you delete your account or content from the site. And they deleted the right to commercialize, i.e. sell, your content to other people. Linkedin also promises to get your permission before it publishes your posts somewhere besides Linkedin. And they have promised not to use your content in advertisements without asking you.

Much better!

So what good does that “worldwide, transferable, right to use and distribute” that information and content get them? Well, the right to collect all your data and do pretty much anything they want except specifically sell your content.

Linkedin doesn’t really care about what your content is, or what it says. What they want is lots of users taking lots of actions so they can use the information about connections to sell paid memberships to recruiters and companies. Linkedin is worthless without a really big database.

The new terms of service also talk about advertisements, so it looks like Linkedin will be selling and targeting ads too.

In other words, Linkedin’s product is still you. It will always be you. And they do not have to pay you for you.

It’s not only Linkedin. It’s Facebook, Twitter, Google and just about everyone else.

If the service is free, the product is you.

Use With Caution: What LinkedIn Won’t Let You Do

What they don’t talk about is the changes to the Do’s and Don’ts, which have changed to really restrict how any member can use the information on Linkedin. This is probably a result of software vendors, database builders, companies and recruiters all copying information about people from Linkedin to use it.

Their latest attempt to modify the do’s and don’ts pretty much makes it so that no one can use any information obtained from Linkedin, for anything, ever.

For example, you cannot “copy profiles and information of others through any means,” including manually.

That technically means you cannot go to Linkedin to check the spelling of someone’s name and then write it down correctly.

You also cannot:

  • Copy or use the information, content or data of others available on the Services (except as expressly authorized);
  • Copy or use the information, content or data on LinkedIn in connection with a competitive service (as determined by LinkedIn);
  • Copy, modify or create derivative works of LinkedIn, the Services or any related technology (except as expressly authorized by LinkedIn);
  • Rent, lease, loan, trade, sell/re-sell access to the Services or related any information or data;
  • Sell, sponsor, or otherwise monetize a LinkedIn Group or any other feature of the Services, without LinkedIn’s consent.

There are about 5-6 other restrictions on accessing or copying information on Linkedin. You get the gist.

Another couple gems from the list are you cannot:

  • Use LinkedIn invitations to send messages to people who don’t know you or who are unlikely to recognize you as a known contact.
  • Share or disclose information of others without their express consent.

This means you cannot connect with anyone you don’t actually know, which eliminates any usefulness whatsoever for recruiters, who are Linkedin’s primary paying clients. It also means that you have to contact these people you find on Linkedin to get their consent before sharing their names or employment history with anyone.

Again, a problem for recruiters. And the penalty for violating the Linkedin Do’s and Don’ts is banishment and loss of access to Linkedin.

Linkedin is stuck between a rock and hard place on this one. It needs to take information it does not own and create a website that members find useful, while trying to control how people use it and prevent others from developing competing products.

The problem is that this attempt at control is so broad that users technically can’t use Linkedin for any reasonable purpose without violating its terms of use.

 

Heather Bussing, HRExaminer EAB EditorAbout the Author: Heather Bussing is an attorney who writes a lot, teaches advanced legal writing to law students and is the Editorial Advisory Board editor at HR Examiner. Heather has practiced employment and business law for over 20 years.

She has represented employers, unions and employees in every aspect of employment and labor law including contract negotiations, discrimination and wage hour issues. She regularly advises companies on personnel policies and how to navigate employment discipline and termination issues.

Heather also practices in the areas of real estate, mortgage fraud, construction and business law including business entity formation and corporate governance. Lately, she has been working on issues involving licensing and ownership of internet content. She also teaches legal research and writing, is an accomplished photographer and walks on the beach whenever she can.

Follow Heather on Twitter @HeatherBussing – but you can’t connect with her on LinkedIn.

 

 

The Week That Was in Recruiting: HR Technology Conference Edition

vegasAnother day, another week. Of course, this isn’t just any week if you’re in this industry; it’s the week of the annual boondoggle that is the HR Technology Conference in Las Vegas. But here’s the thing – I’m going to make you a promise.

Other than the SEO play from the headline, and of course this lone mention, this is going to be the one post you read this week that’s not going to mention the HR Technology Conference (that’s called keyword baiting, by the way).

Because if you’re like most recruiters, you’re like me – too busy running a desk to spend the time and money to make the mecca to the Strip. No HR Technology Conference? No worries.

The team here at Recruiting Daily has you covered – we’ll be taking the frontlines of the 2014 HR Technology Conference online (see what I did there?) – so be sure to click here for real HR Technology Conference news and views in real time, all the time.

It’s poised to be an incredibly busy news week in recruiting and HR, but first things first: let’s got caught up on what you might have missed last week. And while I’m not going to mention the HR Technology Conference going on this week (woops), we’re still going to talk about the stuff like data, analytics, tools and tech. Here’s all the recruiting news and views you need to know from the week that was in recruiting in our weekly feature just for Recruiting Daily followers.

