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Boolean Power Search #2: Lists and Associations

Boolean SearchKnowing Boolean language is pretty much required for all recruiters.  This series was built to help you make sure that your Boolean game is solid.

What is Boolean?

The Boolean language, AKA Boolean logic helps you to create very specific searches using  the Boolean has three so-called operators (commands to our search engine) – AND, OR and NOT.

No matter what positions you are recruiting for, the odds are pretty good that there is an association or organization affiliated with it. By using the Lists and Association Boolean search, we are looking for public lists online that will give us information to use to find members, registrants or attendees.

There is a caveat, I am not endorsing nor suggesting that you use the lists you find to send  an email blast.  That is a good way of losing potential candidates or customers.  what I do suggest is that you use the lists that you find to dig down to find people who take their employment so serious that they have decided to take their career to a higher level. Watch this video to get detailed information on how to build a search that will help you search lists and associations.

 

 

 

For more great power searches, click here to go to our RecruitngDaily Slideshare page.

Troubled Waters: Recruiting After Layoffs

Screen Shot 2016-05-04 at 1.39.07 PMLayoffs are troubling in any company. Much like a boulder thrown into water, it causes ripples in every faction of the business. A layoff, inevitably, triggers many of our deepest, scariest, psychological responses. For those who are left behind, it comes with resonating guilt and hesitation – fear that someday in the near future, they won’t be so lucky. For those who are laid off, many times – it comes as a surprise and leaves them scared and feeling helpless. The mutual question amongst everyone: What happens next?

Inevitably, this layoff becomes a mark on our timeline. It’s like the concept of B.C. and A.D. in biblical texts. In human resources and recruiting, suddenly you have a P.L. – as in, post layoff. Your team (or what’s left of it) and everyone else in the company and community being to mark time by the people who were there before and after.

We’ve seen this time and again in companies that rely on large local businesses for their livelihood, particularly the large automotive manufacturing plants. In these cases, it’s not only trying for the company, but the community as well.

We’re not innovating or saying anything remarkable when we note it’s a trying time for any company – to let people go – but for no department is it more difficult than human resources. The job is challenging even in the best of times. Identifying the right folks for the role and then convincing them to choose your company over all of the others clamoring for talent is no small feat, even when your company’s on the upswing.

To state the standard hurdles would be enough to write our own buzzword bingo board. To apply those same challenges – from employer branding to recruitment marketing – in the context of a layoff extenuates already difficult circumstances far beyond the average recruiters definition of these buzzwords. It pushes recruiting teams towards challenges that might feel like the task has become nearly impossible.

But repeat after me: It’s not the end. Layoffs are never a good thing, but they do allow businesses — and people — to take a step back, refocus, and move forward with more determination and grit than ever. And if you can navigate through it all, you’ll emerge that much stronger.

I Am A Rock: Life In A Post-Layoff Recruiting Team

Layoffs are an incredibly unfortunate reality for many people. In fact, one fifth of the US population experienced a layoff in the last five years. But frequency doesn’t change facts, feelings or your role as a recruiter. You still need to be out there building pipelines. Hiring managers don’t care about your feelings; the requisitions still need to be filled. They still need talent to execute the projects that will hopefully save you from yet another round of layoffs, making a deeper and more detrimental mark on your hiring efforts.

At this critical junction, it’s absolutely vital that recruiting leaders actively find ways to help their teams bunk the funk of the layoff and make hires in their Post Layoff world. It’s no simple task – uniting, organizing and strategically coaching a recruiting team – even in the best of circumstances.

At this point, if you can unite your team, get organized, and act strategically, then you have a great shot at successfully bringing in the outstanding candidates needed to help get your company back on the right track.

Before you start engaging with candidates again, it’s absolutely essential that your team aligns on a few basic things: why layoffs occurred, what your company’s vision for the future is and how new hires fit into that. Answer the critical questions to formulate a consistent message and communication plan for your team. Then, it’s time to call in the big dogs. Chances are leadership and communications teams are already discussing all of this, so make sure to sit down with them to talk things through and come up with an all-encompassing messaging plan.

Not sure what this should entail? Here’s an example of the philosophy behind a great communication plan after laying off sales people:

Make sure your plan includes some sort of rationale, such as the need to shift emphasis towards building a better product, or cutting costs to ensure long-term viability. Then map it back to your ultimate goal, whether that’s delighting consumers with the best product on the market or building a world-changing company that can innovate for decades to come. Finally, think about what kind of candidates you need — software engineers, executives, marketers, and more — to make that vision a reality.

The Sound Of Silence: Addressing The Elephant

Screen Shot 2016-05-04 at 1.44.03 PMA communication plan is only as good as it’s delivery. After nailing down the specifics of your plan, it’s time to put it into action — and that means keeping candidates in the loop with what’s going on. It may be tempting to sidestep negative company news, but this is one situation that needs to be addressed very directly. Let’s face it. Most of today’s candidates do their homework before showing up for an interview, and if you don’t proactively acknowledge and explain what’s going on – you’re waving a major red flag.

On a positive note, an open and honest discussion about your company’s recent actions can leave a lasting and positive impression. Using your messaging plan as a guide, lay out the key points to candidates. Make sure to explain why they don’t need to worry about losing their job should they accept the position.

Suffice it to say, this can be a pretty delicate conversation, so feel free to be a little more selective about who gets to directly interact with candidates at this time. After a round of layoffs, rebuilding trust in your employment brand is key — so even if it takes a little longer than usual, ensuring clear and consistent external communication is well worth it.

Unfortunately, a solid messaging plan and open communication alone aren’t always enough to tip the scales in your favor. Once you’ve publicly reduced your workforce, you often have to up the ante on your offers. It’s well-established that compensation is the number one factor job seekers consider when weighing new opportunities, but when your company is making cuts, that’s not always realistic. If that’s the case, though, don’t over compensate on cash either. There are plenty of other ways to make your offers more appealing, based on the candidate.

Consider their motivations whether that be a clear path for growth, the ability to work on cutting-edge projects, mentorship programs or the flexibility to work from home. These non-monetary perks can be just as motivating to a job seeker who’s currently commuting more than an hour a day or has been in the same job for the last five years. Don’t assume that your layoffs make you the black sheep.  There’s a lot of room to attract candidates without breaking the bank.

About The Author

Rachel_Bitte headshotRachel Bitte is Chief People Officer at Jobvite, a.k.a., head honcho of finding and keeping the geniuses who work there. As Jobvite’s CPO, Rachel brings with her a wealth of HR experience—particularly in the tech industry—with a focus on change leadership and talent management. In her free time, she is all about anything outdoors that burns calories, including road riding, mountain biking, snowboarding, and backpacking. You can connect with her on LinkedIn or find her on Twitter.

The 8 Second Impression: Introducing Beme

BemeThe average attention span for a goldfish is 9 seconds. While you may not find that surprising,  did you know that the average adult attention span is 8 seconds?  Yes, my friends, your attention span is less than a goldfish. (This is probably why the average recruiter only spends about 6 seconds screening resumes.) So how long should your Employer Branding message be? 5 minutes? 3 minutes? What if I told you I knew a way that you can market your company as a great place to work that will keep potential candidates attention, in their limited attention span?

Allow me to introduce you to Beme.

So what is Beme?

After a 1 1/2 year launch period, Beme, a video-sharing social app  just came out of beta. Created by co-founders Matt Hacket and Casey Neistat, they felt that videos needed to be more authentic.  Videos with no filters, no preview, and no review. You record for 8 seconds, and it goes live. You may be thinking to yourself, “Isn’t that Snapchat?” and the answer is, “Yes,” but with a twist. The key difference for your branding is that these videos don’t disappear.

beme app

Phandroid listed some of the best features as:

  • Capture video without touching a button
  • Automatically share what you see — no preview, no review
  • React in real-time to your friends’ experiences
  • Watch an endless feed of perspectives from all over the world
  • Find compelling people to follow and see what it’s like to be them

The Recruiting Translation

Beme is a chance for recruiters to display an authentic view of their employer brand.  Here are some ways that Beme can be used for recruiting, but especially building your employer brand. While we can all agree Employer Branding is important, actually building it is another story.

Hiring a camera crew then spending days editing and revising isn’t realistic or fun when you’re already busy trying to actually recruit people. It makes sense that you want to avoid employer branding videos at all costs. But it’s not necessary. Deep down we all know videos with shiny happy people at their clean desks talking about how awesome things are at the company are a red flag. When it comes to EB, you cannot create it in a lab. Your employees define the employer brand. It is your job to tell candidates accurately what they will be walking into. Beme can do that.

How can I get people to watch?

Like any other social network, you will have to build a following to make it worthwhile.  But, I think it’s worth it to educate candidates.  It’s a differentiator that will make you stand out among your peers. The trick now will be to get in on the front end while the hype is happening.

beme-app2

It is fully released, so there are no bugs right?

Well, in a word, no.  in the last 24 hours, there have been complaints about the UI being too bright to use at night, a dislike for the autoplay feature and the fact that there is no solid way to know that who you are following is worth following. So know, there are a few kinks to work out still, BUT I am still of the impression that this is a cool new way to engage employees and potential candidates. What will be interesting is to see if this tool, with so many limited features is going to continue using it over Insta or SnapChat. That I cannot answer but I am happy that there is another avenue to find candidates in a way different than the status quo.

Where Do I Download Beme

Give it a try and share your thoughts and experiences below! 

Work Hacks: 8 Tools to Increase Recruiter Productivity

Between face-to-face meetings, training sessions, Skype interviews, constant email inbox checks, and social media posts – recruiters are busy. That’s their go-to excuse for bad behavior, too. Fortunately for you and the sake of your candidates,  there are automation options to save you time on every day tasks. While I’m sure you are already familiar with plenty of useful solutions that were covered here on RecruitingTools.com, there are some simple yet powerful tools that you may not have heard of before. Let’s jump right in.

