It's very possible that the rumors are true and that James Ellis was a mild-mannered digital marketer who was bitten by a radioactive recruiter six years ago and now has strange new powers. But what we do know is that James is a leading voice in employer branding, developing and activating dozens of brands of every size, running The Talent Cast podcast for more than three years, writing the Employer Brand Headlines newsletter and writing for a number of industry publications. His mission is to evolve the conversation around recruiting and hiring. He is currently the Director of Employer Brand at Universum. He lives in Chicago with his wife and daughter.
Content authored by James Ellis
Guessing Games Are for Suckers: The Case for the Data-Driven EVP
Stop Guessing: The Case for the Data-Driven EVP Managing and investing in one’s employer brand is no longer something only big companies do. Every company has become acutely very aware… Read more
The 16 Core Competencies of a Successful Employer Brand Professional
Spoiler: You’ll Wear A Lot of Hats What does it take to be a great employer brand professional? As a rapidly growing and evolving role within companies, the concept of… Read more
Uncertainty Kills: The Root Cause of All Your Recruiting Problems
Hiring is a minefield, with hidden and not-so-hidden problem, obstacles, issues and objections scattered between here to the acceptance. As a recruiter or recruiting leader, you are tasked with shepherding the candidate… Read more
Want to Start a Recruiting Revolution? Stop Doing What Everyone Else Is Doing
Look, your recruiting strategy is effectively 98 percent the same as every other company. You start with an ATS, you write and publish job openings on job boards and tell… Read more
Beyond Buzzwords: A Recruiter’s Guide to Picking New Tech
No one got into recruiting or human resources to spend their time wading through new technology. And yet here you are, awash in apps, tools, startups and tech that you… Read more
Less Conversation, More Action: Today’s Recruitment Marketing
What do you use for Recruitment Marketing? Video! Podcasts! Just-in-time recruiting content! Candidate experience! Job descriptions written for people by people! Analytics! Big data! Remarketing campaigns! Alexa and Siri! Programmatic… Read more
Busting the 7 Biggest Employer Branding Myths of All Time.
Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in the talent acquisition… Read more
Who’s The Boss: Recruiter or Hiring Manager?
If you’re like most employers today, there’s a good chance that you’re spending a lot of money establishing your company’s recruitment marketing initiatives. Whether that’s establishing an employer brand, replacing or… Read more
Recruiting Is A Game of Constraints. Play It.
I’ve had the chance to talk to quite a few recruitment marketers and talent acquisition leaders over the years, and if there’s one thing that I can safely say about… Read more
Blank Space: A Recruitment Marketing Manifesto.
They say the only thing that you can consistently count on at work – and in life – is change. Of course, if your life’s work happens to be recruiting,… Read more
Speak Now: How Voice Search Will Change the World of Job Search and Recruiting.
Voice search has become a nearly ubiquitous part of our existence, moving from the margins to the mainstream so quickly it’s hard to believe that just two years ago, only 41%… Read more
How To Make Sure Your Recruiting Content Doesn’t Suck.
Your job descriptions, as you likely already know, are all but worthless. They are poorly-written technical specs built by lawyers who don’t know much about the job in the first… Read more
Highway to Hell: The Future of Recruiting is Terrifying.
I don’t get out a whole hell of a lot, at least as far as the trade show circuit is concerned; taking the time out of my day job for “thought leadership”… Read more
Beautiful Struggle: Why Social Recruiting Shouldn’t Be Easy.
For years now in the world of social recruiting, there’s been a litany of subjective stories, anecdotal evidence and “thought leadership” (or lack thereof) about how “one simple trick” or… Read more
The Secret Sauce: Why It’s Time To Shut Up About Social Recruiting.
Can we be honest for a moment? Maybe, as the kids say, “get real?” When you and your talent acquisition team started talking about social recruiting, did you actually have… Read more