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Horrible Bosses: Why Bad References Happen To Good Candidates.

 

horrible bosses coverIf you’ve seen one of the Horrible Bosses movies by now (and chances are good, if you get Showtime, since they’ve pretty much got it on an alternate loop with Childs Play II).

But if you haven’t, then not only are you missing out on Jennifer Aniston playing a dentist and Ron White playing a police detective, but you’re actually missing out on one of the more believable workplace movies to come out of Hollywood in the past couple of years.

This might explain why it was one of the rare comedies to cross the $100 million mark at the box office, score a sequel and a big payday for the participants in the project and portray work in a way anyone can relate to.

If you haven’t seen Horrible Bosses, here’s the Cliff’s Note version. Of a Jason Bateman comedy. Talk about stepping up my content game, right?

Anyway, the plot goes a little something like this – it’s not really all that complicated, so unlike, say, The Wire, I think there are neither spoilers or nuances involved in any of this. In short, it involves three old friends who have, as Lester Bangs once said, “taken the long road to the middle.”

Middle aged and, well, white dudes, these poor bastards find themselves in the kinds of boring ass, white collar, worker drone jobs that aren’t even fun to recruit for (looking at you, cost accountants). Of course, their mundane, mediocre existences are made infinitely worse by the fact that, in short, each of them has a horrible boss – subtle, right? While existential crises are hard to solve, the boss situation, it turns out, is an easy fix. That is after the three amigos make a pact to help murder each other’s horrible boss.

Hilarity and schadenfreude ensue. And while the whole archetype of the terrible boss is nothing new (see: Scrooge, Ebenezer), having a boss so horrible that they’re deserving of a complicated, ill-conceived murder conspiracy might be taking the bad boss thing to another level, but let’s face it.

Who hasn’t wanted to kill their boss from time to time? (Editor’s Note: As Katrina’s boss, she should know this counts as evidence, and I am now watching my back… – MC)

This Is Where I Leave You.

Incompetent bossThe fact that the bad boss is such a standby stock character, and has been for centuries, speaks to the universal truth that most of us, at one point in our career or another, have a boss so toxic that they’re worth taking out, which is probably why they’re so often the antagonist to the little guy suffering under their autocratic, capitalist thumb.

They get rich, the little guy suffers, and only in theatres can we see justice perpetuated, even if it doesn’t actually work out as planned (as happens in Horrible Bosses.

Sorry for the spoiler but it’s way past the statute of limitations for that shit). But not every bad boss is either a sexual sadist, a serial stalker, a sweeping Anna Wintour impersonation or an SPHR. Most bosses’ bad behaviors are a little more nuanced.

While they’d probably mostly make shitty Hollywood scripts, we all have those war stories from our days in the trenches with terrible managers.

You know the type – the ones who think that “leader” is a title and not a mindset, who manage up but step all over anyone at or below their level at an org chart, Frank Underwood meets the Fortune 500.

I’ll give you one of mine – and as an added bonus, risk relapsing into PTSD thinking about how friggin’ awful this lady was, even years after that crazy train chugged out of batshit crazy station. The first word that comes to mind when I think of her is “bitch from hell” (I know, that’s three words; so sue me).

Her de facto departmental nickname among both her colleagues and her managers (not sure she technically had subordinates, since that would imply not being completely inept) was “The Devil,” and I swear we smelled sulfur when that woman walked into the room. In retrospect, it was probably “White Diamonds” by Elizabeth Taylor, but I you get my point. I know you’re thinking, “way harsh, Ty,” but there are a few select people who actually deserve that kind of shade thrown their way. The Devil was at the top of that list, right up with Bashaar Al-Assad, Steve Jobs and Charney.

She was definitely a rapid cycling manic depressive, which I found out about only after spending half my work days on WebMD trying to figure out what, exactly, was wrong with this woman. Her range of moods went from peevish to psychosis, and I’m pretty sure those smile muscles in her face stopped functioning sometime during the Carter administration.

Talk about a sociopath – if EQ is a real thing, this woman was Corky from Life Goes On. emotionally speaking. “Some people call it a switch blade. I call it a Sling Blade, mm hmm. And I’ll stab anyone in the back.”

She’d walk into a room and instantly suck the life out of even the liveliest of occasions, ruining things like team dinners or Christmas parties with her mere presence – days at the office were like building a bridge over the River Kwai, but with slightly less managerial direction, oversight or pay.

From the second she walked off the elevator in the morning, you could see her eyes darting around the office, just looking for her next victim. You could feel the tension in every cubicle as she strolled past, like Father Death dressed in a TJ Maxx pantsuit – visible shuddering, I shit you not.

We were all just waiting for the day she snapped and pulled a Michael Douglas in “Falling Down” (although she was definitely way closer to Glenn Close in Fatal Attraction). Bathtub or baseball bat, it was always the gorilla in the room – when would The Devil finally lose her shit? And who would be unlucky enough to be collateral damage? This is what we spent our days talking about, since, of course, she was too busy ignoring us to actually tell us what to do.

Unfortunately, I left too early for what I hear ended up being an amazing meltdown, complete with swearing, threats and apparently a lot of weird laughing/crying hysterically at the same time kind of thing no one had ever heard before – my former coworkers say that they’re haunted by this sound to this day, which I believe.

Every time I’m in an office in the morning and I hear an elevator, my pulse picks up. I can’t help it. Which tells you something about how deleterious to your health and well being a bad boss can be, even long after they’ve stopped being your boss. They’re pretty much the worst.

The Change Up.

horrible bossesEvery time I tell one of my manifold stories about my sentence slaving away for The Devil, inevitably that person will share some equally traumatic (or ridiculous) anecdote about their own terrible bosses, past and present. I’ve heard hundreds of these bad boss stories by now, and in my experience, they all really just come down to one deceptively simple root cause: a complete and utter disregard for social mores and manners, and seriously unprofessional behavior in professional situations.

It’s never just one incident that makes a truly bad boss really terrible, no one character flaw or skills gap that solidifies their Hannibal Lecter leadership style.

It’s always a recurring pattern of repeated abuse of power, hogging of credit and Machiavellian instincts. Bad bosses are like modern art – you don’t have to know much to know if something sucks, no matter how much lipstick they may put on that particular pig.

I’ve often wondered how these people got into their positions of power in the first place – they hadn’t written Mein Kampf in jail, after all, or built a real estate empire before headlining a mediocre NBC reality show. They apparently just had so little self awareness that even when everyone around them was running for the exits, they never even thought that maybe, just maybe, they were the problem instead of all of those lazy quitters.

That right there? That’s the biggest consequence companies face putting a bad boss in charge of good people – that top talent and a malevolent (or just mediocre) manager are a formula for disaster. Not to mention a ton of turnover, too.

Trust me, I’ve gotten out before I’ve gotten even every single time I’ve had a bad boss, which fortunately hasn’t always been the case in my career.

Breaking The Rules.

We’ve all heard the old adage, “people don’t quit jobs, they quit bosses,” but the truth is, most of the time it’s the boss that quits on them, first. Now, a recent Forbes study suggests about 50% of people have quit their jobs because of a bad boss, which means bad bosses have been the direct cause of turnover for literally half the world’s workforce.

At an average of $15,000 to backfill an exempt position in the US, we’re talking billions and billions of dollars lost because of managerial malice or malignant neglect, professionally speaking. It’s a persistent problem with no easy fix – and a timeless trending topic  that’s going to have a bigger impact on business and bottom line in the coming year than ever before.

Everyone in recruiting is predicting 2016 will be the year where employers really have to switch from aggressive external recruiting to internal retention initiatives by virtue of macroeconomic and job market conditions – good people are leaving, bad managers are staying, and it’s making an already endemic issue even worse.

I mean – 50% of every new hire, statistically, will fail because the hiring manager hired a person who they’d go on and make so miserable that they left the company because of a boss behaving badly. Does that make anyone else’s head hurt a little bit, considering how much time and effort we dedicate into finding and attracting the talent?

Our key stakeholders both desperately need and often actively drive away these otherwise ostensibly great fits, and no technology in the world can fix a broken senior manager or despotic departmental leader.

Sucks, don’t it?

Arrested Development.

2016-01-07_07-17-18The fact is that the worst bosses are the ones who you just can’t leave behind at the office – they’re the ones who cause you to lose sle
ep, turn to drink, or consider online for-profit MBA programs as viable Plan Bs.

A new study on bad bosses from reference check provider Allison & Taylor (whose corporate website will make you nostalgic for the days of Netscape and Flash animation) reinforces the fact that, like herpes, bad bosses never go away – and keep popping back up at really unexpected, really inopportune times.

They’re like the managerial version of the Hotel California; you can check out any time you want, but you can never leave.

That is, if you have the misfortune to have to fill out that line on the application requiring you to list your direct supervisor’s name and contact information at all past and current jobs. Which means, often, that your professional fate could well find its way right back to the person responsible for your job search to begin with.

That’s right. Turns out, the Allison & Taylor study shows that even though it’s completely contrary to canonical HR policy, many of these former direct supervisors (and horrible bosses) continue to provide former employees with bad or deleterious information when contacted for a professional reference. No comment? No way. Defer to HR? What the hell do they know? After all, they had the misfortune to manage the candidate in question directly.

Reference checks are one of those things we take for granted, but in this case, The Devil in the details – literally, in my case.

Disconnect: 7 Reasons Former Bosses Give Bad References To Former Employees.

So why do bad reference checks happen to good candidates? There are a ton of potential reasons a former manager could throw you under the bus to a potential employer or reference checker.

No matter how valid those may be, the fact is that “if you don’t have anything nice to say, don’t say anything at all” constitutes legal advice here. Not that there’s much a candidate can do – once bitten, as they say.

As inexcusable as giving any bad reference for a former direct report (or colleague at your current company) is, the Allison & Taylor survey showed that still didn’t stop a bunch of bad bosses from trying to justify their bad behavior. Seriously, that people think any of these make this OK makes the whole situation even more depressing.

On the plus side, at least they seem to be being honest.

  1. Haters Gonna Hate: The manager simply “didn’t like” or didn’t “get along personally” with their former direct report. You know, it just didn’t click…and stuff.

I_don't_like_you

  1. A Dish Best Served Cold: The manager is upset that the person either left or is thinking about leaving the organization, and this is how they’re going to get their revenge. Traitors deserve to be punished, right? Yeah. For you legal types out there, this one’s often called “retaliation.”

traitor

  1. It’s Not You: Sometimes, managers just throw employees under the bus for shits and giggles. As bad as it is that they’d sabotage someone’s career for completely arbitrary reasons, what’s worse is that there are people who are big enough bullies to pull this stuff on their coworkers – and actually confess to doing this when surveyed, like some sick point of pride.

bully

  1. Equal Opportunity for Assholes: Apparently, even if the person’s professional performance was at or exceeding expectations, sometimes, a person’s age, religion, gender, sexual identity or any of those other protected classes are too much for many managers to get over. I mean, sure they’re a top performer and HiPo…but they’re also not the kind of person you’d ask to the country club, ya know? Hey, affirmative action governs recruiting. Retention is time for revenge.

racist

  1. Had A Bad Day: Sometimes, we all get diarrhea of the mouth or are a bit pissy for something or another. And when we get to talking too much, well, we say things we really mean, but don’t really mean to say out loud…

whateva

  1. Jealous Much? Sorry you hate your life. Give someone else the chance to actually be able to look at themselves in the mirror and/or sleep at night, even if you’re stuck in a job you loathe with people you abhor every day until you get to retire. As the saying goes, if you love something, you’ve got to let it leave. If you hate them, well, swallow up the envy and let them fly free – like you wish you could. If not for those damned alimony payments…

jealous

  1. The Truth: Oh, was saying, “I wouldn’t trust him with my money” negative? I was offering constructive criticism, because I just couldn’t help myself from letting those little asshole asides slip in there. Hey, a reference check is like a performance review where you can actually be honest, right?

whatever

How To Beat A Bad Boss Before A Bad Reference.