Increase Productivity Email

Gmail Offline

Of course, you want to be able to read the inbox messages and craft responses to your candidates wherever you are. But what if you have unpredictable problems with your Internet connection? Or don’t have access to Wi-Fi? That would not be an issue if you added Gmail Offline to your browser.

This app allows you to view your Gmail inbox if there is no access to the Web. It synchronizes your Gmail account with your computer, so you can take advantage of your inbox just like you would do if you were online. Read your email and reply to the messages – your responses will be sent once you get back online.

FollowupThen

Following up quickly can make or break any relationship; especially with potential candidates. With FollowupThen, you can quickly schedule your follow-up messages. Just put [date and time]@followupthen.com in the BCC field when composing an email, and you will receive the reminder exactly when you mentioned. That way you can write an email and set up a follow-up alert at the same time. A time saver built into a friendly reminder.

Increase Productivity Social Media

Jobcast

Jobcast is a career page builder that will help you get the most out of your Facebook recruiting. If you need to create a career section on your (or your client’s) company Facebook page, using Jobcast is the way to go. It offers more than just job listings: you will be able to build a complete career site on social media and reach out to your Facebook audience.

HireHive

HireHive offers automated posting on social media channels and popular job boards. Using HireHive, you may make use of customized career site templates, ability to manage candidates’ profiles and interview scheduling.

Increase Productivity Texting

SpellCheckPlus

When it comes to text messages, spelling matters a lot. Texts are short; that’s why spelling mistakes are like flashing STOP signs. Obviously, no candidate would like to continue the communication after they receive an unprofessional looking text message. SpellCheckPlus makes it possible for you to check your writing for grammar and spelling mistakes. Errors become highlighted and you can read comments hovered above the highlighted parts, or look through them at the bottom of the page.

TextMagic URL shortener

URL shorteners are often called “the unsung heroes of social media and text messaging.” Whenever you need to include the link into your SMS, you don’t want to waste the precious symbols – fitting your message into 140 characters can be a real challenge. TextMagic URL shortener is straightforward and nice; what is also great about this tool is that you can track how candidates react to the link. You can monitor the number of clicks, see the browser and platform candidates use to access the URL you included.

Increase Productivity Software Suites

JobDiva

If you need advanced recruitment software, check out JobDiva.  It’s a complete sourcing and applicant tracking solution that allows you to painlessly synchronize your jobs database with your client’s vendor management system. With JobDiva, you can search resumes for practical things like skills by the years of experience. It’s a magic wand when it comes to searching relevant and qualified candidates.

Also, JobDiva provides a powerful CRM, email synchronization, calendar activities and more. Need to visualize your numbers and share the reports with management and other team members? Use “JobDiva Custom Business Intelligence” and voila! Your report is scheduled to be sent out to the stakeholders.


CATS

CATS does exactly what an all-in-one recruitment solution should do: manages the entire recruitment process. You can:

  • Monitor every stage of the hiring process.
  • Automatically post your jobs to job boards and social media.
  • Do a targeted keyword search for better results.
  • Send out bulk emails.

If you need a powerful, affordable and user-friendly recruitment solution, CATS is definitely worth trying.

What do you use to increase productivity? If you know some alternatives, please let us know by leaving a comment!

 

Alexa
About our Author: Alexa Lemzy is the content manager and customer support specialist at TextMagic. She is interested in customer experience improvement, best recruitment practices, and the newest technologies. Alexa is always on the lookout for handy tools that help streamline everyday work routine. You can contact her on Twitter.

 

RecruitingLive! With @AlaRecruiter

Welcome to the Thunderdome! Well, not really. No post-apocalyptic battle cages here. Or Mel Gibson – which is a good thing for all of us. Just our brand spanking new live video series: RecruitingLive.

What is this you ask? Well, you know our daily gig. We talk news, technology and trends – with a side of snark.  We provide a real voice, by the common recruiter, for the common recruiter. Blogs, podcasts, tips, Charney, industry trends, and enough pop-culture references to make Tarantino giggle in delight.

Why RecruitingLive?

Recruiting isn’t just about theories and trends. It’s about practical application. It’s about sharing information. You know, actually recruiting great people for jobs they might actually like. What a concept.

That’s the premise behind this show. Live recruiting. We’ll be hosting recruiters and sourcers live each week from all across this mad, mad recruiting world to bestow some wisdom on all things recruiting — with a live Q&A.  Whether you’re a seasoned veteran, sourcing newbie, data geek or a corporate paper pusher – you can get on the line with the best people in recruiting to see how they approach different recruiting challenges.

In our inaugural episodes, we’ve lined up some heavy hitters that would give Aunty Entity and Mad Max a run for their money in the Thunderdome. Minus the fanaticism for L. Ron Hubbard (so weird), and chainmail 80’s shoulder pads, but I digress. On to the good stuff!

Our first guest is one of my favorite people in the recruiting industry – the myth, the legend, the wonderful Amy Miller.  Tune in live with our collective community of recruiters, hiring managers, and general do – gooders to discuss real life recruiting, with real people.  We’re putting theory aside, so put your thinking caps on and join us.

Amy is no stranger to RecruitingDaily, and has been a not so silent driving force in our community. She’s also the archetype of what a great recruiter is and should be.  She holds a strong disposition for data driven recruiting directives, and has that oh so intangible trait of being able to call people on their bluffs – with polish. If you’re a recruiter, or a candidate, you want Amy in your corner.  She’s authentic, she’s sharp, and she’ll put you above all else.

Amy’s Expertise

Ever had white knuckles from a bad hiring manager relationship? Maybe inadvertently burned a candidate from hiring dude ineptitude? Well, come learn how not to be simple seat filler, but a valued business partner with hiring managers.  We all know how finicky the hiring manager can be its natural habitat. Amy has mastered the art of taming the beast, and garnering the oh so important even keel of mutual trust and accountability.

She’s also an expert negotiator – both on the financial and personal side, a listener, zen master, and all around good human.

Tune in – you won’t find this transparency anywhere else. Except if you work with Amy. You know who you are.

Hunting Season: A Field Guide To Find That Lead

It’s prime hunting season for our industry. Heck, it’s always prime hunting season for sourcing and recruiting. That’s why we’re always looking for new tools that will  find contact information.

Today, we’re covering Find That Lead – yet another contact information tool. Find That Lead (FTL) has always found emails but has now been enhanced to find potential candidates social contact information and phone numbers.

It is free for 10 emails a day or paid plans starting at $15/month. The difference is the amount the number of emails it allows you to find.

Find Contact Information

 

If you haven’t tried it in a while, there is a new dashboard that allows you to:

  • Manage your lead list
  • Import CSV files
  • Manage your leads list
  • Check if an e-mail is valid

Find Contact Information

 

In this video, we will look at the Find That Lead dashboard, go over the CSV feature, it’s validation capabilities and the new social search.

 

 

About the Author

dean_dacostaDean Da Costa is a highly experienced and decorated recruiter, sourcer and manager with deep skills and experience in HR, project management, training & process improvement.

Dean is best known for his work in the highly specialized secured clearance and mobile arenas, where he has been a top performing recruiter and sourcer.  Dean’s keen insight and creation of innovative tools and processes for enhancing and changing staffing has established Dean as one of the top authorities in sourcing and recruiting. Connect with Dean at LinkedIn or follow @DeanDaCosta on Twitter.

Bad Romance: Why We Need To Stop Treating Candidates Like Crap.

lady-gaga-telephone-videoWe’ve all had them. Those breakups that leave you hurt, confused, frustrated and angry. What you once thought was a beautiful relationship, is all of a sudden in ruins at your feet, and you’re left wondering what the hell just happened. 

Some people would argue that there’s no such thing as a good breakup, that the end of every relationship is sad and hurtful. But actually, there is.

Because it’s how you conduct yourself during that breakup, and how you choose to do it, that will ultimately determine whether you’re labelled as ‘that dickhead’ or ‘the one that got away.

Unfortunately, recruitment hasn’t quite mastered the art of breaking up with candidates and in most conversations, remains, the ‘dickhead’ of the world of work.

Born This Way.

In recruitment, we have a long history of ruthlessly throwing away candidates that are no longer any use to us. We keep them hanging on until the very last minute, before letting them go, just in case we do need them. A lot of the time we don’t tell them why they weren’t successful.

Instead, we just disappear – or we fob them off with the typical, ‘they were looking for someone with a little more experience’ put off. It’s pretty much the professional equivalent of ‘let’s just be friends.’ You know for a fact when you hear that line, that’s the last time you’ll ever hear from that person again. 

When you’ve been through a particularly bad breakup, you spend your days imagining their painful demise and vowing to never talk to them again. You block and delete from your life, essentially unsubscribing from that person. The companies and recruiters we encounter are no different.

Studies show that over 40% of candidates who experience a bad rejection as part of the hiring processes never work with those companies again. Virgin Media found that 7,500 customers were lost due to their bad rejection experience, all of them discontenting from Virgin services within a month. Break that down into profit and you’re losing out on some serious money.

Even Virgin can’t afford that (and they can afford to experiment with commercial space travel, mind you), which is why they’re revising their processes. I could throw thousands of stats at you to prove this point, but you already know it’s true. Probably because you’ve experienced similar breakups. I know I have.

Once upon a time (well, it was only last year, really, but I like to keep things dramatic around here) I interviewed with a company for a position with a prestigious ‘Head of’ type title. It was a two round interview process, along with submitted samples of previous work. Seems straightforward enough, right?

In the end, I was called into the office seven times as part of the interview process for face-to-face meetings with six different internal stakeholders from across the organization. As if that wasn’t enough, I also submitted three writing samples and even completed a new piece they assigned me, ostensibly as part of their “screening” process (not sure what in the hell the samples were for).

