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End of the Line: The Hidden Costs of Global Recruiting

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Featured Guest Post by Gerry Crispin

The hiring process has no minimum acceptable (or unacceptable) standard of practice. Anything goes and many recruiters prefer it that way. Perhaps intuitively we know that people who think of themselves as recruiters (or enjoy being seen as successful recruiters by others), are highly individualistic and, if occasionally a line is crossed, well, it’s easy enough to distance the professionals on the right side from those who fall outside that broad norm.

That ‘norm’ however is typically a US centric perspective at a time when we are moving increasingly toward a global community. Internationally, the ‘practice’ of recruiting isn’t nearly as individualistic and its many forms are often deeply embedded in the culture of the country.

It is here, at the edge, that some forms of recruiting include practices so egregious (when considering the desperation of those seeking work)- practices we could never imagine being associated with what we love doing. In the past, it’s been easy to ignore them. Out of sight, out of mind. In the future, as our business leaders ask us to participate in ‘globally integrating’ our recruiting platforms, maybe it’s not so easy to dismiss.

Postcards from the Edge: Bibek’s Story

Fullscreen capture 152014 105756 AMA recent investigative article published by Bloomberg BusinessWeek in November is a prime example of challenges that may be in store for HR and Recruiting Leaders and suggests why we need a global recruiting standard for what should and what should not be minimally acceptable practices.

The article is an important read on many levels and, not at all specific to Apple who figures in it centrally.

Here are the bare facts of this story that keep me thinking about how far we’ve come…and how far we need to go as a profession that claims both a body of knowledge (content) and its relationship with the values and mission businesses aspire to (standards).  Consider:

  • In 2012 Apple successfully launched the iPhone5 and demand suggested a speedy ramp-up was needed for assemblers and testers.
  • Apple subcontracted with Flextronics, another multinational and one of their top 10 suppliers, to add 1500 workers quickly to a factory near Kuala Lumpur, Malaysia.
  •  Flextronics contacted independent ‘recruiter’ organizations (brokers) including 4 in Nepal (there is a reason that workers were sought outside Malaysia as this country’s employment laws, such as minimum wage, only cover its own citizens, not temporary workers of neighboring countries).
  • The 4 recruiting subcontractors of Flextronics subcontracted to dozens of independent ‘recruiters’ who fanned out to villages throughout Nepal.
  • They found and engaged hundreds of prospects like Bibek Dhong (pictured)
  • Bibek, like all the other candidates, was charged a fee…by EACH subcontractor in the chain- totaling nearly $1000 (plus interest since most candidates must take out a loan to pay). Bibek agreed to go into debt and the job was his. (This, by the way, violates Apple’s ban on the practice- but, in some mysterious way, Apple insists that these fees should not exceed 1 month’s net pay! We would like to meet the person who determined this amount…and wonder if he has his GPHR certification).
  • Apparently all involved (Flextronics and other global outsource vendors) know the practice of selling jobs exists but cannot seem to alter the local ‘custom’. The article speculates that more than 150,000 workers involved in manufacturing and service of multinational firms obtain their jobs through this practice in Malaysia alone.
  • Bibek and his newly ‘hired’ peers are flown to Kuala Lumpur on a 30 day visa. He is driven to a block of apartments (arranged by Flextronics). His passport is surrendered to the factory manager.
  • Bibek is paid $5.80 per day. (Approximately what Mr. Ford paid his workers to assemble cars…in 1914.) Calculating how much Bibek will be able to keep after paying his debt is worth the exercise. Alternatively, calculate how long it will take him to pay off $1000 plus interest if he gives the recruiters ½ his pay.
  • Epilogue: within 2 months (visas were never renewed by Flextronics) the 1500 are let go (given 2 month’s severance) and stranded (illegally) in Malaysia for many more months until they paid their debts to the recruiters. (Some of which was handled when these practices came to light.)

One small concern (but a keen source of embarrassment) is that these modern day slavers are called ‘recruiters’…over and over again. That has to stop. Let’s call them what they are.

Developing Nations, Developing Best Practices

A larger concern is that Recruiting and HR leaders in large multinational firms are conveniently 1, 2 even 3 degrees of separation removed from the actual hiring. They may hold the title of global head of HR or Staffing but are insulated by layers of subcontractors who are, up until now, seldom audited. Try as hard as you want, but employers will never fully shift their responsibility when the conditions of people engaged in making their products or providing their services are brought to light…no matter what logo is over the door.

