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Combating Recruiter Burnout in Tough Hiring Markets

How do you turn a competitive hiring market into not a source of potential burnout, but the ground from which you can thrive and become an even better recruiter? This is the question that anyone in recruiting faced with a tough hiring market —  whether they’re leading a team or operating solo — should ask themselves. Today, we are going to answer it.

Avoiding recruiting burnout is not only about identifying the signs and taking action to mitigate it, but also understanding why those symptoms appeared in the first place. Burnout is often due to an inordinate workload, a perceived lack of autonomy, and malfunctions in the reward, community and value dynamics in the workplace. These factors can all be exacerbated when you’re also facing a tough hiring market.

So, What Really Is a Tough Hiring Market?

If a hiring market is perceived as tough on the recruiter and employer’s side, that’s because there aren’t enough sufficiently qualified applicants to meet the job openings available. This creates a ripple effect where the best candidates in the talent pool are highly sought-after. Hence, they have more negotiating power and hiring processes can become trickier and lengthier.

By the same token, if positions take longer to fill, this is likely to create a sense of urgency about each hire. Their future teammates might be understaffed and overwhelmed by the disproportionate workload, which in turn can cause more stress and pressure to those responsible for recruiting. Naturally, in the worst-case scenario, this is effectively a negative feedback loop, which can lead to burnout if it’s not halted.

Stay Alert for the Signs

Anyone facing a scenario like described above could start feeling exhausted and apathetic about the situation. Understandably, this can also lead to feelings of inadequacy about the very job they’re in; and questioning whether there’s any point in continuing.

What’s it like to work with a person experiencing this? This hypothetical colleague could suddenly appear more irritable, less open to new ideas, less prone to step out of their normal routine to help a colleague, and much less willing to engage in culture-oriented activities in the workplace.

Then, like with any negative feedback loop that starts in the brain, you start to see physical signs. Psychologists point out that, beyond the initial exhaustion, people on their way to burnout may experience chronic headaches, heartburn, gastrointestinal symptoms and other ailments without a clear physical explanation.

Prioritize Self-Care and Healthy Habits

Are we depressing you yet? Well, I’m glad to say that the gloomy part is over. Now that we’ve taken a stroll amid all that darkness, here’s the light that I can offer. The solution summed up in this header might seem obvious right? Here’s another obvious one; the first bit of advice that  world-renowned psychologists offer to combat burnout is, “Take a break”.

While this may seem like a slap in the face for someone experiencing burnout, there are times when that’s just what they need. Those words are the tip of an iceberg, and underneath them, the message is that a person at risk of burnout needs to substantially alter the way they relate to their work.

Sure, the advice to “take a break” might sound silly if taken lightly. Is the burnout risk expected to merely take a day off, see a movie, and come back to a flooded desk of even more work waiting for them and supposed to feel better?

No, rather, the advice should mean they need to take breaks and time off more often. More hours don’t necessarily make people more productive. People who argue for a four-day workweek have echoed this idea for years, and one of the best studies we’ve found; shared by The Centre for Economic Policy Research, found that overtime caused a productivity decline, instead of the opposite.

It may be hard to get one’s head around this because it’s counter-intuitive. How can less work make both a team and an individual more productive? Perhaps that’s because, wrongly, we’ve been taught that extremes like long hours and midnight oil are how stuff gets done and high-performers reach the top of any human endeavor. While that’s partially true, it overlooks the other side of the equation— you can’t work well if you’re not sleeping right, eating right, and staying sane through leisure and social time.

Hence the next piece of advice I’d offer for anyone close to burnout.

Look Beyond Your Job

Similar to the tunnel vision you get before fainting, someone close to burnout can become fixated on their job and career and think of little else, making matters worse. What the top performers in any profession have found is that the stuff you do outside work, like spending time with family, pursuing other interests and passions (and resting!) is as essential to the job as the work itself.

