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Building A Better Workforce: 5 Talent Trends Worth Watching in 2016 (And Beyond).

Right-Skills_Right-TimeAs we take a look forward at what’s new and what’s next in recruiting and HR, it’s becoming increasingly clear that companies are putting more of an emphasis behind the business of people than ever before. HR is shifting from being seen as a largely burdensome administrative function into a critical core competency that’s becoming inexorably intertwined with big picture strategy and bottom line impact.

Now, more than ever, it’s essential for employers to take a step back and take stock of what’s working – and more importantly, what’s not – when it comes to building a best-in-class HR function.

The key to a cutting edge people function lies solely in whether or not HR can truly engage, enable and empower its employees. As a global HR leader, it’s imparative to create people focused processes and procedures designed with the end user in mind. In this case, those end users are the top talent that’s ultimately the critical differentiator when it comes to beating the competition today – and tomorrow.

Building The Workforce of Tomorrow: 5 Things Every HR and Recruiting Pro Should Know Today.

Already in 2016, we’ve seen some major talent trends emerge as HR professionals continue to evolve more staid, traditional practices to keep up with the breakneck speed of business.

Whether by intent or accident, organizations are starting to realize that in the new world of work, they can no longer rely on what’s always worked. In my most recent Recruiting Daily post, I took a closer look at the HR trends every talent professional should care about in 2016 (and beyond).

Having already identified the top 3 trends in HR practitioners should actually care about, I felt it apropos to turn my focus on exactly what those same leaders can do to make sure they’re ready to meet those key trends hands on over the months and years to come.

Here are 5 key considerations for building a successful people strategy that’s able to survive – and thrive – in today’s world of work.

5. Age Is Actually More Than A Number.

2016-03-07_08-16-04By now you’re probably well familiar with the shifting demographics of generations at work, but the fact is, this is one perpetual trending topic that’s actually worth believing the hype. Major changes to the composition of the workforce have already forced many employers to make some major changes in the way the HR function functions.

In many geographies, in markets all around the world, we’re already starting to see what’s been called a “silver tsunami” as the first waves of retiring Baby Boomers begin breaking, replaced by a veritable flood of younger workers, commonly referred to as “Gen Y” or “Millennial” workers.

While HR has spent years discussing (and dreading) the implications of this changing of the guard, the fact is, it’s already effectively happened. In fact, by 2020, fully half of the global workforce will be comprised of workers born between 1982-2000.

This is significant because this requires organizations to continually realign and redefine the way that they meet the expectations of candidates and employees alike. It’s important for employers to rethink their value propositions so that your mission, vision and values accurately align with (and positively impact) the changing face of your workforce.

In the proverbial war for talent, the battle lines for attracting and keeping the best and brightest have been clearly drawn. Winning the hearts and minds of the emerging workforce increasingly requires organizations to proactively invest in creating and shaping a culture that best provides this segment of the workforce with what they really want in a job.

Study after study suggests that this includes the license to ideate and innovate instead of stick to the same old script and the ability to operate with some level of autonomy while simultaneously building a career in organizations operate transparently and with a sense of purpose.

If your culture can’t cut it, it might be time to make some serious changes to ensure that you’re able to become the sort of career destination more employees of choice choose more than your competition, no matter what generation they happen to be a part of.

4, Think People, Not Process.

2016-03-07_08-20-09The enterprise of today will increasingly be tasked with delivering a highly personalized, highly individualized employment experience. The employee of the 21st century should be viewed, effectively, as a “workforce of one.” The days where the worker put the needs of the group before their own are long gone, and businesses that can’t successfully shift from meeting the needs of the collective to meeting those of the individual will collectively risk similar obsolescence.

That’s why it’s imparative the premise of unified design in HR must inherently put people first, not policies, programs, platforms or processes. It sounds obvious, but historically, many HR professionals have forgotten that we’re in the business of people. Therefore, it must be our business to deliver as much personalization to those people as possible.

Every organization must address the critical question as to whether or not it makes sense to abandon automation for personalization, a strategic shift that requires companies to give up often significant investments made in often archaic, increasingly obsolete legacy systems, which by design largely aimed to industrialize and standardize service delivery, with limited options to differentiate.

The changing mindset of the changing workforce increasingly means considering changing systems, replacing rigid on-premise platforms with much more flexible SaaS solutions which allow a much greater degree of individual configuration and employee personalization than traditional HR technologies.

With more funding flooding this market than ever before, a significant number of early stage startups are emerging to finally meet some of the most critical capability gaps and fill some of the most gaping functional holes within the HR and recruiting functions. As new players emerge in the talent tech ecosystem, ones dedicated to building new functionalities and ways of working, it’s becoming clear that we’re seeing an unprecedented convergence.

What we’re seeing is the implementation and integration of new software, systems and strategies to deliver data driven insights that cut across disciplines as diverse as technology, marketing, sales, finance & cost management, psychology, sociology, anthropology and supplier or vendor management. It’s a pretty exciting time to be in the business of people, but it can often times seem like a scary one, too.

Companies across industries face the daunting task of balancing the need to modify their processes with the need to deliver real business results and real impact in real time, all the time. This firehose of data that the rapidly evolving landscape of HR Technology has enabled increasingly means it’s up to HR leaders to deliver much more informed, much more diligent decisions about delivering the best level of employee service possible by selecting the technologies and partners that can best fit both your company culture and people processes.

With more options than ever before, if you’re not rethinking your approach to technology, you’re in danger of losing out on the data you need to get the talent you want. And no one wants that.

3. HR Must Always Be On. Anytime, Anywhere. 

Most employers now recognize the need to evolve their policies, processes and programs to align with business models that better resonate with employees and other stakeholders who live their lives (and livelihoods) in a largely digital world, one where interactions mostly happen online instead of in person and where there’s a premium placed on the immediate interaction over the interpersonal exchange. This mindset means that today’s talent technologies must reflect a user-centered design that delivers an immersive, intuitive experience that’s highly personalized and high touch.

These new technologies are changing the way HR works by changing the way the work gets done, allowing employees to access and interact with HR anytime, anywhere. Across the entirety of the employment lifecycle, we are starting to see the changes made by utilizing digital technologies to enhance awareness and shared understanding, alignment and adoption of core organizational values, behaviors or opportunities.

Digitizing the employee experience can also effectively capture, promote a culture and build an army of brand advocates around the shared internal values of proficiency, performance and passion – all while helping every worker work up to their true potential.

From digital onboarding to mobile learning content, from real time social performance and career management feedback to automated 360 assessments to fully integrated relationship management tools, the future of HR technology is happening right now.

2. Balance HR by Better Engaging, Enabling And Empowering People.

Recruitment-HiringIf you’re going to effectively build the kind of company culture you want, you’ve first got to make sure there’s alignment with the beliefs, intentions and actions that reflect your desired organizational culture. Delivering on the value proposition you promised to your people means building policies, processes and programs with the singular foundational principle that the Employee Always Comes First. This “Employee First” mentality is a critical first step in achieving a unified, cohesive company culture that’s actually meaningful to the people immersed in it each and every day.

To truly achieve an “Employee First” approach, organizations will need to shift their practices in the workplace from being led and influenced by executive management and senior leadership to one that’s driven by the employees themselves, a bottoms up approach that can be embraced, and adopted, at the top instead of the other way around.

This will require increased authenticity, flexibility and a willingness of senior leaders to engage in the open communication and dialogue that employees today want and need to succeed. Management must invert the proverbial pyramid so that leaders see their role as enablers, not inhibitors, and realize that their own success will increasingly be defined by the individual employee experience, instead of the collective or group outcome.

Here are a few areas of HR that are already feeling these fundamental changes as 2016 unfolds:

  • Recruiting has evolved to be much more strategic, with talent acquisition being retooled, retrained and refocused to best capture the realities of a candidate driven market where new roles, new skills and new business requirements or responsibilities seem to be constantly emerging. Balancing the demand for talent with the increasingly finite supply is becoming one of the most critical skills for success when it comes to building and optimizing effective workforce operations.
  • Performance management has evolved to reflect both individual and collective contributions, with an equal consideration being given to both personal and group outcomes when measuring or managing employee performance. The ability to provide real time feedback, coaching and communications with individual employees now allows leaders to make performance management a continuous, rather than periodic, process that’s perceived to add value instead of being seen as simply an annual administrative burden.
  • Career management will evolve along along with new technologies and work styles which put a premium on reskilling and retraining for better business alignment, particularly around the new roles and new skills that are constantly being created. This consistent shift in demand and supply will require more jobs to move to where talent is actually available, instead of requiring individuals relocate or move for jobs.
  • Compensation looks set to finally increase after an extended period of wage stagnation; this increase will not only come in the form of increased salaries, but also total rewards packages that are variably linked with individual and collective performance. This rise in “pay for play” performance based outcomes should increasingly start to encroach on more traditional fixed salary models, with short and long term incentives alike better aligning with business needs and bottom line outcomes.
  • Talent management has started to include both internal and external pipelines as part of the standard succession management process as more companies look to minimize the risks associated with turnover, particularly in mission critical positions. With deployment and development decisions being made in real time, all the time, we’re already starting to see such strategies as cross training and work sharing emerge as ways organizations are increasing internal capabilities and ensuring continuity irrespective of individual contributors.

1. Increase Insight Through Integrated Decision Support.

2016-03-07_08-18-12In today’s increasingly complex world of work, the HR professional will somehow have to find clarity amidst this new complexity to make better decisions based on data instead of simply relying on policies and precedents.

As delivering on the value proposition for today’s workforce becomes more challenging, organizations of every size, in all industries, and across all markets must turn to evidence based insight as the primary driver of people strategies.

This will require an investment in the ability of talent organizations to identify and report on key metrics, build out dashboards, model, manage and warehouse data, build business intelligence platforms and create actionable analytics that actually create business value.

That’s no small task.

Building a data driven HR organization requires rethinking roles, functions, people and platforms to maintain maximum organizational health. It also necessitates increasing the ability to forecast how future hires may succeed, optimizing internal mobility and calculating the ROI on new and existing employees alike.

The insights we get can help ensure that our efforts as HR leaders are positively impacting the employee experience and company culture, shifting HR from the prescriptive, reactive function of yesterday into the proactive, predictive partner of tomorrow.

Because, like it or not, the workforce of the future is here today.

download-9About the Author: Prithvi Shergill is currently the Chief Human Resources Officer at HCL Technologies, one of the world’s largest IT and engineering services firms, where he is responsible for overseeing a global workforce of 103,000 employees in 32 countries across HCL Technologies’ multinational businesses.

Prior to his current role, Prithvi served as a Partner in the human capital group at Accenture for eight years, and his career in HR leadership extends over three decades.

Follow him on Twitter @ShergillPrithvi or connect with him on LinkedIn.

 

 

3 Things To Consider Before Committing To A Recruiting Event.

2ad3283If your calendar looks even a little close to as crowded as mine, you probably already know that we’re officially into yet another “Conference Season.” And if you’re a recruiting or sourcing professional, there sure are a ton of options out there; so many, in fact, that there seems to be a seasonal shift as event planners ramp up into full recruitment mode.

Whether you’re a paid speaker (full disclosure: I’m not) or paying out of pocket for the privilege of presenting to your peers (full disclosure: that’s me), the rules of engagement for recruiting conference speakers should be pretty standard, simple and straightforward.

Look, I get it. The reality is that every conference is different, and every organizer has a different process and procedure for which speakers are “selected,” poked or prodded into appearing on their event agenda. Of course, the real agenda might be a little bit more complicated than who’s speaking on what, where.

How? Let’s just say that I’ve learned a thing or two over my four plus years on the recruiting and HR speaking circuit, so to speak.

I’ve spoken at pretty much every sort of event imaginable, from the biggest trade shows to the most intimate industry events, and have found there are some fairly universal truths in these planners’ big picture approach, even if there’s some drastic divergence in the details. And yes, they almost always sweat the small stuff.

That’s kind of what event planners get paid for.

3 Things To Consider Before Committing To A Recruiting Event.

2016-03-01_17-27-02I feel truly lucky to be slated for so many speaking opportunities, something that I’ll never take for granted. Of course, that would be pretty much impossible, considering that one of the questions I always get from people is “what do I need to do to start getting selected to speak?” The truth is, in about 90% of the conferences I’ve participated in, I’ve been directly approached by the organizers. In almost every one of these cases I did not submit a pitch nor speaking proposal; a lot of the times, these invitations were the first time I’d ever even heard of some of these shows.

While I first started speaking at webinars or as part of a panel discussion, I’ve branched out to breakouts and now, to keynotes. It hasn’t been easy, but I’ve learned that no matter what the presentation style might be, the expectations and demands on speakers vary drastically between the various event organizers. Each speaking engagement requires a different level of commitment in terms of time, preparation and promotion.

The present proliferation of industry events has forced me to be much more particular about where I spend my time and energy than when I was first starting out and saying “yes” to every opportunity that came my way. I took what I could get.

Now, I have to make the choice to be a little bit choosier, because I’m not a professional public speaker. This means I’m unable to accommodate the approximately 5-10 speaker requests for events ranging from global to grassroots every single month. I wish I could, but I have a day job (and thus cannot gain financial compensation from these presentations, by policy).

This means I’ve been forced to create my own simple, three step guide that I’ve found to be an indispensable tool for deciding with whom – and where – to share my stories.

  1. The topic/outlet aligns with my brand and allows me to further my reach.
  2. The venue/conference mission must be in alignment with my current role and employer (presently Oracle).
  3. The audience should learn something from my story they can actualize almost immediately and for a relatively low cost.

I don’t go to conferences to stroke my ego or get in the spotlight. I want to talk to people directly who are directly impacted by the work I do. That’s really my main motivation. How often have you personally been to a conference and sat through a presentation that had nothing to do with your professional development or personal goals, and end up totally wasting your time? It’s happened to me way too many times.

For me, a speaking gig has to meet each of the three aforementioned criteria if it’s going to be worth considering leaving my children and job behind to participate.

Perfect Pitch: 4 Things To Remember Before Asking Someone To Speak At Your Recruiting Event or Conference.

Often, it feels like event planners think they’re doing me some sort of solid or favor as a ‘friend’ by issuing me a speaking invitation. The truth is, though, if it’s the right opportunity, then it’s going to benefit us both. And since there are a lot of events which potentially meet the above criteria, knowing which ones to pick really all come down to approach.

To that end, here are 4 things every event planner should keep in mind before pitching speakers or approaching potential presenters for their conference.

4. The Approach.

giphy (34)Let’s start by addressing how to reach out to potential speakers. Under no circumstances, should you engage me (or any speaker) as if we are already friends, unless we actually are – and I mean in real life, for real. If you’re using Facebook Messenger typing in half sentences–well, doing so will not win you any brownie points, suffice to say.

Go ahead and add Twitter and Instagram messages to that list as well. If you’re unable to find an email or phone number, then LinkedIn is a great way to initiate contact.

An even better way is to leverage your network and ask for an introduction if emailing or calling cold is not your thing. I am not suggesting a formal invitation sealed in wax by any means, but definitely start with a proper introduction in the initial outreach. If you take your event seriously, (and I am going to wager that you do given the ticket price is over $1K per person) then you should take how you engage your potential speakers seriously, too.

3. Connect the Dots.

In that very first email, you should include why you believe the speaker is a good fit for your conference.  Making a match means you may have to do your research and figure out how you envision our experience and expertise fitting in with your overall event’s established focus and existing agenda. This doesn’t mean you should do all the thinking and create everything from session title and descriptions to deck templates for the speakers, but describing why you feel there’s a match shows that you at least have some sort of understanding of what potential speakers do and an idea of how to make working together work.

I was recently approached with a speaking opportunity at a conference geared toward HR technology executives. This ask came with a very particular request for my presentation topic and theme, one that didn’t really interest me. So, I passed and moved on. on. They, in the other hand, did not and emailed me numerous times to reconsider and submit a pitch. With each email, I became more and more turned off by the whole thing.  I will not be speaking at that event this year and likely never will consider doing so again.

Remember: no means no. Take it for an answer, already.