The fact that there is an entire industry dedicated to reference checking means that they’re not all HR verifications or a bunch of platitudes from preselected cheerleaders, a final hoop to jump through before reaching that offer.

That there were enough negative references to justify this survey, from one of the largest reference checking providers out there, suggests bad references are as widespread as bad bosses (if not as blatant).

The Switch.

2016-01-07_07-19-15So what the hell are you, the finalist for that job, supposed to do about it? Well, for one thing, you should probably be letting employers know what’s up and at least have some chance to beat your bad boss to the punch – and make sure your potential future employer isn’t completely blind sided, either.

If you’re a recruiter, you should probably be talking to candidates about what, if any, sort of negative feedback might come up, why the person would say that and any information that might help provide context for what’s often completely unjustified rants, raves and attempts at revenge.

Bad references are going to happen – what’s important is you know which ones are legit, and which are just some petty BS like the 7 things listed above.

Bottom line: if a former supervisor’s commentary is in any way unfavorable, the candidate will have some form of recourse to discourage the bad boss from offering that commentary again.

For example, they can write a cease & desist letter as a scare tactic, or else request copies of their formal performance reviews or any documentation that might be more objective than a bad boss with a bone to pick. Hey, it’s better than letting the bad guys win – again.

Chances are, whatever recourse you take, the fact that you’re willing to do something to proactively preempt these bad boss behaviors in the reference check process are likely to scare even the worst offenders straight.

After all, the last thing they expect is for you to have the guts to stand up for yourself – because chances are, no one ever does. Which is too bad for all of us. Particularly those employers who keep hemorrhaging good hires because of bad bosses – and turns out, there are a lot more of those out there than most of us would have ever even guessed.

Katrina_Kibben_2015About the Author: Katrina Kibben is the Director of Marketing for RecruitingDaily, and has served in marketing leadership roles at companies such as Monster Worldwide and Care.com, where she has helped both established and emerging brands develop and deliver world-class content and social media marketing, lead generation and development, marketing automation and online advertising.

An expert in marketing analytics and automation, Kibben is an accomplished writer and speaker whose work has been featured on sites like Monster.com, Brazen Careerist and About.com.

A graduate of Pennsylvania State University, Kibben is actively involved in many community and social causes – including rooting for her hometown Pittsburgh Steelers.

You can follow Katrina on Twitter @KatrinaKibben or connect with her on LinkedIn.

 

5 Things to Consider Before Purchasing an Applicant Tracking System

Is it Automated?

An ATS will sift through all of your candidate resumes and bring you the best ones, and some will even send pre-written polite rejection emails to the ones who didn’t make it to your desk. But that’s not what we mean by autonomous. Some ATS rely on cooperation between management and the hiring team in order to sign off on requisitions. Because companies know about 80% of the positions they’ll have to fill each…, it’s best to let the hiring teamwork autonomously, using your company’s ATS to help them out.

Is it Simple?

Even if an ATS has all the bells and whistles, if it’s too intricate or difficult to manage, it is not worth it. A good ATS won’t overload the hiring team or candidates with hoops to jump through or special features they never really use, no matter how much it can do. Candidates specifically don’t react well to complexity, with 48% of them dropping out of the process if it’s too cumbersome. So while you’re browsing the features of an ATS, make sure it is easy to use.

What Else Can it Do?

Of course, you don’t want to get cheated on other features, too. “Simple” and “versatile” don’t have to be mutually exclusive. You can investigate what other benefits an ATS provides. Many offer some sort of other hiring feature, such as training, onboarding or mobile integration, since 9 out of 10 job seekers plan to use their phone to apply for a job within the next 12 months. Make sure you’re looking for these features, since you want Purchasing an Applicant Tracking Systemyour applicant tracking system to be simple and easy to access.

How Aggressive Is it?

What do we mean by “aggressive?” How many applicants, get through your ATS before moving on to the next step in the process. How many fail to complete their resume? In some cases, companies make the application a little longer on purpose, since 53% of HR professionals believe it helps remove uninterested candidates from the process. Does that sound right for your business?

Can it Help With Interviews?

Speaking of candidates, you may want your applicant tracking system to offer a smooth transition from the application to the interview. After all, these dual-sided conversations are part of the larger  application process, so integrating the two into the same system is a no-brainer. If your applicant tracking system can help sort through resumes and set up interviews with the canPurchasing an Applicant Tracking Systemdidates who do make it through, it saves you the time of having to prop open your favorite calendar app and do it yourself. This is a fairly simple step for an ATS to implement, and should be another common feature you look out for.

Your business needs require you to think about a number of things. Will the applicant tracking system grow as your
business grows. What sorts of access privileges does it allow candidates? But the five above are some of the most common considerations we see across the board, and they should be what’s on your mind as you shop for an ATS system. Once you have your checklist, the shopping process will be much easier. You may even think it is fun.

 

 

sean

 

About Author Sean Pomeroy: While selling other companies software solutions, Sean worked with Michael Warden to design over a dozen applications for different organizations and industries over the years. Sean now focuses on the vision for the company, business development, and continues involvement in the software design of Cyber Recruiter, applicant tracking system and Cyber Train, learning management system. Tweet me at @VisSoft

Here Today, Gone Tomorrow: Inside The Sourcing Shell Game.

2016-01-05_04-25-28One of the things about sourcing is that if you’re smart, all the hard work that goes into slating candidates and successfully closing a req doesn’t have to disappear just because the job order got filled. The hard ones keep coming back, somehow.

Take the most recent project I’ve been working on – an encore, as it were, of a healthcare job I last visited approximately 20 long months ago, which is pretty much an eternity in recruiting terms.

Back then, in April 2014 – yeah, told you it’d been a while – I had prepared the names of about 500 Nursing Managers, Nurse Supervisors, Directors and Assistant Directors in Nursing as part of some research I was doing for one of my best customers, a long term care provider attached to one of the premiere regional hospital chains in the Northeast.

After doing that legwork, my job this time is to contact those names and pitch any of the possible opportunities available at my client.

These are augmented by adding any additional email addresses or direct phone numbers I find as I work my way through my hot list of cold calls. Sounds simple enough, right?

Yeah, right.

The 40% Rule: Talent & The Three Card Monte.

2502The thing is, I’m finding what I’ve always found throughout my career revisiting a project after this much time has elapsed: the impeccable research and lead list I’d created had already largely become obsolete and outdated.

In this case, which is about par for the course throughout my career, about 40% of the names I’d sourced were either no longer at their old roles, or else they’d changed official titles, positions or departments in the interim.

For example, a Nurse Manager may have switched to a per diem contract gig (where the big bucks are), or she may have been promoted internally to become a DON (Director of Nursing), or an ADON (Assistant of Nursing) may have become the Director, or one of a million internal mobility possibilities that send a ripple effect through even the most immaculately sourced lists.

One promotion, resignation or transfer can wreck havoc on an org chart, particularly one whose primary purpose is competitive intelligence.

I know, 20 months is a long ass time, but still…

40%. 40 friggin’ percent! I know, right?

These are the real life recruiting numbers you rarely hear about. But as metrics go, this represents something of a salient statistic.

The Fraud Couple.

plus-escroc-des-deux-1988-01-gHere’s the thing. Love ’em or hate ’em, no social media site is going to tell you what percentage of names you find on that site that are likely, based on the length of time they’ve been a member (they don’t tell you THAT info, either!), will not be responsive to your requests/approaches/messages/whatever you want to call the impersonal “personal” communication that these platforms encourage en masse between individual users of their sites.

Nope. That’s one fact that you never hear about when you hear about social media – and none of these sites advise you of the fact that much of their member information is superfluous at best, outdated or just plain wrong at worst.

And why would any social network share that fact? I mean, after all, that would be sharing the secret that their most valuable asset – member data – is, like a new car, one asset that depreciates almost immediately after any social network test drive.

So, why does it matter that the “actionable analytics” and “big data” you always hear about in social recruiting might not be the whole story, statistically speaking, particularly when it comes to sourcing? Well, I’ll tell you.

It’s because people like me, working every day in the talent trenches, can unequivocally state that after actually calling each of these facilities on the phone (crazy, I know), tracking my activity via Excel sheet (I’m reworking the exact formulas and macros at the moment) and seeing the recurring results, already know that when it comes to social recruiting and sourcing, the math doesn’t always add up.

In fact, I’ve actually got a pretty big body of proof that shows that sourcing and talent pros spend far more time following up with social leads that are either erroneous, outdated or obsolete than they do actually building meaningful connections and engagement on those networks. And I know I’m not the only one tracking this sort of stuff – the platforms you’re allocating spend on are fully aware of this pervasive problem, which is becoming something of an Achilles’ heel to many social sites.

Just don’t bring it up – and if you do, expect some dismissive response trying to minimize how much these inactive or outdated user information and data matters. Listen to them, and it’s not even a real issue.

Except for the fact that it is a real issue, and these numbers do matter to anyone of us in the sourcing or recruiting business.

The Con Is On.

The reason they matter is because as a recruiter, these “false positives” consume way too much time, and too many recruiters spend an inordinate amount of effort using social sourcing for just-in-time hiring; the problem with this approach is chasing any database where fully 40% (or more) of the leads are no longer legit is insane.

In this case, because they’ve either changed positions at their current employer, found another new role or are no longer suitable for whatever req you happen to be sourcing for, the convenience and relative ease of developing a potential lead list when sourcing on social media is a devil’s bargain. Having a name isn’t enough – you’ve got to have the time to turn that name into a candidate.

That’s hard when so much of that time is wasted following dead ends and chasing after manifold Macguffins, as too often happens in “social recruiting.”

Go Phish.

fishing-fish-cartoonHell, even in healthcare – which is fairly staid and slow moving compared to many industries – 40% of the 500 names I’ve been working through have, in the past 20 months, become false leads, even though I found and verified each of them during my original search.

Whether they’ve switched jobs, changed to a new within their current company or are no longer on the market, there’s something substantially different about a full 40% of my candidate lead list.

When I call – and I always call, my dear – and I find out that my carefully developed lead is “no longer there,” or “left the company,” or “gone,” or whatever term for ‘you’re SOL’ it is they use, instead of getting mad, I keep my cool.

See, I know this is an opportunity – and as such, I assume my most casual tone, and try to come across like I’m some ten buck an hour database admin as I ask whomever it is I happened to get ahold of:

Can you tell me, please, who’s currently in that role?”

Well, no matter how guarded that gatekeeper is, let me tell you – if you call on the phone, and at least know enough to know a name they know, well, they’re going to lose their guard. Bam.

And once they tell me, I ask, even more innocent and friendly than before:

“And what is the best way to get ahold of her, please?”

Hey, I’m being courteous and deferring to their preferred method of communication – which makes me way too nice to be a recruiter or sourcer, I assume, because BAM!

Out it comes – if I get an e-mail, I ask for an extension; if I get an e-mail, now I ask for an extension. And I almost always get what I want, sweetheart.

BAM!

Now we’re sourcing with fire.

If they’ve left the company, most of the time they do so without passing along any forwarding information, but sometimes, every once in awhile, the person you’re talking to might know the answer to the follow up question it’s always a good idea to ask when told that the person is no longer with that particular employer: “Do you know where she is working now?”

You don’t always get what you want, but if you try sometimes, you might find, you get what you need. Damn right.

The beauty of working through a lead list you’ve already assembled on another search (and the puzzle part most of us in sourcing particularly like) is that as you work through it, you’ll start seeing your names popping up here and there – down yonder and hither yon, as it were. Do this long enough, and that tracking document shows more than just-in-time candidates – it shows their long term career progress, too. That information is pretty powerful – and far transcends the tactical, temporal and temporary stuff that’s so easy to find on social.