Outside activities can have a positive impact not only in making people more relaxed and well-humored but also more productive and better problem solvers. In his book “Range,” journalist David Epstein argues that “focusing narrowly on many fine details to a specific problem at hand feels like the exact right thing to do, when it is often exactly wrong”. He explains that often the best problem-solving comes from sources of knowledge that are foreign to the problem at hand.

So, putting time and energy into activities that interest you outside your job can not only make you more relaxed and fulfilled, it can also make you a better professional. Now, it must be said, this does come with the challenge of time management. People far more invested in the topic of time optimization have written lengthy advice on this, for example, Peter Drucker’s book “The Effective Executive,” but the advice that I’d share right now for anyone in recruiting that is pressed for time is:

Leverage AI

I hear you if you’ve had it with people on the internet telling you that you need to look at X or Y AI tool so you don’t “fall behind”. The last thing I want to do is give you more work. That said, the reason AI is all the rage right now is that it is transforming the way we work, especially in an office environment, and recruiting is no exception.

Now, as a person who reviews dozens of HR and recruiting software tools each month, I won’t bore you with a list of tasks that you can automate to save company hours or ChatGPT prompt ideas. What I will say is that, as a recruiter, you likely have a couple of software vendors on your workflow, whether it’s for screening, shortlisting or interviewing candidates. And, any software vendor that’s worth their monthly payment has got people, smart people, looking into ways that they can leverage AI to gain an edge over their competitors.

So, let them do that work for you. Talk to your vendors about the ways they are automating more processes and incorporating AI into their software products to save you time. Look out for the new features they put out, and give them a try, even if it’s just for a couple of minutes. If you don’t see that the software tools you use are well on their way to save you and your team hours of work, my suggestion would be to look at other vendors.

Remember the Locus of Control

As a final piece of advice on combating burnout, please indulge me in going back to the concept of the tough hiring market. The very idea of a market may seem like this massive and invisible web of interactions where each of us is a mere cog.

A way to escape the tunnel vision of potential burnout is to take a hike back and look at this huge web from the outside. Ask yourself— are any of the things that make this hiring market particularly tough, your own doing? Are any of them within your control?

Of course, they are not. But the way you react to it is. Sure, you can blame what’s happening on outside forces, but ultimately, these are the same forces that could lead you to develop better sleeping habits, be a better friend to your colleagues, pick up a long-abandoned passion and talk to your software vendor to ask the best of them. These are all ways in which the same outside forces can make you a better recruiter if you choose to become one.

Safeguarding Remote Interviews from Cybercriminals

Virtual meetings are a convenient way to conduct initial interviews. Unfortunately, remote interviews can also increase a recruiter’s vulnerability to cyberattacks.

Cybercriminals are always seeking new attack vectors, and one surprising avenue for attack is through virtual meeting backgrounds. Both recruiters and candidates need to be aware of the risks associated with using virtual backgrounds, and of what each can do to ensure remote interview security.

Cybercrimes Through Virtual Backgrounds

Cybercriminals can exploit virtual backgrounds to conduct various crimes through techniques that compromise digital environments. Here are a few ways they might use them:

  • Social engineering: Crafted virtual backgrounds might contain elements designed to manipulate individuals. A fake recruiter or job candidate can use Zoom to create scenarios that deceive the other party, tricking them into divulging confidential information or compromising security measures.
  • Eavesdropping: Virtual backgrounds could enable eavesdropping on virtual meetings. Cybercriminals may embed tools that allow them to intercept audio or video feeds, compromising the confidentiality of conversations and potentially gaining access to sensitive information.
  • Malware distribution: While distributing virtual backgrounds through seemingly innocuous channels, cybercriminals can embed malware within the image. When users set these backgrounds, the malware could infiltrate the system, providing unauthorized access or facilitating other malicious activities.
  • Exploiting visual information: Virtual backgrounds may unintentionally reveal clues about a user’s environment. Cybercriminals can analyze these details to gather intelligence for targeted attacks, such as identifying valuable assets or exploiting weaknesses in a user’s security setup.
  • Phishing attacks: Cybercriminals may design virtual backgrounds with embedded phishing links. In 2022, phishing attacks saw a substantial 61% increase over six months compared to the previous year. When users download or interact with these backgrounds, they unwittingly expose themselves to phishing attacks, leading to the theft of sensitive information.