2. The Perks.

giphy (35)Often, event planners have no idea how to connect speakers or get them actively involved or engaged with their event. That’s understandable – presenters are generally pretty busy people, which means that getting a speaker’s interest involves creating some sort of reason for why your event is better than all the other options out there, and all the things that make that one-of-a-kind conference  of yours distinctly and totally unique.

Sure, the carrots commonly dangled, like a big name band headlining a private concert or a comped resort stay sound nice. But what these solicitations are almost always missing is supporting evidence – I mean real data!

Nothing impresses me quite like numbers, and I’m sure many potential speakers feel the same. We all want the biggest audience and reach possible for our message, and to do so with other credible speakers and industry experts.

That’s why it’s totally cool to wow would be speakers with your headlining keynoters and the topics they’ll be talking about, but nothing looks worse than unnecessary name dropping whether that’s a colleague or company. The only brand that matters is your event’s – and the one sure way to make sure no one accepts that speaking invitation is to promote the open bar, cocktail parties or social stuff over the actual conference content.

I can stay home and drink, too. That’s not why I do this, and I know I’m not alone on that particular point. Truth is, most of the time, I’d rather stay home. That there’s the real competition keeping speakers away. You’ve got to remember to make it worthwhile for us, too.

1. The Bond.

Ideally, you’ll want to speak with me in person, in real time, so that we can bond and have more meaningful interactions than just going over logistics, planning and event prep. If you really want to get the best out of me, and the most out of my time at a conference, make sure I’m involved in every step from idea conception and iteration until the moment I hit your stage (and, hopefully, even after I walk off of it). Do you want to build a relationship or just check us off your list?

Even if your email doesn’t deliver the substance  and insight most speakers need to make an informed decision; at least ask for a quick call so you can connect the dots. You would be surprised to know how often event planners, want to coordinate things all over email or social media instead of simply picking up the damn phone. The constant online back and forth is exhausting, draining and takes up the time I could be spending preparing for or promoting an event by adding an unnecessary layer of bullcrap.  If you can’t connect with me as a person, there’s a 100% chance you’re not going to be getting me as a presenter, either.

I want to work with people I like – which is why before asking me out you really need to get to know me, first. For real.

Should I Stay Or Should I Go?

giphy (31)The four key points listed above aren’t a whole lot to ask, particularly if your conference isn’t as well known or simply needs fresh speakers, different topics or new ideas. When pitching presenters impersonally, there’s a good chance the person you’re inviting to speak won’t think it’s all that much of an “honor” to be asked, no matter how you position your proposition. It’s like inviting someone to a house party and making them clean up their own mess before you let them leave – really? Uh, thanks, but I’m probably OK staying at home instead.

Keep in mind that we’re no longer living in an age where presenters will automatically say yes if offered the chance to take the stage at a big name conference. While there are many practitioners and industry insiders who continue to act star struck by the big name conferences and biggest brands on the event calendar, those days are dying.

I blame the fact that what was once a conference “season” has now come to extend to pretty much the entire year, year after year, in perpetuity, pretty much. Some months have really popular, well attended and highly anticipated conferences competing back-to-back or even overlapping; it’s not unusual for there to be 3-5 big ticket shows crammed over the course of just a couple of weeks.

Unless you’re a professional speaker, blogger or some sort of conference VIP, the proliferation of possible OOTO opportunities has made it all but impossible for an in-house practitioner to attend any more than one or two a quarter, at the very best. Most don’t go to any, actually, not ever, which I’ll admit sounds pretty tempting to me once in awhile, too.

But since I am trying to reconcile the demands of public speaking on the road with those of my full time job back at home, I’ve got to make sure I’m as selective as possible. Because while there always seems to be another option out there for a recruiting event or HR conference, there’s only one of me.

So, the next time you’re getting ready to pitch me or any other would be presenter on the chance to speak at your conference, take the extra time it takes to help us understand the “why” so that we can make sure that we’re both on the same agenda before agreeing to invest the time and energy into appearing on yours. When it comes to conferences, there are a ton of choices.

If you can’t do the bare minimum before asking me to speak, chances are, I’m choosing someone else’s. Sorry, not sorry.

celinda headshotAbout the Author: Celinda Appleby is the Head of Global Employer Branding for Oracle’s Global Talent Acquisition organization. In this role, she leads Oracle’s recruitment marketing and employer branding strategy. She manages a recruitment branding team that oversees Oracle’s global digital footprint to position Oracle as a top employer.
Prior to joining Oracle, Celinda was at Hewlett Packard, leading their global social recruiting and employer branding efforts. She is passionate about recruiting, recruitment marketing, sourcing, and employer branding. She previously held recruiting roles within corporate and agency enterprises.
Celinda has over 12 years of recruiting and human resources experience across a broad range of industries including technology, accounting, marketing and government sector.
Follow her on Twitter @CelindaAppleby or connect with her on LinkedIn.

4 Important Metrics for Social Recruiting

Social Recruiting Tips and MetricsYour social recruiting efforts are poor; the metrics prove it. There are standard matrices for determining the return on investment for recruiting. Most of us are familiar with cost per hire, time to hire and the like. There are however new matrices that you should add ASAP. Social recruiting is becoming an essential element of recruiting success, and it is time to make sure that social recruit is measured as well, especially since social recruiting appears to be the best way to recruit passive candidates. I would keep this separate than the “normal” recruiting matrices because the stages that you chose in social recruiting are probably different than those used for the standard post and pray recruiting.

One tweet, one post, and a rarely used Facebook page can make a company look worse than if they had no social media strategy at all. Some companies have disabled the ability to use social media at work because… work is not supposed to be fun. (Right!?!) Social media will help to find active and passive candidates, find out what your competitors are doing and help promote your company as the best place to work. I’m not gonna lie, if not monitored, social media can be a major time-suck but if it means hiring new candidates you won’t find otherwise, does it matter?

Take the time to analyze your social media footprint. Are you in the mix? Are you active in the community you are trying to penetrate or are you more of a troll?

Let’s gain some insight into the common mistakes recruiters are using socially to find new candidates and the metrics that will help you measure success and the return on investment when using social media.

The key metrics we are looking at today are:

  1. Fans
  2. Cost
  3. Reach
  4. Impact

 Before we get into the metrics, you have to start with a social media recruiting strategy. What form of social recruiting should you use? Well, that depends. Not all social media is created equal. Think not only of the recruiting strategy but also what the candidate experience will be. The most popular resources recruiters are using for social recruiting are Facebook, LinkedIn, and Twitter. For training purposes, let’s look at all of these separately.

Facebook:

Facebook is much more personal than the other common types of social media. It is also one of the hardest platforms to engage candidates and less you already have a good following. It will take not only creating a page but also trying to get existing employees  to sign up and then constantly inviting new employees to join your page. Rather than attempting to connect with each person individually a better way to utilize Facebook is to add real content as well as posting your jobs here. It is not enough to just post jobs try to share useful articles about the company pictures of the company picnic thanks that will help people get a good feeling for the company culture and what is important.

LinkedIn:Social Recruiting Tips and Metrics

LinkedIn is about finding the right candidate directly. It is a professional network so it is easier to find people based on their skills and it would be on Facebook. Building a professional company page can help bring a candidate to you rather than fishing for them. Try to utilize the active LinkedIn numerous groups to see what candidates seem to be the most knowledgeable and maybe you can get referrals as well.

“Smart people know smart people, and your current employees can open doors to great hires,”, He went on to say, “Social media provides a platform for giving potential candidates an authentic picture of working for your organization in terms of the types of jobs available, the culture, and the work-life balance. An excellent way to do this is to encourage employees to share their work activity and experiences, whether on their personal profiles and in groups or via updates on your company pages.”

Twitter:

Twitter allows you to have a more streamlined approach to social media. The ability to use hashtags also you to tailor your message to the right audience. If you are looking for an accountant, put #accounting in your post. Also, cut to the chase within your tweets. Give as much detail as 140 characters will allow and link to go back to your career page. This way, candidates can see all the jobs that you are looking for and could refer those to others too.

Blogging:

Blogging is a whole separate animal; this is mainly an inbound marketing technique. Some people use infographics, videos and, of course, content to attract people to their job site and their career pages. People are constantly looking for content marketing to use on their company pages. If you track how you are getting visits to your blog and what sites are working best for you. Tracking will help not only to see if the website is working but also allow you to see what articles are favorite and shared.

Metrics that need Optimization for your Social Media Recruiting:

Fans:

It has been said if you are not growing you are dying. The way to measure growth with social media is to see if people like you! Are you building your followers’ friends and fans on a week-to-week basis? Evaluate when you are getting fans and what post.

Cost:

Take the time it took to create a social media marketing campaign and employee effort. Then divide by the number of fans and followers. Your answer will be your the cost per lead. Closer to the mark would be to see how many new applicants went to your career page and applied for an open position.

Reach:

TweetReach defines reach, “the capacity or range of something. In the case of earned and social media, reach is the size of the potential audience for a message. “What is the maximum number of people who have been exposed to a message?” To see your true reach, track the number or mentions, re-tweets, comments and shares to see how far your message is going. Combining good company branding with real content, the bigger your reach will be.

Impact:

Once you get a candidate in the mix, ask them if they used the social media tools that you have out there. Did it help the company’s branding? Was there any influence at all? If it had no influence, maybe it is time to rethink the marketing aspect of your social media campaign. Don’t get too caught up in the actual number of followers to determine your popularity. It has more to do with quality than quantity.

 How Social media can ruin your recruiting efforts:

The way you use social media can make or break your company image. Three common areas where social recruiting fails are:

  • Social Media Management
  • Spamming
  • Screening (Rather Than Attracting) Candidates

 

Updating Content:
Social Recruiting Tips and Metrics

When creating your social recruiting media campaign, you have to also include who will manage it. Where will you get your content and who will follow up. If you cannot hire someone to manage it OR do not have the resources to handle it internally, maybe you start small or not at all. Chris Brown, UK Director at LinkedIn Talent Solutions, noted, “Not all content is created equally. Make sure blog posts, imagery, or video you produce offer valuable insights into your organization. The good news is you don’t have to create everything from scratch, but can share links to news relevant to your audience. On social media, anything can be a starting point for conversations between you and prospective candidates.”

Spamming:

You worked hard to build an audience. Here is your chance to send out all of your open jobs right? WRONG!! Yuck. Secretly, I unfollow all Twitter folks who post, “I’m Hiring” you know why? Because I am not a J2EE developer, I don’t live in Georgia, and I don’t know any. As a job seeker, I get bummed reading posts that are irrelevant to me. Also, it is VERY annoying when a recruiter reposts the same open over an over again. Customize as much as you can or get ready to scare away candidates by looking desperate.

Screening (Rather Than Attracting) Candidates:

There is a fine line between screening and discriminating. I feel confident that someday there will be regulations on how to find candidates but until then, be careful. Just because someone appears to be a gold digger, does not mean that they cannot be a project manager. The key will be to still use the normal recruiting process with candidates sourced online. Screening on social media should not take over your traditional recruiting process.

The end goal for all of this social recruiting, of course, is increase the number of qualified candidates that you have in your pipeline. Review your metrics continuously. If your efforts are not working, change it up a bit. Remember however that true impact will take time to build. Be patient but don’t give up. Do it right and you will reap HUGE rewards!

Editors Notes:

I recently participated in a Blab that goes into greater detail about how to measure ROI for Social Media.  Click here.

About the Author: Jackye Clayton is recognized as a people expert who puts the Human in Human Resources. Jackye Clayton Editor RecruitingTools.comAn international trainer, she has traveled worldwide sharing her unique gifts in sourcing, recruiting and coaching. She offers various dynamic presentations on numerous topics related to leadership development, inclusionary culture development, team building and more.Her in-depth experience in working with top Fortune and Inc 500 clients and their employees has allowed her to create customized programs to coach, train and recruit top talent and inspire others to greatness. Follow Jackye on Twitter @JackyeClayton or connect with her on LinkedIn.

Rock Your Body: Body Language for Recruiters

Body Language for Recruiters

Sure, you can get a lot of information from the internet about your candidates. But none of that really prepares you to know what they’re like  in person? Are there signs that you should know that you may have missed? In today’s Blab, we discussed body language communication cues that can help you decipher where a deal is going before it happens.

Rock Your Body: Body Language for Recruiters

Much of what we went over was adapted from the Anthony Awerbuch article posted on LinkedIn, “Listen so others will speak – 7 Nonverbal Techniques.” If you’re feeling lazy, here’s a recap.

  1. Head Tilt

Nothing says “I am listening to you” more than a simple head tilt. Use this when you need to deliver bad news or when someone on your team is experiencing a crisis. If you have a dog at home, see if he tilts his head when you are speaking. Most people, at least the ones with a heart, find this endearing. That head tilt inspires the same feelings in human relationships.

      2. Triple nod

If the head tilt says “I am listening,” then the triple nod says “I hear you, I understand and please keep speaking.” Research shows that when we nod 3 times after someone is done speaking they will generally speak up to 4 times longer. So if you want someone to confess or be more forth-coming, use this tactic. And remember, the evil twin of the slow triple nod is the fast and impatient nod that says, “for goodness sakes just get to the point!”

     3. Mouth

  • Mouths are for speaking, that is true, but they are also for listening. You can demonstrate that you accept what you are hearing, reject what you are hearing or show restraint from interruption.To show that you accept what is being said, keep your mouth relaxed, your lips slightly parted and unobstructed by your hands.
  • Holding your hand or finger over your mouth as this says that you might be thinking more about your response than you are listening and that you are holding back on voicing your opinion.
  • Lip Purse – closing your lips tightly says loud and clear that you are unhappy about what you are hearing.
  • Puckered lips – This looks like you are preparing your lips for a kiss, but of course it will be evident that you aren’t because of the absence of a slight smile. Puckered lips says that you are considering what is being said. Move your puckered lips from side to side, and now you’re saying that you’re considering alternatives.

       4. Eye contact

When we make good Eye Contact we demonstrate that we are paying attention and that we are engaged. The opposite message is communicated when we check our email when a colleague is speaking to us – we might as well tell him to go tell someone who cares.

  • A good rule of thumb here is to engage in eye contact 70 % of the time – 7 seconds out of every 10. Much more than that is creepy.
  • Eye contact is very intimate (not necessarily sexual) and so it’s a lot harder to remain upset with someone who is engaging in eye contact. If you find that you are unable to look someone in the eye, or they are unable to look you in the eye – something may be wrong.

     5. Proxemics Distance

Proxemics is a fancy term that describes the space between us. When we come closer we indicate that we like someone. If we don’t like them, we will put space between us. This action is tied to our brain’s flight response. It will manifest in the office, when you suddenly lean back during a meeting. Pay attention to this reliable cue and ask yourself what just got you bothered.

    6. Open body

When you show an open body, you indicate that you are open to your partner. Cross your arms and you are literally placing a barrier. It’s the most common protective mechanism and is used universally. Even when it is in response to cold weather, it’s protective and therefore no matter how comfortable it feels, we can all agree that we will be perceived as being closed off.

     7. Fronting and feet

Finally, the angle of our bodies makes it very clear if we are open to someone or to what they are saying. When we face someone head on it is called “Fronting” and studies have shown that it makes us seem more honest. You might want to consider this principle when you choose your LinkedIn profile picture.

About Our Guests

cee372be-c321-4af4-a5fc-845cf7ff694eAnthony Awerbuch is a certified professional Body Language Trainer. He served in the South African Army College where he had his first encounter with body language in a military police interrogation. He traveled extensively in the Middle East as he worked in many varied vocations including security and construction.

He immigrated to the US in 1998 where he has enjoyed a successful corporate career and gained extensive experience in managing people and developing talent and when he became a sought-after coach and mentor in the workplace he knew it was time to make the big move from Operational Accounting to training.You can reach out to him on LinkedIn and Twitter.

stephenStephen O’Donnell is a lifelong recruiter, internet enthusiast, fadgadget and peripatetic writer. A fellow of the Institute of Recruitment Professionals (REC).
He is also responsible for the National Online Recruitment Awards (NORAs). In his free time Stephen operates PCEvaluate a psychometric profiling company. Reach out to him on Twitter or LinkedIn.

