Content authored by Crystal Miller
Culture Marketing: Creating A Culture That Rocks
“Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.” – Steve Jobs In this one single sentence,… Read more
LinkedIn: On the Outside, Looking #InTalent
How do we build a culture worth marketing and get talent we want clamoring to work for us? These 5 steps are a good place to start.
Ready for My Close-Up: The New Rules of Talent Attraction
While there may not be an “I” in “Team” (for those of you who ignore cliches or spell check), there is certainly a “me.” And in our constantly connected, socially savvy… Read more
Improving Your Employer Brand On Glassdoor
According to a survey done by Software Advice to understand Glassdoor’s impact, almost half of 4,633 respondents use Glassdoor at some point in their job search; so you’ll want to… Read more
Does Glassdoor Really Matter?
It’s amazing to me how many times I’ve been asked, “Does Glassdoor really matter?” It’s amazing because those same people asking are the ones who use Consumer Reports to make… Read more
Say Something: The Emotional Impact of Candidate Experience
We think, and talk a lot about, the need to “Say Something” to attract an audience. Send a message…. push it out. Be noticed and heard. But let’s be honest: most of what we… Read more
Brands on Fire: Igniting Passionate Conversations
In a typical day, brands will be mentioned 3.3 billion times around the world. Your average American will mention a brand name 80 times a week. To say that we… Read more
Metrics that Matter: Moving Past Social Brand Awareness
Tips to measure brand awareness in your recruiting organization.
Talent Attraction: Why It’s Time To Grow Up
I’m demanding of our industry – and am the first to admit that. These demands aren’t unrealistic, I think; I expect organizations who haven’t developed a dedicated effort to attracting… Read more
Give Your Talent Attraction Program Some #SelfieEsteem
It was the “selfie” seen round the world – nearly 3 million RTs in 24 hours and it even temporarily BROKE Twitter. I put “selfie” in quotes because technically, the… Read more