Recruiters must exercise due diligence, treating virtual backgrounds as more than just aesthetic choices. Ensure the candidates know the potential risks and encourage them to choose ones that don’t inadvertently reveal sensitive information.

Recruiter’s Cybersecurity Checklist

To help keep remote interviews secure and safeguard confidential data, recruiters can create a robust cybersecurity checklist to follow for every meeting. Checklist items should include:

  • Secure virtual meeting links: Treat meeting links like digital keys to a confidential space. Since the start of 2020, Zoom has gained approximately 2.22 million new users. Restrict access by ensuring the links are shared only with intended participants, reducing the risk of unauthorized entry.
  • Restrict screen sharing: Prevent inadvertent data exposure by limiting screen sharing capabilities. These simple steps add a layer of protection, reducing the chances of unintentionally sharing confidential information.
  • Utilize waiting rooms: Act as the gatekeeper of the virtual meeting by using waiting rooms. This allows for vetting participants before granting access, mitigating the risk of uninvited guests or potential cyber threats.
  • Blurring background: This feature on any platform is a visual safeguard, preventing unintended exposure of confidential information in the environment.

Best Practices for Virtual Interviews

Here are a few invaluable practices for ensuring the security of virtual meetings. Consider using these tips to prevent a Zoom-background-initiated hack before it happens rather than after.

Password Protection

Elevating cybersecurity defenses through password protection is crucial for maintaining the integrity of virtual interviews. When setting up password-protected virtual meetings, consider implementing strong password policies. Encourage using complex passwords that combine uppercase and lowercase letters, numbers and special characters. Additionally, regularly change passwords to enhance security.

Furthermore, you should educate participants about safeguarding their meeting credentials. Emphasize the need to avoid sharing passwords and encourage using unique passwords for each virtual meeting to minimize the risk of unauthorized access.

Monitor Participant Activities

Observing participant activities is a proactive measure to ensure a focused and secure virtual environment. Leverage platform features such as Zoom’s participant monitoring capabilities to track attendee engagement during the interview.

This monitoring can help identify and address potential disruptions. It ensures the conversation remains confidential and free from external interference.

Consider designating a team member to focus specifically on participant engagement, allowing the attendees to concentrate on the candidate. This collaborative approach enhances the overall security and effectiveness of the process.

Regularly Update Software

Staying ahead of potential vulnerabilities involves more than routine software updates — it requires a comprehensive approach to cybersecurity. In addition to updating video conferencing software, regularly review and assess the security features offered by the platform.

Stay informed about the latest security developments and advisories related to the chosen software. Establish a schedule for software updates and ensure all team members know the importance of promptly applying patches. These efforts help fortify virtual interviews against emerging threats and optimize the software’s security features.

Identify the Authentic Applicant

Navigating fake job applicants requires a combination of vigilance, thoroughness and technological integration. Scrutinize resumes and applications with a discerning eye. Look for inconsistencies, such as gaps in employment history or mismatched skills. Fraudulent applicants may attempt to establish their qualifications, but a thorough review can reveal red flags.

Implement robust verification processes to validate candidate information. This may include contacting previous employers, checking educational credentials and confirming professional certifications. Verifying the legitimacy of a candidate’s background ensures engaging with genuine professionals.

Pay attention to communication patterns. Authentic candidates typically maintain consistent and professional communication throughout the hiring process. Be wart of applicants who exhibit erratic behavior or provide vague responses to inquiries.

Embrace technological solutions to aid in candidate verification. Background checks, online presence assessments and even AI-driven tools can assist in confirming the legitimacy of applicants, adding an extra layer of security to the hiring process.

Unseen Risks in Remote Interviews

Cybercriminals are clever at using virtual backgrounds to do bad things online. Recruiters must know that these backgrounds can hide risks like scams and trickery.

