What is your email response rate? Based on the fact that so many recruiting companies send spam email communication, it has to be 80% at least, right? I mean, why would anyone waste time on email campaigns if they were not beneficial?
What is that you say? 80% seems high?
Seriously, what is it for you? 75%? 50%? 25%? According to a 2016 Email Statistics survey, the average is 22%. Yes, a paltry 22%. And that is just the open rate. The average email response rate is 2% – 4% according to an April 2016 article by adstation.
Dude. That sucks so bad.
Persado, is changing that, and VCs have $66 mil invested to make it so.
Persado’s cognitive computing technology is revolutionizing the way people communicate by combining machine learning algorithms with natural language processing to generate the precise combination of words, phrases and images capable of motivating audiences at scale, and in real time. Persado generates cognitive content for display ads, Facebook, email, website landing pages, SMS, and mobile push notifications.
In plain English, this is machine learning at its best. What they do is help you select the right language to inspire a specific person to action. Thier system creates natural language and graphics to make people want to click in any industry for anything.
Both founders come from m-commerce company Upstream. While recruiting is not their target industry, Persado CEO and co-founder Alex Vratskides says it can fit any industry. Screw these tech companies that offer horoscope type analytics. Persado is the real deal. Co-founder Assaf Baciu said,
Cognitive content has a much broader applicability if you think that in the next few years everyone wants to inspire action,” “If you have a Fitbit device and you want motivation to run the next 5K…. if you’re in the market for dating and you want to improve your chances…. All of these are examples of areas where cognitive content can play a role.
Persado has over one million words and phrases that marketers use in their copy, which they score for sentiment and structure for marketing campaigns. No more fortune cookie messaging. The marketing messages from Persado creates messages with analyzed linguistic structure, description, emotional language, calls to action. It can also be translated into 23 languages.
This is where the industry is going my friends. A communication pattern that looks less like a black hole and more like a conversation where candidates can send an email response, learn more about your company and sign up for updates instantly. Click here to get a demo of Persado.
By Jackye Clayton
Jackye is an acclaimed thought leader and inspirational speaker on recruiting and DEIB topics. She brings years of experience recruiting across a variety of industries including tech, HR, legal, and finance. In her role as VP of Talent Acquisition and DEIB, she leads all related work at Textio, provides critical expertise to customers, and serves as a leading voice in the products Textio creates for the broader ecosystem. Jackye has been named one of the 9 Powerful Women in Business You Should Know by SDHR Consulting, one of the 15 Women in HR Tech to Follow by VidCruiter, and is on the Top 100 list of Human Resources Influencers by Human Resource Executive Magazine.
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