It’s a marathon, not a sprint.

The Confidence Game.

Two-people-talking-logoRemember: even though most of the time, when you find some old or outdated (or abandoned) social “profile,” there’s no other information or digital “forwarding address,” as it were, but keeping an updated data spread on those leads can be the best way of transforming those dead ends into active leads and connections.

It can also keep you apprised of the local talent in any geographic, highly targeted expertise or niche functional experience.You don’t need to be worried that you’ve got any top tier MIAs if you’ve done exhaustive enough research to know when you’ve done enough research to stop.

The only way to know when to stop sourcing is when you’ve assembled everyone. HINT: The only way to do that and be assured your list is complete is by picking up the phone and finding out everyone who works there.

I’m sorry. Don’t listen to the pundits, particularly when they say, “finding talent has never been easier than it is today.”

They obviously don’t understand the nuances of sourcing.

And if I have to explain what I mean by “nuance” to you, well, as far as sourcing or recruiting is concerned, you’re probably beyond help, anyway.

That’s OK – that’s what InMails are for, right?

maureen-sharib-foto.256x256Maureen Sharib is a phone sourcer who owns the firm TechTrack, where she helps companies find and contact candidates for their hard-to-place positions at a fraction of the cost of traditional recruiting channels and sources of hire. And she’s been doing this a long time.

Maureen believes the telephone is the best way to find anything out firsthand and thinks of information on the Internet as a bloated dead pale whale lying on the bottom of a vast ocean rotting away, pieces of itself peeling off and floating upwards before finally disappearing at the sunlit and crystalline surface of fresh discovery.

If that metaphor appeals to you, feel free to call Maureen directly at 513.646.7306. She’ll probably even pick up.

You can also follow Maureen on Twitter @MaureenSharib or connect with her on LinkedIn.

 

 

 

Redemption Song: Why Recruiters Deserve A Little Respect.

bobRecently, I was finally able to take a real vacation that did not include conferences, meetings, or speaking arrangements.  My destination: Jamaica. My goal: to swim the warm waters and drink as much rum punch.

Hey, cut me some slack. It’s pretty rare for me to just unplug and turn off the world. As you might have guessed, the Island did not disappoint.

We’re talking warm, white sand beaches, those ridiculous oversized drinks with umbrellas and neon straws and shit, and, of course, jerk chicken. This was the good life, no candidates or clients or coworkers to deal with. A guy could get used to this, I thought, sticking a twisty straw into a pineapple, the waves lapping at my feet.

One thing was for sure: I did not miss recruiting.

Not having to talk hiring, or talk shop, or talk about anything even remotely related to business gave me a chance to actually get to make a few friends with the locals. No matter how breathtakingly beautiful the beach might have been, it had nothing on the amazing culture of being content just being instead of always becoming. There’s a term, “island time,” that I totally got – and my internal clock adjusted more with every grin, high five and ya, mon that came my way.

I really wish I worked at one of those companies that had unlimited PTO. I mean, seriously – how exactly does that work?

Probably better this way, because after I used my paid days away, I actually came back. But not before making the most of the one vacation I’ve had in way to freaking long.

Trenchtown Rock.

bob-marley-picture-quotes-bob-marley-quotes-57175-1OK, so it started a little weird. I had, completely by accident, booked myself into what turned out to be a couples retreat. Since I’m eternally single, let’s just say I had a lot of time on my hands (too much, at times).

So, being the perpetual third wheel, I decided to ditch the weird Club Med thing going on around me and take the road less traveled.

Hey, I’m a recruiter, so it’s just in my nature to be curious – even if, at times, I’ll admit I might have been the teeniest bit sketched out. That’s what makes this shit fun.

I went to a bar where a bunch of rastas were shooting the breeze outside, ordered the house a round of Red Stripe, and tried to make friends. The Red Stripe helped. It wasn’t long before I started picking out those fascinating nuances that make culture so much more than a cliche corporate construct.

The first thing I heard was the way they spoke – a languid, low pidgin, a local patois known to the locals as “Patois,” which is convenient, although of course, it’s officially “Jamaican Creole,” if you’re a linguist, etymologist or douchebag. It’s like the Creole brought by the Acadians to Louisiana, only with charm and without that whole nails on blackboard sensation you get when you meet someone from, say, Shreveport. Shudder.

Of course, like in Louisiana, I was acutely aware that I was a tourist; unlike in the Cajun State, however, I respected the local culture, as there was actually local culture to appreciate. The Jamaicans habitually say hello by bumping fists, “irie, mon.” That was my favorite of the local lexicon; “irie” basically means, “feeling great,” which given the Rastafari rites and famous local fauna, sure came easy. Irie.

Every Little Thing’s Gonna Be Alright.

tumblr_m7ioeaR7wr1ruxvqdo2_400If there was one noticeable difference in the culture I saw up close in Jamaica and the much more mundane corporate version I’m used to, it’s the centrality of the core concept of “respect.” This word, said even more than irie, was used as an acknowledgement, a salutation, a goodbye and pretty much every other idiom out there. My cab driver probably used it two dozen times on the drive from the airport to the hotel; I told him, best as I could, what “respect” means in America. You know, “props.”

His response? He smiled and said, “ah, respect, man!” I’m not sure if he meant it, but it was a word he, like every other local, used less than sparingly, to say the least. Of course, my mind immediately goes to Rodney Dangerfield – hey, don’t tell me yours didn’t…or Aretha, of course. But over the course of my vacation, I heard the word “respect” so much that, considering all the time I had with my thoughts, got me to thinking about what, exactly “respect” really means and how we really use respect.

Respectively, the Kardashians, the Duggars or anyone who paid to be on Top Recruiter (which I think is pretty much everyone) show us that the concept of respect and notoriety have become dangerously commingled in our collective minds. We’ve lowered the bar, and our own standards of what’s worthy of “respect.” In the process, it seems, we’ve been so busy sharing our respects that we’ve lost sight of what’s really worth praising.

Sure, there are a million of those dumb “HR experts you should follow on Twitter” or “top recruiting thought leaders” lists out there (I just threw up a little in my mouth), and I’m not saying that those people don’t deserve credit, but respect? While frankly, many of those “thought leaders” and “influencers” are just my friends, plain and simple, the fact is when it comes to respect, there are a plethora of sourcers and recruiters doing amazing things every day who, like Rodney, never get respect. They keep their heads down, fight the good fight, and give candidates great experiences without talking about “candidate experience.”

In short, I respect recruiters who get shit done – even if they don’t keynote conferences or write rambling blog posts.

Satisfy My Soul.

“I’m not concerned with your liking me or disliking me. All I ask is that you respect me as a human being.”

Jackie Robinson

bob-marley-quotes1Sure, I’m lucky enough to have a little visibility because I’ve written a few blog posts and pontificated through a few Powerpoint presentations at industry conferences and events, but getting noticed doesn’t necessarily mean I should get respect for this sort of stuff; instead, respect is the fact that people are starting to pay attention to the fact that these posts represent a career spent learning, training, doing and just plain sticking with this whole recruiting thing.

For better or worse. That’s respectable, in my opinion, and what respect means to me more than any online recognition or social media platitude.

But I don’t ask for respect, and the fact is, no one who deserves respect does. Admiration happens because of actions, not words (says the writer) – and that’s why when it comes to the widespread lack of respect for recruiting in the court of public perception, those of us who have a whole lot of skin in this game have to do something. And fast.

Because while our profession is dismissed, scorned or ridiculed, those of us who know recruiting – and recruiters – deserve respect become more and more frustrated each and every day. Hell, at this point in time I feel like we need a support group or a twelve step program or something, because we’ve got a problem, and it’s getting worse. But we’ve got the power to put a stop to it.

Let’s start by saying a little shut to the up to every asshole hiring manager, crazy candidate or overbearing HR Lady out there and take a stand by standing up for ourselves for once. For Christ’s sake, no wonder we take so much crap; it’s not like we’re really fighting for respect letting ourselves be pushed around by everyone, the whipping boy for a broken process and backassed world of work.

I kind of feel like Howard Beale in that movie Network: “I’m mad as hell, and I’m not going to take it anymore.”

And I kind of hope you feel the same way I do, too.

Get Up, Stand Up.

But will recruiters, myself included, risk rocking the boat? Irie, mon. Hell no – we’ve got bills to pay. So we’ll collect our paychecks and our commissions and talk about how hard recruiting is, and about how recruiters have no control over the process, and all that stuff that recruiters talk about while, being recruiters, dulling ourselves with a boat load of drinks. Hey, bottoms up, brother.

I think all of that conventional wisdom sounds good, but it’s bullshit. Come on – some of the smartest, most passionate people I know are in recruiting. The collective brain power and potential of this profession are truly staggering – if only they could be used for something more than we’re doing right now. If only we could come together instead of doing our own little thing in our own little silo. Because some of us care too much about this stuff to clock out.

The thing about recruiting is that there’s really no silver bullet; everyone’s got their own style. All you can do is take notes, follow your heart and make it about today, because today will only be the same as yesterday or tomorrow unless you actually exact the change we all need today. Lastly, know this: you are not alone. Reach out to people not just in your local recruiting community, but nationally and globally.

I know this sounds corny, but there’s never been another time in human history where humans have been so interconnected, or communications so convenient and cost efficient. Don’t let that go to waste. If you’re not sure where to start reaching out as a recruiter, check out one of the manifold Facebook or LinkedIn groups out there (be careful, some get a little spammy, since they’re mostly recruiting readers); register for RecruitingBlogs.com or start your own site. Find a local group of recruiters, whether that’s TANS in Nashville, TAG in Atlanta, RecruitDC in NOVA or Sourcing Seven in Seattle; there’s bound to be a group gathering regularly right by you.

Hey, if you’re a recruiter, you’re family. One of us, one of us, one of us….

I’m also really happy to announce something else that’s kind of big that’s going down at the moment.

No More Trouble: Look Out, Top Recruiter. The Real #TheMovement Is Coming.

bobclenchedfistRight now, I’m not the only frustrated recruiter out there – and a bunch of us are starting to grow an organization – er, “professional association,” officially – all over the country. These local groups will be smaller parts of a national organization dedicated to supporting recruiters and sourcers of all skill levels in every industry in every talent organization, in house and external, everywhere in the country. We believe that together, this grassroots effort will collectively transform into a strong voice for us to rein in our industry – and ensure it’s worthy of the respect that it deserves.

This organization is dedicated to stopping the spammers, the frauds, the sleazebags and the RINOs (“Recruiters in Name Only”) out there who give all of us a black eye and making sure we have a profession we all can respect. There’s a wonderful proverb that says something like, “one stick can always be broken, yet when you band a group of sticks together is harder to break.”

While it’s a little too premature to share specific details, look for them here in the months to come. Here’s what I’ll tell you: this isn’t about education, certification, competing with any other groups out there or any of that BS. Nope. What we’re about is coming together, as recruiting and sourcing professionals, to create an ethical standard across our industry and making our values about more than making placements.

The ethical recruiter should, and hopefully will, be part of the rule in the future, rather than the exception.

Respect.

Derek ZellerAbout the Author: Derek Zeller draws from over 16 years in the recruiting industry. The last 11 years he has been involved with federal government recruiting specializing within the cleared Intel space under OFCCP compliance. Currently, he is a Senior Sourcing Recruiter at Microsoft via Search Wizards.

He has experience with both third party agency and in-house recruiting for multiple disciplines and technologies. Using out-of-the-box tactics and strategies to identify and engage talent, he has had significant experience in building referral and social media programs, the implementation of Applicant Tracking Systems, technology evaluation, and the development of sourcing, employment branding, military and college recruiting strategies.