Fortunately, as more and more quality HR and Staffing leaders get involved and learn what is happening at the trench level, they are pushing their firms to resolve the problems and not hide them away. We should all support their extraordinary efforts to change these practices and encourage them to share their stories as a model for others.

A related concern is that multinationals, in the absence of any acceptable international standards, are left to determine on their own what ‘fair’ and ‘acceptable’ minimum recruiting practices are- and how far they should go in changing the customary sale of jobs. There should be an independent take on these issues. There is, for the first time, an initiative under the umbrella of the International Standards Organization (ISO) begun in 2013 with US participation (ANSI/SHRM) to establish a minimum global standard for recruiting. While compliance with such standards is voluntary, it’s also public knowledge whether companies comply. If the right questions are asked, we can all be responsible in how we spend our money with those who choose not to comply.

Think Global, Act Local is a cliché with valuable but limited ability to guide our actions. In this case, there is no reason why multinationals should ever accept local customs that so obviously violate their stated values.

About the author: Gerry CrispinSPHR is a life-long student of staffing and co-founder of CareerXroads, a firm devoted to peer-to-peer learning by sharing recruiting practices.

LinkedIn: Top 3 Trends Impacting Recruiters in 2014

If there’s one recruiting trend you can count on in 2014, its that LinkedIn will continue its dominance – and ubiquity – within the talent acquisition conversation. With over 90% of recruiters reporting to using the “professional network” for sourcing and screening candidates in 2013, LinkedIn enjoys a market penetration few competitors can match, as well as the unique ability to influence the content and conversation around industry benchmarks and best practices.  That’s why, even with the deluge of preview and prediction posts looking at the year ahead in hiring, it was worth taking a look at what LinkedIn forecasts as the top trends in talent in 2014.

Top 3 Trends Impacting Recruiters in 2014

Unlike so many point solutions or pundits behind these posts, the Mountain View based company actually has the ability to translate talking points into tangible talent trends.  And, not surprisingly (or inaccurately), LinkedIn use factors into all of them. Here’s their take on the top 3 talent trends recruiting and HR professionals need to know; click here to check out a full version of their most recent report or check out the SlideShare (a LinkedIn property) below: 

The war for talent gives way to the war for talent branding. Recruiters ranked talent branding among the top 3 competitive threats for 2013, and we don’t expect that to change in 2014. Why? Companies also see this as a key competitive advantage: 85 percent* believe employment branding significantly impacts their ability to hire great talent. The fact is, while most companies understand that talent branding is what draws the best and brightest to their front doorstep, few companies are doing it, and even fewer are doing it effectively. In 2014, we think more companies will get it right.

“Going mobile” means more than just mobilizing career sites. Mobile might seem like a tired buzzword, but only 13 percent of companies say they’ve invested adequately in mobile, so there’s still a lot of work to be done here. Much of the conversation around mobilizing recruiting focuses on optimizing career sites. While that’s certainly important, it’s a piece of a much larger pie. We think 2014 will be about the whole pie – mobilizing the entire recruiting process from a prospect discovering a job via their tablet on the way home from work to a recruiter offering a candidate a job from their smartphone.

Smart companies stop losing the talent they worked so hard to recruit. Which came first, Steve Jobs, or the iPod? Executives increasingly realize that talent is their company’s greatest strength. Today we see some savvy front-liners leveraging LinkedIn products and services to get better insight into the skills in their current workforce, and to provide career advancement opportunities to high performers. They’re putting more focus not only on hiring, but on retaining their best and brightest, increasing their chances of success.

It’s interesting to note that these were compiled in June of last year, which gives us at least a couple of quarters to adjudicate their powers of prognostication – and so far, it’s looking like LinkedIn is right on the money.  Of course, the real question of 2014 just might be not what to expect in recruiting or HR Technology, but rather, what to expect from LinkedIn.  Any guesses?

6 Tips for Sending Better Recruiting E-Mails

spamAs we wind down our three part look at recruiting contact campaigns, you’ve learned how to build, deliver and measure a successful recruitment contact campaign.  We’ve taken a look at what recruiting contact campaigns are really about, practical tips and tricks for making sure your message gets heard, and some best practices for campaign-based engagement & candidate development. Of course, these strategies for success don’t matter much if your message doesn’t reach its intended talent target.

Here are six real world tips for making sure your recruiting contact campaign can get delivered – and deliver real recruiting results.

