Posts by: Crystal Miller

Culture Marketing: Creating A Culture That Rocks

“Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.”...

LinkedIn: On the Outside, Looking #InTalent

How do we build a culture worth marketing and get talent we want clamoring to work for us? These 5 steps are a good place to start.

Ready for My Close-Up: The New Rules of Talent Attraction

While there may not be an “I” in “Team” (for those of you who ignore cliches or spell check), there is certainly a...

Improving Your Employer Brand On Glassdoor

According to a survey done by Software Advice to understand Glassdoor’s impact, almost half of 4,633 respondents use Glassdoor at some...

Does Glassdoor Really Matter?

It’s amazing to me how many times I’ve been asked, “Does Glassdoor really matter?”  It’s amazing because those same people...

Say Something: The Emotional Impact of Candidate Experience

We think, and talk a lot about, the need to “Say Something” to attract an audience.  Send a message…. push it out....

Brands on Fire: Igniting Passionate Conversations

In a typical day, brands will be mentioned 3.3 billion times around the world.  Your average American will mention a brand name 80 times a...

Metrics that Matter: Moving Past Social Brand Awareness

Tips to measure brand awareness in your recruiting organization.

Talent Attraction: Why It’s Time To Grow Up

I’m demanding of our industry – and am the first to admit that. These demands aren’t unrealistic, I think; I expect...

Give Your Talent Attraction Program Some #SelfieEsteem

It was the “selfie” seen round the world – nearly 3 million RTs in 24 hours and it even temporarily BROKE Twitter.  I...

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