You can read his thoughts on RecruitingDaily.com or Recruitingblogs.com or his own site Derdiver.com.  Derek currently lives in the DC area.

 

5 Simple Steps To Stop Sucking At Sourcing.

Stop_suckingSourcing is one of those skill sets that you continue to use even after you leave recruiting—and just as relevant if your new job, like mine, involves generating marketing-qualified leads.

I’ve used dozens of Chrome extensions, CRM and ATS plug-ins, and I’ve experimented with pretty much every social network or search engine over the past decade or so.

At the end of the day, all I really know is that things might have drastically changed online, but the same basic best practices for finding just the right candidate just in time (or anytime) remain the same as when I first started out in recruiting.

5 Ways To Step Up Your Sourcing Game.

Just please never actually say that cliché in any conversation with a candidate or in any recruiting collateral, online or off—the “greatest asset” metaphor is more hackneyed and inane than a poorly researched, highly speculative Top 10 post about talent attraction best practices.

Please enjoy.

1. Look For The Long Term: No matter what position you happen to be sourcing for, if you only look at each candidates’ resume or social profile in the context of an active search, then you’re forced to, more or less, reinvent the wheel with each req.

If you only look for specific matches for narrowly defined position descriptions, then there’s no point in building a pipeline, period—when you live for today, post and pray is always okay.

It’s no secret that recruiters rely on LinkedIn (maybe even a little too much) because it makes sourcing pretty much idiot-proof by providing a single, ostensibly reliable source for candidate information and communication. Although 92% of employers report to recruiting on LinkedIn, that same convenience comes at the cost of diminishing returns and recruiting ROI.

Recruiters need to realize that LinkedIn is just a candidate database, the same as any job board, talent community, CRM or applicant tracking system—and every database a recruiter has access to can be, more or less, leveraged like LinkedIn.

Every interaction you have with a candidate, irrespective of where you sourced them, is the door to an entire network of second and third degree connections—which is why even if a candidate isn’t right for right now, they not only might be for another role someday soon, but know somebody who’s a better fit for your open opportunities.

2. Be Selective With Your Submissions. Recruiters tend to think that taking the time to direct source, screen and soft sell a qualified, interested candidate who isn’t knocked out because of comp should automatically be submitted for consideration. Once we establish a candidate meets a certain baseline, the standard process is to send their resume or social profile to the hiring manager for consideration.

But even if you can quickly figure out the perfect fit, here’s a crazy thought: Don’t ever send in the first 2-3 qualified candidates you source or screen when starting a new search. Seriously. Hold your hiring horses, already.

The reason why you shouldn’t just pull the trigger on submitting a matching candidate too quickly is that finding qualified candidates quickly isn’t the goal. It’s our jobs to source and recruit the best candidates, even if that takes longer than simply submitting the first few fits you find.

Statistically speaking, there’s no chance in hell the first two or three people you find also happen to be the best possible candidates available; the math here should be fairly obvious, big data be damned.

With 5 finalists on the average slate, you should look at sourcing and screening at least two or three times that magic number before stack ranking and submitting the top candidates to your hiring manager.

Ten or 15 qualified candidates might sound like a lot for many reqs reliant on direct sourcing, but the thing is, you’re not looking for just talent, but top talent, too, which is why recruiters should submit no more than half of all your qualified candidates (hence the minimum 10 choices for every slate of finalists). Top talent doesn’t live in the bottom 50%, and that’s the bottom line.

3. Never Settle On A Single Source Or Search.

2016-01-05_04-47-26No matter how good you are at building Boolean Strings or how many Twitter followers or Facebook fans you might have, no matter if you’re recruiting for the same role you’ve already filled a hundred times or starting out on your first ever search, it’s impossible that you’ll be able to completely exhaust the possibility of uncovering more qualified candidates in any searchable database, search engine or social network. Seriously.

Even if you had found every single needle in the haystack, how could you know that a better potential hire might not be setting up his LinkedIn profile or reading your company’s Glassdoor reviews at this exact moment?

Unlikely, sure, but not impossible. This is why it’s imperative to understand that sourcing never stops, and our jobs aren’t over when we get close to an offer or onboard a candidate.

If you think you’ve exhausted all the talent pools, social networks and search strings out there that could potentially lead to new hires, well then, think again.

4. Give the Benefit of the Doubt.

The candidates you’re sourcing and engaging likely aren’t professional writers or content marketing or branding experts, which is why you should always give a poorly written resume or social profile the benefit of the doubt. Your goal is to make them stick to their day jobs anyhow, so their copywriting skills are likely largely irrelevant when it comes to anything related to your recruiting initiatives.

Whether you’re recruiting registered nurses or certified public accountants, network administrators or project managers, a senior leader or a recent grad, the one thing that no recruiter ever looks for, ironically, is a professional resume writer or personal branding consultant.

Sure, there are a lot of them out there, but you’re recruiting for highly skilled, hard-to-fill, mission-critical roles, so who cares whether their objective statement is succinct enough or not? Why would you ever knock out a potential rock star for something as subjective as having too many pages on their resume? Seriously.

Just like you should never judge a book by its cover, you should never judge a candidate based on their resume, search results or social profiles alone. Give them the benefit of the doubt and if everything else looks like it matches up, then give them a call, too.

5. Look Before You Leap.

 In recruiting, we too often mistake inaction for inactivity, but when it comes to sourcing, there’s an appreciable difference. That’s why instead of just jumping into a search headfirst with nothing more than a spec and some search strings, taking a step back and actually creating a scalable, sustainable sourcing strategy is almost always a good idea (and almost always ends up saving time and effort in the end).

Hard to fathom, but you don’t have to do anything but be thoughtful to be doing your job—and if you’re building a pipeline without having a plan, then you’re really just doing the direct sourcing equivalent of posting and praying… submitting $h!t to see what sticks is the oldest game in the recruiting book.

But even though you can polish a turd, you can’t make it shine—and you can’t shine in sourcing without some sort of formal strategy informing your efforts. The more time you spend on the front end of the search and the more detailed your sourcing plan, the more relevant your search results are going to be and the more productive you’ll be when sourcing and screening a potential slate of submissions.

With a plan, you’ll find more candidates more quickly while costing less money and taking less time to fill open jobs. Which is kind of the point of recruiting, really.

Read more at Fistful of Talent.

Top 10 @RecruitingTools Posts of 2015

If you’ve scrolled your Facebook News Feed in the last few days to see an array of weight loss goals and hope-filled quotes, it’s not a Jenny Craig takeover. We’ve just started a New Year and with it comes bigger stretch goals, harder to source roles and other challenges we have yet to see. With those challenges comes a big opportunity to do things more efficiently than ever with your kit of best-in-class tools and technologies.

Here at RecruitingTools, reflecting on this year is our annual chance to figure out the secret sauce to life and sourcing, if there even is one. But here’s a tip. If we’ve learned anything in 2015 – it’s that there is no secret sauce. We’re all taking on our sourcing and recruiting challenges with the best tools we have. The catch there, of course, is that there’s plenty we don’t know about.

So, as you search and source the best-recruiting tools, keep in mind the top 10 @RecruitingTools posts of 2015. Below, we’ve listed our top posts and tools we think you should know about going into 2016 and beyond.

#10. 21 Recruiting and Sourcing Tools in my Toolbox

Top 10 @RecruitingTools PostsDo an online search for recruiting tools and you’ll have thousands of pages to sort through. But with some searches, it’s a lot easier to leave Google behind and phone a friend. So we did. Willem Wijnans opened up his toolbox this year to show our readers how he sources top talent. Read the Full Article Here

#9. The Recruiter’s Guide To Basic Boolean Search

Top 10 @RecruitingTools PostsThe ability to write good Boolean searches is what separates the best sourcers from those guys that give us a bad name.  But if you’re looking for a boolean how-to, this isn’t the right place; it’s more of an introduction to the most common Boolean search terminology. Read the Full Article Here

#8. 5 Powerful Sourcing Sites For Recruiters

600x300xonline-profile.jpg.pagespeed.ic.rnveko9aca (1)Who has time to sit around researching and testing tools that all claim to help you source more efficiently? Well, we do. Shorten your sourcing tool search with these recommendations from top RecrutingTools contributors. Read the Full Article Here

#7. Hacking Tech Recruiting and Hiring With HackerRank

Top 10 @RecruitingTools PostsFinding good developers is notoriously hard. HackerRank makes this easier by giving employers the ability to sponsor coding “challenges” that “hackers” then write up. Their responses are automatically evaluated, scored, and ranked for recruiters to review. Read the Full Article Here

#6. 10 Free Job Posting Sites for Recruiters and Employers

Top 10 @RecruitingTools PostsI know you’ve heard the mantra “If it’s free, it’s for me.” Heck, you’ve probably heard it from me in an article or two. If you love free resources, this list is for you. All free, all worth your time and tested by yours truly. Read the Full Article Here

#5. 5 Free Job Posting Sites for #Recruiters and #Employers

Top 10 @RecruitingTools PostsSo yeah, I really like free stuff. I mean – who wants to argue about budgets and balance when there are FREE options?! Read the Full Article Here

#4. Free LinkedIn Custom Search Engine and 8 Power Boolean Search Refinements

When it comes to Boolean, recruiters and sourcers either love it or hate it. No matter what side of the fence you’re on – you can’t ignore that Boolean just works when you’re hunting down a proverbial needle in a haystack. Well, that’s if – and only if – they’re written correctly. This article breaks down the best purple squirrel boolean searches. Plus, there’s a little bonus. We also share access to our LinkedIn Custom Search Engine. Read the Full Article Here

#3. Extracting Email Addresses from LinkedIn

We bash LinkedIn pretty frequently (and fairly). It’s expensive, it’s filled with spam, you get the point.  So we asked our sourcing network for some workarounds to save you the expense of a new LinkedIn for Recruiters license and still get contact information from their system. Here are the tools they came up with. Read the Full Article Here

#2. The Recruiter’s Toolkit: A Collection of 46 Chrome Extensions for Sourcing

Top 10 @RecruitingTools PostsSomeone actually called this article a “life changer” and I agree. This article will introduce you to a new world of tools that can increase productivity, decrease time-to-hire, and increase your quality-of-hire. That’s a win-win-win. Read the Full Article Here

 

#1. Recruiting Tools Beta Alert: Prophet Beta Release

What if I told you I had a sourcing tool that was 100% free and found the contact information you can’t find anywhere else on the internet? Besides sounding like a cheap used car salesman, I’d be talking about Prophet. In this article – the most visited of any of our posts this year – you’ll get free access to this 100% free Chrome extension. Read the Full Article Here

So what was your favorite? Are there tools we missed this year that we should write about in 2016? Tell us in the comments below.

And oh yeah, Happy New Year!

May the Source Be With You: Top 5 Open Source Recruiting Tools

For those of us that aren’t so tech savvy (or recruiting for tech roles), the concept of open source code isn’t a familiar one. However, I can confidently say the software that uses it is about as recognizable as Luke or Darth Vader – even to someone that’s not a Star Wars fan.

But in the land of code and coding, this language is an increasingly common code base, better known to most as simply, “Open Source.” Unlike traditional software providers, these programs are designed for end users to modify, change and reconfigure their original design by opening development to any programmer out there who might want to make it their own – and often, make it dramatically better than the original instance.

Jim Whitehurst, CEO of RedHat, familiar to many in our industry from his keynote presentation at this year’s HR Technology Conference in Las Vegas, was quoted as saying:

“Open Source was initially adopted for low cost and lack of vendor lock-in, but customers have found that it also results in better innovation and more flexibility.

Now it is pervasive, and it is challenging proprietary incumbents across technology categories. It is not only mainstream, open source is truly leading innovation in areas like cloud, mobile, big data, the Internet of Things, and beyond.”