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Buyer Beware: Simplifying HR Technology

sellIn his most recent book, “To Sell is Human,”  author Dan Pink articulates that in our current world, the balance of power in information is no longer in favor of the seller. The buyer now has equal access to information, which means when it comes to transactions between buyer and seller,  salespeople can no longer take advantage of ‘information asymmetry’ to make a sale. As Pink argues, salespeople now need to influence, move, educate and add value.

Does this argument hold true in the world of HR technology? I’m not so sure.

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test post

Despite many people proclaiming their “doneness” with the year 2016, we here at Sales Hacker want to look back at some of the many bright spots brought to our worldwide community this year.

The Sales Hacker Blog features posts from industry experts from around the globe, and we looked back at some stats to pull together the top ten posts of the year. These posts were among the most-viewed throughout the year, and we took into account the length of time the posts were up to give some great, more recent posts some love as well.

BANT Sales Qualification for a New Era by Jacco Van der Kooij

Jacco covers the origins of BANT as a sales tool for IBM and looks at the challenges BANT faces when applied to SasS sales companies. As sales and purchasing trends move, it might be time to re-imagine BANT for this new era, or even move on to something new. Jacco stresses knowing the client’s needs (a frequent 2016 theme) and making your value crystal clear to the decision makers looking to buy.

A Day in the Life of a Sales Development Rep by Dan Smith

This post goes through a minute-by-minute account of what an organized, high-performing Sales Development Rep should be doing on an average workday. Dan acknowledges the unlikelihood of an entire day going according to schedule and provides tips to get back on track and traps to avoid throughout the day. This daily plan offers ways to stay focused and reward yourself for jobs well done.

How the Best SDRs Take Massive Action by Ralph Barsi

This is going to be a trend… Ralph highlights some of the best qualities of high-performing SDRs and explains how those traits help them stay on top of their game. Doing things such as maintaining a sense of urgency and cultivating both personal and professional networks set these top sellers apart. Practical tips about how they use LinkedIn, manage their calendar, and handle a demanding workload complete this thoughtful post.

The Evolution of Sales: Welcome to N.E.A.T. Selling by Richard Harris

Richard Harris debuts his evolved understanding of past sales formulas to introduce his concept of N.E.A.T. Selling™ (Need, Economic Impact, Access to Authority, and Timeline). Each part of the process connects you to your prospect’s organization and helps you best understand and meet their needs. Look at how this new approach might help you meet your goals in 2017.

Use this Jedi Mind Trick to get Prospects to Quantify on Demand by Waylon McGill

The Force is strong with Waylon McGill as he teaches us how to turn prospects’ qualitative explanations of their needs into a quantitative value you can sell back to them. Going into discovery understanding that prospects rarely quantify the negative value of their problems or the positive value of the right solution gives any sales rep a huge advantage. Waylon covers not only the right questions to ask, but the right way to ask them to get prospects to engage in fruitful conversations.

How to Know if a Deal will Close: A Three-part Checklist by Dan Murphy

Dan makes it sound simple enough. Give your prospect a concrete, quantifiable benefit (a common theme on this list); identify and attach your solution to your prospect’s timeline driver to create urgency; and make your selling process compatible with their buying process to make it easier to close the deal and get to work. Dan reminds us to remain skeptical and know the value of your time when getting a deal done to make sure you don’t waste your time on a bad-fit customer.

9 Questions you should Always ask your Prospect by John Barrows

This comprehensive list of questions gives you the asking power to find out everything you need to know as you move forward with a prospect. What is the timeline? Who makes the decision? What problem are you trying to solve? This has it all. And it helps you find the right words to use when asking so you don’t sound like a robot going down a checklist. John includes some questions to avoid asking as well so you see the difference between effective and ineffective questions.

7 Signs you should Pivot to an Account-based Sales Development Process by Sean Kester

Account-Based anything seems a trend as we wrap up 2016, and Sean provides some insight on the point of realization that you need to move in that direction. The process of transition is arduous, and this article provides some food for thought when making the decision to switch. Most of the signs have to do with predictability and knowing where your company is currently and where it is heading. Give it a read and see if 2017 is the right time for you to make the jump.

The Right Way to Run a Software Demo by Matt Tortora

This post is a good refresher for anyone who goes through the same demo over and over every week. That stuff gets stale in a hurry, and John’s tips for delivering a demo the right way are great reminders on how to remain high-performing. Choices about the technology you use, the content you present, and your method of presentation all matter to the prospect seeing your show for the first time. Think about this when refreshing your demos for the new year.