 

Cash Is King: How (And When) To Have That Compensation Conversation.

cashThe three most stressful things you can do in life, in order, are getting married, buying a house and finding a new job. The last thing in the world any of us want in any of these situations is buyer’s remorse.

The caveat for all these things, of course, is caveat emptor. Of course, finding for a job starts out with the assumption of frustration and futility, and only occasionally turns out OK, quite the opposite of both marriage and mortgages.

In fact, if the process of purchasing real estate or pursuing your perfect mate were anything like looking for a job, chances are most of us would be perfectly happy remaining single renters forever, I think.

We all know how the job search goes. You apply to a ton of roles, fill out endless forms online, and then sit by a phone that never rings while no one bothers to even look at the applications you spent so much time and effort on. For what? Nothing, mostly.

Occasionally, there’s an e-mail setting up some sort of scripted phone screen. Occasionally, that turns into an in person interview, a whole lot of hand wringing, a little negotiation, and ultimately, an offer for a job you aren’t really sure you wanted in the first place.

And that’s the best case scenario. Yeah. It’s pretty much the worst.

What makes it even more painful, of course, is that those offers almost always come in well under what you, the candidate, were expecting. Most of the time, it’s more or less a lateral move. Sometimes, companies will even come in well under what you’re currently making, with the hopes that you’ll trade compensation for the false hope of professional fulfillment. It’s appalling how many employers will come in with such outrageously low offers to candidates, and even more outrageous that most of them fully expect the candidate to take a step back in compensation for the promises of maybe someday taking some small step forward. And you know why?

Because candidates like you listened to a bunch of link baiting assholes, the kind who can’t get a job, and therefore dispense dispensable career advice on sites like Forbes.com, Facebook or the Huffington Post – where, unfortunately, this sort of crap content generates a ton of impressions on the most impressionable of audiences. The prevailing theme of these thoughtless “thought leaders,” of course, is that when you’re interviewing, it’s nobody’s business but your own what salary you make.

Cold, Cold Heart: What “Career Coaches” Don’t Get About Compensation.

giphy (28)There’s some myth that this information is somehow inconsequential when looking for a job, that stating your salary may seal your fate by knocking you out of the process. There’s a damn good reason for that. And that’s because your current compensation is a direct consideration for whether or not a candidate is qualified. If they make too much, or too little, it’s too much for too many employers to overcome in any offer.

Yes, these wonderful windbags, these crank “career coaches” who have no experience with recruiting or HR, much less the realities of talent acquisition today, have decided to mislead job seekers into somehow believing that compensation doesn’t count when looking for a job.

This sort of bad advice is harmful to job seekers and employers alike, and frankly, the fact that the people proffering such crappy content are desperately trying to stay relevant even though they have no business giving anyone any tips on how to find a job. Because they certainly aren’t doing anyone any favors.

A recent column on Forbes.com by Liz Ryan, one of the more influential career advice columnists out there, sparked my ire. It is not only dead wrong when it comes to recruiting and hiring, but that any job seeker who actually took this “advice” at face value would not only truly have their chances of landing the job severely hurt, but also, spend a potential ton of time chasing a position they wouldn’t have bothered with otherwise, much less seriously considered. This is by no means the first time I’ve read this sort of idiotic drivel disguised as career advice, so apologies in advance for singling out Ms. Ryan in particular. There are a ton of charlatans out there. It’s just something about this post sent me over the edge, somehow.

Click here to read the full article, but here’s a sample of Ryan’s dangerously misguided job search tips for those candidates who simply don’t know that this is a complete crock of shit:

“There is no need for a recruiter, whether inside or outside the company, to know what you’re earning now or what you earned at any past job. There is no reason for anybody in your possible next employer to be made privy to your personal financial information. They have pay scales. If they think you’re qualified for the job and your salary requirement fits their pay scales, they can make you an offer. If not, they can hire somebody else.”

Yeah, right.

Hurt: Why Compensation Is The 1 Thing A Recruiter Needs To Know About You.

giphy (29)Reading through Ms. Ryan’s latest diatribe on “The 5 Things A Recruiter Doesn’t Need To Know About You,” I figured that maybe I’d play devil’s advocate and see what it was that I could find out about this supposed career guru, since as a recruiter, I’m apparently not entitled to know anything. Like, you know, how much my candidates make.

Well, it turns out that I had to look no further than her full bio on the post or her LinkedIn profile to learn that she hasn’t actually worked in human capital in well over a decade, which means she has no idea if what she’s preaching is actually what practitioners are practicing in their actual jobs.

A quick read through the rest of that bio actually reveals that she was never really a recruiter at all – she was an HR Lady, and a senior level exec at that – the type who directs as opposed to actually gets their hands dirty sweating the small stuff. Hardly the kind of leader you’d think would be a thought leader, but then again, I really don’t follow how a RINO (“Recruiter in Name Only”) parading around as a “thought leader” can get away with spouting this kind of garbage.

All I know is despite Ryan’s ramblings, in the real world recruiting trenches, this is the sort of shit that we’ve got to deal with day in and day out – good candidates who, unfortunately, seem to have the tendency to believe terrible advice without critically examining whether or not the person dispensing that advice is qualified to be giving it in the first place, much less listened to. The problem is, too many people are listening, and the noise created by this crap has become overwhelming. Well, I thought it’s well time I tried to at least get a word in edgewise, given the fact that I really recruit in the real world and all. You know, I don’t just sit around and blog about theory; I actually practice instead of simply preach.

I tried reaching out to Ms. Ryan, and to no avail, too; she seems, like so many “thought leaders” and “influencers” to always steer clear of confrontation, particularly when they’re confronted with the truth. Facts, of course, make these “gurus” uncomfortable, because all they have are the same myths they’ve been irresponsibly peddling for years now. I hate to single out Liz Ryan, but she just happens to be exemplary of the bigger problem of the blind leading the blind.

Seriously, these “career experts” don’t have a clue – and I think it’s finally time we, as recruiters, took a stand against anyone who gives potentially harmful, constantly crappy advice to our candidates and connections under the guise of “thought leadership.” Or whatever shit they happen to be calling it.

I am writing this because of the fact that recruiters’ reputation has gone to hell on the backs of this sort of advice; we’re the ones who get the blame whenever an offer comes in insultingly low, or there’s some huge disconnect that could have been preempted had the candidate only ignored this sort of online content marketing and realized that maybe their current compensation just might be relevant information to disclose to a recruiter, after all.

Of course, I’m guessing it’s been quite some time since any of these “experts” have pulled in a steady paycheck, so one can forgive them for forgetting what, exactly, is involved in salary and compensation negotiation. That’s cool. Those who can’t do, recruit. And those who can’t do that become “thought leaders.”

One Piece At A Time: How HR Really Determines How Much You’re Really Worth.

tumblr_mea2auniis1qmxhobo1_500With this in mind, here’s a quick crash course in compensation for all you “thought leaders” out there to start thinking about.

First, it’s imperative when calculating how much each candidate should realistically expect to receive in an offer, to understand that every company packages and values the various components of compensation differently. For instance, many startups will pay under market rate in the short term in exchange for equity in the company set to vest over the long term, an award that’s almost always considered part of a comprehensive compensation package.

Alternatively, established companies and big brands might pay at or below market value, but factoring in sophisticated benefits packages, bonus plans, 401(k) matching, tuition reimbursement and the innumerable perks that enterprise employers often offer, the total compensation for a candidate might ultimately turn out to be more than fair, even if the salary itself is a lateral or lagging move.

Second, HR has their hands tied with such factors as “internal compression” or “compensation bands,” which is to say, sometimes, the offer has nothing to do with the candidate’s current or expected salary; instead, sometimes an offer will come in low because either their manager or other employees in that same sort of position are being underpaid. This is often the unintentional impact of tenure or unexpected cost of being too successful at retention; obviously, internal salaries rise at a much slower rate than do external moves, as a rule.

This means that if you’re recruiting someone new for a department with little turnover and too much tenure, chances are there’s no way HR can tender a competitive offer without giving everyone long overdue raises or promotions. And as we all know, there’s pretty much no chance of that happening. C’est la vie, candidates. It’s not that we can’t pay you what you deserve, it’s just we haven’t, historically. Our people are our greatest assets, of course, but only to a certain point in compensation. Then, naturally, they become a liability.

Despite the fact that many employers either have paid external consultants on retainer, dedicated departments or specific specialists focused exclusively on compensation, the truth is that HR really sucks at setting salaries. There are myriad conferences and credentials devoted to total rewards and salary trends, a ton of tools and resources (many low or no cost) HR can utilize to determine what the market is paying and how much a competitive package should come in at, but for some reason, it seems even the best offers only come in at average. For some reason, we can afford a cottage industry around compensation, but we can’t afford to pay candidates what they’re worth.

I wish some HR Business Partner would explain that one to me sometime.

The important thing to consider is that a lot of compensation is inexorably linked to the bottom line through bonus packages, revenue sharing, employee stock purchase programs and so forth. This means the better a company does, the more its people get paid. That’s only fair. Of course, with labor being the biggest cost on any P&L, there’s a delicate balance between making what you’re worth and making more than your company is willing to keep paying for. The bigger your base salary, the bigger the target you’ll probably have if belt tightening or cost cutting ever occur. The bottom line is that your compensation, my friend, is a huge part of the costs of doing business. No matter what you make, you better make it worth whatever it is they’re paying you, period.

Seriously. Those of us in the recruiting trenches every day know what candidates realistically expect or deserve based on our industry or functional expertise, market research and prescreening acumen. After all, it’s our responsibility to successfully negotiate salary and close offers; this is an often overlooked, but essential, part of our job. While most of our attention seems to be focused at the front end of the candidate funnel, the fact is that if at any point in the process we realize that we can’t afford a candidate, or the candidate isn’t in range for the position, we move on.

No hard feelings – it’s just a waste of time to move forward if you know their comp is out of range of whatever req you’re working to fill. This is why it’s imperative to disclose what you make, and what you’d be looking for to make a move, sooner, rather than later. While it might not be socially polite or apropos to go around telling everyone how much you make, this is information you’d be remiss to tell a recruiter, despite what Ms. Ryan and other online experts may suggest.

If you don’t feel comfortable doing so, chances are it’s not going to be a fit. If you can’t trust the recruiter to keep your compensation confidential, then you’re ultimately going to be the one paying the costs for this seriously spurious silence.

The Man Comes Around: The True Costs of Crappy Compensation.

giphy (27)It’s easy to say people work because of passion, or are willing to take less for the right opportunity, but the fact is they call it work for a reason. We’re not recruiting volunteers here, and no matter how good at negotiation a recruiter might be, if they’re way out of range it’s not going to make a single damned difference.

Cash talks, shit walks (and writes “advice” columns online). This is why it might be time to rethink the conversation around compensation. Because candidates deserve a much more candid discussion about this crucial talent topic than some bullshit blog post. Present company included.

That said, I do know enough about how recruiting works to now that I truly feel bad for the people who trust the sort of shit they read online, because while your content might be free, the costs to your readers have the potential to be otherwise onerous. Now, if you’re a smart candidate, you’ll know that it’s not only OK, but essential, to disclose your salary requirements in the hiring process, and to do so sooner rather than later.

If you don’t know what you should be asking for, there are a ton of tools out there to help you research what market rates look like and how much you can reasonably expect in an offer. This isn’t based on some bullshit blog, but a ton of objective, user generated data or historical information submitted by anonymous employers for the sake of salary studies. That’s the sort of compensation information you should be looking at online – not some blog post telling you to ignore conventional wisdom and/or common sense and refrain from discussing money matters. Because money does matter, and you’d have to be oblivious to think otherwise.

Recruiters, candidates are already researching this sort of compensation information online, which means you’d be remiss to not do your due diligence, too, and make sure that you’re always able to know what the market is paying and what experience or expertise an employer can expect based on the range of a given requisition. That’s the sort of data that you need to share with hiring managers, HR business partners and other internal stakeholders if you want to make sure you’re not only able to extend competitive offers to top talent, but to close those offers, too.

And, of course, since recruiting doesn’t end at onboarding, any candidate duped into taking a lowball offer probably won’t stick around for too long. Scrimping on salary tends to be a pretty short term fix for both parties, with the long term result being a ton of turnover, with much steeper associated costs than simply paying people what they’re worth in the first place. Of course, that’s simply too simple for most “thought leaders” to comprehend, too straightforward for them to package as a product or sell consulting services around. So, we’re stuck for now with dangerously misguided advice from dangerously unqualified, underwhelming “influencers” doing a disservice to anyone unlucky enough to come across their columns.

Candidates, if you have questions about compensation, don’t Ask A Manager or turn to some shit like Business Insider or BuzzFeed for advice. Turn to a recruiter. After all, we want you to make as much as possible. That means more money for recruiters, too – and that, my friends, is the bottom line.

For both of us.

Editor’s Note: The views and opinions expressed in this article are those of the authors’ and do not necessarily reflect those of Recruiting Daily or its partners. This post was edited for tone and clarity only and Recruiting Daily is not liable for any claims or assertions made by the author, mostly because while we believe in providing a platform for real recruiters’ real voices, we also really don’t want to get sued. Seriously. – MC

Derek ZellerAbout the Author: Derek Zeller draws from over 16 years in the recruiting industry. The last 11 years he has been involved with federal government recruiting specializing within the cleared Intel space under OFCCP compliance. Currently, he is a Senior Technical Recruiter for Oracle.

He has experience with both third party agency and in-house recruiting for multiple disciplines and technologies. Using out-of-the-box tactics and strategies to identify and engage talent, he has had significant experience in building referral and social media programs, the implementation of Applicant Tracking Systems, technology evaluation, and the development of sourcing, employment branding, military and college recruiting strategies.

You can read his thoughts on RecruitingDaily.com or Recruitingblogs.com or his own site Derdiver.com.  Derek currently lives in the DC area.

Follow Derek on Twitter @Derdiver or connect with him on LinkedIn.

 

Why LinkedIn Account Targeting Misses The Mark For Recruiting and Hiring.

linkedin-account-targeting-600Back in the day, when I was first starting out in my career, I ended up taking a job as a “social media ninja” for Monster Worldwide, the parent company for Monster.com. That job title should have been my first warning sign.

But it was a cool gig at what at the time was actually a pretty cool company, and a legit one, too; it’s hard to believe now, but back then, they were actually a component stock of the Dow Jones Industrial Average and actually hiring for positions like, well, social media ninjas. Plus, it was the only other business left in Maynard, Massachusetts, after the startup I started at failed to start up. So it goes.

My second red flag, of course, should have been about a week into the job, when I met the other person Monster initially hired to ramp up their word of mouth marketing efforts.  His name was Matt Charney. Yeah, I know.

Charney and I worked in essentially parallel roles; I covered job search and career advice, he handled recruiting and hiring. Other than that, our roles and responsibilities were more or less interchangeable. And for some reason, our dynamic social duo was part of Monster’s Global Corporate Communications and Public Relations team.

Now, if you’ve ever met Matt or myself, you might think that was probably a pretty risky, if not downright dangerous, choice.

But we were corporate enough at the time to buy into BS like getting tweets pre-approved or going through mandatory media training, so we behaved well enough to actually do a decent job without being a total embarrassment to the brand. Or, I should say, it really could have been a whole lot worse, in retrospect. But I digress.

The Ballad of the Fiddling Beaver.

monster_fiddling_beaver (1)Part of our poorly defined roles and responsibilities at Monster was running point on digital marketing campaigns and running the social messaging and engagement on any PR or brand marketing push.

This included a little bit of creative, and a whole lot of procedures, processes and protocols that might have made sense for traditional PR or marketing, but a “placement” makes for a poor metric when you’re trying to be a content destination, for example.

Otherwise, we followed the usual marching orders for what big brands were supposed to be doing on social media back around 2010. We amplified and augmented marketing or communications efforts, sure, but at the time, social was seen as a megaphone, not a microphone.

This meant that one day in November, the key players in the marketing and PR teams jumped on a conference call for a “confidential briefing.” It turned out that the top secret stuff on that meeting agenda was to kick off our big push for Monster’s 2010 Super Bowl ad, which is pretty much the biggest deal buy any marketing group could make.