The online world has many dangers, from fake messages to tricky schemes. If recruiters learn about these risks and use smart strategies, they can ensure their virtual spaces are safe and secure for interviewing candidates.

6 Ways AI Is Revolutionizing Recruitment for the Talent Acquisition Industry

Artificial intelligence is revolutionizing how human resources professionals approach hiring. From automating tedious tasks to identifying emerging trends, AI software enhances the entire talent acquisition process to bring the most qualified candidates into the organization.

It’s not without its concerns–the rise of artificial intelligence leaves talent acquisition professionals concerned for the security of their long-term careers. However, AI software is merely an enhancement that supercharges the hiring process, allowing organizations to free up their teams to focus on more strategic initiatives.

Here’s a look at six ways AI can enhance your TA process:

1. Automated Resume Screening

Recruiters typically spend just six to eight seconds on initial resume screenings, prioritizing hard skills 41 percent of the time. AI tools play a crucial role in speeding up the process, matching candidate skills with job requirements in high-volume application scenarios. By streamlining the screening and filtering process, AI enables human hiring managers to make more confident decisions in selecting qualified candidates.

2. Improved Candidate Matching

Finding the right candidate with the proper blend of skills and cultural fit reduces turnover and improves team cohesion. AI-powered recruitment software can analyze vast datasets to match job applicants with roles that suit their skills and experience.

3. Diversity and Inclusion Enhancement

To attract this talent, employers need to focus on creating diverse, inclusive, and equitable cultures–beginning with the hiring process. AI recruitment software supports unbiased hiring through blind screening, eliminating unconscious bias from hiring decisions. This includes removing names and demographics when tools screen resumes and creating shortlists focused on skills and experience.

4. Enhanced Onboarding Experience

Onboarding is a critical first impression you make on your new employee, and it’s more crucial than ever to make it a good one for your employer brand. Streamlining onboarding workflows with AI can personalize the experience so new hires feel like a welcome addition to the team. Using predictive algorithms and machine learning to determine the unique needs of new hires allows teams to cater to those needs in a seamless way that doesn’t disrupt business operations.

5. Optimized Job Advertisements

Acquiring talent involves utilizing various channels, and effective recruiting solutions must manage multiple job postings and diverse job descriptions without compromising the quality of hire. An AI-powered platform simplifies the management of job openings by providing a unified platform. In addition, AI and machine learning analyze trends and metrics to generate reports on job ad success rates, providing managers with actionable insights for improved candidate outreach.

6. Chatbots for Real-Time Candidate Engagement

ChatGPT is just the latest example of the power generative AI can bring to an organization. Chatbots are a staple for websites, and they help candidates engage with organizations in many ways, including:

  • Answering questions
  • Scheduling interviews
  • Providing timely feedback
  • Assisting with the application process
  • Streamline onboarding

Upgrade your recruiting strategy with AI

AI is here to stay, and it’s an essential component of the modern company’s recruiting strategy. From sourcing potential candidates to automating interaction, the number of tasks AI can help complete grows each year.

Discover how cutting-edge AI tools can revolutionize your talent acquisition process by investing in Gem’s all-in-one recurring software. Partner with Gem and unlock a deeper talent pool filled with qualified candidates ready to interact with your business.

Looking to get started with AI recruiting? Check out Gem’s AI recruiting guide e-book to learn how to get started today!

Mastering Soft Skills: Unveiling Tangible Talents in Candidates

Did you know that soft skills dominate job requirements in today’s business landscape? Sure, many employers look for hard skills, whether specialized or technical. However, nothing beats employees with good attributes:

  • Are they effective communicators?
  • Do they have good relationships with colleagues?
  • Are they critical thinkers or problem-solvers?
  • Do they manage their time efficiently and effectively?

When screening and hiring people, asking the questions above is best. Look for candidates who have the soft skills needed for the jobs required by your company.