Oh, and I was also subjected to having to edit and resubmit a second draft of that writing assignment, too. Looking for a job is bloody hard work.

gga

Until It Happens To You.

After running the gauntlet, jumping through a litany of unnecessary or spurious hoops and barrels, I assumed I’d hear from someone soon. In fact, they assured me of it when they requested that specious second draft. The only thing I heard, though, ended up being a deafening silence. I chased them down, thinking there must be some oversight – there had to be, after all that – only to find out, of course, they were looking for someone with ‘just a tad more experience.’ I have no idea what a ‘tad’ meant, exactly, only that on this occasion, my efforts had been unsuccessful.

I nearly torched their building to the ground, and I’m not even being that dramatic in this instance. I understand that sometimes you’re not always right for a company, and that boils down to about 150 varying factors from culture fit to team chemistry to mindset.  I get it.

I also don’t mind any of these things, not in the slightest. If we’re not right for each other, that’s fine. Let’s continue on our respective journeys and say goodbye. But putting me through what I can only describe as a recruitment nightmare, because you essential didn’t know what you wanted, damages you more than it ever does me. I can safely say I will never work for that company, or with them.

Friends have often thought about applying for that company, and with fire in my eyes I’ve fervently (and successfully) discouraged them from doing it. There is a potential that one day they’ll come to the company I currently work in seeking business, and I will make sure we never work with them.

It might sound a little far fetched, but if that’s how you treat your fans (and I was a great fan of the company), then I have no interest in working with you. Your scant disregard and lack of empathy are not qualities I want anywhere near our business.

br

Monster.

I often wish my story was a one off, but the harsh reality is that it’s not. Not by a long shot. The only thing behind companies and recruiting agencies are people. This, of course, begs the question of when, exactly, did we all start being such shit human beings whose complete lack of emotional intelligence or empathy can only be described as semi-sadism?

When did we start using each other as disposable commodities, interchangeable cogs that can be discarded or changed out at the whims of some hire power?

Well, the answer, unfortunately, is a really long time ago. But it needs to stop. And it needs to stop now. We need to retrace our steps and get our shit together. I’ll let you in on a secret: no one cares about companies or brand names these days. Instead, what consumers (and candidates) care about, mostly, are the stories. It’s ‘once upon a time’ all the time, really.

 When we look at a logo, very few of us think about design or shareholder value or any of that shit. Instead, it’s the stories we have with those brands, and the way they make us feel. That’s the key right there; THE WAY THEY MAKE US FEEL. That’s all that matters.
hrgaga

Edge of Glory.

At the end of the day, once the wins and losses have been counted and stacked, all we’ve got is the people around us, and how they make us feel. It’s the very base of everything we do in life, and recruiting is no different.

I recently spoke to the CEO of a very successful hiring and outplacement company. Their promise was to always help the people who applied to them, or left their organisation, to get a job elsewhere. No matter why they wanted to leave, no matter the circumstances, no matter the applicant who went through the job process, they would always help them move on.

That’s inspiring. Hell, it makes me want to go work from them. Not just because I think it’s a ‘cool thing to do’ or a ‘nice touch’, but because it fundamentally tells me something about that organisation.

It tells me they have a real deep care for other people, and that’s exactly what I look for in prospective employers. I don’t care if you have a lunch club or free access to a gym.

I want to know you care about me, that you take your duty of care towards me seriously, and that you will understand that I’m a real, live, living, breathing soul instead of a number on your spreadsheet.

That’s all any of us want. We want to know we can work safely in environments where people give a shit. We want to know that the time we dedicated to applying for your company, wasn’t time wasted and you understand the efforts and lengths we went through to do so.

I am more than a number, and I need to know that you know that, too. We all are, every single one of us. We’re also all candidates, too, at one point or another. I have been before, I will be again – and that’s true for you, too.

It’s long past time we stopped kicking candidates to the curb, dismissing them as ‘not good enough’ or ‘irrelevant’ or whatever the hell it is you say that helps you sleep better at night knowing that you’re not only ruining egos and wasting time, but you’re putting everyone in recruitment in peril.

I know that you probably don’t care, and that is precisely the problem.

Our industry can survive almost anything. The one thing that we can’t survive, though, is the absolute apathy (or antipathy) with which we treat our candidates, our clients, and each other.

salmaAbout the Author: Salma El-Wardany, Head of Marketing, Recruitment Entrepreneur cut her teeth in recruitment at a global Plc, working in business development to win new clients and accounts into the company. She gave up corporate life in favour of the startup world, specifically recruitment startups.

Salma spends her days advising recruitment companies on their marketing, digital and branding strategies, and how to make their voice heard in an industry that is already overcrowded and full of voices clamoring to be heard. By night, she writes about many things, mainly all the things in recruitment that vex her.

Check out her blog, The Chronicles of Salma or connect with her on LinkedIn.

Get Candidates to Respond Every Time: Persado

Email ResponseWhat is your email response rate? Based on the fact that so many recruiting companies send spam email communication, it has to be 80% at least, right?  I mean, why would anyone waste time on email campaigns if they were not beneficial?

What is that you say? 80% seems high?

Seriously, what is it for you? 75%? 50%? 25%? According to a 2016 Email Statistics survey, the average is 22%. Yes, a paltry 22%.  And that is just the open rate. The average email response rate is 2% – 4% according to an April 2016 article by adstation.

Dude. That sucks so bad.

Persado, is changing that, and VCs have $66 mil invested to make it so.

Persado’s cognitive computing technology is revolutionizing the way people communicate by combining machine learning algorithms with natural language processing to generate the precise combination of words, phrases and images capable of motivating audiences at scale, and in real time. Persado generates cognitive content for display ads, Facebook, email, website landing pages, SMS, and mobile push notifications.

Email ResponseIn plain English, this is machine learning at its best. What they do is help you select the right language to inspire a specific person to action. Thier system creates natural language and graphics to make people want to click in any industry for anything.

Both founders come from m-commerce company Upstream. While recruiting is not their target industry, Persado CEO and co-founder Alex Vratskides says it can fit any industry. Screw these tech companies that offer horoscope type analytics. Persado is the real deal. Co-founder Assaf Baciu said,

Cognitive content has a much broader applicability if you think that in the next few years everyone wants to inspire action,” “If you have a Fitbit device and you want motivation to run the next 5K…. if you’re in the market for dating and you want to improve your chances…. All of these are examples of areas where cognitive content can play a role.Email Response

Persado has over one million words and phrases that marketers use in their copy, which they score for sentiment and structure for marketing campaigns. No more fortune cookie messaging. The marketing messages from Persado creates messages with analyzed linguistic structure, description, emotional language, calls to action. It can also be translated into 23 languages.

This is where the industry is going my friends. A communication pattern that looks less like a black hole and more like a conversation where candidates can send an email response, learn more about your company and sign up for updates instantly. Click here to get a demo of Persado.

https://youtu.be/xohfgPzFGbc

Wish You Were Here: The Fishbowl Approach to Candidate Sourcing.

“There’s a fine line between fishing and just standing on the shore like an idiot.”

Steven Wright  

I’m at that strange part of my career where I’m old enough to know better, which is why I find rookie recruiters so damned hilarious – because they, on the other hand, are just trying to figure it all out. I can’t help but laugh watching them, mostly because it’s obvious none of them have the first clue about what really works in recruiting, or how things have always been done around this business.

Of course, we all have to learn sometime, and I’m pretty sure during my own trial by fire I was likely the laughingstock of the agency when I was first starting out too many years ago. I guess what goes around, comes around, I suppose.

Relics.

Pink-FloydI get what it’s like to try to swim when you feel like you’re sinking, and I also get what it’s like to think recruiting is pretty easy, which is almost always the first mistake a rookie recruiter makes.

It gets harder as you get more experience, of course, because you realize exactly what you’re up against when you’re trying to fill a req, and have a much more realistic sense of the odds you’ve got to beat to make pretty much any experienced hire.

This means you tend to rely less on what’s new or what’s next, but what works best. The answer, not surprisingly, is decidedly old school.

Now, I realize this makes me sound like some sort of crotchety old man (recruiting’s Andy Rooney, maybe), but these days that’s more or less an accurate description. The Dude abides.

But I’ve spent over two decades in the talent trenches (depressing, I know). If there’s one thing I’ve learned, it’s that we get so caught up with cool tools and shiny new tech toys that we forget, or simply don’t know about, some of the stuff that should be a standard operating procedure in sourcing and recruiting.

Given the fact that this knowledge gap only seems to be widening (and accelerating) as the next generation of recruiters enters our industry, I wanted to take a minute to drop some knowledge for all the less experienced recruiters out there who might just be starting out.

I don’t think, frankly, most of us old dudes pay enough attention to helping you succeed, which is why I wanted to officially let you all in on what you need to know to make it in sourcing and recruiting.

Hell, I’ve made a career out of this, and I’ve probably screwed up more times than I’d like to admit along the way. No recruiter is ever perfect. The most important thing to know is that any perceived failure represents a learning opportunity, too. But it’s often a pretty painful lesson, and I figured I might spare the lash and spoil you by spilling my secrets and letting you know the easy way out of mistakes I’ve made the hard way.

As my friend and co-conspirator Steve Levy likes to tell emerging sourcing and recruiting pros just starting their career, “the only difference between you and me is I’ve already made the mistakes you’ve yet to make.”

Is There Anybody Out There?

24aec8517369e0213ef3f472251ed683One of the reasons half of the fast casual franchises out there even exist is to cater to the high volume, lunch time crowd – particularly in high traffic areas, which is why you see so many of them clustered next to corporate campuses, office parks and wherever it is particular professionals congregate.