So, this was pretty important, and I remember thinking to myself how bad ass it was that I got to work closely developing on a big time campaign like this one. That is, until I saw the actual creative. After our CMO kicked off the call, I had high hopes. After all, if you remember, Monster actually blew up – and more or less launched the online recruiting industry in the process – largely on the strength of a Super Bowl Ad.

Called “When I Grow Up,” this 1999 spot established Monster’s name brand recognition and led to the billion dollar job board industry you all know today. After this commercial aired, there was an immediate jump in search volume; by the time the Big Game was over, there were already 400 searches a minute being performed, a boost of several hundred percent over the pregame numbers.

That year, the Broncos took home the title, but I think in retrospect Monster probably won the night.

11 years later, that early victory had built a big business and bigger brand – so the expectations and anticipation were pretty high when it was announced that year that we’d be making another Super Bowl buy, if only to shut up those stupid CareerBuilder monkeys, I guess.

But when senior leadership moved on from the pep talk to the actual game plan, let’s just say that it was clearly not only a very big deal, but the biggest brand campaign of the year. One that would make or break our marketing efforts, probably, considering the costs associated with the ad buy itself. This didn’t include the hundreds of man hours of people like me working to make sure those 30 seconds got as much play as possible, period.

Leave It To Beaver: Marketing Fiddles While Recruiting Burns.

giphy (36)That day, I watched the fog rolling in off the Charles River from my remote workstation in Monster’s Cambridge Office. I casually IMed Charney about scheduling tweets and what was upcoming on our ed cal; nothing out of the ordinary, just the standard social stuff that filled our first days as the first social media hires in the company.

Our CMO at the time, who shall remain nameless, was on the line from the literal C-Suite in New York, where executive management could safely stay several hundred miles away from the unwashed masses in Maynard like me and Matt.

After setting up the call and getting everybody sufficiently amped up (or apathetic, as Charney’s IMs would suggest), he handed it off to the team from BBDO to pull off the cover from the concept that was going to be the next big thing in advertising. Not only was this thing going to win over hearts, minds and the annual USA Today AdMeter, it was going to become the star of an integrated marketing effort akin to what Taco Bell did for that Chihuahua, or Snapple for that secretary, or Subway did for Jared before he found what really did it for him, sick bastard.

Now, BBDO is a big time ad agency. Their creative team gave the world Apple’s seminal 1984 spot, coined the catchphrase “Have It Your Way” for a Whopper of a client, and lit Michael Jackson’s hair on fire during a shoot for Pepsi, one of their longest tenured clients of record. Hell, they even created the term “brainstorming” sometime in the sixties. And now, that magic touch was coming to Monster. Their digital Don Draper took center stage for the big reveal…

…and said, “this story will star a beaver. But not just any beaver. One who dreams of someday becoming a concert violinist. And who, with the help of Monster, fulfills his dreams of becoming a world class fiddler.”

You could hear a pin drop, if Charney wouldn’t have been laughing uncontrollably (I could recognize it, and he was lucky no one did, frankly). But my reaction wasn’t amusement. Nope. It was just incredulity. A beaver. That fiddles. I’d be helping to market a Fiddling Beaver. That’s not inspirational, that’s one awkward ass double entendre that sounds NSFW. But this was my work, and I wanted it to be safe, even if my efforts would involve an obvious allusion to “female empowerment,” let’s call it.

One part of the strategy we came up with was to create a “personality” for this eager beaver, down to his own Twitter account, @BusyFiddler, not to be confused with the Vivid Entertainment title of the same name. So that year, I sat on my couch during the Super Bowl while my friends went out partying, and live tweeted in my assumed identity as the Fiddling Beaver.

I get a good laugh looking back on it now, even to this day. And wonder how the hell Charney managed to work on this campaign without getting fired, in retrospect.

Now, I doubt LinkedIn aspires to be the next Monster, but instead of the Super Bowl, the social network recently dropped its first ever broadcast TV ad during the Academy Awards, proving that yes, indeed, #OscarsSoWhite, Silicon Valley clearly does have a diversity problem that it’s totally tone deaf about – and the worst adapted screenplay easily goes to the guy on Madison Avenue who came up with probably the most awkward high concept for a commercial since the Beaver drove off into the sunset with a hot tub full of buxom babes (yes, that’s how ours ended).

Somehow managing to strike the perfect balance between aspirational marketing and false advertising, LinkedIn’s Best Picture was one of the worst and weirdest spots of recent memory. The premise was that with LinkedIn, you can do anything you want to (except export contacts, pull too much of their data via API or protect your PID).

This is why apparently on LinkedIn, you can even become an astronaut, based off the assertion that three million LinkedIn members were qualified for the job. Of course, this isn’t how NASA recruits or selects space program participants – at all – although all non astronaut openings are posted instead to USAJobs.gov, as is the case with all federal government opportunities.

Nor, likely, are those three million members even real people. Some don’t even pretend to be, as you can clearly see from the profile below. But it’s show business, and what better night than the Oscars for the red carpet debut of what can best be described as a surreal short form fictional film?

2016-03-03_02-46-10

 

 

While the plotline of “use our technology, change your career, improve your life” was similar to that of the beloved Beaver, I think somehow, that damn Beaver was more successful, considering that we could always assume everyone was in on the joke, instead of actually being serious about the message. But if you’re “Closer Than You Think,” LinkedIn, you couldn’t be further off.

Eager Beavers: Account Targeting and LinkedIn’s New Ad Age.

PIC BY LEOPOLD KANZLER / CATERS NEWS - (PICTURED A beaver that looks like it is using a laptop) This is the hilarious moment a beaver was spotted LOGGING on to its laptop computer. After taking some photographs using its tripod and camera, the EAGER BEAVER appears to be excited to see its latest snaps. But all is not as it seems, as the GOOFY pictures were ingeniously devised by photographer, Leopold Kanzler. Taken on the banks of the Danube river just east of Vienna, Austria, the 57-year-old managed to capture the animal pulling the perfect pose by hiding apple slices behind the screen of the computer and camera. SEE CATERS COPY **NOT FOR SALE / USE IN RUSSIA / POLAND**

While the concept behind LinkedIn’s first TV ad was truly a bomb, and no one in Mountain View seems to have gotten the message that no one watches the Oscars for their commercials or uses the Academy Awards as a platform to debut anything other than trailers for next year’s big tentpole films, historically, this move to traditional TV advertisements comes across a lot like a sign of the times.

While LinkedIn’s VP of Marketing, Nick Bartle, pointed to the choice of an astronaut as the “universal symbol of a dream job” (unlike running marketing for a fading technology company, presumably), the fact he also mentioned that the spot was “the lowest cost [production] I’ve ever done” indicates the real reason LinkedIn likely ran the ad in the first place.

As someone who’s personally managed a TV advertising budget of over $20 million in a past life, I can tell you that there’s nothing sudden or spontaneous about LinkedIn’s sudden shift from social to broadcast spend in the battle for mind and market share.

It’s a calculated move designed to diversity their business and shift away from the Talent Solutions business into other revenue streams and product offerings, since their core business is shrinking and this makes growing recurring revenue exponentially harder.

When you turn to purely consumer marketing as a B2B technology company, it’s more or less an admission that you need a new audience, a broader one, to even remain relevant to anyone but a few techies, super users and brand blow hards. This was confirmed when I saw a headline, just two days after LinkedIn’s red carpet debut, proclaiming the news that LinkedIn Launches New Account Targeting Option for Marketers.

Let’s be clear about what the words “new” and “marketers” really mean when used together in the same sentence. It means you’re about to see a whole lot more advertising plastered across every facet of this not so social network’s platform. As a marketing professional who has experience testing and buying LinkedIn ads in the past, I thought I’d dig in and see if this “news” was really anything new at all with Advertising on LinkedIn.

Poaching Ain’t Easy: What “Account Based Marketing” Really Means.

yoZwqeMIn short, I figured out what was meant by “account targeting” in publicly facing collateral was actually just extending the scale of a product LinkedIn has long offered, built around the core marketing concept of ABM (that’s “Account Based Marketing,” for the record). In plain English, ABM is a marketing approach where you create targeted messages and campaigns specifically based on a key corporate account or consumer brand.

The case use, if you’re in recruiting, goes a little something like this. Let’s say you work at Microsoft and are trying to hire current employees over at Apple. You’d start with a list of everyone you know who works at or worked with Apple in your network, right?

Marketers and sales pros use the same concept in ABM; for instance, if you really wanted to sign a deal with Pfizer, the standard approach is to create a targeted list of current Pfizer employees, then sift out the decision makers you need to make that deal happen. It’s a pretty standard practice, even outside of sourcing.

LinkedIn has previously offered this feature, but before, the option to leverage LinkedIn for ABM was limited to targeting a maximum of 100 companies. Now, with their new, somewhat improved and definitely expanded ABM capabilities, marketers like me can now have the ability to hit up to five thousand companies with a single buy.

Sounds great, right?

Hell yeah it does. That is, if you work in marketing. When it comes to scaling ad programs, more is almost always better. Their previous cap of 100 companies was a pretty small drop in the bucket considering that most corporations who can afford to pay for LinkedIn’s premium products – like Marketing Solutions – are probably selling to or servicing thousands more companies than the handful they were able to target using ABM in the past.

These companies, mostly multinational, enterprise kind of employers, also are the same ones who need to cast the widest net possible to ensure growth and continue to win new business. Quarterly growth gets hard when you already have most of a market – ask any LinkedIn shareholder.

Hence, the need for speed and scale necessitated LinkedIn expand that offering so that they could meet the needs of big company marketers rather than simply offering solutions geared mostly for that company’s talent acquisition and employer branding efforts, the source of most of LinkedIn’s sales to date. But recruiting budgets pale in comparison to their marketing counterparts, so for a company like LinkedIn, going after the bigger total deal sizes just makes sense.

For recruiters, the verdict is a bit more mixed.

Dam It All: What It Means For Recruiters (And Why You Should Care).

cleanFor recruiters or even casual end users like you and me, the expansion of LinkedIn’s new ABM offerings isn’t such a great thing. It means that there’s about to be a lot more spam on LinkedIn, and that’s pretty hard for a network which is pretty much predicated on spam for survival as is. Your news feed and your InMail are about to get a whole lot more cluttered with promotions and non-recruiting related offerings.

For regular users, this means it’ll be even harder to find the information and updates that are actually meaningful and relevant. For recruiters, it’s going to become infinitely harder to break through the noise and reach candidates with your message.

This impending infusion of unsolicited and sponsored marketing messages mean that more high value candidates and employers are likely to ditch the site altogether (the exodus has already begun), particularly when your software engineer or specialized developers get their 12th e-mail from some company trying to sell them some shitty SaaS product.

Because let’s face it. It doesn’t matter how much data LinkedIn is able to offer marketing people in exchange for their spend. These marketers are still going to be sending out the same canned messages en masse to everyone on the platform with no more targeting than the defaults set by LinkedIn on their ABM offering, not taking even a moment’s pause to consider that some simple, slight customized messaging or somewhat personalized content would make a much bigger difference than volume when it comes to meeting marketing objectives.

If they took the time to do more than randomly insert a first name and job title into a macro, they likely wouldn’t need to be spend on LinkedIn marketing solutions at all, in all honesty.

I’m guessing the timing of LinkedIn’s new ad serving capabilities are coming on the heels of a C-Suite directive that the key to expanding revenue is expanding paid advertising options and minimizing organic visibility for all the freeloaders out there using the site for nothing, a strategy that’s worked like a charm for Facebook, most prominently. The problem is that in diversifying away from recruiting to marketing, the only track record marketers have to work with are based on the mixed results most employers have gotten from premium job ads or other employer branding campaigns on the platform.

I’m guessing the results of those stupid embedded side bars and terribly targeted job ads probably won’t do LinkedIn any favors, as both have consistently underperformed in terms of cost per qualified lead, one of the most important metrics to any marketers. And I’d guess that right now, that number is about as good as it’s going to get considering the floodgates haven’t really opened yet for paid marketing.

But get ready, because it’s coming.

With LinkedIn, you’re not “closer than you think.” In fact, you’re about to get even further away, as top candidates ditch this network in droves once the spam gets too overwhelming, as it inevitably will sooner rather than later. While the Beaver fiddles, LinkedIn burns – but unlike the Beaver, I doubt they even give a dam.

Additional Reporting by Matt Charney. Blame him.

The Crazy to Hire Matrix

Sixth-sense-i-see-crazy-people-memeFirstly I should point out that this is a bit of fun, and need not be taken too seriously. However, as with all good jokes, it works better if it’s real enough to be plausible.

We’ve all recruited and sourced a candidate before that was perfect skill-wise for your open role. Then, all your hopes and dreams crash down when they fail the cultural fit interview. You know these candidates. They’re the ones that are a horrible culture fit for your company but such a good skills fit you think, maybe it could work out. Maybe I’m wrong.

We both know you’re usually right. But when is the risk worth it? When should you hire a candidate that’s a bad cultural fit?

We found this matrix from PCEvaluate to help you discover when it might make sense to overlook cultural fit for a highly skilled recruit.

The Crazy Candidate to Hire Matrix

Crazy to hire Matrix PCEvaluate
Click to see this chart in a larger view

By way of explanation, please refer to the following:

  1. The Skills and Experience axis denotes the ability of a candidate to perform the job function.
  2. The Culture Fit / Flakiness axis is a measure of how well an individual will fit into your company’s culture based on cultural fit interview, ethos and how consistent and reliable (or indeed, flaky) they will be.
  3. The Crazy-to-Hire line is where the lack of reliability and results in cultural fit begin to outweigh their abilities to perform their job function. You would be crazy to hire someone on the wrong side of this line.
  4. As you would never hire someone who scored less than five for Skills and Experience, let’s call this the No-Go Zone.
  5. In the Temp Zone are employees hired on a temporary basis to fill a short-term need. They have the necessary skills and are tolerable in your workplace, but not yet permanent employee material.
  6. A Long Term Contractor is like the temps. These guys have the ability to do the job, but unlike those in the temp zone, they’re very reliable. This group often doesn’t want a permanent job, as being a contractor pays better.
  7. Danger Zone: People in this area of the chart may exhibit considerable levels of ability and can be very attractive candidates. However, they will inevitably cause disruption in your company that doesn’t make them worth the hassle.
  8. Grief Zone: These are the people who soak up the most time from their managers and HR departments. Not only are they excellent at what they do, but they know their value and are consequently very demanding. These people often demand more money, recognition, promotion, holidays, etc. They’re also most likely to be recruited by your competitors with a few sweet words and a raise you said no to last quarter.
  9. When Can You Start? Whenever you meet this person, this is the first question you want to ask them. As close as you’re going to get to the perfect employee, these people do not bring you problems, only solutions.
  10. Unicorn Zone: These people are so scarce as to be statistically mythical. If you are lucky enough to find that highly skilled, well-balanced employee, who personifies your company culture, then you are indeed a very fortunate employer.

About the Author

stephenStephen O’Donnell is a lifelong recruiter, internet enthusiast, fadgadget and peripatetic writer. A fellow of the Institute of Recruitment Professionals (REC).
He is also responsible for the National Online Recruitment Awards (NORAs). In his free time Stephen operates PCEvaluate a psychometric profiling company. Reach out to him on Twitter or LinkedIn.

 

 

Death to Purple Squirrels.

Hunting-Purple-Squirrels-W“Ah! well a-day! what evil looks;  Had I from old and young! Instead of the cross, the Albatross, About my neck was hung.”
Samuel Taylor ColeridgeRime of the Ancient Mariner, 1834

Recruiters have always had to deal with the proverbial Albatross hanging round their necks. We call it a “purple squirrel.” The etymology of this term remains uncertain, but we can be sure that like Ahab, our industry’s White Whale is something we’re all after, even if the prize remains elusive. And, like the mythical Albatross, the Purple Squirrel remains our primary quarry, a hunt that for some reason we participate in as a point of pride.

Why we brag about our inability to source the hardest-to-find candidates is hard for me to fathom; that we openly broadcast our inability to source the highly experienced, highly skilled talent our employers pay us to find is a bit asinine, honestly.

By continuing to focus on the “purple squirrel,” we lose track of sourcing reality, the incessant need to fill pipelines, requisitions and diverse candidate slates.