Let’s get this party started.

bigdataBig Data, Big Deal?

Big data. Come and say it with me now…big data. You know, that cute little buzzword that most recruiters seem to scoff at just might become a huge headache for the staffing industry. Don’t believe me?

Then perhaps you’ll trust the august content creators over at the National Law Review, woh just weighed in on this topic with a recap of a panel discussion by representatives of the FTC and EEOC last week.

Perfect if you like compliance or acronyms, but if you’re, you know, normal, here’s a quote that sums up the situation well:

“EEOC Assistant Legal Counsel Carol Miaskoff explained that using big data in recruitment and screening might violate Title VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act and the Genetic Information Nondiscrimination Act. For instance, employment screening tactics using big data might have a disparate impact on members of a protected class, particularly if the analytics do not “accurately predict the success of an individual at a job” according to Ms. Miaskoff. Ms. Miaskoff also warned that employers that look at social media in the screening process—one of the deepest wells for big data concerning employees—might put themselves “in a vulnerable position” because social media offers “a plethora of information about protected statuses.”

So, will big data have the last laugh? Check out this very interesting read from author Robert Sheridan for the complete story that all of us tied to the staffing industry will continue to monitor over the days and weeks to come.

HR Technology: No Quick Fix

talkingI think we can all agree that the explosion of technology today has led us to lose certain skills that some of us had to actually master back in the early 90s – and yeah, I just dated myself there, but it’s OK. I’m still a Vanilla Ice aficionado. For an interesting example of how technology has actually taken us back a little, check out this post for LifeHacker for some awesome examples of this phenomenon.

While I agree with most of the stuff in this post, like navigating without the GPS or memorizing phone numbers, I take exception at their point we’ve lost our ability to speak with strangers. I mean, if this really were true, wouldn’t everyone reading this be hard pressed to actually succeed at staffing or running a recruiting desk?

But while this thesis seems a little shaky, at least they offer a few solutions to reclaim this skill. Or, just give this a read if you’re having one of those Mondays and need a little boost (assuming the coffee isn’t working).

Recruiting News Roundup: Quick Hits

A few other recruiting items of note –

  • Most recruiters believe knowing a candidate’s past earnings is key in making a placement. Liz Ryan blasted that theory on her recent post for Forbes – Your Salary History Is Nobody’s Business. I wonder if my professional  colleagues agree with this one.
  • Sourcing Monster? Better than sourcing LinkedIn? Is that even a question? Well one Jobseeker asked via Quora and recruiter Amber Benjamin broke it down quite nicely. There are a few tips here worthy of passing to your candidates
  • Temp workers reached an all time high this year as Workforce’s Max Mihelich offers this insight and so much more in his comprehensive Special Report: Staffing Still Soaring.
  • The latest trend to reach candidates might just be the drive up job fair. Yep – you heard that right, as one staffing agency is taking this unique approach to sourcing.
  • I have a real love/hate relationship when it comes to data. There – I openly confessed it, but I still find myself geeking out over WantedAnalytics. RecruitingTools.com editor Derek Zeller offers a review on why you should feel the same about this awesome tool.
  • Speaking of analytics, Robert Woo offers his take on how what ones will help predict the future for your staffing business. If only. Be warned that this post  is offering a bait/switch to download a whitepaper (not associated with us), but if you’re not monitoring these three areas routinely, you’re doomed.

RecruitingBlogs Read of the Week

My nomination for RecruitingBlogs.com post of the week goes to the trusted veteran voice of Barbara Goldman. Her latest post Hire Slow and Fire Fast — Are You Kidding? We’re all over buzzwords, but this is one rant that’s required reading for all HR and hiring professionals.  And no, she’s not kidding.

Last, but not least, my selection for my favorite social update this week. While there were a ton of great sound bites coming out of last week’s SourceCon event in Denver, there was only one that seemed to send ripples throughout the circles of the recruiting and sourcing practitioners too busy doing their jobs to leave for a trade show:

Untitled

 

Thanks, my friend – someone had to say it. No wonder this guy is a master at his craft (not to mention fun as hell to hang out with).

And there you have it, recruiters – consider yourself in the know for the week that was in recruiting – and good to go for the week ahead at the HR Technology Conference – shoot, didn’t mean to throw that in there. But you know how search engines work and stuff. But I’d also like to remind everyone to get all the latest updates from Vegas by clicking this link. Promise you won’t get Rick Rolled.

Like the stories? Don’t like them? Want to add your own?
Share what’s on your mind at RecruitingBlogs.com.

About The Author:  Tim Spagnola is one of the  RecruitingDaily partners and a recruiting content snob. As a professionTimal recruiter since 2002, with experience in healthcare and medical device placement, Tim cares about bringing relevant and real time access to resources and information for our recruiting audience.

He is a Dad, blogger, pop culture junkie and self described social media enthusiast. You can follow Tim on Twitter @TSpagnola or connect with him on LinkedIn