In these sorts of places, the competition is fierce, and the veritable “Restaurant Rows” that spring up next to prime workplace locations work hard for repeat customers, that clientele of familiar faces known in service industry jargon as “regulars” (they’re anything but, unfortunately).

These are the kinds of folks who come in enough to get to know the staff and management, and often, can become personal friends, too.

Their consistent patronage meant a predictable, steady stream of cash that can make or break a restaurant, considering the tight margins and high overhead involved in daily operations. Their consistent patronage and the cash flow these regulars represent are pretty much gold for any establishment’s bottom line. This is why restaurants will often fall over themselves to keep the usual suspects unusually happy. And rightfully so.

For whatever reason, the one thing most regulars don’t bring in with them is new business. They rarely return with colleagues or clients for lunch meetings, and show up solo for a quick after work drink. The regulars all become friends, of course, but that relationship stays entirely within the walls of the restaurant, and they all seem perfectly content that way. I don’t know. Maybe it’s because they often leave the outside world at the door, too.

That means it’s up to the restaurant to keep attracting new customers, which is really a volume game. The win happens when enough of them stick around to become “regulars,” but keeping regulars regularly coming back is a regular struggle – and since necessity is the mother of invention, the fishbowl was first born.

You know the kind of fishbowl I’m talking about. The one that sits there, on the hostess stand or on a bar, filled up with business cards like some sort of transparent Rolodex.

They’ve become more or less ubiquitous at pretty much every dining establishment known to man now, but if you think about it, the idea behind those fishbowls is so simple, it’s genius. In fact, it might be one of the most underrated inventions in the food service industry this side of the industrial bread slicer.

Some really smart restaurant manager, whose name and identity are likely lost to history (or at least a perfunctory Google search) was probably sitting around one slow shift wondering how the hell to get people in the door, and figured out that the best way to generate repeat business was, like most things in life, through bribery and inducement.

I see him cashing out a till between shifts, counting money and wondering whether it would be enough to cover the capital expenses of running a restaurant (which are significant), and what he needed to do to bring more bodies in the door more often – then, something catches his eye across the room.

He picks up a pen and a little piece of cardboard and writes “Drop Your Business Card in the Bowl for Our Weekly 2 for 1 Free Lunch Giveaway!” (this was before BOGO had gone anywhere) and places it right in front of the house, not knowing he’d just made history. Maybe this is a slight exaggeration.

All I know is, it makes perfect business sense.

A Saucerful of Secrets.

While flying in the face of conventional wisdom – after all, there is such a thing as a free lunch, proving pundits everywhere wrong – this bright idea obviously worked big time, given how many establishments have subsequently adopted the fishbowl approach to business development. Forget scanning badges or “inbound marketing.”

Turns out in the restaurant industry, the best way to generate leads – and repeat business – is by having existing customers more or less give up their contact information in exchange for the chance to win free food. Fair enough – at least a complimentary entree or appetizer is better than a call from some software sales guy.

And it’s kind of a win-win, since the ‘winner’ will almost assuredly become a repeat customer if only to claim their prize, while also more or less being forced to bring in at least one new customer (again, probably one who’s never actually been there before) in for a meal.

While the manager effectively splits the cost of the ticket, they’re also making a slight profit off of the patron paying full price while also getting the chance to impress a new customer – an investment that, hopefully, will translate into a new regular, and thus, continue the cycle.

Eventually that customer will enter his card and win, bringing in a new mark for their free lunch, and so on and so forth until it’s harder to get a table in that Bob Evans off the highway than at La Cirque, circa 1988. In theory, at least.

I know what you’re probably thinking. “What the hell, dude, does any of this have to do with recruiting?”

Only everything.

I first saw the Fishbowl concept years ago (I know it’s a shock to some that this is a relatively recent invention); as a recruiter staring into a big old glass bowl filled to the brim with business cards, I was immediately intrigued (and hooked) on this concept, for obvious reasons.

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Meddle.

Now, it just so happened the first time I saw this in a restaurant, it was in an establishment located literally across the street from Wells Fargo, one of the bigger employer shows in town at the time.

This company, however, had decided to drop us from their list of preferred vendors a few months back due to some reason that escapes my mind now, but I do remember our book of business took a big hit, and I ended up losing out on a couple placements and some good contract recruiters when we lost their contract.

I’ll admit, the loss of business hurt pretty bad, but the thing I remember being upset about was that the diner across the street from that client was as good a meal at as good a price as you were going to get in that area (at least during the lunch rush), and I no longer had a convenient, client related excuse for wiling away my lunch hours there on the company dime. Oh, well.

That still wasn’t going to stop me from being a regular. I must have been alone in this, because after only a couple weeks of belt tightening and budget cutting by Wells Fargo, business must really have turned south, because the normally packed place was pretty empty that day. And, replacing the little dish of Starlight Mints by the hostess stand, I noticed there was a new addition: a fishbowl.

All I had to do to win free food was to drop in my business card. I’d done more for free food before (and have again), so I figured, what the hell? I dropped in a card. And every time I came back in the intervening months – business having picked back up – I’d throw another one in there, thinking that my ship had to come in, eventually.

And honestly, I started going there more, thinking that the next card I dropped would finally be my ticket to what wasn’t even that good of a prize (a free meal, complete with my card taped to the front of the bowl with a Congratulations To This Month’s Winner! written on it in ballpoint pen). I mean, I came in all the time anyway, and normally brought a client or candidate with me, so I figured that the odds, frankly, were fairly in my favor.

Of course, and I shit you not, I never once won. Like, ever. Now, I have to admit this upset me a little more than it probably should have; after all, I’m pretty damned cheap, and the price of those business cards was an expense that was deducted (by policy) straight from my paycheck.

And between all those extra meals and the entire box of cards I’d dropped in that damned bowl, the hopes of a free lunch were costing me a fortune.

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A Momentary Lapse of Reason.

Yeah, I’m a sucker. But one day, as I realized I was about to drop my very last card in the bowl, thinking about how I’d try to explain why I needed another order of them so soon to the lady who put in the POs, when I thought, “hey, you know what? I’ll just ask the Manager for my cards back.” Genius, Zeller. Problem, solved.

But wait. If he had so many cards of mine, and I never won, I started thinking about all the other cards he must have had in some drawer there in the back office. It was like a goldmine for recruiters – name, title, contact information, everything you needed back then to source, engage and qualify a candidate, really. These were simpler times.

The Manager, however, informed me that not only did he not have my cards to return, he didn’t have any of the hundreds of cards that must have been dropped in there each and every month. He explained to me that he felt the best thing to do, for the safety and privacy of his customers and clientele, was to throw them away every month and start again with a clean slate. The only ones he kept were those of the winners, and that was only for accounting purposes.

I wanted to punch this dude in the face when I heard this. What? The? Hell? Are you kidding me? I mean, certainly there was some utility in all these leads for him, but I could probably have made some big bucks from the kind of data this dude tossed out with the rotten produce after every monthly drawing.

I mean, this place was always packed with Wells Fargo employees (we could poach them since we were out of contract and working with their competitors), since it was cheap, the food was grub, and the service was outstanding. This all matters when you have to squeeze in a full lunch in like forty five minutes, which is why I knew so many IT folks in the area ate at this particular establishment on a regular basis. It was a place where you could actually get lunch during your lunch hour, which is really all too rare.

I pulled myself together and asked the manager, who knew me pretty damned well at this point, if he’d do me a solid and instead of shredding the cards every month, simply give them to me. I was willing to pay him for this privilege, as if my entire eating out budget wasn’t enough already. He smiled at me like I was an idiot and shook his head. I upped the ante, explained that those cards were, for me, warm leads – and explained how recruiters worked and why I was making this seemingly oddball request. Maybe we could help each other out?

He paused, and I can’t blame him. Looking back, I realize his concern was the appearance that he was pocketing illicitly earned funds in exchange for customer information and that this would not only cost him business if this became known, but likely, his job. Being a recruiter, I wasn’t going to take ‘no’ for such an easy answer, so I proposed another solution.

I told him in exchange for the cards, I’d pay the costs of the free lunch, and he could print the fact on the fishbowl were anyone hesitant or concerned about where those cards were going. He got to save the monthly costs of this giveaway, I got to keep the cards, and I’d never reveal to any prospective candidate how I got the information I did were I ever to contact any of the leads I’d developed this way. Win-win, right?

He thought about this proposal for a few moments and told me that he trusted me. He told me that I was a good customer, tipped well and treated the staff right. That meant he thought that I was probably on the up-and-up, and he reckoned we had ourselves a deal. We shook hands, I put a cash payment down for the first free lunch I’d pay for, and returned the next week to collect my bounty of business cards. And every week after that – I paid for a lunch, I got a fishbowl of business cards.

Sweet deal, right?

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Bricks in The Wall.

Now, this being the olden days, I had to set up a spreadsheet to track and collect this data as it came in, since there’s only so much you can do with dozens of business cards. I quickly began to see the regulars like me pop up every week, since they also dropped their cards in there on a weekly basis, and was able to leave the duplicate records out of the data, which is something my ATS still can’t effectively do. Excel lives up to its name, sometimes – and setting up the cells to search for duplicates made this easier than ever.

Now, once I collected the data onto the spreadsheet, I was able to quickly run it against our resume database to see if they were already in there, and whether or not the information on their business cards correlated with their candidate records. Not surprisingly, more than a few of those cards matched up to what we called “dead resumes” in our system.

Dead resumes were those candidates who looked great on paper, but who we had fallen out of touch with, and whose information they had listed on their resumes was no longer valid – a changed phone number, mailing address, or a new fax line (yes, this was ages ago) – and just like that, no candidate, either. Hence, a dead resume.