Unsecret Code: Why 78% of Developers Use Open Source Software.

Sonatype, a supply chain, and software consulting firm conducts an annual Open Source Software Development Survey” to gauge the current state – and future trends – shaping the evolution of the Open Source ethos. According to the most recent release, in 2014, of the 3,300 developers, architects, and IT managers across all industries, company sizes, and geographic regions surveyed, 78% stated that they use open source tools.

So why does this matter to recruiters? Are you tired of my geek speak? Well, don’t worry. We’re getting there.  Rather than explain more about the concept of open source software, though, I thought I’d show some of the coolest open source tools in action – all of which demonstrate the power – and promise – of this software language.

The 5 Top Open Source Recruiting Tools.

5. OrangeHRM Recruitment

OrangeHRM Open Source is a free HR management system, whose wealth of HR-specific modules include a comprehensive, full cycle recruiting solution which allows end users to streamline the sourcing, selection and screening the entire hiring process through efficient, effective workflows designed not only to track applicants, but to give true visibility into candidate profiles, employer pipelines and much more through highly customized configurations and an intuitive UI/UX that looks like (and often outperforms) many leading enterprise systems.

https://youtu.be/_F-0pNtRfuA

4. SmartRecruiters

SmartRecruiters has pioneered a new type of open source methodology built for the cloud called Open SaaS. It has a super easy user interface and has built in some of the most needed functions for recruiters today like mobile recruiting, social recruiting,  and collaborative communication tools for recruiters and hiring managers as well. Another key feature of SmartRecruiters is the reporting and analytic features. Find out where you are getting the best results for your recruiting spend.

 

 

https://youtu.be/JCmbVmn620E

 

3.  ZipRecruiter

If you watch TV at a certain time of the weekend or at night, you probably already know that ZipRecruiter is an online job distribution and job board service. A web-based platform, ZipRecruiter effectively aggregates applications from job boards and provides tools for applicant tracking and screening.

This highly configurable SaaS is offered to employers, staffing agencies and recruiting firms on a subscription basis; these licenses are only a fraction of the cost of most enterprise ATS/HCM systems but are every bit as powerful as any legacy or on-premise option (and easier to use, too).

2. Recruiterbox

Another Open Source applicant tracking system (ATS) for the SMB space, RecruiterBox prides itself on its user experience and straightforward approach to small business software, priding themselves on their self-stated mission of offering recruiting and hiring pros “the simplest recruiting software in the world for growing companies.”

https://youtu.be/VktwJ5MDk10

1. Zoho Recruit

Another easy to use ATS, Zoho Recruit is designed to help find the right hire, right now. With thousands of direct employers and staffing agencies already using Zoho Recruit as their system of record, this powerful solution continues to offer the ability to simultaneously manage resumes, job openings, candidates and contacts quickly and efficiently through a single, simple portal.

This, of course, means recruiters can spend less time on filling out paperwork and more time on finding the right person. Which is one thing we can all agree is pretty kick ass.

For more on the 2014 Open Source Software Development Survey from Sonatype, click here.

How To Lie With Social Media Metrics.

awkAs someone who’s more or less grown up with the commoditization and corporate adoption of social media, and as someone who gets paid to do this stuff, I’ve seen a huge shift in the way analytics play a role in informing that particular marketing function.

In fact, because it’s more or less a fire hose of structured data tied up in a bow of integrated APIs, social media has become the canary in the coal mine when it comes to analytics—the earliest adopter of some of the most advanced approaches to collecting, interpreting and visualizing the billions of input points going on at any time in real time.

The ability to forecast the relative volume of search engine queries or the reach of a target professional demographic segment on social is how people get paid on the Internet, after all.

The cash cow of display ads, PPC, and behavioral targeting technologies rely on being able to accurately predict future values based on past performance in order to properly price the product, and pay-for-performance is predicated on predictive analytics.

This means that as someone who’s had to work hands on with social analytics tools for so many years, I feel that the target audience for the content said tools are measuring are finally coming around to where social business was at its inception.

Social Media Metrics: A Reach for Relevance

upsetIn these dark ages, of course, HR and recruiting was too busy disregarding or disparaging social media to deign to analyze whether or not those Luddite-like reactions were rooted in quantifiable reality. This was around the time that social platforms had to figure out how to actually monetize all that buzz, which meant that social adopted analytics as a core competency primarily was a means of self-preservation.

And it’s worked out really, really well from a marketing perspective—just like recruiting,marketing tends to be one of those existential disciplines where most people just kind of end up, stuck in a cost center and making it all up as they go along. Because as they figured out long ago, no one’s going to argue with numbers, even if they have no idea what those numbers mean.

The unspoken secret of social, of course, is that those numbers in fact mean absolutely nothing. But no one takes the time to ask the big questions about big data, and that’s in a function that finds measuring stuff like where traffic is coming from and how much it costs—fairly pedestrian, things recruiting largely still struggles with.

Lies, Damn Lies and Social Media Metrics.

As mentioned before, social media seems to be pretty far along the maturity model of big data adoption, and the tools competing for a piece of the pie for enterprise social spend have figured out what HR Technology vendors are just now realizing: a clean, sexy and sleek UX/UI is the ultimate competitive advantage.

Since every vendor is selling more or less the same features and functions, how something looks has become easier to differentiate than what something actually does.

recruiting blogs social dataHere’s  (to the right) what one of my favorite tools, Sprout Social, looks like for measuring social media on@RecruitingBlogs, my primary business account.

There’s a ton of information there—this account is perfect on their influence scale, which, trust me, must be somehow skewed for that to happen; similarly, most of the content is scheduled, and if the limited engagement thatdoes go down is in the top 30% for social, it must be tumbling tumbleweeds across most feeds.

But neither of these numbers actually tells me anything. Nor does the number of posts that go up a day or overall account growth—there’s no inherent value in a Twitter follower, but that hasn’t stopped social professionals for stressing growth metrics like these that are in fact superficial and specious, statistically speaking.

So we pay real cash for mostly fake followers, and even those users who fit in the profile, apparently, aren’t likely to engage or even pay attention when looking at the aggregate. 60,000 followers seems like a lot, but that’s also relative, really.

Compared to a careers account, not bad. Compared to a Kardashian, flat out pathetic. This is why content may be king in marketing, but in analyzing the efficacy of those efforts, context reigns supreme.

Similarly, here’s the overview I see in my dashboard:

recruiting blogs social dashbord

Look at that! 3.7 million impressions! 1,200 interactions! And that’s only in a week!

That looks really good, but is it? This nice data visualization glosses over the fact that these numbers aren’t actually benchmarked against any average, and the “trends” are exclusive to the data of your account, not any sort of aggregate. This makes this nothing but some pretty looking numbers that are pretty much worthless.

Oh yeah, and if you can figure out how much those 3.7 million impressions are worth, let me know, because I can’t seem to see any real value from the millions of impressions, and never have—at least as an independent instead of integrated inbound source.

Dashboard Confessional: Lying Through Social Media Metrics

emo-jesus-no-it-is-cool-i-do-not-believe-in-me-eitherSocial, as an early adopter, might be further along in making metrics meaningful and moving analytics from the margins to the mainstream, but early adoption has a downside.

And that’s that it’s those who go first who have no best practices or lessons to learn from, and therefore, failure is inevitable.

But for recruiting, being behind means being able to see social as a cautionary tale for making too big a deal out of big data. Just like social media is constantly fighting to justify its existence on a P/L and has something of a professional inferiority complex, recruiting is rushing to embrace analytics primarily as a means to the end of being more integrated, and appreciated, business assets instead of back office liabilities.

We like easily digestible numbers, complex looking pie charts and bar graphs in bold colors, because they give us the artificial feeling that we’re doing well, because we have no context or preexisting benchmarks to measure ourselves on.

Self preservation is far easier when you’ve got statistics on your side, and the more self-evident data seems, the less likely it is to have any actual depth beyond some configurable charts and color themes. This means instead of trying to find out what’s informing these numbers, we’d rather use them to inform our future efforts, because, hey, that’s predictive analytics, after all, even if the raw data isn’t even that good to begin with.

This, of course, is an exercise in futility—but that’s never stopped anyone in recruiting, because if you actually looked at the realistic odds of filling a requisition, you’d probably realize how you’re already ahead of the curve when it comes to producing results.

The Cure: 6 Hiring Problems Recruiting Content Can Actually Solve.

curLike many marketers, I’ve always been a huge fan of content; after all, it not only gives me something productive to do on the train, but it keeps me informed, too.

It also keeps me paying for cable, not to mention my monthly subscriptions for magazines, Netflix and, of course, the good old fashioned newspaper (although mainly for access to the premium content most newspapers now post behind a firewall online).

Content is not only what I love personally, however; it’s what I do professionally, and as someone more or less fully immersed in the world of content, I assume everyone else is as enamored with content consumption (and creation) as I am, too.

But turns out, in the world of talent acquisition, that’s not the case. In fact, many talent professionals and HR leaders I meet are not big fans of content, even though, it seems, most of them have some ambiguous understanding that recruiting content can play a significant role in solving their talent challenges.

How, exactly, recruiting content will solve talent acquisition’s problems remains more or less a mystery to many in the industry, which is why I put together this list of six specific talent acquisition challenges that recruiting content can actually cure.

Fascination Street: Recruiting Content Attracts More Talent.

the cureLet’s knock this one out first: Content works. Content gets people to pay attention and become aware and engaged with your company and your ads. How can I prove that?

Well, for one, the entire television industry is based on the idea that if they produce content, you’ll stick around and watch the ads. This is a $74 billion dollar industry, dwarfing the online video industry by a factor of twenty.

The publishing, music, movie and news industries are also based on content. In fact, the entire web works because people build content worth reading or watching or listening to that can get surrounded by ads.

The question isn’t whether or not content works, but if you are going to going to use content by being a media purchaser, or if you are going to make your own content to draw those eyes your way.

Just Like Heaven: Recruiting Content Tells Candidates Why They Should Work for You.

fff9ed573b72311667b2caf5700a005aThere are plenty of people who will come to your job site purely because you put a job description online and an aggregator scraped it.

But do you really want to hire people from the “I built it and then they came” school of thought?

They aren’t really applying to your company; they are simply applying. It takes no skill to draw flies like these – just leave an orange out on the kitchen counter for a while and you’ll see what I mean.

You don’t really think your job description is accurately and engagingly portraying your company, do you?

Go look at your job description and tell me if you’d apply for that job, let alone work at that company.

The only thing that draws in candidates who are excited to work at this company (and not just any company) is content. Content tells your story. It builds a narrative. And for those elite candidates who you really want, it answers their question, “What’s in it for me?”

Recruiting content isn’t just link bait. It doesn’t just draw people in; it also pushes the wrong people away.

A candidate can see what it’s like to work there and filter themselves out if it doesn’t seem competitive enough or seems too competitive. And it does this before you and the hiring manager get their hopes up and lock in on that candidate.

Never Enough: Recruiting Content Lowers Cost Per Hire.

never enoughIf you are targeting a specific job search, like management trainee, you could bid on keywords so that your ad shows up when potential candidates search that term.

At the same time, if you develop a set of great pieces all centered around the management trainee role, people would link to it and talk about it. If enough people link to it, you will rank for it.

If you rank in the top ten, you don’t have to spend money on SEM ads to be seen on those terms. You can start to organically own that term and move your SEM budget to terms that are more expensive to compete for.

And given the fact that people trust organic search results more than paid search results, you’ll have a higher click-through rate.

Close To Me: Recruiting Content Increases Your Click To Apply Ratio.

come bacIf I bought an ad that said, “Click here for free pizza and beer,” I might get double or even triple the average click-through rate of other ads (though that still wouldn’t even be 1% of all viewers).