But how do you identify and evaluate tangible talents in your candidates? Follow the crucial steps below as part of your recruitment process.

How To Determine and Assess the Applicants’ Soft Skills

Soft skills relate to how employees work and interact with colleagues in the workplace. Consider how they communicate with their colleagues, manage their time, solve work problems and lead people. These all reflect their soft skills.

To further understand, distinguish soft skills from hard skills.

  • Soft skills are non-technical abilities like communication, interpersonal and leadership skills.
  • Hard skills are specialized or technical, such as digital marketing, content writing, web designing, graphic designing and IT programming.

It’s easy to see employers and recruiters go after candidates with specialized or technical skills. However, soft abilities and attributes can also make a difference in the workplace.

Take it from LinkedIn’s interesting statistics:

Over 90% of talent professionals believe soft skills are transforming the workplace. About 92% say they matter as much or more than hard skills in recruitment. Likewise, 80% say they are vital to business success.

Unfortunately, 57% of businesses find it hard to assess soft skills. So, how do you identify and evaluate the soft skills of your job applicants? Follow the crucial steps below:

1. Start by Listing the Soft Skills You Need

The first thing to do is to list the soft skills required for your available jobs. However, the skills needed vary from one company to another. So, set your top priorities and measure these skills thereafter.

Michael Page surveyed 1,000 UK hiring managers to identify the most in-demand soft skills this year. Unsurprisingly, communication skill tops the list, as determined by 35% of the respondents. However, there are many other skills required in the workplace, as follows:

  • Communication Skills: Look for candidates who can convey messages clearly and respond to colleagues effectively.
  • Active Listening Skills: Search for applicants who take time to listen to understand others.
  • Interpersonal Skills: Hire employees who can easily and quickly get along with others
  • Problem-solving Skills: Explore talent with critical thinking and analytics skills capable of solving problems.
  • Organizational Skills: Employ individuals with the innate ability to organize things and ideas.
  • Leadership Skills: Discover talent who has what it takes to be a leader.
  • Time Management Skills: Look for employees who manage their time efficiently using techniques like the Pomodoro Technique, Eisenhower Matrix and Productivity Detox.

2. Screen Resumes with Cover Letters

After listing all the soft skills you’re looking for in candidates, start by screening resumes. While at it, you should require cover letters and accept only those with one.

The goal is to identify applicants who have met the minimum requirements for soft skills. This step lets you filter all the job applications received and shortlist candidates for the next step.

When examining resumes and cover letters, here’s what to look for:

  • Skills and Attributes: Some applicants indicate their soft skills on their resumes, such as communication, networking, and leadership skills. Others indirectly showcase their skills under work experience or educational attainment. Often, you should check their online presence to unravel red flags and discover soft skills.
  • Employment Experiences: In some cases, you can learn more about the candidates’ soft skills under the work experience. For example, a candidate previously assumed team lead roles, which could imply they have leadership skills
  • Educational Background: Educational attainment can also reveal the job applicants’ soft skills. The courses they took in college might indicate the skills they specialize in. For instance, Mass Communication graduates most likely possess excellent communication skills.
  • Seminars, Conferences, and Training: Take the time to check what these candidates have attended. For example, some applicants earned the Lean Six Sigma certifications, which make them great leaders. Others have learned Latin, Arabic or Chinese languages, making them good communicators.

3. Conduct Soft Skill Assessments

Now, it’s time to let your screened candidates undergo soft skill assessments. You can harness the power of automation to streamline your examinations. Below are some types of evaluations they can take:

  • Self-assessment Surveys: Hand out questionnaires that allow applicants to evaluate themselves. These surveys will reveal much about their soft skills, whether they possess excellent communication, interpersonal or leadership skills.
  • Psychometric Tests: These tests, integrated seamlessly with Applicant Tracking Systems (ATS), measure the traits and attributes of candidates that can reveal much about their soft skills. Some examples are personality, behavioral and emotional quotient (EQ) exams.
  • Behavioral Interviews: These interviews focus on deciphering the candidates’ behaviors, not necessarily their knowledge and skills. They can also help you identify and gauge their soft skills.
  • Role-playing Exercises: These exercises emulate real-life business settings where candidates must act. For example, you can conduct a mock call pretending to be a customer while the candidates play as the customer service representatives.