By continuously going after the hardest to find candidates, we neglect our responsibility to the more mundane searches that might not be as interesting, but are every bit as essential as the “purple squirrels” so many sourcers seem to prefer.

The Saga of The Purple Squirrel.

OK, hold up a minute. I figure there’s like a .01% chance you might not have heard of the term “purple squirrel” before, on account of the fact you’re probably too busy recruiting and researching to care about such pointless pedantics. So, if you’re not familiar with this all too ubiquitous term, first off, good for you, dude. Seriously. Forget I said anything.

But just so all of us are on the same page, when most sourcers talk about a “purple squirrel,” they’re describing that candidate who’s practically perfect in any way. The one whose background and experience are exactly what the hiring manager is looking for. The one who can charm his way through interviews, highball the offer and still come onboard without any training or ramp up time and become one of your organization’s all stars. The recruiter, in turn, looks like a hero for finding such a rarified catch.

The truth of purple squirrels, of course, is that the perfect candidate is as rare as a real life purple squirrel.

And no, in real life, purple squirrels don’t really exist. Same goes for recruiting, too.

To me, the “purple squirrel” is more than a stupid buzzword or meaningless catchphrase, like so many recruiting related aphorisms and sourcing-specific semantics. To me, the entire concept is instead symptomatic of a greater truth – and one with far reaching implications for everyone in the business of talent (and beyond). Recruiters, you see, don’t have a “seat at the table.” Hell, they don’t even know where the table is, or exactly what seat they should be looking for in the first place; no one ever tells us those kind of details, do they?

Recruiters, instead, are widely seen as tacticians at worst, order takers at best, peons in a pointless process where we mostly “qualify” a requisition by more or less letting the Hiring Manager not only have it their way, but then ask if they’d like some fries with that, too. I’ve been a part of countless intake meetings as a manager, recruiter or recruiting manager over the course of my career.

And yet, for some reason, I’ve never – not once – heard anyone push back against the initial requirements, even if the combination is utterly unusual or absolutely unnecessary. It’s only after the fact that recruiters come back to the hiring managers to negotiate these requirements, a reactive strategy that underscores the fact that “passives” aren’t limited to candidates when it comes to recruiting.

The fact is, no one wants to admit, at least at first, that any search is impossible. Nope. We’re too confident in our ability to hunt down one of those proverbial “purple squirrels,” even if everyone knows that such a pursuit is futile. This is the impossible dream that’s becoming a real recruiting nightmare.

The Problem With Purple Squirrels.

ps (1)So what, you ask, is the problem? I mean, sourcers are paid to find those needles in the talent haystack, after all; the hunt for the purple squirrel is their entire raison d’etre, and justification for the existence of this discipline as an independent function. To me, however, the problem of choosing chasing purple squirrels over better big picture outcomes becomes the primary cause of several common, yet critical, issues that often emerge downstream in the recruiting process.

For example, we’ve all been through that scenario where we somehow uncover those really hard-to-find candidates to a hiring manager after a painfully difficult search, only to have them summarily dismissed due to some missing requirement they forgot to mention in an intake meeting or include in a job description. I hate it when that happens. And it happens to the best of us, because for some reason, we’re too busy focusing on the impossible to sweat the small stuff. This obviously can screw sourcers over, big time.

When you have to let perfectly good candidates go because of some subjective or specious requirement that was so essential the hiring manager forgot to mention it until after you’d submitted your slate, there are some pretty profound consequences not only on the requisition but for you as a recruiter, too.

Not least of which are the fact you’ve wasted a bunch of time sourcing candidates who you never knew never stood a chance, and in the process pushed up your overall time to fill – this happens when you have to start a search over at square one. Of course, what sucks even worse is having to tell awesome prospects “thanks, but no thanks.”

No thanks. Of course, there aren’t any consequences for the hiring manager – it’s all your fault. You’re the recruiter. Which means you have to take the blame for any associated bullshit. And there’s always associated bullshit when bad hiring managers happen to good recruiters.

Now, if consumer marketing were to produce an advertisement for a product that failed to mention exactly what the product does, or what some of the key selling points are, or who the intended audience for that ad actually is, there’s a pretty good chance that marketing is going to be held accountable when that campaign inevitably falls flat. Similarly, if your accounting department failed to close the books at the end of the month, and because of bookkeeping the whole budgeting process gets pushed back, there’d be consequences for the accountants, you can be sure of it.

If a hiring manager, however, completely neglects to provide timely feedback, completely forgets completely critical requirements for the role and because of those fundamental failures, a position goes unfilled, then for some reason, it’s the recruiter who has to deal with the fallout.

That doesn’t really seem fair, now does it?

The High Costs of Hunting Purple Squirrels.

top-candidates-in-recruitingThere are some other problems that arise when recruiters devolve into order takers. Too often, it results in our collective voice being too weak to effectively advocate for the best talent or become true business partners for our internal stakeholders. We’ve been largely silenced – and sometimes, too often, that means that we don’t get a say in how recruiting actually gets done. We’re only there as intermediaries, really, part of the process but not part of the decision making. This makes us every bit as interchangeable to our hiring managers as most of our candidates, no matter how skilled we happen to be.

I remember one search I was doing for a finance role; I had recruited an Audit Manager straight out of the Big 4 who not only had a CPA, but a top MBA as well. All this after only three years or so of overall experience. Now, if you know anything about finance or accounting (or the Big 4), you know that this is a big deal – and the rarity of this combination made this candidate as close to a “purple squirrel” as they come. Or so it seemed.

The candidate was summarily rejected upon submission due to not having the requisite number of years of Big 4 experience. I remember rejecting the candidate thinking, “what a loss for the company!”

The sad thing is, the loss could have been avoided, if I just would have been given a chance to justify my decision in submitting such a uniquely qualified candidate. Of course, all the hiring manager saw were years of experience, and a recruiter who clearly didn’t know how to do math or read requirements on his own requisitions. Therefore, neither of us deserved the courtesy of a follow up conversation, much less additional consideration; I had to cut my candidate loose. It sucked for both of us.

Finally, and possibly worst of all, the lack of hiring manager accountability and lack of reciprocal respect in the recruiting relationship almost always leads to a CYA approach to talent attraction. Because when the recruiter is being pressured by the powers that be over time to fill, the hiring manager might have a hundred untouched submissions sitting in their inbox; while the recruiter is having their activity audited, the hiring manager is ignoring or simply not taking action on any of the candidates you’ve already sent over. This leads to more submissions, more silence, and more shit for the recruiter.

The hiring manager? Not so much.

I’ve been in this precarious position before, and I know how to prove beyond a reasonable doubt I’m doing a reasonable job of finding qualified, interested and available candidates. For the average open role, I send out 300 emails, which generally lead to about 30 interested candidates with the exact skill sets I’m looking for, and then proactively screen the top 10 and submit the top 5, as a rule. I keep records of all of this, which is helpful, since in the absence of results, showing your work matters as much in recruiting as it did in high school geometry.

Of course, by stressing the means over the ends by focusing on activity over outcomes, this CYA approach inevitably leads to more and more recruiters spamming their talent pools, communities and connections, ultimately poisoning the well we damn well need to keep f we’re going to keep recruiting. The CYA approach also means, of course, that everything that doesn’t have an assigned metric or associated measurement probably won’t ever get done.

For example, candidates who don’t get hired and never receive a follow up communication, or those who simply submit applications to sit in the “black hole” obviously leads to bad experiences for the candidate and a bad interaction with your employer brand.

The reason why candidate experience is so universally poor is simple, and it’s sad. It’s because there are no metrics attached, no baselines we’ve got to stay above, and thus, most recruiters are going to ignore those in favor of stuff like chasing “purple squirrels” instead of extending candidates the common courtesy of a call or follow-up e-mail. That’s how their success is measured, and recruiters won’t manage what’s not being measured, because what’s not being measured isn’t their problem.

Unlike, say, unresponsive or unctuous hiring managers.

The Solution: How To Kill A Purple Squirrel.

sgOK, Houston. So recruiters and sourcers obviously have a problem, and a pretty endemic one at that. So what, exactly, are we supposed to do about it? Well, I suppose acknowledging that we have a problem is the first step towards recovery, right? The next step, I suppose, is to start proactively preventing and preempting these problematic process and people issues so that we can get ahead of the problem – and start working towards a solution.

When we conduct an intake meeting, we’ve got to start doing a better job setting the agenda and working as advisers, not order takers; similarly, when we screen candidates, we need to make sure we’re crystal clear on what our hiring manager is looking for, and that we’re delivering on the promised profile.

That profile, of course, should be the result of conversation and consensus, not simply because that’s what the hiring manager wanted. What’s best for them might not be what’s best for their employer, and that’s where your experience and expertise as a recruiter come in.

This should start with providing the hiring manager with detailed, relevant information about the job market, candidate availability, demand, supply and so forth. For example, you can start off an intake meeting by saying something like,

“I know you don’t do this everyday, but I want to give you an idea of what the job market looks like right now. According to the BLS unemployment is 2.5% for college educated professionals in the US over 25 – which is the profile of the candidate you’re looking for.   Also, I’ve done some research on Glassdoor and I’ve found that our competition is paying between 72,000 and 78,000 for people in a similar role. Based on the current market, I think we should probably try to go towards the higher end of that compensation range – it’s going to be tough since this kind of role is so in demand. Of course, that also means that I’m going to need you to turn around any candidates I share with you as quickly as possible. Does 48 hours sound reasonable?”

Yeah. You can’t come to the table with buzzwords and BS – you need to provide actual facts and relevant figures if you’re going to purport to know the market, push back on the hiring manager or add any value to the conversation whatsoever. If you can’t bring this sort of back up, there’s no reason to bring you back into the process – and you’re right back to being an order taker. And no one wants that.

There’s one other way recruiters and sourcers can do a better job of managing hiring managers besides simply setting expectations. There’s been a lot of commentary about the increasing correlation between recruiting and marketing, a theme that’s quickly become one of the hottest trending topics in talent today.

While it pains me a little to admit this, there’s actually quite a lot recruiters and sourcers can learn when it comes to marketing ourselves to the business – particularly, when it comes to differentiating our business partnerships with the “HR Business Partners” with whom we share a function.

We may actually be wise to brand ourselves better and consider taking a page out of the generalist playbook – Recruiting Business Partner sounds like it has a lot more gravitas and cache than, say, “purple squirrel hunter.” And yeah, I know someone who actually has that as their official title. I don’t get it, either. What I do get is that by promoting the fact that we’re here to help, rather than hinder, the hiring process, and that we want to partner with the business instead of simply be providers, we need to start telling our clients, colleagues and candidates that.

Let’s start by finally killing off that whole “purple squirrel” thing once and for all. We’ve all got way bigger things to worry about in talent acquisition today.

wolfordAbout the Author: Mike Wolford has over 9 years of recruiting experience in staffing agency, contract and in house corporate environments. He has worked with such companies as Allstate, Capital One, and National Public Radio.

Mike also published a book titled “Becoming the Silver Bullet: Recruiting Strategies for connecting with Top Talent” and “How to Find and Land your Dream Job: Insider tips from a Recruiter” he also founded Recruit Tampa and Mike currently serves as the Sourcing Manager at Hudson RPO. An active member of the Recruiting community, Mike has spoken publicly in an effort to help elevate the level of professional skill.

Follow Mike on Twitter @Mike1178 or connect with him on LinkedIn.

 

 

 

Old Time’s Sake: Why Automated Sourcing Sucks.

dre dayHuman beings, as a rule, are pretty unique. We possess several key differentiators between our sentient selves and our seemingly omnipotent software driven counterparts increasingly intertwining with all aspects of modern life, personal and professional.

The most glaring difference between man and machine, of course, is something of a lost art – the ability to carry on a meaningful conversation with another person is something Siri might be able to imitate, but never really replicate.

Sure, we have SnapChat stories and Instagram and a million other places for us to swap the most banal of banter, to find some “trending topic” that’s completely asinine and even more ephemeral. But nothing out there even comes close to that formerly mundane, now all too esoteric exchange between two people commonly called “dialogue,” the kind of conversations we joined before we were all “joining the conversation.”

Where is this most evident? The wide world of recruiting my droogs, but if you harness some frontal lobe capacity you already know there aren’t many forums where sounding like dystopian Kubrick character are acceptable.  Maybe at the Taco Bell drive thru at 2am, but I’m not here to judge.

I’m here to share something I’ve noticed in my short(ish) time in the recruiting trenches.  I know it’s nothing no giant breakthrough, but maybe, just maybe, it’s the kind of thing that bears repeating, anyways.

Sure, maybe I’m a young recruiter still figuring out his ass from his elbow. But I’ve figured out this much: automated sourcing is a load of bullshit.

It’s not about the technology, nor the tools. It’s easy to forget what it really takes, but here’s a reminder in case you’ve gotten so caught up in the next thing to realize what this sourcing thing is still really all about. It’s about researching the right people. It’s about talking to them, with empathy and understanding. It’s about picking up the phone. It’s about the personal touch.

And when it comes to that, there’s no replacing recruiters with robots, no matter how much we all seem to be working to make ourselves utterly obsolete.

Detox: Recruiting’s Chronic Problem With Automated Sourcing.

giphy (25)With the advent of the recent fanatical technological fervor in automation; we’re aiming to render certain processes, behaviors, and even jobs, adjustable, predictable, and measurable through software. As a sourcer, who tends to think he stays abreast of the latest trend and topics in the recruiting game, I see this permeating across the shark tank of independent software vendors vying for recruiting tool and software mindshare.

Automation can work for many things, many things that I use daily, but sourcing is not one of them.

You have click on things, a lot. Reverse engineer, backtrack, find patterns, figure out what sucks, who sucks and why.  Oh and deliver, you can’t just dive down the sourcing rabbit hole and come out starry eyed – results baby, don’t want them, need them.

Is it easy? No. Is it necessary? Yes.

Listen, I’m all for streamlining processes, reducing administrative efforts, closing candidate’s quicker and finding more qualified leads faster.  I’d be employing a serious case of cognitive dissonance not to want that in my job; but don’t color me confused when I say software is not the answer to the ole recruiting adage of sourcing quality candidates.

That takes a hell of a lot of elbow grease and moxie – and shit-fire if you can automate that.  Here’s the inherent issue – people who know their ass from their elbow in recruiting have been effectively sourcing, engaging and recruiting top talent through old fashioned cranial capacity. You know the ones who have been here since before “social?”

That’s right – using your common sense, and intellectual curiosity to do your job. Unfortunately, recruiting has passed through a crossroads where message spamming, candidate negligence, and inept understandings of requisitions have mired the modern landscape of the industry.

The bar has been set low, partly because we’ve perpetuated mediocrity, and partly because you can be hired and fired as an entry level recruiter fairly easily.

Automated Sourcing: The Next Episode.

giphy (23)As with any profession, there are good and bad practices, but my droogs, we’re learning that data driven insights, recommended “job matching engines,” culture fit or personality profile scores, and fancy visuals on a JD won’t make you a less shitty sourcer.  They’ll actually cloud your vision with false hopes and fluffiness that you don’t have to actually do anything of substance to fill a position.

These “automation” tools attempt to sugar coat the permeating realization that in order to be successful in sourcing, you have to be cognitive. You have to build your own voice and prose.  You need to have a nimble ability to adapt, to change, and recognize patterns as you go. To inflect rationale and intuition.  That’s sourcing.

You can’t always teach it, and you certainly can’t just buy it – you learn it.

Software can’t rival that.  It can help in by harnessing horse blinders towards a vertical or skill set, but you need to speak, interact and engage with talent. That won’t change.  You can’t simply “smartify” this process to work for you through analysis of buzzwords and data footprints – algorithms aren’t proponents of effective interaction and engagement.

It pains me that the most humanizing aspect of sourcing is trying to be reduced to a programmable trinket that shines bright for all the sourcing sheep to baa after.  In some light it’s recruitings own omission of apathy towards righting the ship – because hell, if I get my dials and messages out, or a manager’s reports do, then the job is done right? That’ll lead to a placement or two right? Well sure, you satisfy the powers that be and it’s smooth sailing.