But if those people clicked on the ad and saw a landing page all about how a fresh set of tires can keep your car healthy, how many would read the whole thing?

The thing is, traffic is easy to get. You can trick plenty of people into clicking some variation of the “free pizza and beer” ad, but good luck getting them to be interested in you once they realize they’ve been tricked.

Thus, I may get double the clicks from the ad, but I’ll get double the number of bounces. I’ll have to buy ever more clicks to get to a conversion.

This is the Click to Apply ratio: the number of people who apply for a job as a percentage of people who clicked on your ad.

A good ratio means that lots of people who liked your ad converted, meaning that your ad did a lot of good work. A bad ratio means you paid good money for traffic that didn’t apply.

Some people try to increase that ratio by tweaking the landing page (the apply button should be closer to the top, or all the way to the bottom, and it should be bright green or obviously orange, etc.). The idea being that you can use design and psychological trickery to get people to click.

Or you can build your Click to Apply ratio by filling your landing page with content that tells a compelling story and gets people to read more and click more. It gives people a reason to keep going. It maximizes the value of the people who click your ad.

In Between Days: Recruiting Content Boosts the Value of Your Search Engine Marketing.

tumblrSearch engine marketing campaigns aren’t like regular media campaigns. With a big enough check, I can buy space during the Super Bowl and show you 30 seconds of turtles racing.

No logo, no call to action, no reason why – I just wanted to play it and the network is happy to sell it to me; I can do with the 30 seconds pretty much whatever I want, within reason.

SEM doesn’t work that way. If you search “nursing jobs in Boston” and Google suggests you look at my turtle racing video, you are going to stop using Google. So Google is committed to making sure the ads that someone sees when they search for nursing jobs direct people to nursing jobs.

To do this, Google assigns a quality score on the landing page based on a lot of things, but mostly on the content of the page and the kinds of links pointing to it.

Point your Nursing Jobs in Boston ad to your nursing job description and you will be one of hundreds (if not thousands) of employers with very similar job descriptions. If you build content around Nursing Jobs in Boston, and point your ad to it, it will have a higher quality score for that keyword.

Why does that matter? Because the higher your quality score, the lower you have to bid to be the top-rated ad. So yes, building good, targeted content can lower your SEM campaign score by increasing your landing page quality score.

Pictures of You: Recruiting Content Creates Candidate Engagement and Excitement.

d12da78da3df42e9140d86e64b6713e6Surely you remember the J. Peterman catalog (or at least the Seinfeld episodes dedicated to it). How could a catalog selling women’s clothing stand out in the crowded market of later 1980’s catalog shopping? It did it by telling stories about each piece of clothing. This content, when done well, generates excitement and engagement for its products.

The same idea can and should be applied to your jobs. Tell the story not just of your company, but of your department, your tribe, and the job itself. Think of how pictures of that empty desk surrounded by potential co-workers and future friends can turn a boring job description into something more.

Wrap that job description in quotes from every new co-worker saying what a successful applicant for this role would have, each written in their own words. A picture of the coffee shop they’ll be getting their morning oatmeal from and a map of all the best places to get lunch paints a picture.

Content gives your social media teams something to talk about. Heck, it gives your employees something to talk about with their friends – people who might make excellent candidates.

So there you have it: six ways content can solve your talent acquisition problems. Whether your problem involves getting more people to apply or managing the increasing prices of media, content can do a lot of good. It’s no magic bullet, certainly.

But let’s be honest: the only reason you made it to the bottom of this blog post is because of good content.

Read more at Meshworking from TMP Worldwide.

james_ellis_tmp
About the Author: James Ellis is a Digital Strategist for TMP Worldwide, the world’s largest recruitment advertising agency.
For more than 15 years, James has focused on connecting cutting-edge technology to marketing objectives. As a digital strategist for TMP Worldwide, he helps some of the largest companies in America answer their most pressing digital questions.
Follow James on Twitter at @TheWarForTalent or connect with him on LinkedIn.Learn more about TMP Worldwide at www.tmp.com.

All I Want For Christmas is the Perfect ATS

Perfect ATSDear Santa,

I know you are busy and have many requests this year.  I only want one thing; the perfect ATS. I want a system that does the basic workflow, automation, email, scheduling and job posting.  I just need a little more.

I want one that will work on an SMB level, but can expand as my company grows. One that has built into it all of the cool Chrome extensions and contact info aggregators so that it can cross reference names from resumes and fill in information gaps automatically.

I also want one that is smart. You know one that can see what fields my recruiting team use so that it suggests a format that will work best for all recruiters.  It would be great if it also could analyze when the hiring managers that I send information to read resumes and what fields of my system they would like so that I can speed up the hiring process.

I want one that when I put a job order/description in the system, it automatically scrapes our database for the best candidates that we already have in our system and sends me a list. It would also be great if it would automatically find candidates from the web that we should take a closer look at.

It would be awesome if it could see the job descriptions that have been put into the system in the past, point out the ones that have gotten the best response and make suggestions to make the description even better.

It would be totally cool if I could be alerted any time a candidate, as well as internal employees, made updates to their online profiles so I would know if someone is making a potential move.

Could you send one that would send me alerts when I either have not sent out correspondence or received communication from the top candidates that I have in the database so that I don’t forget?

I would be very happy if it could also have a built-in knowledge base to help train new recruiters. You know, help them learn tips and tricks of the trade.

There are other things that could make it perfect; I hope my friends will list them in the comments below, but if you could get this to me by Christmas, I promise I will be good all year.

 

Love,

RecruitingTools

P.S.: I know there are tools that do some of this, but I want them all in one system.

PPS: I need it to be affordable!

Have more you want to add to make the perfect ATS?  Add in the comments below!

 

 

Jackye HeadshotAbout the Author: An international trainer, Jackye Clayton has traveled worldwide sharing her unique gifts in sourcing, recruiting and coaching. She offers various dynamic presentations on numerous topics related to leadership development, inclusionary culture development, team building and more.Her in-depth experience in working with top Fortune and Inc 500 clients and their employees has allowed her to create customized programs to coach, train and recruit top talent and inspire others to greatness. Follow Jackye on Twitter @JackyeClayton  and @RecruitingTools or connect with her on LinkedIn.

 

Oy to the World: A Holiday Songbook for Recruiters.

oy veyYou’ve probably spent the last month or so being bombarded by holiday inspired music and content marketing – two of the most cliche, trite and grating genres ever invented.

That’s why, in the spirit of the season, we’re making spirits bright by combining the two into a single, saccharine and suspect holiday songbook for recruiters.

We hate us for publishing this, too, but then again, it’s not really Christmas without crappy marketing – er, ‘Tis the Season, as we should say, for stupid stuff like this.

Sorry, but hell – we’re phoning it in this time of year, too.

Please to enjoy.

Recruiters Roasting On An Open Fire.

Fill this req or you could get fired,

All you need to do is close.

You don’t want to sound like a liar,

But folks know working here blows.

 

Everybody knows salary and and some

Benefits could finally get that position closed.

Hiring managers, with their headcount too low,

Will make it hard for you to sleep tonight.

They know there’s an offer on the way,

They’ve made it clear they need a yes, for once

From your desk

And every candidate’s

Gonna spy to see if

Glassdoor really shows your lies.

 

And so, I’m offering this

Simple phrase to recruiters

Some advice tried and true.

Although it’s been said many times,

Many ways,

“Close this req or you’re screwed.”

 

It’s Beginning to Look A Lot Like Layoffs.

It’s beginning to look a lot like layoffs,

Everywhere you go.

Take a look in the empty cubes, home of workers who got screwed

By cost cutting not too long ago.

 

It’s beginning to look a lot like layoffs,

All your reqs on hold,

But the prettiest sight to see is the postings

On Indeed

If your employer folds.

 

Less overhead and labor costs

Is management’s position,

Getting the chance to talk, to work instead of walk

Is the hope of talent acquisition.

And candidates can hardly wait for frozen reqs to open

Again.

It’s beginning to look a lot like layoffs

Ev’rywhere you go.

And work isn’t going so well, it’s kind of a living hell,

But at least it’s steady dough.

It’s beginning to look a lot like layoffs;

Soon the RIFs will start

And the thing that will make them fine,

Is the package you’ll receive,

Take it if you’re smart.

 

[vimeo url=”http://vimeo.com/97189077″ width=”500″ height=”300″]

Silent Night (Candidate Experience on Christmas).

Silent night, no call back in sight,
All is calm, all is bright.

Waiting for recruiters to call you back,

You’ve gone into a hole so black.

Stuck in a system that’s a piece,

A system that’s totally a piece.
Silent night, no call back in sight!

Getting a response is an uphill fight,

Resumes screened just for show,

Won’t hear back and won’t know,

That the new hire was referred.

 

Silent night, no call back in sight,

It’s not like you can put up a fight.

Time to send that resume to another place,

Post it on a board and pray for grace,

Even though no one ever calls,

Jesus, no one ever calls.

The Brown Nose Recruiter.

You know Monster, and Dice, and

LinkedIn Employer, for a price, and

Glassdoor and all the places worth fishing.

But do you recall

The most famous recruiting tool of all.

 

Social recruiting and networking,

Comes to you in shiny prose,

For when it comes to recruiting,

It’s all about who you know.

 

All of the other job boards,

Used to talk of post and pray,

They never let your workers,

Have any sort of recruiting sway.

Then one day the market changed,

Your C-Suite came to say:

“Recruiting, with its costs so high,

We need to source our own supply.”

 

Now all the recruiters loved them,

Since social is pretty much free,

Whether it results in hires,

That remains a mystery.

And to all, a good night. From all of us here at Recruiting Daily, Happy Holidays. Although Hanukkah is over and we all know Kwanzaa isn’t really a real thing, we might as well say “Merry Christmas To All,” since at least we all get a couple days away from this shit.

How Recruiting Technology Will Change Hiring In 2016 (And Beyond).

2015-12-21_15-49-49While the Federal Reserve recently decided to raise interest rates for the first time since the financial crisis, they cited job growth as a key driver for their decision.

As the New York Times explained in their analysis of the Fed’s decision, “among the Fed’s roles are maximizing employment and moderating inflation,” and with unemployment rates quickly receding to pre-recessionary levels, the move to raise rates indicates a widespread optimism that job growth will continue in 2016 – and beyond.

In November, the total non-farm payroll was estimated to have grown by another 318,000 jobs, the 63rd consecutive month the private added jobs, according to the Bureau of Labor Statistics; additionally, the BLS estimated unemployment to have decreased to just 5% overall in Q3 2015, an economic bellwether that’s decreased the 19 out of the last 21 quarters, a trend that’s also expected to continue into 2016.

As the economy continues to pick up steam, the biggest challenge facing employers of all sizes, and across all industries, continues to be their ability to find and hire the talent they need to survive – and thrive – in the constantly evolving world of work.

With the U.S. labor market already more or less at full employment (economically speaking), 2016 should see more employers forced to leverage more innovative recruiting tools and talent technologies to power their hiring process – and win what’s becoming an increasingly competitive war for top talent.

The Future Is Now: Top 4 Recruiting Technology Trends to Watch in 2016.

In a buyer’s market, where demand far outstrips supply, how effectively these organizations leverage software to set themselves ahead should make – or break – their recruiting success in 2016. While we’ve already seen SaaS and similar recruiting technologies more or less alter the talent landscape, looking ahead, all I can tell you is: you ain’t seen nothing yet.

Fasten your seatbelts – it’s going to be a bumpy ride for those recruiters who aren’t ready for what’s new and what’s next. Here’s how talent acquisition and recruiting pros can transform recruiting through technology in 2016 (and beyond).