Now, mind you, this was way before Facebook and LinkedIn (or even Google, for that matter), but even today, you’ve got to use some third party profile aggregation tool like Prophet or Connectifier simply to see the same information that was all captured on any business card. Finding information might be easier, but it’s gotten a lot more complex somehow, too.

Of course, this was back when sourcing involved doing actual work to glean contact information that we like to take for granted these days – yes, kids, there was a time when you’d have to pick up a phone and call a candidate if you wanted a valid e-mail address.

Sounds crazy, but it’s true. It sucked, if we’re being honest. But it was just what you did if you were recruiting. Uphill in the snow, both ways, I should add.

Shine On.

720x405Week after week, I’d return to the diner for my leads, quickly building up an extensive database of local professionals – many of whom turned out to be placeable candidates – and once I’d entered in that week’s haul into my spreadsheet, I started emailing and phoning those contacts like a man possessed.

I mean, I was obsessed with that source of hire, and these were as warm as leads got, even if they were all cold calls.

Back then, that was the only tool we had, really – and the phone was the most powerful weapon any recruiter had in its arsenal.

I know this sounds antiquated, but back then, a smart phone was a strategy, not an object. A phone was a phone – it was what you did with that phone that really mattered.

And I have to say I was pretty damned persuasive when I was able to get a candidate on the line. I never feared picking up the phone, and still don’t get that phobia. I looked forward to it, because I knew if they answered, I had a chance. After I started my business card scheme, they always answered.

My placements (and paycheck) shot up soon after, and I realized that of all the sources of hire out there, the Fishbowl, of all things, won handily.

Soon, I decided to branch out from the diner and set up similar deals with the management at many of the other establishments in the area, even buying fishbowls for a few who didn’t already have this promotion in place. It was pretty cheap for what I’d be getting in return – in fact, the best ROI of any tool in my career.

Now, obviously, I’ve moved on, but whenever the next cool tool or shiny new technology comes out, I always think about that fishbowl. No other system or scheme or strategy before or since has been even close to as effective.

The crazy part is that while I got a lot of great candidates great jobs as a result, none of them knew that their professional destiny had been altered by an action as simple and straightforward as dropping their business card in a bowl. That’s how I found them, of course, although they were never the wiser. It was, in a cracked way, a perfect plan.

I stopped the Fishbowl approach when I realized that other recruiters in my office were doing the same thing, and were slipping managers more money under the table to get those leads out from under me, and let their source slip out, thus putting an end to what had been my top performing source of hire

Turns out when a bunch of recruiters share a database of low hanging fruit (looking at you, LinkedIn), then no matter how new or accurate the information in there might be, it’s going to become worthless when everyone else has the same access to the same information.

Of course, speed doesn’t help – developing a candidate the right way takes far more time than shooting off an e-mail blast, which is the first thing most of us do these days. It’s too bad, really.

That hasn’t stopped me from thinking outside the box, and there have been quite a few fishbowls along the way. I’m always looking for more – because the moral of the story is, if you just think about what you can do differently that no one else is trying, chances are, you’re going to win – if only because you don’t have any competition but yourself when it comes to candidates.

And that right there, my friends, is a pretty good place to be. #TrueStory

Derek ZellerAbout the Author: Derek Zeller draws from over 16 years in the recruiting industry. The last 11 years he has been involved with federal government recruiting specializing within the cleared Intel space under OFCCP compliance.

He has experience with both third party agency and in-house recruiting for multiple disciplines and technologies. Using out-of-the-box tactics and strategies to identify and engage talent, he has had significant experience in building referral and social media programs, the implementation of Applicant Tracking Systems, technology evaluation, and the development of sourcing, employment branding, military and college recruiting strategies.

You can read his thoughts on RecruitingDaily.com or Recruitingblogs.com or his own site Derdiver.com.  Follow Derek on Twitter @Derdiver or connect with him on LinkedIn.

 

Lead Management Just Got More Manageable : LeadIQ

Lead Management How well do you manage your leads? Let’s be honest here.

I have this weird feeling you’re all thinking “lead management? As in…” Let’s face it. In recruiting, lead management system is traditionally lacking. You wake up each morning focused on sourcing the top candidates with no plans for what to do once you find them. Do you write them down? Copy and paste them into a spreadsheet? Send yourself an email?

Whatever you do with them, in an attempt to make your job easier by front loading the work to find all the data you need on top candidates, you create more work for yourself on the other side. It doesn’t have to be that way. There’s a tool for that.


Manage Your Leads Better.

Earlier this year, we introduced you to LeadIQ. The exciting news is, LeadIQ just added a ton of new features that can save you time and energy. While the tool is built for traditional sales functions in B2B businesses, taking a traditional sales approach to recruiting can only help you because not everyone is using it.

Here’s how LeadIQ works. Say you start your candidate lead search on LinkedIn with a standard search. The good news is there are 1,000 possible candidates.  The bad news is there 1,00 potential candidates.  How can you possibly find the time to copy and paste all of those leads into a spreadsheet so that you then upload to your Applicant Tracking System (ATS) or Candidate Relationship Management (CRM) tool?

You can’t. But LeadIQ can.  LeadIQ will save your search, add it to a Google Spreadsheet and then “guess”  and verify the contact information for everyone on your list automagically. Awesome, right?

But say the same candidate shows up on multiple search lists? LeadIQ‘s “IQ list”  will make sure that you never add duplicate candidates to your sourcing list and will always sync with the LeadIQ app to make sure that your data stays clean.

Lead Management

Put Your Money Where Your Leads Are

LeadIQ guarantees 95% deliverability. That was not a typo – 95%.

And they do it real time. That means, when you are reaching out via email to your prospects, you should have no more than 5% of those emails bounce back. If it does bounce, you can report right in the app that the email bounced, and they will give you credit for those emails.

Lead Management

 

Bringing Sexy App

Based on user feedback, the LeadIQ app is getting a makeover so that you can view the leads you captured in the app rather than switching back to Google Sheets. Dreamy, right? This is just one of the user-requested features that’s delivered in this release.

Give the tool a try. Click here to download the LeadIQ Chrome Extension. To get 50% off the first month,  go to LeadIQ and use coupon code ‘RECRUITERSAREPEOPLETOO’.

 

Go Your Own Way: The Only Career Advice That Matters in Recruiting and HR.

2016-04-25_10-25-29Early into my tenure in what I finally considered a “real” job, I decided for personal kicks and grins to take one of those manifold career assessments out there – you know the type.

The kind with all the ambiguous, annoyingly repetitive questions that promise to reveal your ideal occupation based on your strengths, interests and a bunch of other traits that apparently can be ascertained by an algorithm and some proprietary “matching technology,” to use the preferred industry moniker.

Yeah, I know – taking one of these pre-hire assessments after I’d already onboarded seems a bit out of order, but that’s just how I roll.

Now, I’m not 100% sure which provider or platform I actually used – they’re more or less generic to anyone not selling or marketing these “screening services” – but as far as I knew from the perfunctory research I had performed, this particular tool was widely considered legitimate.

Considering the context, this seemed to imply that my results would be somewhat valid, reliable and have some modicum of scientific backing or proven methodology for generating results.

I’m So Afraid.

In other words, this assessment tool wasn’t like some employers’ efforts to leverage some MBTI or DiSC interpretation as some sort of prophetic performance predictor or some tool to measure “culture fit” (if only it were that easy) as a part of their required pre-hire selection process.

It was independent of a proprietary process or workflow,  inherently objective and, I thought, pretty promising for discovering which job fit me best, instead of simply verifying that I fit into whatever predefined criteria an individual employer was looking for in terms of a particular role, which is an inherent limitation to the utility of most of these tools.

In fact, after completing the assessment, I was actually quite stoked to see the results: employee relations ranked as the top category in my results, which just so happened to align with what I was already doing, and made sense based on the ambiguous, boundary blurring kinds of work within the HR field that I’ve always been the most attracted to – and consequently, the most effective.

It’s amazing how well you normally fit a job that you actually like doing, although seeing this verified by a third party tool was pretty cool, considering.

Now, I know that while most HR professionals seem drawn to positions with a focus on compliance and control, or find comfort in clear cut remedies and regimented routines, I tend to gravitate (for whatever reason) to those convoluted workplace situations where interpersonal drama, critical thinking and common sense intersect with the hot mess that is human behavior and workplace interactions. Now, while these can be nothing short of a complete cluster, and sorting it out is almost always a dirty job, somebody’s gotta do it.

And I happen to actually like this sort of stuff, and don’t mind rolling up my sleeves to sort out even the most complicated or complex ER issues.

At the time I took the assessment, I was mildly amused, however, by the second highest ranked item returned in my results report. In fact, I remember rolling my eyes and thinking, “yeah, right. Like this could ever be a viable career direction for me to take.” 

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Little Lies.

It wasn’t that I disagreed with this result ranking so highly, but at the time, I couldn’t fathom that pursuing this career choice was something I was even capable of doing, much less successfully pull off.

At least not well enough for it to turn from an avocation to a vocation, in the sense that it would be a reliable source of income or provide any sort of professional ROI for the time and effort pursuing this path would probably require. Thus, I continued down my more conventional, “ordinary” career path, which, while not exactly the most glamorous choice in the world, at least utilized my experience and expertise while allowing me to stay, more or less, within my personal comfort zone.

It’s not that I made the easy choice, by any means. I just made the one I thought actually made sense. There are “dream jobs,” sure, and then there’s reality. As a pragmatist, the choice was pretty clear, so I continued on my routine route.

So, why embrace the obvious results instead of explore the second choice? Why doubt these results while at the same time looking at them as a proof point that my career was headed in the right direction based the fact I was already doing what it recommended as the “best fit?”

It’s because that second result the assessment returned was about as far from ER as you can get. It suggested I might be a great fit for a career as a…writer. Yeah, I know – at the time, I didn’t actually think that was a real job, either.