Some engineers were smart enough, and timely enough, to develop software that could mimic sourcing practices without the perceived hassle of dealing with the middleman – the everyday recruiter/sourcer.  We’ve opened the floodgates, and allowed this wave of recruiting tech to combat our legitimacy.

We’re in G&A for god sakes, but our industry needs work. That’s apparent. Even to me.

And I haven’t been doing this all this long, but long enough to know if we don’t fix some obvious stuff, sourcing as a dedicated function is going to be short-lived.

All In A Day’s Work.

giphy (24)The fact is, if you are a true sourcer, you don’t need to send spam en masse, and you don’t need a pre-qualified repository of web data for generating leads. You have the interwebs at your disposal, after all. Do your homework upfront and you’re resourceful enough to engage top talent through old school direct messaging and relevant conversation.

Conversation is a lost art. Sourcing right behind it.

Much like artisanal trades, it takes time and man/woman hours to hone it as a specialty. Throwing software in the mix to remedy years of scorned recruiting practice is not the answer. Learn how source outside of LinkedIn.  Learn how warm someone up, don’t talk at them like a rejected Siri prototype programmed by a dyslexic Python Dev. Be human.  It’s not the sexiest trade in the world, but that’s why we should think about how we ended up in recruiting in the first place. Chiggity check yo-self.

The fact remains, you can’t take human interaction out of sourcing or candidate engagement – and if you do you’re attempting to fix something that’s not broken.  It needs a serious facelift, we can all agree on that, but it’s not broken.

We all want the next best thing, the newer version, the flashier, and the utterly irrelevant. Outside of the antiquated ATS, recruiting and sourcing doesn’t need automation.  All it needs is a modern system, some minutes, some wifi, and some self-resourcefulness.  Use your noggins, my droogs, and try not to overcomplicate the simplistic efficacy of being an OG sourcer.

It’s like playing old Barry White vinyl. Just because it’s old school doesn’t mean it still doesn’t work better than anything else out when it comes to talent attraction.

And that, my friends, is one thing I ain’t never never gonna give up.

zach choquetteAbout the Author: Zach Choquette is a Boston based startup recruiter with experience in both agency and corporate settings, all within the high technology landscape.

Like many modern gen Y recruiters, he never had dreams of filling reqs for a living, but landed as one and hasn’t looked back. He prides himself on continuous learning, his curiosity around technology, and an ability to hustle.

Zach enjoys streamlining faulty processes, brainstorming ideas, and old fashioned research.  He’s currently tasked with building out senior level teams at VMTurbo, a VC backed software company on the forefront of virtual/cloud infrastructure IT.

Follow him on Twitter @zchoq or connect with him on LinkedIn.

 

 

Star People: How To Build A World Class Employee Referral Program.

Miles DavisThey say there’s no silver bullet when it comes to recruiting, no one size fits all approach or magic cure-all for what ails the business of hiring. They’re wrong.

Hiring doesn’t have to be hard, contrary to popular belief. Similarly, the fact that making talent acquisition a pretty painless process isn’t all that challenging seems heresy to the many companies out there who seem to be too busy sweating the small stuff to even look up.

If they did, they’d see the solution they’ve been looking for has been right in front of them the entire time. And no, turns out, it’s not Twitter or talent communities.

I don’t understand why companies aren’t taking advantage of employee referral programs. They’re old school, sure, but they’ve got a pretty damn good track record, repeatedly demonstrating success as a source of hire far more effective and cost efficient than any other. In fact, it’s not even close.

While they’ve been around in some form or another for decades, referrals continue to run laps around every other success metric associated with recruitment.

A recent study from job board stalwart CareerBuilder found fully 82% of employers with formalized referral programs consider this to be their best return for their recruiting investment.

Another 88% of employers surveyed reported that candidates generated through referrals consistently outranked all other sources of hire when it came to quality of candidate, too.

This is about as close to a consensus as you can get in recruiting, really. That employee referral programs are one of the best weapons in any company’s recruiting toolbox seems pretty obvious.

You’d be wrong; in fact, the same report found that while companies were heavily investing in bringing in and building direct sourcing in house, only 10% of their time spent sourcing focused on referrals. The other 90%, it seems, was spent on the 18% of channels recruiters found to bemore effective than employee referrals for the 12% of candidates who were of higher quality than those referred directly by current workers.

Even scratching the surface, it’s pretty obvious that overlooking employee referral programs makes no sense whatsoever. But it also suggests that by focusing on referrals instead of less effective sources of hire, there’s a ton of opportunity for companies out there to lower recruiting costs while minimizing ramp up time and maximizing the productivity of every new hire and, consequently, your entire company.

Even for recruiters, this seems like a no brainer.

Four & More: 5 Key Steps for Employee Referral Program Success.

While employee referral programs outperform alternative sources of hire across all industries and verticals, the employers seeing the best results from these programs tend to be clustered within the technology and professional services sectors.

By looking at some of the cutting edge companies within these two industries, we can start to see a fairly common framework emerge when it comes to process design, implementation as well as effective measurement and monitoring.

Here are some of the secrets from these sectors’ most successful employee referral programs, and what every recruiting & HR pro should know about creating a killer strategy for long term recruiting success today – and tomorrow.

If you want to get in on the most overlooked, but most powerful, part of any recruiter’s arsenal, listen in.social-survey-2011-11

5. The Birth of Cool: Great Referrals Start With Great Communication.

The great thing about referrals is they’re coming to you from a trusted source. This employee can vouch for the quality of a candidate’s fit for a position from first hand experience, which is a pretty damned good pre-hire assessment, truth be told.

This inside information can be a double edged sword, however, because these are often close friends or tight connections of the employee trying to find a fit for them in your company.

If your employee went out of their way to help you recruit, you owe it to their referrals to at least let them know where they stand in the process. This obviously goes for all candidates, but there’s no black hole for referral programs – the disgruntled candidate goes straight to your employee.

Not a great move for recruiting or retention, really.

Communicate with referred candidates every stage of the process, and let them personally know when they’re no longer under consideration. Similarly, let the employee referring them know what’s up – at least, as much information as they can. Assuming there’s some sort of incentive in place, they’ll be as curious as the candidate as to where they stand in the process.

If you don’t have the technology to let employees see the real status of their real referrals in real time, you’re really behind the times. At a minimum, your ATS or HCM should let employees check out where their referrals are at in the hiring process, and have the ability to follow up directly to the recruiter by opting in on search specific updates, notifications or communications so they can see what’s going on, too.

Employee engagement and candidate engagement are tightly connected. Make sure you take care of both sides. After all, when an employee makes a referral, they’re taking care of you.

Statistically speaking, of course.

4. Directions: Making Employee Referrals Meaningful.

Employee-Referrals-Sources-GraphNo matter how great an employer you are, without properly incentivizing your referral program to reward employees, then you’re already starting with a distinct handicap when it comes to building a world class referral program. Studies have repeatedly demonstrated what should be pretty obvious, at least on the surface – the more employee referrals are incentivized, the more quality referrals received. Makes sense.

Of course, creating a great employee referral program doesn’t mean breaking the bank (conversely, of course, not being able to generate referrals as part of your recruiting program just might). The key isn’t necessarily to build out the most lavish rewards or elaborate recognition programs out there.

The only thing employers need to remember is that whatever reward is associated with employee referrals must be an equal value exchange. It’s essential to ensure that the employee’s time and energy spent referring friends and professional connections is worthwhile.

While the most common strategy many companies deploy is associating a flat fee for all employee referrals across the board (these rates range drastically, of course, depending on employer).

The problem with this approach is that it more or less approaches all referrals as equal; as any recruiter can tell you, however, that’s simply not true.

When building out your employee referral program, consider associating a referral bonus that increases proportionally to the starting salary of the role in question instead of a flat referral rate; alternatively, this sliding bonus could be tied to a percentage of the savings realized from hiring a successful referral as opposed to using a paid source like search. Ditching the one-size-fits-all approach benefits all sizes of organizations in two direct ways.

First, your employees have a much greater incentive to focus their referrals on hard-to-fill, highly skilled, heavily specialized positions. These tend to be the roles where employers unilaterally spend the most on sourcing and search, and therefore a higher payout for successful referrals just makes sense. Second, employees can have a much easier job aligning their referrals – and their talent attraction contributions – with overall business value and bottom line results.

Big picture alignment, after all, is the key to employee engagement. Referrals are really no different.

3. Miles Ahead: Expanding Employee Referral Opportunities.

applicationsConversely, many employers have incredibly strict parameters around formalized employee referral programs, as well as tight eligibility and payout requirements attached to associated incentives. These policies can limit the efficacy and volume of employee referrals by adding unnecessary layers or added complexity to the process. preempting employee participation and overall effectiveness.

They also have the often unintentional, but tangible, effect of excluding certain segments or levels of your employee population from participating in these programs; many entry level or non-exempt workers might either be formally excluded from these programs, unaware of their existence or have much more restrictive terms and conditions (not to mention lower bonuses) than other segments of your employee population.

If you’re looking to implement a world class employee referral program, instead of creating exclusionary policies, consider expanding the program to boost the number and quantity of candidates referred; while the volume at first might be difficult to deal with, the truth of the numbers game is that you should see an immediate increase in the quality of referrals as well.

Ditch the narrow list of requirements and minimum qualifications and ignite your referral efforts by accepting general referrals as a part of your program. Instead of requiring position or limiting your program to specific referrals for specific requisitions, increase the utility of employee referral programs by letting your best people refer the best people they know, regardless of open headcount or availability.

Everyone knows top talent knows top talent. Taking this general approach to an employee referral program helps ensure that your organization has visibility to the right referrals for your employers, even if they’re not ready for just-in-time recruiting, just yet.

2. In A Silent Way: Employees Should Run Employee Referral Programs, Not Recruiters.

job rate sourcesIt’s important for your employees to feel a sense of ownership and engagement with your employee referral program to maximize its impact. Remember, without employees, you couldn’t have employee referrals, which is why it’s so important to provide them the tools it takes to successfully recruit their professional and personal network, instead of putting onerous policies or extraneous red tape in place.

One overlooked benefit of employee referral programs is that even though they are the most effective source of hire when it comes to recruiting, they’re also among the most effective retention tools out there, too. This makes sense: not only are employees publically serving as the face of your employer brand – and recruiting message – to their network and connections, any successful referral ties an employee even deeper to the organization; after all, they’re way less likely to leave if they’re leaving a friend or colleague they’ve helped bring into the organization.

Not only that, but there’s nothing quite like a friend or a familiar face at the office to boost employee satisfaction and engagement.

Consider doing more than asking employees for the basics as part of your referral program; instead, requiring a little bit more from your employees in order to successfully submit a referral inevitably gives them a bigger stake – and better visibility – into how successful their referrals are performing, in real time. Consider asking employees to submit a letter of reference or written recommendation for a referral instead of just a name.

This can be brief and doesn’t have to be too formal, but asking employees to cite specific reasons why they believe a referral would be a good fit for the company and culture can be a great way for recruiters to get the intelligence they need to effectively screen candidates while creating the chance to provide employees with specific feedback and suggestions on what to look for to better preempt any chance of misalignment between what the employer and employee are looking for from referrals.

Of course, we all make mistakes. That’s why if you’re building an employee referral program, it might make sense to link bonuses or payouts to the tenure of referred candidates instead of disbursing the full amount all at once. Try staggering referral payouts; for example, paying a certain percentage upon offer acceptance, another percentage after 90 days and the full bonus after six months of service. This also has the added benefit of motivating the referring employee to make sure to ease the new hire’s transition and to do their part in playing a role in their short term satisfaction – and long term success.

1. Milestones: Measuring Employee Referral Program Performance.

InternalSourcesIt’s imperative when introducing a new employee referral program (or rolling out changes to an existing one) to keep as detailed a record as possible of the program’s performance and overall outcomes according to predefined benchmarks or baselines your recruiting team has agreed to ahead of time. That way, you’re able to monitor and measure success in a standardized, objective and somewhat simple way, making changes and optimizing accordingly.

Some of the key employee referral program metrics you might want to consider include such things as the total amount of referrals received, the number of referred candidates successfully receiving offers, the rate at which they accept or decline those offers versus other sources of hire and how much, if any, money each successful referral potentially saved as opposed to going to contingency search or ponying up a retainer.

These short term metrics can ultimately be augmented by longer term outcomes as your employee referral program becomes more firmly established and entrenched; eventually. you’ll be able to measure program efficacy on individual employee productivity, quality of hire and other performance metrics, such as annual reviews, rates of promotion, total lifetime value per employee or overall length of service.

By combining short term success strategies and long term analytics, you’ll be able to get a clear view of the costs associated with your referral program, any associated savings and, ultimately, an accurate calculation of your referral ROI.

Employee referrals might not be the newest, shiniest recruiting tool or technology; they might not be the cutting edge source of hire or what all the cool kids are doing to source.

But even though they’re decidedly old school, and kind of unsexy, the truth is that employee referral programs work better than any other source of hire when it comes to delivering quality candidates – and better employees – at a lower cost.

Which is kind of the entire point of recruiting, really.

About the Author: Don Charlton is the founder and CPO (Chief Product Officer) of Jazz.co, formerly the Resumator, a venture-backed recruiting software company that helps more than 3,000 employers optimize both how and who they hire.

doncharltonjazz

He is considered a pioneer of cloud based recruiting software, defining the now-standard features in modern recruiting tools. A graduate of Rochester Institute of Technology, Don is a UX designer turned software engineer, startup evangelist, entrepreneur, writer, and thought-provoking public speaker.

Follow Don on Twitter @Dontrepreneur or connect with him on LinkedIn. 

Tech Job Board Pricing Guide

The Best Job BoardsPosting jobs is still a necessary evil in the recruiting world. Finding the best job boards is tough enough. Once you locate the job board you want to post on, how much will it cost you? The answer is as varied as the number of job boards out there, but the cost is anywhere between free and  $495.  In my effort to answer this question, I researched tech job boards I was able to find online and created this quick list.

Single job post prices as of February 2016:

The above list was compiled with the help of CareerCloud’s Jobmaster app (job board directory iOS app). What job board do you think will give you the best bang for your buck?

 

 

chris-smile_400x400About the Author: Widely considered to be the ‘mad scientist of online recruiting‘, Chris Russell has been connecting job seekers to employers through a variety of online tools since 1999 when he founded the local job board network AllCountyJobs.com, which he sold in 2012. When he’s not running CareerCloud, you can find him on his kayak or biking the local rail trails in Connecticut.

Connect with him on Twitter or LinkedIn.

 

Revolutionary, Volume 1: Confessions of A Startup Advisory Board Member.

Chino-XL-32Over the past couple of years, I’ve been lucky enough to be selected to serve on several “advisory boards” for startups in the talent acquisition space. I am as surprised by this fact as you are.

I mean, I can write purple prose (to mixed reactions) but that hardly qualifies me to advise startups on stuff like “go-to-market.”

This is a fair point, since I don’t know what “go-to-market” means, just that most CEOs and VC guys say it a lot. They all have MBAs and like top shelf vodka, so I trust it’s important, nod my head and let them buy bottle service.

After sitting on close to a dozen advisory boards to date, I have learned a shit ton of stuff about software and startups, but I still cannot answer the one question I’m almost always asked: “what the hell does an advisory board do, anyway?”

It’s a fair question. I’m still asking it myself.

In some cases, granted there seems to be no point other than PR or because that’s what cool startups do these days.

Advisory boards are the new standing desk, bro.

Caught In A Hustle.

I suspect there was a cover story, most often in Fast Company, sometimes Inc. or Fortune (print, not .com) with some silly title like, “Why Every Startup Needs An Advisory Board.” I imagine a spread of several pages of multi-ethnic teams in conference rooms with themed names like, “Copernicus” or “Galileo” in blasé tech companies like, say, Yahoo! or Yelp! (their punctuation, not mine). Why are the lamest tech companies always so prominently featured in customer success stories? Like, c’mon. Cisco? That’s the best you’ve got?