How CRM Data Entry is Eating your Sales by Vincent Jong

Executive Briefing: Greenhouse.io

greenhouseIt’s no secret that as far as categories go, the Applicant Tracking System is the enterprise technology equivalent of the Zach Morris cell phone – too big, too inflexible, technologically anachronistic and obviously a couple decades behind the times.  But with the rise of SaaS, social and big data, times, they are a changin’, and so too is the ATS and HCM landscape.

Among the many tech-centric, innovative startups focused on challenging the established HR industry players for a share of the systems spend is Greenhouse.io.

Targeting high growth, high tech companies, Greenhouse has already built an impressive roster of blue chip high growth clients, including AirBNB, Klout, Uber and Gawker, and recently raised 2.7 million in their latest round of funding.  We recently sat down with Daniel Chait, CEO & co-founder of Greenhouse.io, to discuss some of the most common hiring challenges companies face today and how employers can potentially solve these problems with Greenhouse.

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LinkedIn API: Why HR Technology Companies Should Proceed With Caution

li apiEven if you don’t know what an API actually is chances are pretty good you’re utilizing them on a daily basis.  And if you’re in recruiting, there’s almost a 100% chance that you’re using LinkedIn’s API – whether through your applicant tracking system, a point solution or even to share social media updates or automatically post content like job descriptions on your news feed.

These APIs power literally millions of third party applications, and it’s becoming increasingly rare that signing up for a site (RecruitingBlogs, for example) doesn’t offer an option to log-in using LinkedIn credentials.  With more or less an open API, LinkedIn does have guidelines in place to control access to third party applications, as well as strict usage policies covering things like data storage, brand guidelines and mandatory review process for all API integrations in order to control how – and who – can develop applications through the LinkedIn Developer Program.

These checks and balances, however, can often be violated – for example, there are entire product suites that rely exclusively on the LinkedIn API to power their applications, and LinkedIn API integration is often used by HR and recruiting technology vendors as a key selling point for their products, although this is forbidden by their usage guidelines, but violators rarely face tangible consequences unless they’re siphoning off potential revenue from LinkedIn’s core business model.

For example, LinkedIn explicitly forbids vendors to “offer API search results as aggregated search,” yet every single profile aggregation tool on the market, like Dice Open Web, Entelo, 3Sourcing or TalentBin, clearly violates this policy, but these guidelines are selectively enforced, with the administrative attitude tending to benign neglect – just one example of the significant number of widespread violations throughout our industry.

But every company utilizing LinkedIn’s API is putting itself at a significant risk, mainly because its API guidelines clearly state, “we may stop providing support or modifications to you at any time without notice or liability to you,” meaning that access can be shut off at any time, without cause – something that has sunk past products, namely their decision to revoke Monster’s access to their API for its of Facebook application BeKnown, more or less sinking this ship within days of its launch. No reason, or comment, on this decision was publically issued, because, well, they don’t have to provide so much as a warning.

Most significantly, LinkedIn explicitly states in the same guidelines that while “the APIs are currently provided for free,” the company “reserves the rights to charge for the APIs in the future.” Were such a fee added, there is no associated obligation for vendors to continue to use the LinkedIn API, but the truth is, weaning off the integrations so many technologies have made integral components of their product suite would harm these vendors continued viability, making them more or less hostage to whatever arbitrary pricing the company chooses to set for continued access to their data.

LinkedIn faces a tremendous amount of pressure to keep its stock and market cap at its lofty levels, levels that given its valuation and P/E ratio seem absolutely unsustainable over the long term, but in the short term, charging for this API access seems the easiest, and most obvious, way to quickly move the needle on their overall financials. Such a move seems likely within the next 12-24 months, which would wreak havoc on startups and established players alike.

Of course, that’s just speculation, but so too is the fact that companies like Google and Facebook seem set to roll out their own proprietary recruiting products and thus, challenge the biggest part of LinkedIn’s revenue stream – and their business models bode far more favorably since they’re not almost exclusively reliant on recruiting and HR for revenue generation, unlike their counterparts at the “professional network.”

Just don’t say I didn’t warn you.