But here was this test telling me otherwise. And ironically, somewhere in the back of my mind, I thought of my teen years where I had my first inkling that someday, I’d go on, become an author and byline a book. There was no specific idea in place, no plan about when or why or what I’d have to do to make this fantasy a reality.

It was just a vague feeling that someday, sometime, I’d be a published writer. Then, like so many plans we make while we’re growing up, I grew up and found a more practical, pragmatic path, promptly pushing any thoughts of becoming an author to the back of my mind, buried so deep I’d forgotten about the idea until I saw the results this assessment returned.

Dreams.

tumblr_mqridvXrvT1rhu9vko2_250Now, probably one of the reasons I have been somewhat successful at my HR career is that in my work, one of the most recurring requirements – and consistent themes – has always been written communication.

This proclivity for prose started even before I ended up in this profession, of course, but once I was immersed in the business of people, this became an even bigger focus for my professional efforts than you’d probably expect from an HR practitioner; I’m not even referring to the stuff like writing dress code policies or updating wage and hourly employee handbooks or the other insanely boring HR copy we’re normally tasked with, either.

Nope. Instead, probably given the fact that I’m a pretty good writer and effective at written communications, I quickly became the default “go-to” resource whenever the HR department needed something composed for distribution, internal or external.

If it would be seen by eyes outside of our small silo, I was considered the most capable person to put together any message that needed writing, regardless of the subject matter or audience. I didn’t really mind, but I never really caught on as to why others felt that I was the best choice for this unofficial “writer” role.

The weird thing is, I have no official education, training or any particularly unique knowledge or expertise when it comes to writing. In fact, I’m pretty sure I break a ton of grammar rules, take liberties with language and appear fairly clumsy or unrefined to anyone who actually knows better – which, frankly, doesn’t take much, considering that everything I know has been essentially self-taught.

Now, I personally have been doubtful that there was anything extraordinary about my style, tone or voice, but despite these inherent insecurities, corporate communications has morphed into a huge part of my workplace experience.

It’s an ability that’s always differentiated me at work, and one that I was routinely sought out for, enough so that I thought it was relevant to add in a bullet point that this was one of my core competencies on my resume and professional profiles.

After all, between the increased emphasis on marketing skillsets like employer branding, crafting compelling job ads, originating offer letters, ghostwriting executive memos, providing input on legally required mumbo-jumbo, corresponding with hiring managers, clients, colleagues and candidates, along with sundry other sorts of stuff that most human capital professionals are required to crank out as part of our processes, procedures and policies, it seems possible, when you take a step back, that content creation might just be an essential element of any HR or recruiting practitioner’s job.

In other words, without being a writer, you don’t have the talent to be in the business of talent anymore.

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Second Hand News.

Of course, that possibility, again, might not align with reality. So it goes in the amorphous and ambiguously defined world of HR and recruiting. Hell, I could be wrong about that assertion, if there wasn’t so much evidence suggesting otherwise.

Now, several years ago, I was invited in to meet with a recruiter at an executive search firm. After we discussed the specific opportunity she contacted me about, she ultimately didn’t think my experience was “advanced enough” (her words) to merit additional consideration.

She also suggested that I remove that bullet point about communication from my resume, since, in her opinion, this competency wasn’t “important” for HR related jobs or careers. Forget it, she said, HR doesn’t need to know how to communicate, in writing or otherwise. I’d be better served striking the mention from my resume and focusing on a skillset that employers actually needed when hiring for their human resources function.

Needless to say, that comment, for whatever reason, threw me into a tizzy. Not in a passive aggressive, momentarily pissed, “I need a safe place to swear” way, mind you. But it was the fact that she combined this suggestion with a handful of other “tips” that seemed truly absurd and inherently contradictory for anyone who was “advanced enough” for the job she was trying to fill – or any role in recruiting or HR, really. Her expert advice, it seemed to me, was anything but. And frankly, I was pretty pissed off.

Now, it’s not exactly like I was concerned with this total stranger’s strange opinions per se, for I’m one of those people who is disinclined to follow unsolicited resume advice, particularly when it’s coming from a recruiter whose exposure to best practices is limited to a single industry, company or function.

I find it largely a matter of personal preference, frankly; but forgetting the resume for a minute, this incident and her “advice” confirmed for me what I’d long been frustrated with – the complete and total narrow mindedness, cluelessness and total tunnel vision that’s long been running rampant in our industry.

I’m pretty sick of it, to be honest, and I know I’m not the only one. And by the way, someone better tell the geniuses over at SHRM that a major measurement on their allegedly prestigious “competency-based” certification process is based on something that no one finds valuable from the standpoint of screening or selecting candidates for HR related positions. Communication might make you competent, it seems, but it sure as hell won’t help you get hired, it seems.

This brings me to several recent observations in what’s become a recurring theme in recruiting, that perpetual trending topic about “shit recruiters say.”

As I’ve mentioned in prior posts, I tend to absorb a ton of content on a regular basis, particularly as relates to HR or recruiting; these days, of course, there are no shortage of platforms or places where there’s an opportunity to delve into some debate about something (anything) related to the world of work or employment.

I mean, you could literally spend all day, every day, just on Facebook groups related to our occupation simply reading and commenting on the assorted topics, debates and discussions out there; add in the countless other avenues where career conversations and content are taking place on a daily basis, and it becomes pretty hard to take in even a fractional amount of all the information (and argumentation) out there.

People post, other people get pissed off, a heated debate ensues. Rinse and repeat.

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As Long As You Follow.

We always talk about the same topics, going around in circles while changing nothing – not even the minds of the people who take the time to read and consume this sort of stuff. For example, at least once a week, someone will post something about cover letters.

Naturally, the overwhelming majority of recruiters on these forums will brag about how they’d never, ever, EVER!, even under the threat of pain or persecution, deign to take the time to actually read a cover letter.

Now, the search firm lady who I mentioned in my earlier anecdote, obviously, falls squarely in this camp. A few random people, generally on the fringes, will put their reputation at stake and have the audacity to stick up for cover letters. Some will even attempt to educate the masses on to why they might be missing out on important information or top talent by ignoring cover letters, and why these play a valuable role in the recruiting process if used the right way.

Of course, they’re almost always shut down in their arguments, even though they’re mostly right. Written communication skills matter. At least, they do for some of us. And should, really, for all of us.

Similarly, there’s always an abundance of articles featuring some successful startup entrepreneur or the head of talent or recruiting at some well known consumer brand practicing their punditry by describing their favorite interview questions, or elucidating everyone on why their organization is so awesome at hiring (spoiler: it’s culture).

These “thought leaders” inevitably pepper their advice with a bunch of random, entirely non-job related questions which do nothing to ascertain organizational fit or predict performance, but for some reason, all of these “influencers” believe that they somehow have some special ability to decipher some sort of significance or substance from a candidate’s answer to a question that shouldn’t have been asked to begin with.

Sure, sometimes, they make the right hire – hell, even horoscopes and fortune cookies can be right once in awhile, and like these interview questions, they can be funny and entertaining, but no one realistically relies on them to predict anything substantial or utilizes them for making informed decisions.

We enjoy them at face value, fully recognizing their limitations and the fact that these things shouldn’t be taken too seriously, but for some reason, we approach interviews like ouija boards or Magic 8 balls. This isn’t just silly, this practice is about as non-sensical as using a non-validated personality quiz to assess job fit (as I think we’ve all discovered by now).

A perennial favorite topic for trolls (er, debate) in our industry’s online discussions is the eternal debate between the relative merits of agency vs. corporate recruiters. Or sourcers and recruiters. Or between talent management and talent acquisition.

And on and on we go, debating semantics and sweating the small stuff, looking at the menial far more often than the meaningful. Which is why, based off of anecdotal feedback and years of first-hand observation, I think it’s safe to suggest that no one can ever be right about these “us vs. them” sorts of pissing matches, particularly when there’s so much room for improvement across our entire industry.

 

I Don’t Want To Know.

giphy (71)No one should be able to claim their status is superior or that their theoretical opinions are an absolution, because simply stating that there’s a categorically correct answer to which of these varieties of HR or recruiting specialties or roles is superior immediately invalidates your point, suggesting more thoughtlessness than thought leadership – and there’s plenty of this petty crap floating out there already.

Let’s not even bring up the seemingly endless examples of atrocious candidate experience or the manifold technologies or tools out there that purport to fix what’s broken in our profession. These discussions never cease, it seems, but until we stop dividing ourselves into convenient categories and pitting one part of our profession against another in a public setting, we might have plenty of fodder for debate, but no way anyone will win this competition.

When we fail to put up a unified front and focus on who’s better instead of what we can all do better, we all lose. And nothing actually changes.

I’ll give you another example of a hot button topic full of promoters and detractors – background or reference checks, which are, by any stretch of the imagination, fairly pedestrian and boring to pretty much anyone else out there who’s not in this business. Some say doing background checks or running references is a complete waste of time that just confirms what employers already knew; still others pride themselves on their stealthy strategies designed to uncover any shred of evidence that might call someone’s candidacy into question.

For example, when the hiring manager’s top pick for a role once posed for a picture years ago holding a red Solo cup, and then had the audacity to let a friend post it on the Internet (the horror!), then this is seen as a black mark and a complete lack of professionalism or discretion by many talent practitioners.

While it’s got nothing to do with the job or their abilities, recruiters who wax so poetic about the importance of such tenets as honesty, authenticity or transparency apparently only value authenticity when a qualified candidate’s background is completely sanitized and sterile. The truth is everything, until it becomes inconvenient.

Then you have one of the most contentious topics: compensation. Show me the money, right? If you ever want to see a group of people crap all over a “career advice expert” with whom they disagree, just have that person offer candidates advice that they should avoid telling recruiters how much money they earn or how much they might be looking for in a new role. This, apparently, is the worst advice conceivable, an anathema that deserves to be called out for the terrible “advice” it truly is.