1. CRM is the New ATS.

crmAlmost 70% of recruiting organizations report to currently utilizing some form of Applicant Tracking System (ATS), and there’s a good reason for the ubiquity of this technology throughout the talent acquisition landscape. That’s because their core functionality – namely, documenting applicant records and associated hiring activity is a critical task that’s not only a core HRIS capability, but also a necessity in many cases for compliance under laws like OFCCP or EEOC.

In many cases, ATS also serve as an effective way to keep tabs on a candidate’s recruitment history, their associated activity, and contact information or professional history for both active and passive candidates, serving as a system of record that’s often the only place to find recruiting related information at many employers.

While the information in these centralized databases can be invaluable, the problem with this data is that the information contained in an ATS becomes outdated extremely quickly – and therefore, its future value inherently limited.

For most applicant tracking systems, it’s just in time, all the time. And it’s time that changed.

When companies come across promising candidates with the kinds of experience, expertise and skills that might be a good fit for future positions or align with a respective employer’s recurring recruiting needs, ATS’s do an incredibly poor job, however, of enabling recruiters to actually manage, nurture and engage with any candidates in their databases who might be right, just not “right now.”

Due to this inherent weakness in ATS functionality, in 2016, I expect to see more companies look to fill this capability gap by adopting Candidate Relationship Management (CRM) systems explicitly for this purpose.

With the advent of CRM technologies in talent acquisition, we’ll also see the emergence of a new role in recruiting: the rise of the dedicated recruitment marketers, whose sole jobs will be to run targeted campaigns, nurture leads and develop passive candidates who already have an established recruiting relationship with an employer. High tech meets high touch should equal high performing organizations – something we’ll start to really see in 2016.

2. Engagement Is the New Sourcing.

5fae789e9a60d603b4406446e4e4794fAsk most recruiters today where they spend most of their time, and there’s a good chance it’s the massive time suck that is sourcing.

Yet, at the same time, while we’re spending more time than ever on sourcing, conversely, finding people has never been easier, from job boards to social networks to CRM tools and people aggregators becoming increasingly prevalent. The challenge, largely, is no longer finding talent – it’s engaging them.

Because if you can find a candidate, there’s a good chance your competitor can, too – which makes getting a candidate to even respond to your recruiting related messaging (or open jobs) has become increasingly difficult. And it’s a much larger problem in recruiting than ever before, a trend that looks to continue in 2016.

In terms of making the process for engaging candidates more efficient and effective, there are two talent technology keys every employer should consider:

1) using algorithms and other matching technologies to do more sourcing, and 2) involving hiring managers earlier in the process, effectively partnering with them throughout every stage of the talent attraction cycle – starting with identifying and sourcing top talent.

By decreasing or delegating the massive amount of sourcing responsibilities most recruiters find themselves tasked with, they’ll be free to spend more time engaging top talent – and building the kind of relationships needed to transform a passive seeker into an active candidate – and, ultimately, your next hire.

3. Interviewing Goes Virtual.

smartIt’s no secret that for multinationals and mom and pop shops alike, all businesses are becoming increasingly global and interconnected in a new world of work that transcends geographical borders, boundaries and cultures (corporate or otherwise).

While the rise of global business has mostly impacted enterprise employers and large enterprises over the past decade or so, in 2016, even small ,emerging companies will have to handle the challenges of having multiple teams spread across multiple locations and functions. Couple this with a tightening labor market, and in the coming year, we should see many employers step up their talent acquisition efforts to focus on remote workers or locations.

This trend will lead to the broad based adoption of video interviewing technologies, with this category finally moving from the margins to the mainstream. Some companies may be able to do this by using low or no cost services such as Skype or Google Hangouts.

Others, however, will look to specific video interviewing software or ATS/HCM systems with integrated video interviewing features or functionalities to adopt a more candidate friendly, integrated and low cost approach to screening and selection.

4. Recruiting Metrics Grow Up.

big data chartWe’ve been talking about predictive analytics and big data for a while now, but after what’s become more or less unilateral agreement on the importance of these recruiting precepts, 2016 will be the year recruiting moves from theory to action when it comes to hiring metrics.

With CEOs, hiring managers and business leaders increasingly looking for deeper analytics throughout their business, it’s imperative for recruiters to provide meaningful metrics and actionable analytics into the talent function’s overall process, efficacy and bottom line results.

More refined hiring metrics mean getting a better look at where bottlenecks exist, which hiring managers or recruiters are the most effective, and what’s really working in recruiting – and what’s not.

These new analytical capabilities mean that increasingly, hiring departments will be able to better benchmark and baseline their hiring results and drill down deeper into the data that constitutes hiring success.

Until recently, recruiters have been evaluated almost exclusively on outcome metrics like time to fill or cost per hires; the problem is that focusing too much on the sheer number of butts they can pull through the hiring funnel and into seats ignore important controls regarding quality of hire, candidate engagement or respective recruiters’ overall impact on organizational recruiting or retention.

In the same way it’s become standard to measure sales and marketing teams against overall business performance and bottom line, in 2016, expect recruitment organizations and talent acquisition functions to start seeing a shift from transactional to strategic performance metrics – and increasingly, the entire hiring team will be judged by the broader context of the real value their real work really drives instead of a bunch of soft numbers and fluffy formulas that too often pass for data driven recruiting.

That’s going to change in 2016. Consider yourselves warned.

I’m excited to see for certain what 2016 brings – even educated guesses could be wrong, but these are my best bets on how the talent technology landscape looks set to change over the year to come. No matter what happens next, I promise you that this year will bring a ton of innovation and change to talent acquisition – and ultimately, both recruiters and the candidates & clients we serve are going to be better off for it.

One thing’s for sure: 2016 is an incredibly exciting time to be in this industry. Because when it comes to what’s new and what’s next in recruiting and technology, turns out, the future is now.

Sheeroy Desai 057About the Author: Sheeroy Desai is the co-founder and CEO of Gild; with over 25 years of experience, Sheeroy is a technology industry veteran who has guided a number of innovative companies in transforming markets to deliver exponential growth. Gild is Sheeroy’s third startup, which he co-founded with Luca Bonmassar.

Sheeroy is responsible for driving the company’s strategy, vision and culture. Sheeroy was a founding member of Sapient (NASDAQ:SAPE), a global services company that helps clients transform operations, marketing and technology. Sheeroy served as Sapient’s Chief Operating Officer from 2001 through 2007.

Sheeroy started his career in 1987 at Cambridge Technology Partners (CTP), a pioneering systems integration firm focused on client-server technology. CTP went public and was eventually acquired by Novell. Sheeroy holds a B.S. in Electrical Engineering and Computer Science from MIT. When not working Sheeroy enjoys biking, skiing and cooking.

Follow Sheeroy on Twitter @Sheeroy or connect with him on LinkedIn.

Nothing Else Matters: Why Your Job Postings Are Your Employer Brand.

aac4ab95eb93546db6b8a1f6082255c8While the whole job search is like dating metaphor has decidedly jumped the shark, the fact is that while this aphorism used to be something of a stretch, now, they’re pretty much the same exact exercise, albeit with a distinctly different call to action.

Like so many societal disruptors, technology has radically transformed the landscape of both the way we find work and the way we find love – look no further than the term “matching engine” for proof. The aspirational promise of using an algorithm for finding affinity is more or less the value proposition for both online recruiting and dating sites alike.

For Whom The Bell Tolls.

Some companies, like eHarmony, are even trying to merge the two capabilities, albeit the initial results look less than promising; the fundamental fact that marriages are supposed to be monogamous while pretty much every skilled worker out there is playing the field makes this a flawed proposition.

Moreover, according to the Economist, the average US marriage lasts only eight years; the BLS estimates in 2015, the average tenure for an American worker was a paltry 4.8 years. Gone are the days of the Gold Watch and The Golden Anniversary. The fact is that while we’re all trying to find forever, in reality, what we’re really looking for is far more temporal.

It’s hard to imagine that when they were first launched, online recruiting was viewed largely with suspicion by the status quo; a Bloomberg Business story from 1998 asked of this new segment: “Job Boards: Professional Opportunity or Personal Scam?”

While tongue-in-cheek answers to this query might remain mixed, the fact is that these days, it’s pretty much impossible to find a job without the internet, a fact evidenced in a recent study from the Pew Research Center, which reports fully 86% of Americans started their most recent job search online.

Seek & Destroy.

2015-12-21_08-47-57This move from margin to mainstream has been echoed in online dating; not too long ago, it was seen as taboo – even couples who met online would often lie about how they met, careful to hide their secret of having met in the last refuge of the desperate and damned.

Not anymore; in fact, 66% of those looking for love today say they do so exclusively online, and 40% of all Americans surveyed reported knowing at least one person who met a spouse or partner online.

Of course, as online dating continues to shed its stigma, it also faces many of the same recurring challenges the much more mature and developed internet recruiting industry continues to have to address.

The first, of course, is credibility; 54% of online daters feel that they’ve met someone on a site that “seriously misrepresented” themselves in their profile.

Compare this to the 47% of job seekers who agree with the statement, “I can’t trust most of the job postings or advertisements I find listed online,” and you’ll see that both categories face a decidedly uphill battle. There’s also the sense that both job boards and dating sites are for “people who are desperate;” almost 30% of respondents to a UC Berkeley study agreed that was true for online dating, and you don’t have to look much further than the term “active candidate” to figure out that employers, largely, feel the same way.

This means both recruiters and romantics holding out for that perfect match are fighting what’s more or less an uphill battle caused by some pretty significant perception issues. The foundations of a long term relationship, after all, are trust and credibility.

The Unforgiven.

chlamydia lydiaWhen the platform you’re turning to seems to be seen largely as being a repository of liars and losers by your own user base, the onus for success in dating and recruiting falls largely into the hands of individual advertisers. And beating the competition really comes down, like so much else, to crafting compelling content.

Composing a dating profile, like composing a great job description, takes an inordinate amount of skill and artistry to produce optimal outcomes.

I use the word “composing” deliberately, of course, as dating profiles, like job descriptions, are the first point of interaction between potential partners, and first impressions count.

That’s why it’s essential for recruiters to remember that a job description is more than an HR document – it’s the single most important piece of recruitment marketing material out there.

Job descriptions are the common currency of all recruiting – from systems and compliance requirements to recruitment advertising or employer branding, these are as core to recruiting processes and procedures as resumes or reference checks.

Positioned squarely in front of the recruiting funnel, turning passive seekers into active applicants effectively really comes down to that ethereal affinity (or confirmation bias) that is the same phenomenon that decides whether or not a potential partner swipes left or right on a dating site.

This feeling of finding fit has less to do with the hard science of algorithms and “matching technologies,” and more to do with that amorphous and indefinable instinct that tells us, at a very visceral level, whether or not we can see that match ourselves.

That’s why, as great as technology is, if it were infallible, we’d have no divorce, turnovers, or dating profiles from accounts with names like “Chlamydia Lydia,” who unless you’re an 18th century sailor, you’re probably not going to want to hook up with any time soon.

Enter Sandman.

alan mooreThe same goes with job descriptions that are so disgustingly unsexy that they’re even bigger turnoffs – whether that’s job title (although I’d probably apply for a gig as a “Writer/Wizard/Mall Santa/Rasputin Impersonator, in fairness), employer reputation (according to Yahoo! Finance, for instance, Express Scripts, K-Mart and Dillard’s are the worst companies to work for in America) or consumer brand stigma.

Even if it’s a “Great Place To Work” award winner, most job seekers are unlikely to work for brands they hate, such as Time Warner Cable, AIG or Koch Industries, which rank among the most hated companies by the American public in a recent Bloomberg survey.

This is why the worst consumer brands often spend the most money on employer brand building – in fact, all 10 companies at the bottom of the Bloomberg list either had either a dedicated EB team, a listed external agency of record (TMP Worldwide was the most frequently cited) or some combination thereof.

