Crystal Miller


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Content authored by Crystal Miller

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Culture Marketing: Creating A Culture That Rocks

Article

“Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.” – Steve Jobs In this one single sentence,… Read more

LinkedIn: On the Outside, Looking #InTalent

Article

How do we build a culture worth marketing and get talent we want clamoring to work for us? These 5 steps are a good place to start.

Ready for My Close-Up: The New Rules of Talent Attraction

Article

While there may not be an “I” in “Team” (for those of you who ignore cliches or spell check), there is certainly a “me.”  And in our constantly connected, socially savvy… Read more

Improving Your Employer Brand On Glassdoor

Article

According to a survey done by Software Advice to understand Glassdoor’s impact, almost half of 4,633 respondents use Glassdoor at some point in their job search; so you’ll want to… Read more

Does Glassdoor Really Matter?

Article

It’s amazing to me how many times I’ve been asked, “Does Glassdoor really matter?”  It’s amazing because those same people asking are the ones who use Consumer Reports to make… Read more

Say Something: The Emotional Impact of Candidate Experience

Article

We think, and talk a lot about, the need to “Say Something” to attract an audience.  Send a message…. push it out. Be noticed and heard.  But let’s be honest:  most of what we… Read more

Brands on Fire: Igniting Passionate Conversations

Article

In a typical day, brands will be mentioned 3.3 billion times around the world.  Your average American will mention a brand name 80 times a week.  To say that we… Read more

Metrics that Matter: Moving Past Social Brand Awareness

Article

Tips to measure brand awareness in your recruiting organization.

Talent Attraction: Why It’s Time To Grow Up

Article

I’m demanding of our industry – and am the first to admit that. These demands aren’t unrealistic, I think; I expect organizations who haven’t developed a dedicated effort to attracting… Read more

Give Your Talent Attraction Program Some #SelfieEsteem

Article

It was the “selfie” seen round the world – nearly 3 million RTs in 24 hours and it even temporarily BROKE Twitter.  I put “selfie” in quotes because technically, the… Read more

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