So, hey…what’s in your wallet? I mean, it’s a perfectly acceptable thing to go around asking strangers how much they make or disclosing your pay rate to everyone in public, right? Well, if you think you can accomplish anything in recruiting without that tiny tidbit of information, you might want to keep this opinion to yourself, lest you face vitriolic rage and the rancor of every recruiter on Facebook.

Seriously, though – if you feel the need to ask your target candidates how much they make, or if that candidate feels compelled to discuss compensation with a recruiter directly, by all means, have at it.

Otherwise, maybe other people would rather establish mutual interest in the opportunity before showing their cards when it comes to salary. This isn’t a “best practice” no matter which side of the fence you’re on here – it’s all personal preference, period.

The Chain.

giphy (69)As a semi-regular listener (and rabid live tweeter) of the Recruiting Animal Show on BlogTalkRadio, I really enjoy the effort this show makes to include diverse thoughts and viewpoints, and appreciate the fact that there are people who are willing to weigh in on all of the sides of all of these topics, whether or not it’s the popular point of view.

Of course, this leads to the occasional offended guest or indignant tantrum. It also leads, more frequently, to informed questions, detailed conversations and meaningful discussions designed to solve for a problem instead of simply create one. Which, I think, is more or less the point of any of this.

Whether we’re focusing on a boring, trivial topic that’s more or less mundane or raising bigger picture points that can raise spirited, heated and acrimonious debates, everyone is free to say what they think and go about their business – if their opinion is valid, it’s never “My Way or the Highway.”

There is no need to think your methods are better than someone else; there’s no need to tell someone they’re wrong, or stupid, or that they need to do something differently just because you disagree with their motivation or methods.

If you don’t understand something, then try to see an alternative point of view. If you do, and you don’t think it’s right, then don’t offer judgement – offer evidence to the contrary. Otherwise, shut up and realize that sometimes there are shades of gray in a world of work that’s anything but black and white.

We’re all individuals trying to carve a career out of the business of careers – and this, of course, is often just a giant cluster of chaos, at least by any objective appearances. Regardless of the platform or perspective, if we don’t keep an open mind, we’ll never grow and learn or advance or profession – we’ll just argue over things that don’t matter while forgetting the point of any of these venues, forums or platforms dedicated to these discussions is to promote, not detract, from our collective challenges. Everyone else out there seems pretty averse to our profession. If we’re not looking out for each other, then, we’re just digging our own graves – whether we realize it or not.

The point of all of this is that there’s more than one direction we can go with our careers; there are multiple choices we can make, different paths we can take, and there’s no right or wrong way to do any of this. Except, of course, for bashing the choices other people make or making them defend themselves by hurling criticism instead of constructive feedback or throwing shade instead of sharing solutions.

There’s a lot of people trying to make it in this business, and there’s more than enough room for all of us to do what we do the way we want to do it – without any second guessing or self doubting.

That’s what hiring managers, candidates and clients are for, after all – but for those of us in the trenches, don’t forget that we’re all playing for the same team. Even if we don’t always follow the same rules.

talenttalks

About the Author: Leveraging her unique perspective as a progressive thinker with a well-rounded background from diverse corporate settings, Kelly Blokdijk advises members of the business community on targeted human resource, recruiting and organization development initiatives to enhance talent management, talent acquisition, corporate communications and employee engagement programs.

Kelly is an active HR and recruiting industry blogger and regular contributor on RecruitingBlogs.com. She also candidly shares opinions, observations and ideas as a member of RecruitingBlogs’ Editorial Advisory Board.

Follow Kelly on Twitter @TalentTalks or connect with her on LinkedIn.

 

 

Improve your Text Communication with TextRecruit

pic21At this point, I know you are mobile optimized.

Ha. Ok. I’m not that hopeful that everyone who reads this is already mobile optimized but here’s some advice –  read this article first.  Then come back to this because we’ve moved on from the why to the how and texting apps.

If you’re going to pay attention to any recruiting buzzword, it should be mobile. There are stats to back it up, especially with the next generation we’re going to have to recruit – millennials. OpenMarket,  polled 500 millennials on how they like to communicate. It was no suprise that the study showed that the majority of millennials (53%) would rather text than actually talk to each other. So how are you, the recruiter, supposed to text candidates without handing out your personal number and creating awkward situations?

I suggest TextRecruit.

About TextRecruit:

TextRecruit is a global, mobile recruiting platform that helps attract and engage candidates or employees via text message. This cloud-based software is accessible via web or the IOS/Android mobile applications and helps teams centralize texting while staying compliant. TextRecruit can easily integrate with existing Applicant Tracking Systems or can be used independently by recruiters.

With TextRecruit, rather than making recruiters text through their own data plans, you can send texts through your ATS.  Think about how cool that is for a minute.  Not only can you send texts through your ATS but you can now track them to see if recruiting via text is working for you.

In it’s latest update, TextRecruit has quietly launched a beta Chrome Extension. With the Chrome Extension, you can text candidates from any website. It appears the extension is free as long as you have a TextRecruit Account.

Watch my video below to learn more about the new TextRecruit Chrome Extension.

 

About the Author

dean_dacostaDean Da Costa is a highly experienced and decorated recruiter, sourcer and manager with deep skills and experience in HR, project management, training & process improvement.

Dean is best known for his work in the highly specialized secured clearance and mobile arenas, where he has been a top performing recruiter and sourcer.  Dean’s keen insight and creation of innovative tools and processes for enhancing and changing staffing has established Dean as one of the top authorities in sourcing and recruiting. Connect with Dean at LinkedIn or follow @DeanDaCosta on Twitter.

A Better Prophet

I lied.

See, I always say that recruiters love free tools. But I should clarify.

Recruiters like free tools that work. Right? Because let’s face the facts here, free doesn’t always mean good or even functional.

RecruitingTools.com introduced users to PROPHET – a free sourcing tool that actually works – way back in 2014. In the last two years, we have helped more than 25,000 in the sourcing and recruiting community find out about PROPHET and just how easy it is to use. I am happy to announce that PROPHET has taken it’s offering to a whole new level with the upcoming addition of “Lists” and “Bounties.” Let’s break down what the update will deliver for recruiters.

Cutting And Pasting Is So 2010.

The “Lists” functionality builds a mini-ATS that will allow you to add profiles to your search list from wherever you find them. Then, after you’re done adding, you can review them in the new “lists” section.

http://prophetrocks.tumblr.com/post/142467820045/lists

Bounties: Credits For Sourcing Brilliance

“Bounties” offers a user credits for helping them find missing information that for some reason PROPHET could not find on its own. (Rare, but it happens.)

http://prophetrocks.tumblr.com/post/142467825320/bounties

I am sure you have already downloaded prophet but if you haven’t, you can sign up here.

Note: Users who login with a Gmail or Google apps account will be able to reap the benefits of these new features in a few short weeks.

Don’t Speak: Why It’s Time To Finally Shut Up About Employee Engagement, Already.

gwen appleEmployee engagement is one of those perpetual trending topics in HR and recruiting, probably because for years now, pundits and practitioners alike still haven’t figured out how to confront what seems to be a fairly endemic case of malaise and apathy perpetually plaguing our workforce.

I’m not sure why it is that talent leaders and recruiting pros can’t to have a near obsessive fixation on what’s inherently an amorphous and highly ambiguous concept, but I think the primary driver of our engagement fetish is that it seems to be a convenient, categorical catch-all that’s more or less seen as the whipping boy for all of the manifold problems plaguing the HR and recruiting profession today.

Inherently, we know that an engaged workforce is more satisfied in their jobs and tend to be happier, more productive and stick around for longer tenures and lower pay, a pretty compelling business case for justifying the significant chunk of change we spend on employee engagement initiatives – Bersin by Deloitte estimates employers spend approximately $720 million on employee engagement improvement annually.

While this represents a staggering sum, what’s already a bull market looks likely to continue its boom for the indefinite future, considering that as ubiquitous as employee engagement has become, only about 50% of employers report actively investing in related programs, products or initiatives last year, meaning that only 50% of the overall market for employee engagement solutions has even been tapped.

Stop and think about that for a minute. Organizations are spending almost three-quarters of a billion dollars (that’s billion, with a “b”) every year for dedicated employee engagement solutions, and that’s still only about half of the estimated $1.5 billion a year companies will ultimately spend annually in the Quixotic hopes of finally finding a fix for their engagement related problems.

While recruiting and HR, as a rule, tend to be prodigious in their profligate spending on stuff they don’t really need (see: video interviewing platforms, “talent communities,” employer branding consultants), I’m pretty sure that employee engagement represents the biggest money pit in an industry landscape littered with them.

There’s no other category in HR or talent technology today where there are such dismal returns for such staggering investments, with companies flushing three quarters of a billion dollars every year towards a problem that remains as persistent as ever. According to Gallup’s monthly employee engagement survey, a whopping 34.1% of all workers considered themselves “engaged” or “highly engaged” in their jobs last month.

This is a sad number, surely, but what makes it even sadder is this represents a new record, with a higher percentage of workers reported feeling engaged at their jobs last month than at any point since Gallup started tracking employee engagement all the way back in January 2011.

In fact, April’s report represented the first time employee engagement has topped 33% (or 1 out of 3 US workers) since 2012. That’s right. For the billions we’ve thrown at employee engagement solutions over the years, this last month was the very first time in four friggin’ years where even a third of the workforce reported feeling they were “fully engaged in their work and had sufficient support to cope with and resolve work situations.”

What, exactly, am I missing here?

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Tragic Kingdom.