I see stupid pull quotes like “Having an advisory board helped us have the confidence to know we had what it took to be the next big thing.” – Some VP of Marketing

I see this PR generated sound bite sitting over a one shot of a smiling Asian or Latina woman in her early 30s, as this is the demographic companies like to feature in collateral, and I see a freelance journalist making up some trend after waiting until the last second before deadline to write a cover story. He’s smug now that people think that their anecdotal evidence was accepted as evidence of an actual best practice. Nice, dude.

This fake business journalism is also what gave rise to those crazy “Millennials” we can’t stop talking about, but aren’t actually a thing, either. Those who don’t know, know to make shit up. I give you “talent communities,” for instance.

Either way, what I don’t get what an advisory board is supposed to do, either. Every company seems to use them differently; the compensation is exclusively in the form of equity that has less cash value than most coupons they hand out at baseball stadiums. Sometimes, there are some side perks, like paid trips or honorariums for the time involved, but mostly, the whole advisory thing is a labor of love.

What it is I’m loving, I don’t really know. Probably the feeling that in an industry where nothing has changed in my decade of caring way too much about the esoteric aspects of talent acquisition, there are a handful of kick ass companies out there doing really cool, really innovative things. By some awesome twist of fate, I get to be involved in that, and since I’m a huge tech geek anyways, it’s kind of like getting to nerd out and look legit somehow in the process. But the “advisory” concept I think lies as much in the advisor’s intrinsic motivation as the actual structure or schema for third party feedback and shared expertise.

I am as new to all of this as everyone else. I was asked informally by the CEO and/or founder, in most cases, if I’d be interested, they’d drop some names, and I’d say, “yes, sounds great.”

Then there was a press release with my name, getting tagged in a bunch of B2B posts and some back slapping about how awesome we all were. That has been the consistent way advisory work seems to begin. Since none of my portfolio of plays have had a liquidity or exit event, I have no idea how it ends. Ideally with me on an island with a rum drink. The interim, however, has absolutely no consistency.

It’s a hustle, but one that’s done with the interests of the end user in mind, because unless their needs are met, the equity shit is worthless.

Dance With The Devil.

2016-02-26_05-36-45The major benefit I’ve found so far to advisory work isn’t monetary or even prestige, as I’d originally thought when offered several hundred thousand shares of SaaS company for my long term advice on retainer. Both would be great, but what makes the ambiguous, often completely improvised role of an advisor so meaningful is watching companies you care about scale, succeed and build a great product that help fix real problems really plaguing the industry you care about.

I suspect none of my advisory clients’ success to date has anything to do with my involvement, but that still doesn’t keep me from feeling an overwhelming sense of pride every time I see them in the news or get an e-mail announcing some big win. It’s like watching your team win the World Series. Trust me on this one. #ForeverRoyal

I can’t speak for the advisory boards I’m not on, the ones I’ve quietly quit because they turned out to be pyramid schemes or vaporware or the ones who booted me for some blog post. I must also mention the two advisory clients I’ve worked with that fizzled out, but I think these were outliers. Plus, I never heard from them except occasionally from their third tier publicist desperately trying to make a placement before her quarterly review.

It was sad to see them shut up shop, but in one of the two cases, I did get a great “I told you so” in with an obstinate CEO who was too busy being Steve Jobs and guest posting on Mashable to run the company, but it gave me no joy. I still have the stock paperwork though, just in case.

On the whole, though, for whatever reason, I’ve seen enough to know that while I might never know what it is they’re supposed to accomplish – or at least the business case behind whatever makes a company give some douchebag like me equity in exchange for opinions. But I do know that they work. Even though they are every bit as vacuous as described above, their impact isn’t seen in social, in stock valuation or even directly in product.

It works because it helps companies actually listen to the market without listening to the market. Essentially, the whole white glove “advisory” events are unnecessary (but awesome) embellishments on the simple fact that startups benefit from a room full of people talking about the problems they’re trying to solve. We sit through the business updates because it’s interesting, but we’re all there to see the product and give feedback. And, of course, ultimately to promote the hell out of it, although that part’s not written anywhere. Just kinda understood.

Creation & Destruction.

download (11)This brings me to the fact that there have been many people trying to get into the advisory business of late, and many of them ask me how I did it. The honest answer is, “I don’t know.” I’m often asked to help get them spots. The answer to that is honestly, “you just kind of get asked.” The way never to get advisory work, from my observation, is to sell it actively as some sort of standard service offering. Those “gurus” almost always fail. I don’t try, and it works wonders.

What I do, though, is write about products I like. I tend to prefer products that are early stage startups, since those are tech companies focused on changing the fundamentals of the game instead of just figuring out new ways to make money off of end users. Their idea of innovation is more than “we put out an app” or “hey, look! How pretty is this dashboard?”

These tier one providers hey don’t need anyone’s help raking in cash and protecting the status quo. And when you can afford, say, Creed to play your user conference (or that you’d want to) mean that we probably aren’t going to be a great fit over the long term.

This is also the case for the probably two dozen advisory deals I’ve actually turned down – I’m sorry, but I can’t promote a pyramid scheme (see: staffing marketplace), an app that looks like the mobile equivalent of ET: The Video Game (but way harder and more frustrating for the end user or a video cover letter play.

You might not like my style, but know at least I believe in the crazy shit I say, unlike, say, your average “employer brand guru” or “candidate experience consultant.”

Yes, those are real. Yet, it’s the advisory thing people seem to question when it comes to legitimacy. Seriously?

Here’s the thing: advisory is a drop in an ocean of bullshit spend, and like elections, it’s decided largely on access to money and resources – and Tier 1 vendors have the equivalent of a Super PAC in their corner in terms of being able to spend more than companies bootstrapping to build interesting product.

I do like to feature the little guys doing big things, even if that costs me the business of some of the big guys. That’s OK. I’m bad with brand guidelines for companies that have someone whose entire job is enforcing them. This is why I am now in “online publishing.” It is one step above unemployment, but one step below, let’s say, temp staffing on the professional totem pole of respectability. Hey, could be worse. I could work for Zenefits (although I’d get way more action at the office) or have everything wrapped up in DHX stock options, I suppose.

The one thing I do have, oddly, is my credibility, which means when I write these posts, they’re quid pro quo. When I write about a company I’m an advisor for, I don’t always write a disclaimer, which I agree is suspect to many. But it’s always because of the posts that the advisory relationship begins, and I write those not with the objective of winning business, but with the objective of sharing cool new products I like with the recruiting audience I write for.

If they ask me to help them, and I like the product and people, I’m not going to turn down the chance to be part of the ride and help out on the advisory front. I like it, because I actually learn a whole lot of stuff about startups and the crazy world of VCs, PEs and similar intrigues of high finance. I think my clients like me, because I’m not afraid to call bullshit, and also to tell them what I think, not what will win me more business or make me look good.

I don’t know why, but startup CEOs seem to like that. Even if I tell them when they’re screwing up, and when I swear at them for doing stupid things like going to conferences about social recruiting or employer branding instead of reinvesting it in roadmap.

Immortal Technique: The Point of No Return.

tumblr_myrascSB411r81nuxo1_400The one thing I don’t do is give feedback that’s done with an RFP or specific case use in mind, which is the trap that so many products fall into. They get into the late stages with some big customer, put all their resources into checking the box on some bullshit requirement, and boom.

They lose the business and two quarters of development time just to do something like the ability to add a company’s logo to the backend of a UI/UX to brand what no one outside the company can actually see. This happens with startling frequency, by the way.

European banks are the worst at this, followed by high growth tech companies who want to cut deals because they’ve got buzz but no cash flow and health care employers with arcane reporting and compliance requirements that always end with them keeping whatever Siebel system they’ve run since Ronnie Reagan was running the country.

Every company that I advise I believe in, and I believe that because I see a shit ton of products. In fact, it’s largely how I spend my days. Most pitches, in fact, are truly awful. It’s normally some cut rate PR agency setting up a call with some bumbling VP of Product talking about how recruiting is broken, and how they’re going to fix it all – this is right before they show you a product that makes Taleo look as technologically advanced as Tupac’s hologram.

The ones with the worst ideas always have the most money – and there are actually quite a few companies raising over $10 million in this space you’ve never heard of on an almost daily basis (don’t believe me, look at Crunchbase) are often not even built for buyers like you in mind.

They are built to try to siphon away enough market share – that’s your budget – to erode competitive valuations. Video interviewing is a good example. VCs aren’t dumb – but they know they can neutralize the competition by offering a “me too” product that’s going to lose them money, but lose the other guy more.

This is what capitalists consider fun. They should have stuck to cocaine, which is cheaper and in fact a far better time than playing Risk with the World of Work. Of course, they don’t care about cheap – they expect the majority of their investments to fail. It’s assumed. This means that they’ve accepted there’s a good chance the vendor you’re going all in with won’t be around by the end of the fiscal year. They throw cash at possibility, not product. The minute that dream dies, you’re the one stuck with the nightmare.

I’m just trying to keep the dream alive, baby.

Matt Charney does not mention his clients in this post as legal disclosures at the end of posts are f-ing obnoxious, but if you want some product recommendations, hit him up any time.

 

Maintain Your Position: Candidate Maintenance.

Candidate MaintenanceWe invited Pete Radloff to join our Blab today based on an article he wrote for RecruitingDaily, Zen and the Art of Candidate Maintenance. As recruiters, we can try to control candidates, we can try to influence candidates but try as we may, the ultimate decision is always up to them. So our best strategy? Candidate Maintenance.

In this Blab about Candidate Maintenance we discuss:

  • Why candidate maintenance is so important.
  • Salary discussions with candidates.
  • How to connect with candidates so you don’t get “ghosted.”
  • Hiring Manager maintenance.

While we covered the tricks of the trade with Pete, there are (of course) some tools that I know can help with candidate maintenance.

Weirdly:

Weirdly offers a customized recruitment software that allows you to create a fun, interactive quiz to include in your recruitment campaign. The idea is pretty simple; include your quiz on your job posting via a link, your social world, Status updates or wherever your candidates may find you. The potential candidate clicks the link and is taken to an interactive quiz page that is customized to meet the quirkiness of your company.

HereFish:

Everyone wants to feel loved and accepted. It only takes one bad recruiter to make for a bad candidate experience, and there is nothing branding, tweeting or liking can do to change that until now. Herefish is not a candidate engagement tool. It is a candidate-nurturing tool. Yes, there is a difference. Candidate engagement tools get candidates into the process – candidate nurturing helps the candidates feel that you like them you REALLY like them. They also add a service, acting as your content marketing managers.

 

Watch the video and tell us what you think in the comments below.

 

peteAbout our Guest: Pete Radloff has 15 years of recruiting experience in both agency and corporate environments, and has worked with such companies as Comscore, exaqueo, National Public Radio and Living Social.

With experience and expertise in using technology and social media to enhance the candidate experience and promote strong employer brands, Pete also serves as lead consultant for exaqueo, a workforce consulting firm.

An active member of the Washington area recruiting community, Pete is currently a VP and sits on the Board of Directors of RecruitDC.

Follow Pete on Twitter @PJRadloff or connect with him on LinkedIn, or at his blog, RecruitingIn3D.

Serendipity & Me: What Being A Passive Candidate Taught Me About Recruiting.

4165_serendipityI’ve worked for a staffing agency for the last fourteen years, so I suppose you could consider me something of a lifer in this business. One of the things that keeps me in recruiting is the fact that the last 11 years of my career, I’ve managed to work remotely.

This opportunity has been a true blessing, given I live at least two hours from the nearest branch office; of course, when you live in Joplin, Missouri, you pretty much live at least two hours from everything.

Well, maybe you’re within two hours of the Precious Moments Museum & Chapel, Silver Dollar City or more fireworks stands than you’ve ever seen in your entire life, but somehow, it’s home – and has been since I moved here with my husband and 9 month old baby boy 11 years ago. I’ve been working as a remote recruiter ever since, and the rest, as they say. is history.

When you work from home for eleven years running, the reqs, candidates and war stories all start blending together, somehow.

The content might have changed over the years, but my context sure hasn’t. Home Sweet Home has more than lived up to its moniker, although the tradeoff is that there aren’t a whole lot of big moments in particular that stand out as truly significant.

Even fewer would qualify as “serendipitous,” a word that doesn’t really come into play all that much when you work remotely.

Life settles into a familiar routine, and somehow, the years fly by unabated, separated mostly by quarterly commission checks and school schedules.

My Passive Candidate Experience: An Existentialist Case Study.

eb759846f48ad4e7d033cf772a852a0dThat’s not saying serendipity never happened in those 11 years of remote recruiting, but I’ll save those stories for later. But a few weeks ago, I truly proved, once and for all, that the existentialists were right. Because what’s happened ever since that day a couple weeks back has been like experiencing existence as the protagonist in a Camus novel, candidly. It was in the middle of one of those slow times in the staffing season, where you just don’t have all that many jobs. Idle hands and agency recruiting just don’t mix. But I had a little more time than normal, which I used to try to make the most of the relatively few calls on my calendar.

One of the calls I had on there was with one of the offices I work with in Colorado. I figured I’d come into the meeting prepared with fresh ideas, new tactics, some new magic trick designed to get people in the door and into jobs. For this particular office, we were looking for entry level or unskilled temp labor almost exclusively. I know what you’re thinking – I can already hear you sigh and see you sitting there rolling your eyes, giving me the finger since I’m a temp agency recruiter by trade. I know.

But I also worked skilled positions, too; the, uh, non-exempt type roles I work on mostly for clients who are on big ramps and want (need) 40 hires by next week, and shit!!!!, we have maybe half a dozen people ready go to, at most. We’ll be lucky if we could convert a couple of candidates in Colorado, to be honest with you.

I mean, it’s menial labor. In Colorado. I shouldn’t have to really explain why finding this subset of part timer is anything but easy. Yeah. I’m referring to marijuana.

So, I can’t even tell you how the hell I landed at recruitingdaily.com or recruitingblogs.com, what I typed in or what pages I clicked through before arriving on one of those destinations. And, while I was there, for some reason, I happened to sign up for a subscription to their e-mail alerts.

Which I don’t normally do, but in this case, I must have figured, hey, what the hell – I’m a recruiter, so might as well get my learn on. I filled in the form and didn’t really think about it again. Why would I?

I subscribed to this newsletter on a Friday. That very next Monday, I was clearing out my inbox, which I’m a little OCD about. I prefer to keep it under 50 at all times – any more unopened messages in my inbox and I start freaking out a little bit. 75 emails makes me a little anxious. Anything over 100 – like any time you post an entry level job ad – makes me downright bitchy. So there I am, going through my inbox, deleting, moving, deleting, deleting, more deleting.

And then as I’m deleting, for whatever reason, I stop and see one of the e-mails is my recruiting email alert. I open it and quickly scan the contents. I saw a title that caught my eye, and made me click on a link, which in turn, made me click on another, and another, and I went from post to post to post ’til I ended up on Matt Charney’s post about hiring a writer. Bonus: I felt like a badass since my inbox was under 25. Told you I was OCD, and I get it’s a little weird, but it’s my thing, OK?

I read Matt’s post, and thought, what the hell. I’ll write him a “magnum opus,” and I will call it Opus X. For all of you cigar aficionados or upscale tobacconists out there, you already know that Opus X is one of the best stogies you can get, and I get them twice a year for my hubby. And since it’s such a premium cigar, anyone buying them is limited to buying five at a time from the place we normally pick up cigars. So, I travel two hours and purchase 5 more – it’s that special. So at this point, I’m going to name my sample after that bad boy.

Which leads me to here. And the fact that, yeah, I’m writing on Recruiting Daily. Is that not serendipity slapping me in the face? Life is crazy sometimes. Which is why fine cigars exist in the first place.

The Fruits of Passion: Why I Love Recruiting (And Why You Should, Too).

e789c36401ce5b0a12bc616f49ed0160Which brings me back to recruiting, since it’s recruiting that ultimately brought me to here. All roads lead to recruiting, right? Or at least, all liberal arts degrees or professional Plan Bs, in my experience. Now, I’ve read the posts, the comments and the blogs in an attempt to introduce myself to you with this, my first post, and man. You all are one tough crowd. One “pundit” in particular – I won’t name names, but you know who you are – tends to leave a lot of comments that are a little pissy.