Transforming Your Inbox Into An ATS

Applicant Tracking Systems (ATS) were designed to track requisitions and candidates as a system of record, but when it comes to actually engaging with candidates, most of these systems fail to capture the individual interactions and personalized engagement between recruiters and candidates, particularly when it comes to electronic communications like e-mail.  While many point solutions and integrated campaign or candidate relationship management tools exist to help recruiters segment and scale their communications directly within their ATS environment, few offer the capability to also track and record individual e-mail communications. These inbox records sit separately siloed from most systems, creating a major gap in system capability, separating a recruiter’s own candidate records from those of their core talent systems.

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How To Execute Recruiting Contact Campaigns

In my last post, I discussed types of recruiting contact campaign approaches; this week, I’ll discuss turning that initial approach into real recruiting action, along with some tips and tricks for turning contacts into candidates.  Like any campaign, it’s important to have a defined timeline against which to execute.  Here’s an example of a formula I’ve used, although it’s important to feel free to experiment to see which recruiting contact campaign timeline works best for you, since the optimal timeline can vary from recruiter to recruiter, and even project to project.

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5 Cool Recruiting Jobs Now Hiring

20120426_help-wantedRecruiters spend a lot of time looking at career sites and job descriptions – which might explain why most have relatively short tenures.  When your job is job search, exposure to end product – particularly after a difficult candidate conversation or hiring manager meeting – has a way of making the grass look a little greener.

Most recruiting jobs are ultimately pretty much the same $#!+, different system.  Processes and people may change a little, but no matter what employer value prop you’re selling or what system you’re recruiting with, it all comes down to making hires as quickly as possible for as little as possible.

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Recruiters Roasting on An Open Fire: A Holiday Songbook

You’ve probably spent the last month or so being bombarded by holiday inspired music and content marketing – two of the most cliche, trite and grating genres ever invented.  That’s why, in the spirit of the season, we’re making spirits bright by combining the two into a single, saccharine and suspect holiday songbook for recruiters.  We hate us for publishing this, too, but then again, it’s not really Christmas without crappy marketing.

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Contact Campaigns: What Recruiters Need To Know

If you can’t contact a candidate, you can’t hire them. Every hire begins with engagement. Getting in contact and getting a response from candidates is still essential, particularly in today’s increasingly social, interconnected world of staffing.  Getting a candidate to accept an offer begins with the basics.  That’s why in this post, I’m going to be discussing about types of campaigns, how to time them, and some helpful tips for making your recruiting e-mails more efficient – and effective.

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Nimble CRM: Recruiting Automation Meets Personalization

Of the many demos I’ve done in the past few weeks – it’s been something of a trial by fire – a few were mildly interesting. But almost none actually got me excited enough to become a daily end user of its product. Nimble is a “social CRM” which combines pretty much everything you need for task and contact management into a single, simple and intuitive solution ideal for candidate relationship management – and more.

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Major Changes To Gmail: Advertising, Security & The Future of Recruitment Marketing

Marketing automation – not e-mail marketing, and yes, there is a difference – has been the backbone of successful recruiting campaigns for going on a decade.  Marketing automation, when designed properly, drives leads through the sales funnel with the goal of nurturing, engaging and ultimately converting qualified leads into sales. Marketing automation relies on collecting, sharing and displaying meaningful content in a timely manner to make an impact – and recruiting requires the same best practices for success, albeit with the process ending in a hire instead of a sale. As marketers become savvier with automation, e-mail providers have tried to become increasingly more restrictive – and protective – of their users inboxes.

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Boolean 101: Five Easy Steps to Finding More Candidates

Boolean 101: Five Easy Steps to Finding More Candidates

We’ll cover the following boolean 101:

  • The right way to write a boolean 101 search string for candidates based on your job description
  • How to quickly mine through any database to find the résumés you’re looking for
  • The trick to sifting through billions of profiles to pinpoint only relevant candidates

The Boolean 101 search method is the foundation of any smart recruiter’s skillset.

But although we’re beginning to move from creating overly complex Boolean strings with multiple modifiers and operators to having a platform build them for us with the push of a button (with at least a 50% sourcing success rate, in most cases), and because machine learning and artificial intelligence are becoming affordable and accessible talent acquisition solutions, none of these things are are actually a sustainable, scaleable strategy for recruiting success.

It’s probably a bit premature to start penning that obituary for recruiters just yet. Because as cool as using a Chrome extension to find out how a candidate stacks up against the competition or what their contact information might be, this whole concept of “algorithmic sourcing” – which is, programmatically capturing and converting leads online – may already be here, but it misses the point.