I suppose, on the surface at least, it makes sense to spend on employee engagement, and the returns on these engagement investments are supported by manifold sources and statistics out there supporting the business case for investing in employee engagement improvement. According to the Workforce Research Foundation, increasing organizational investment in these initiatives by just 10% annually could realize a bottom line increase of $2400 in net profit per employee, per year.

Additionally, the same study showed that companies with highly engaged workforces have much lower levels of absenteeism than their less engaged counterparts, using an average of 2.69 sick days a year, compared with the 6.19 annual sick days every disengaged worker uses up on average, and the Carnegie Foundation reports that “highly engaged” employers outperform their less engaged competition by an average of 202% a year.

So if we know the importance of employee engagement, and recognize that we kind of suck at actually improving it – remember, only 1 out of 3 workers actually feels engaged at work, and that’s an all time record – then what in the hell is it that employers are getting, exactly, for that $720 million in annual spend?

Well, that depends, of course, on how exactly these employers even define “employee engagement” in the first place. According to Bersin research, we seem to have drastically divergent definitions around this critical concept and core competency, ranging from alignment with company vision and values, to enjoying coming into work every day to the ability to align individual job performance and personal objectives with the bigger business picture and company goals.

No matter how you define engagement, of course, if you’re going to be buying solution, you’ve got to know exactly what employee engagement means at your organization, because you can’t improve what you can’t define (nor can you measure or manage it).

Before selecting a provider, make sure you’re looking at the ones whose solutions best align with your actual employee engagement problems – which means that the vendors you’re talking to better define this topic the same way you do, or else they’re probably solving for a different problem than the one you’re trying to solve.

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Everything In Time.

The fact that we can’t even come to a consensus on how to define “employee engagement” seems to be a pretty obvious problem that’s preempting our profession from actually moving the needle on this critical recruiting and retention challenge. If we can’t clearly state what “employee engagement” means at our individual employers, and how engagement is monitored or measured, then any attempt to actually implement improvements is doomed for failure, because if HR can’t understand what we’re going for with these programs, how the hell can we expect our employees to buy in?

This misalignment probably leads to a lot of the money being thrown mindlessly at a problem as pressing and pervasive as employee engagement, even though results to this point have been pretty crap, if we’re being honest. And we’ll continue to throw down even bigger bucks in the future, if current purchasing behavior holds.

We all know how important employee engagement is, and desperately want to improve this critical competency in our own organizations before it’s too late, and damn it, if that means doubling down and throwing good money after the bad chasing what’s more or less an illusion wrapped in an enigma wrapped in a buzzword, then that’s a small price to pay for getting even a little bit closer to the silver bullet for recruiting and retention alike.

Of course, since you can’t measure opportunity cost and fully 4 in 5 employees would consider leaving their current role for a better one, this conventional wisdom is pretty much bullshit. Which, in HR, kind of goes without saying, I suppose.

Here are some of the ways organizations can start to think about the concept of engagement differently. Forget the buzzwords and BS and stick to these common sense strategies for improving employee engagement today – and tomorrow.

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Push and Shove.

While a high salary and competitive compensation are definitely the most significant drivers of recruiting and retaining top talent, statistically speaking, there’s little to no correlation between total rewards and employee engagement, particularly when workers feel fairly compensated or like they’re being paid what they’re worth. According to research from Indeed, 61% of candidates rate compensation as their primary driver for looking for a new role; however, fully 80% of employees report they’d be open to making less money in exchange for more flexible work arrangements, like having the option to work remotely or being able to dictate their own schedules, even if those aren’t during regular business hours.

Let’s not kid ourselves – a big salary definitely makes a big difference in employee engagement, but both direct and indirect incentives count for just as much as base salary or total comp. It’s a pretty big mistake to assume that money is the exclusive motivator for most employees. Sure, it’s probably the biggest consideration for candidates and employees alike, but statistics suggest that an annual salary of $75,000 is the “break even point” the average employee needs to reach in order to feel motivated and engaged. Studies suggest any amount under this baseline leads to rapidly diminishing returns when it comes to recruiting and retaining top talent, but anything over and above this amount is unlikely to have a significant statistical impact on an employee’s job satisfaction or relative levels of engagement.

Of course, if an employee hates the company, their job, their colleagues, coworkers and your culture, then there’s no amount of money that’s going to make them satisfied enough to stick around over the long term, either. But pay your people fairly, offer them decent perks and adequately incentives (ideally tied to individual and team performance), and you’ll see that there’s no devaluing the importance of compensation.

Dolla dolla bills, y’all.

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Rock Steady: Who’s Getting Employee Engagement Right.

While most of us still suck at employee engagement, there are a handful of forward looking companies who have already implemented the kind of innovative initiatives and proactive programs which underscore their commitment to building a culture of engagement – and provide a pretty good example for those of us who are still trying to figure out how the hell we’re even supposed to get started. Of course it’s important to notice that there’s no necessary link between a strong company culture and an engaged workforce – take Google, for example.

While its culture is so renowned that Vince Vaughn and Luke Wilson actually made a feature length employer branding video  featuring such well publicized Google perks as free food, on site dry cleaning, free daycare, the ability to bring your pet to work and the standard three month sabbaticals the company gives workers to pursue personal “passion projects,” it’s no wonder that the Mountain View company (and its parent, Alphabet, Inc.) continually rates as the most in demand employer or “dream company” for job seekers.

Despite these recruiting inducements, however, having such a strong culture doesn’t actually lead to engaged employees or even retention – in fact, Google’s average tenure of just over a year is among the shortest of any Fortune 500 employer, in the tech sector or otherwise.

It seems that in addition to compensation and culture, one of the other principal drivers of employee engagement seems to be stability, which is just behind salary as the top driver for candidates when looking for a new job, with 3 in 5 job seekers reporting that stability was one of their most important considerations for choosing an offer – and according to Gallup, 44.1% of workers would choose a steady job at a stable company over a higher paying opportunity that they perceived as less secure, no matter how much more that riskier job paid in terms of direct rewards.

That’s why companies like Southwest Airlines, with a median job tenure of 5.9 years (compared to the average of just over two for the average Fortune 500 employer), had among the highest percentage of engaged or “satisfied” employees of any organization, with a whopping 74% employee engagement rate (against an average of 33%).

 

Augmenting their reputation as a stable, steady employer with a “promote from within mentality” with salaries that are aligned (and often just above) their direct competitors in the airline industry and perks such as free flights, personal development options like tuition reimbursement or professional learning opportunities like rotational programs and leadership training have helped propel Southwest to one of the most engaged workforces in the world of work.

Similarly, Yahoo! might be on the margins of the tech scene, but the venerable Sunnyview company retains its employees by bringing in highly influential speakers to motivate or inspire their staff, a series that’s included such luminaries as Tom Cruise, Deepak Chopra and even Michelle Obama.

While Yahoo!, like most big tech players, has a leafy, collegiate corporate campus replete with on-site basketball and volleyball courts, those pickup games are anything but a joke; NBA player Stephen Curry and Olympian Gabrielle Reese have been known to show up and see who’s got next – which is pretty cool. Of course, so too are the company picnics, which feature marquee names from some of music’s biggest stars, including top artists like Taylor Swift and Bruno Mars (just another day at the office, right?).

Of course, none of that helped Yahoo! stay viable and solvent, and many of those employees it successfully retained it’s probably in the midst of letting go, proving that you don’t need the biggest pop stars of our time or the best athletes out there to raise your employee engagement game. There are plenty of other perks you can offer; consider Lifelock, who actually surveyed their employees before rolling out their most recent benefits package – one which included rewards their employees actually asked for and valued the most.

These include such benefits as wellness reimbursements and rewards, 4 weeks of PTO for first year employees, paid time off to volunteer with company sanctioned community service programs, healthy stock option grants, tuition assistance and even a free Lifelock membership designed to build engagement while also building brand advocates. So far, in the 18 months or so since introducing its revamped rewards program, Lifelock’s investment seems to be working; in fact, employees now directly refer approximately 25% of the company’s annual consumer business – a trend that first began when the company started giving away its product to workers as part of its standard package of perks.

And when it comes to the potential payoff of investing in employee engagement, that’s the bottom line.

 

ContextScout: Making LinkedIn more intelligent.

AAEAAQAAAAAAAAI8AAAAJDQ4ZGFiMTYzLWEwMTYtNDFmZS05NTYwLTBlZDRiYTRhOGExYQSometimes, searching for candidate contact information can feel like looking for a needle in a haystack.  Other days, it’s more like searching a stack of needles to look for a lone stalk of hay. That is why we are always looking for tools that can help us make this project less painful. ContextScout was developed to give recruiters a softer place to land.

What is ContextScout?

ContextScout is an aggregation tool that provides additional information for a contact as you’re looking at their LinkedIn profile.

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Why is it called “Context” Scout?

Context is everything the candidate didn’t write on their LinkedIn profile. Context is reading between the lines, separating out fact and self-inflated fiction. It finds the things that perhaps they forgot to add to their profile, or they deemed unimportant.

It finds the clue you need to make an e-mail into a conversation, not just more trash.

How Much Is Context Scout?

FireShot Capture 81 - ContextScout - https___contextscout.com_pricing

The pro license is great for people who use LinkedIn regularly. Automatic scouting saves you the hassle of having to manually click the scout button, and unlimited usage suits those who look at a lot of LinkedIn profiles.

The bundle license is great for those who use LinkedIn occasionally, or who will only be using it for a short period of time, or otherwise don’t want to use Context Scout for every profile they look at. It removes the daily restrictions on the free version and gives you total control over Context Scout.

The Bottom Line:

The results have been good.  I especially like that it finds the tech info on programmers.  In all fairness, I do have to turn it off sometimes. Because it is so visual, if you are not careful – it’s really easy to get distracted.

As always, I would love to hear your opinion as to how this tool is working for you.