These solutions are not only prohibitively expensive, but the flashy career sites, complex “awareness” campaigns, aspirational company values, mission & vision copy or paid social or search most employer branding budgets are dedicated neglect the fact that job descriptions are so widely ignored suggests this time and money would be better spent on the basics.

This is because no matter how kick butt that “Day in the Life” video is, no matter how many employee testimonials you’ve collected or how many followers and fans your career social sites have, if the job descriptions that are the hub to these employer brand and recruitment marketing spokes suck, then the rest of these activities are as big of a waste of time as AIRS certification.

Just like when we’re looking for love online, it’s unlikely any candidate or employer can really define or even describe that feeling that happens when there’s really a match, and that affinity and chemistry we’ve got to create in an instant before that perfect partner moves onto the next profile has no exact formula, no scientific approach for guaranteed success.

What it all comes down to, really, is making an emotional connection. Your job descriptions should make a candidate feel something – job postings are a form of advertising, after all, and advertisers have long known that emotional resonance is the only thing that really resonates with most consumers.

As a wise man once said, “good content makes you care, swear or share.” When was the last time a job post made you feel anything? I’m guessing it’s been a while – which is why your job descriptions, the most important piece of content any recruiter has, probably aren’t doing you any favors.

Fight Fire With Fire.

fight_fire_with_fire_by_fernandolucasRecruiters always complain about how they have so little time, and so much to do, but when we rush through job descriptions, copying and pasting previous JDs, using some boring template or simply posting some unformatted list of bullets that HR sent over after approving the job is likely creating more work than it’s saving you.

While simply recycling and repurposing job descriptions seems efficient, there’s a reason that you’re having to haul out that same dusty JD all over again – most of the time, it’s because that ad spoke to someone who was such a good fit you’ve got to go find them a backfill.

We hear a lot about brand voice, or company culture, but if you’re using some bulleted list or an HR document, you’re not conveying anything except that your “opportunity” is, in fact, just another job at just another company – after all, your job descriptions look and sound (the rare time candidates bother reading them) like everyone else’s.

Just like on an online dating profile, you want to convey a sense of swagger while standing out from the crowd and getting potential partners interested enough to at least click and consider expressing interest. No one makes an emotional connection with company acronyms, industry keywords and bulleted lists.

They just click through and keep on looking for a sexier fit, better match or at least, something that sounds different or interesting – and you’re left wondering why those paid job boards or online media buys do such a bad job producing applicants. Well, any content marketer can tell you, the medium is important, but the message is everything.

If recruiters invest time in doing job postings the right way, it’s likely that it’s going to more or less do most of the work for you, and a well written posting will convert visitors into candidates even without changing channels, strategy or spend – seriously.

Of course, with candidates becoming increasingly selective or cynical (at least the ones you can place), that’s much easier said than done. While recruiters are still blasting postings (often through automated distribution to make sure that those shitty JDs get seen ignored on as many sites as possible) and sending mass blasts to candidates, job seekers aren’t still sitting around submitting resume after resume. Nope.

They’re reading company reviews, asking their network about what working at your company is really like and spending much more time on research and due diligence before even expressing interest to an employer.

Of course, the most crucial decision point determining whether or not that candidate converts comes, simply, when they hit their final stop – and most impactful stage in their career purchasing process: the job ad.

Because even if they’re on board with your brand, that “apply now” button is almost always attached to an open position posting – and if that posting sucks, there’s a good chance that candidate won’t click through at all. ATS and HCM systems aren’t the only factors implicit in applicant drop off – the inordinately high bounce rate of traffic to public job postings (estimated between 92-96% as an aggregate average) suggests that crappy content is equally responsible for many employers’ candidate conversion challenges.

Master of Puppets: 3 Keys To Writing Killer Job Ads.

But if your job postings suck, don’t worry – there are a few keys every recruiter should remember to stop turning off top talent and start seeing a spike in qualified, interested and available applicants.

Even if you aren’t a writer, here are a few minimum qualifications for great job ads that actually work – and a handy checklist to consider the next time you’ve got to post a position in public.

1. Be Human.

image1Ask not what the job seeker can do for you; ask what you can do for that job seeker. Because they want to know what’s in it for them – particularly if, like so many candidates these days, they actually have options (and could care less what your company needs, frankly).

That’s why instead of focusing on a bulleted list of responsibilities or a laundry list of strict minimum requirements that can scare seekers away (adding “or related field of study,” for instance, can do wonders for application flow), try telling your story in real, accessible language that conveys your personality.

You want to come across as a human, not human resources – and the best way to do that is to sound like someone a candidate might actually want to work with, and tell the story of your company and how this role fits in, not daily responsibilities or duties.

If you want to find culture fit, you’ve got to do more than just stick up stock photos or talk about how cool you are – that really comes down to style, and if you can’t convey your personality in a posting, then you can’t convey culture fit. But you sure can make some very slick, very expensive videos up on your careers YouTube channel – but we all know no one actually watches those.

But if you can show a candidate what their life in your company can really be like beyond just the work in a job description, well, you’re actually creating competitive differentiation, not just more crappy careers collateral.

2. Get Down To the Details.

devil-details-cartoonSure, starting with silly boilerplates about your company and how awesome it is seem like a good idea, but the big picture isn’t really what candidates care about in a job description – they want to know specifics of the role and its responsibilities. While too many companies are either too broad or gloss over the actual daily grind in favor of pretty pictures and prose about perks.

Conversely, many recruiters go into way too much detail about responsibilities, outlining every. single. thing. the candidate will have to do, even if they’re minor duties or potential one offs. Instead of listing everything the candidate will do in a job, focus on the most important responsibilities they HAVE to do or will be accountable for.

Emphasizing less, not more, leads to more effective candidate self-selection, with many choosing to opt out if they have a clearer view of whether or not they’re actually a fit for a few key things instead of a potential match for a laundry list of “nice to haves” that could easily be eliminated – along with many unqualified applicants, too.

Alternatively, you don’t want to scare away qualified applicants who remove themselves from the running because they don’t exactly match the dozens of requirements listed on a posting, but in reality, could easily excel at the job and have the requisite skills and experience, but maybe don’t meet every “preferred” qualification you have listed and opt out, figuring they don’t have a chance.

Must have, not nice to have – these are the real minimum qualifications recruiters should worry about.

3. Size Matters.

If you’re still reading this, then you’ve got a longer attention span than most people. But don’t assume a candidate is going to take any longer than a few seconds to review a job posting.

Like a recruiter viewing a resume, they look for the bolded words, skim the bulleted list and whether or not there’s a placement possibility.

This takes 7-8 seconds, on average, which means getting candidates means getting to the point. The worst thing you can do in that brief window of opportunity is sound like every other job description out there.

Which is the entire point, really.


2015-12-21_09-06-11
If you want to watch the power of job postings in action, check out CareerBuilder, whose platform of powerful recruiting tools makes it easier to write great job descriptions that get seen by great candidates.

 Job postings aren’t dead – they’re just different. But if you think they’re going away any time soon, think again.

And because they’re here to stay – think CareerBuilder.

Click here to get started attracting better candidates today through CareerBuilder job postings. 

Disclaimer: Recruiting Daily was compensated by CareerBuilder for this post. But their data and action items are actually pretty priceless, so in this case, the facts and opinions contained herein do, in fact, represent those of the publisher.  Because we’re all about better recruiting through better job postings, too.

Find Contact Info with Found.ly

Found.ly helps to create  prospect lists by using search engines to consolidate information including email, phone and social records. Found.ly will accurately search on Google, Bing, Yahoo, Twitter (to name a few!) and find new leads in bulk according to what you specify.
This has some great features that we don’t always see in similar tools such as:
  • Search Component
  • Export to CSV
  • Add Tags to Search Results

It is important to note that at this time, Found.ly is currently running in private beta with customers.

Are you on the beta list? If not, please register at www.found.ly and will look into.

Here is a walkthrough of Found.ly

 

dean_dacostaAbout the Author: Dean Da Costa is a highly experienced and decorated recruiter, sourcer and manager with deep skills and experience in HR, project management, training & process improvement.

Dean is best known for his work in the highly specialized secured clearance and mobile arenas, where he has been a top performing recruiter and sourcer.  Dean’s keen insight and creation of innovative tools and processes for enhancing and changing staffing has established Dean as one of the top authorities in sourcing and recruiting. Connect with Dean at LinkedIn or follow @DeanDaCosta on Twitter.

But You Agreed: When Terms of Service Are Terms Of (Ab)Use.

terms-and-conditions-applyThey spy on you all day; every day. Don’t worry, you agreed to it; Right!?! At RecruitingTools, we test apps and recruiting systems. To test products, we have to acknowledge that we have read and understand the terms of service. With no time to read them,  we hope and pray that the terms are rational and that the company has our best interest in mind. The truth is the majority of Terms of Use, Terms of Service, EULA’s whatever you want to call them are biased, imbalanced contracts. I know you don’t want to spend your day reading 25 page TOS agreements. But you need to start. And as luck would have it – there is an app for that.


Terms of Service; Didn’t Read
(ToS;DR)

ToS;DR is an open source app that takes user ratings and report to you what it thinks the most valuable information in the privacy policies, Terms of Service, EULA, etc. are. Their slogan is, “ ‘I have read and agree to the Terms’ is the biggest lie on the web. We aim to fix that.”

Users rate the terms and conditions to give a label between very good, Class A to very bad, Class E. There are also summaries of current website ratings on www.tosdr.org.

Why call it ToS;DR?

Terms of Service

The name is inspired by internet acronym TL;DR which stands for “Too Long; Didn’t Read” and is often used in blogs and emails when a block of text is just really long and that people are too lazy to read the whole stuff. It was intended more like a code name than as a real name.

It works by adding to the address bar, a small icon that will bring your attention what you need to look at before accepting to give your children to the software developers or legal department. To find out, all you need to do is click on the icon!

The rough idea behind ToS;DR emerged during the 2011 Chaos Communication Camp near Berlin, with people from Unhosted a movement to create web apps that give users control over their valuable user data and privacy. Since June 2012, Hugo Roy (@hugoroyd) has taken the lead for the project, and started the legal analysis. Ultimately, all the work is transparent and the discussions happen in public. Our work is funded by non-profits organisations and individual donations and gets released as free software and open data.

 

After playing around with it for a minute, I found out some very interesting things. For example:

TwitPic: 

Takes credit for your content – “Twitpic has deals with partners to use your content without giving you credit. Twitpic’s partners ‘are required to […] attribute credit to Twitpic as the source’.”

WordPress:

You cannot delete your account.

Skype:

“You agree never to publish reputation-damaging opinions about Skype.”

LinkedIn:

When you sign up with LinkedIn, they can do anything they want with your information and claim anything you share, and make money off of it. Have a great idea? Better not put it on LinkedIn!

Microsoft, Sony, and AT&T:

You agree to a class action lawsuit waiver and can only handle disputes on a case by case scenario.

I did take the time to read the Terms of Service to ToS; DR which stated:

Nothing here should be considered legal advice. We express our opinion with no guarantee and we do not endorse any service in any way. Please refer to a qualified attorney for legal advice. Reading ToS;DR is in no way a replacement for reading the full terms to which you are bound.

So while you still should read the terms and conditions, ToS;DR is a great app to help you pay more attention to what you are agreeing.

Click here to download ToS;DR.

Jackye HeadshotAbout the Author: An international trainer, Jackye Clayton has traveled worldwide sharing her unique gifts in sourcing, recruiting and coaching. She offers various dynamic presentations on numerous topics related to leadership development, inclusionary culture development, team building and more.Her in-depth experience in working with top Fortune and Inc 500 clients and their employees has allowed her to create customized programs to coach, train and recruit top talent and inspire others to greatness. Follow Jackye on Twitter @JackyeClayton  and @RecruitingTools or connect with her on LinkedIn.