The basic premise here is that we’re all regurgitating the same ideas, the same thoughts, the same practices, processes and all that stuff. And yeah. I get it.

When you’re looking for that magic “Easy” button like on those Staples ads (I still think those are kind of brilliant), and you can’t find it, and slowly, you realize that there is no “Easy” button to fix what’s broken in your world of work as a recruiting or sourcing practitioner. I understand why some readers might feel the need to vent their frustrations at their futile search for a silver bullet.

But here’s the thing. Recruiting isn’t easy. Finding candidates takes hard work, not magic. Placing them takes a pretty high threshold for pain – and there’s nothing that’s going to be a quick fix for problems that are just kind of a fact of life in the life of a recruiter.

I have learned, however, that there is one thing, one single factor, that really seems to be the biggest differentiator between successful recruiters and those who have to pay back their draw on their way out the revolving door. I know I’m going to get shit for this. But that one thing that really dictates success in staffing. It’s passion.

Yes. I know. Go ahead and roll your eyes dramatically, and I’ll tell you why it’s all about the passion plays in recruiting – and try to keep it as cogent and cliche free as possible.

And yes, I’m that girl who’s passionate about passion. I’m happy to own my happiness – and for some sick reason, I really love recruiting. Probably because I’m pretty good at it, thank you very much.

I don’t know how that happened, but I do know it wouldn’t be possible without passion – the one thing you will never, ever learn via content marketing, conferences or professional certification. You can’t buy passion. You can’t download it.

But if you really care about recruiting – if you love the work of helping other people find work – then that passion makes success almost inevitable. When you place real people, you just can’t fake passion. There’s no better asset for a recruiter to have than legitimately caring and finding meaning in this business.

If recruiters aren’t passionate, if we don’t love it, if we don’t feel it, we sure as hell can’t sell it. And when I say sell it, I mean close candidates or convince clients to trust us with their talent. Every time we make a placement, we change a life. I really don’t know how anyone can be blase about this business with those sorts of stakes.

OK, we’re not surgeons or stock brokers, but dammit, we work as hard as we need to beat the odds and come out on top. We want that placement, we live for the rush of an accepted offer and the thrill of a closed deal. We want that feel good moment, that happy ending – hey, get your minds out of the gutter, people. I’m being serious.

Happy Endings.

tumblr_lsdktqXLhy1qzmaido1_500No matter if you’re working to place a software engineer who’s just putting his foot in the water to a welder who’s been out of work three months because of plummeting fuel prices, or if you’re placing entry level cake decorators and giving jobs to people who desperately need them, maybe you should stop and take a step back. Maybe, just maybe, go a little bit deeper and truly realize what it is we do as recruiters. It’s pretty incredible, actually.

We match up people and jobs, and while it pays pretty well, in the end, we’re happy when the people we place are happy. We win when we make a connection with a candidate, and we feel that same sense of victory they do after getting them that job we both worked our asses off to get them into.

Every recruiter has stories. We all remember our first placement (yay!); or the one that made us count our blessings before we went to bed, because we knew that as badly as recruiting sometimes sucks, many of our candidates have it way worse.

We take a lot of stuff for granted, but sometimes we forget how lucky we are to do what we do or having what we have, because at least it’s a decent living – and one that lets you work from home, as an added bonus. Most people on most busses could only dream of such a blessed existence. But it’s my reality, even if I am just a recruiter.

We also remember the candidates who got away – those close calls that still haunt us, even if they’ve probably long forgotten the pain they caused you after you busted your ass for nothing. Or they blew something silly like a final interview you’d prepped them for because they choked up – and you were this close to placing them in the job they needed or wanted. In recruiting, it’s not always a happy ending.

We don’t get to place everyone. We have to say no. It sucks. But at the end of the day, if we tried, that’s about all we can do. If we cared, even better.

If you have passion, you have what it takes to be a great recruiter. If you just don’t care about people, but kind of like the power and paycheck, you can try to fake it – but do us all a favor and don’t. No one likes a phony. Forget your candidates. It’s time for you to find yourself another gig if you’re just a butt in a seat, dialing for dollars and hustling for any placement that will pay out without too much effort.

Recruiters, you might fool candidates, but you can’t bullshit bullshit artists, and we know when you’re phoning it in. You’re not fooling anyone, and while you might get a nice little commission check, you certainly won’t get the security and stability that comes with real success. Other recruiters can smell you from a mile away, and know that they’ll screw you over however they can just to make a quick buck or a bullshit placement.

If your fellow recruiters can’t trust you, man, you have some serious issues. Those of us who have been around for a bit are still here because we see recruiting as more than what we do for a living, but instead, as a big part of our lives. It has to be when you work contingency. If you’re not always on call, someone else will get the commission. It’s really that simple.

Which leads me back to that whole happy ending thing. Whether you’re reading this for inspiration, whether you’re searching for cool headlines or just clicking around, you care enough to care about becoming a better recruiter. That alone means you’re probably already a step or two ahead of the competition, which makes actually learning something from recruiting-related blogs really just the icing on the cake. But for some of us, this B2B content can change the course of our very lives.

Call it serendipity.

AAEAAQAAAAAAAAUAAAAAJGQ3N2YxZTg4LWRlNDQtNDM2NS1hNDI1LWM5NzUwNGQ0NGM5OAAbout the Author: Bahar Studdard has been an agency recruiter for over 14 years, working in the transportation, manufacturing and logistics fields in staffing. She works remotely, supporting 12 offices in 4 states (Colorado, Albuquerque, Oklahoma & Wyoming).

She directly supports the Regional Vice President by working with her offices on their recruiting challenges and needs and works directly with 2 clients in Longmont for their skilled placements.  She has also owned her own business, and enjoys writing.

Follow her on Twitter @TrendyBahar or connect with her on LinkedIn.

LION Hunting: Why “LinkedIn Open Networkers” Deserve to Be Shot.

lionsI hate to kick someone when they’re already down. In fact, I’m surprised I can, all things considered. Seriously.

For all the shit that’s been talked about LinkedIn on this site over the years (present company included), somehow, they keep figuring out ways to screw up even more. And I’m not just talking about when it comes to shareholder value.

I’m talking about the fact that this company that’s actually lost a lawsuit for violating their own terms of service, not to mention a slew of cases involving member privacy and user confidentiality – the same company that’s become the pariah of platforms among recruiting professionals – somehow hasn’t even hit what, by most standards, is already the lowest of lows.

Think we’ve even scratched the surface of suspect practices, scams and shadiness behind the LinkedIn behemoth? Not so fast, slappy.

I mean, we’ve still got a whole lot of shit left in the arsenal – and while it’s an easy target, the fact is, we have trouble taking pity when it comes to a “professional network” that’s literally alienated everyone in our industry (well, almost everyone – that’s for you, LinkedIn publicist).

Today, I’d like to turn to a subject that’s near and dear to many of our hiring hearts and go for a little LION hunt.

And yes, Cecil the Lion does have a LinkedIn profile, just in case you were wondering. Too soon?

Nah. It’s time for us to take a look at what’s long been one of the most noxious trends in talent – the LinkedIn Open Networker.

Why You Always LION?

18452799-mmmainIf you’ve ever spent any time at all on LinkedIn – and if you’re 98.8% of the recruiting industry, that means you – you’re already familiar with the concept of the LinkedIn L.I.O.N.

It’s an acronym most of these losers use as an acronym in the header of their profile, which everyone knows is as much of a red flag as “currently looking for next opportunity!” or “SPHR” when it comes to making connections.

In the peculiar vernacular of the complete douche canoes who use LinkedIn specific vernacular, the L.I.O.N. doesn’t stand for “loneliest idiot online now,” but instead, “LinkedIn Open Networker.” Well, congratulations. You’re a certifiable asshole.

If the whole L.I.O.N. thing sounds like a whole lot of bullshit to you, congratulations. You’re sane and possess some semblance of common sense. Besides being a vomit inducing, three day old Indian food in a used diaper smelling steaming pile of social, it sends the signal that no matter what the hell you do, you should never, ever connect with this ass hat, because they’re going to somehow just piss off your entire network.

LIONs are a lot like LARPers – it’s like everyone else is in on the joke, but the punchline is, this is really their lives.

Connecting for the sake of connecting on the platform that explicitly purports to preempt such behavior. Of course, when you need active users, the fact these people spend more time clogging news feeds with inspirational quotes and Business Insider articles than they probably ever have actually recruiting (or any real job) is only a good thing for LinkedIn.

They love LIONs – they’re the only people who still think that their network is somehow relevant.

For a long time, I thought, “I’d love five minutes with the intern who got the greenlight on that hunk of shit from the head honchos over at LinkedIn.” I would then want the other 55 minutes of that hour long appointment to be with the same person who thought, “LinkedIn doesn’t need recruiters. We’re a social network.”

Of course, that dude probably cashed out a long ass time ago, leaving the LIONs to prey on the entrails of what’s left of LinkedIn.

So I was surprised to discover that, in spite of all of the shit, the fact is that LinkedIn doesn’t actually endorse LIONs, and they explicitly say so on their Help Center:Picture1

Are you really surprised that this is the party line – that the company doesn’t officially condone these professional network parasites? Of course they don’t – that’s just bad branding. LinkedIn does, however, perpetuate this perpetual worst practice by allowing it to continue unabated, in open violation of LinkedIn’s publically stated rules of only “connecting with those you know and know well.”

You know well that’s the biggest lie this side of “you were referred to me by a former coworker of yours who wanted to be kept confidential.”

Essentially, what L.I.O.N. really means, is that the person who uses this awful, asinine acronym is willing to connect with anyone and everyone,whether or not there’s any real value in having that person in your network or any discernible reason why you’d accept an invitation from someone whose headline already tells you that they’re basically a giant asshole. Hell, why we’re at it, let’s also go ahead and acknowledge that for most LIONs, there’s a 50% chance (maybe) that they’re even real people to begin with.

These would be kings have turned LinkedIn into a jungle of networking where more value is placed on the quantity of connections instead of their quality, a mentality that LinkedIn implicitly encourages. The company could care less about the quality (or reality) or their “user base” for quite some time now – and truth is, these connection collectors do them more good than harm when it comes to the metrics that matter most to the people with money.

Cowardly LIONs: If They Only Had A Brain.

The-Wizard-Of-Oz-Cowardly-LionThere are a few recruiters out there who remember when LinkedIn used to clamp down on sending too many unsolicited profiles, or using, say, a cartoon or avatar for your profile picture instead of a real headshot. In fact, they’d put you in “LinkedIn Jail,” and basically suspended your account until you begged that you’d never do it again (until the next time). But that’s a distant memory, at least since the company went public and stopped caring about privacy.

Every recruiter knows that LinkedIn has had something of a spam problem (understatement of the year) for some time now. Personally, as a recruiter filling reqs for a company with some cache, I personally have to take the time to check every connection request I receive, and I do this due diligence carefully. In my experience, about 1 in 5 (minimum) is a completely fictitious account with a fake name and phony picture. That’s 20% if you’re keeping score at home.

Shout out to my main man, Ghana Joe, who is the lone CEO out there who deems me worthy of a personal connection! For reals, though. Appreciate you, Ghana Joe.

C’mon, man. These fake invitations are a total waste of my time, not to mention a complete devaluation of a network myself and millions of other recruiters have personally spent their entire careers (over 11 years, in my case) building out with our own information, requisitions and candidates.

Our connections have become their information, and their need to keep up with Wall Street’s projections are largely the reason those connections have become so commoditized.

I would like to take this opportunity to thank the dudes and dudettes over at TinEye, whose photo recognition technology has saved me countless hours and helped me spot countless phonies over the course of the past few years. Little surprise, many of these fraudulent accounts described themselves as LIONs. But if they think I’m going to be their prey, all I can say is, screw that.

Nope, I’m going hunting. And, my friends, it’s LION season.

The Mane Event: Why LIONs Deserve To Be Shot.

J341oKWLook, if  you want to treat your network like a carcass that’s ready to be plundered by a pack of hungry carnivores, then by all means let the LIONs loose. Of course, you’re everything that’s wrong with both recruiting and social media, and I’m going to bet that you’re likely compensating for a shockingly undersized phallus, but, you know, do your thing. But before you open the networking floodgates, realize that your actions have repercussions not only for you, but everyone else who’s vouched for you as “someone they trust.” Liars.

If you’re one of the purported 400 million or so LinkedIn users who’s a real person (a number that’s got to be just as big of a lie), you’re getting screwed over by these scammers. Worse, they’re ruining what used to be one of the most fertile hunting grounds out there for finding and connecting with top talent. Today, the landscape is barren besides B2B marketers and phishing food. The long term results ravaged by LIONs, however, will be even more sinister, I’m afraid.

By allowing literally any asshole into your network like you were handing out red Solo cups at a Frat party – complete with geeks, motorheads, wastoids – you implicitly perpetuate spammers and explicitly help them achieve their illicit ends, intentional or not. You’re part of the problem, and you, sir, suck. Big time. Shocked?

Well, you shouldn’t be, because you were the one who just clicked through and accepted those bloodsuckers into your network without a second thought, and immediately granted them access to your entire network. That thing most of us recruiters have spent decades fighting to build, and our ultimate asset and competitive advantage as talent professionals.

While you added to your number of connections and probably satisfied your phallic fallacies and enormous ego for a few fleeting moments, the fact is that for everyone connected to you, you’ve basically let the leeches in – and soon, we’re all going to be bombarded by invites and more spam than a Nigerian Prince who needs a bridge loan or a Russian dude looking to offload some brand name Viagra at cheapest price for you, my friend. Seriously. Stop it.

I’m personally of the option that anyone who doesn’t actively deny or work to stop these living, breathing spam bots who rely on the moniker “open networker” because it sounds way more legit than “scam artist” simply must not get it. To go back to the basics here for a minute, let’s start at the very beginning (a very good place to start). Networking is defined as:

“the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business.”

You’ll notice that nowhere does Webster or Merriam define this crucial concept as “clicking accept on every f-ing invitation that happens to come your way.” In fact, if you look at the dictionary definition, that worst practice seems, in fact, more or less like the exact antithesis of networking. In essence, if you’re a L.I.O.N., you’re either doing it wrong or involved in some sort of elaborate racketeering scandal. If the latter, man, we’re cool. If you’re the former, do me and every other real recruiter out there a huge favor and listen up.

There’s a growing movement to fight spam in the recruiting industry that’s coalescing in very clear, concrete ways. You can now find some variation of this recurring theme on the agenda of almost every recruiting conference or event, and it’s one of the hottest trending topics in recruiting related Facebook groups and on popular podcasts like Recruiting Animal. While the focus of this growing scrutiny might focus almost exclusively on recruiter-generated spam, the fact is that the real perpetrators here are the people who we let have open access to our network and bombard them with whatever the hell they want.

Thank you very much for that, Ghana Joe and Co.

Yeah, I know it’s weird, but you know it’s bad when even recruiters are sick of the amount of bullshit spam coming out of LinkedIn – and we’re most of the problem, for God’s sake. But this recent resistance just might prove there’s hope yet that we can be trusted to police the internet ourselves, and use that whole online recruiting ecosystem somewhat responsibly.

At the end of the day, know that if you’re a LION, you’re worse than Dr. Walter Palmer. Hey, that guy might have bought himself the chance to bag a national treasure and endangered species, but at least he knew how to cap a filling.

And if you’re an open networker on LinkedIn, chances are you don’t have any skill set anywhere near that practical. Instead, you just come across like a huge asshole – just like Dr. Palmer. Only he was smart enough to disappear from the public eye, not flood them with InMails.

Enough, already. You know who you are. And you’ve been warned.

unnamed (11)About the Author: Pete Radloff has 15 years of recruiting experience in both agency and corporate environments, and has worked with such companies as Comscore, exaqueo, National Public Radio and Living Social.

With experience and expertise in using technology and social media to enhance the candidate experience and promote strong employer brands, Pete also serves as lead consultant for exaqueo, a workforce consulting firm.

An active member of the Washington area recruiting community, Pete is currently a VP and sits on the Board of Directors of RecruitDC.

Follow Pete on Twitter @PJRadloff or connect with him on LinkedIn, or at his blog, RecruitingIn3D.