Will Ward, Co-Founder at Industry Arabic, recommends investing in soft skill assessments. “However, crafting such exams can be tricky. You need to get behavioral specialists, psychologists and other mental health experts in the process. That way, the assessments will show the candidates’ soft skills and reveal their true color.”

4. Interview Candidates with Key Questions

Candidates who passed the soft skill assessments can now proceed to the interview proper. This part requires effective conversational interview techniques to identify top candidates with the necessary soft skills. The recruitment teams must brainstorm tricky questions to ask the applicants.

Wondering what to ask? Here are some unique questions you might want to consider:

  • Communication: How do you explain the color red to a blind person?
  • Active Listening: What quirky details would you observe from a suspect in a crime investigation?
  • Interpersonal: If you get stranded on an island, what three types of persons would you rather be with?
  • Problem-solving: How would you solve the mystery of the missing pens in your office?
  • Organizational: What’s your secret for arranging a chaotic pile of paperwork?
  • Leadership: If trapped on an island, how would you take the lead in ensuring you all survive?
  • Time Management: What do you think your day will be like as an employee of this company?
  • Negotiation: How would you convince kidnappers to let go of the child in captivity?
  • Networking: How would you convince a deaf person to buy your earphones?
  • Conflict Resolution: How would you mediate between two colleagues arguing about where to eat for lunch?

John Gardner, Co-Founder & CEO of Kickoff, believes in the power of asking the right inquiries. “When dealing with clients, we ask them valid questions to have a picture of their lifestyle before creating fitness plans and giving nutrition recommendations. The same idea applies to the recruitment process. Ask the right questions to unravel the candidate’s soft skills and see if they fit the jobs.”

5. End with Final Interview and Deliberation

At this point, you only have a few candidates vying for the open position. They all have the soft skills required for the job. However, the end goal is to hire the best among them all.

Linda Shaffer, Chief People Operations Officer at Checkr, suggests conducting background checks before the final interview. “You should have already conducted background checks and contacted their character references. The final candidates should already be the best of the best.”

After the background check, you take the following steps:

  • Final Interview with the Operational Manager (OM): The OM of the department where the hired employees will work usually conducts the last interview. They often have the final say.
  • Final Deliberation with the Recruitment Team: It’s best, however, to leave the final decision to the recruitment team. After the final interviews with the OM, this team should sit down and deliberate. That way, they’ll end up hiring the right people!

Final Words

Soft skills are as equally important as hard skills in the workplace. Start by listing those skills needed for the jobs and required by your company. As part of your recruitment process, follow the crucial steps below:

  • Filter resumes (with cover letters)
  • Hold skill assessments
  • Conduct interviews
  • Make final deliberation

By taking the critical steps above, you’ll be successful in hiring talent with the right soft skills. Ultimately, these new hires will be your best assets, contributing to your business success!

How To Craft and Implement a Candidate Persona Into Recruiting Efforts

When crafting the perfect job description for an open role, it is obvious to include what tasks a candidate will be expected to perform on the job. However, a candidate’s ability to complete certain assignments does not automatically indicate that they will both enjoy and thrive in any given environment. Determining whether a candidate is culturally and socially a good fit for your company’s climate is as important as if they possess the skills necessary to do the work.

With 70% of Americans reporting they find their sense of purpose through their work, it is important for recruiters to consider what other factors contribute to employees feeling valued and devoted to their professions. Fortunately, there are factors recruiters can consider when measuring a candidate’s overall fit for a role and a company. Such variables can be outlined to design a candidate persona recruiters can measure applicants against when selecting the best fit.

Determine What Qualities Your Ideal Candidate Needs

The best first step for a recruiter is to thoroughly explore what qualities a business’s current top performers possess. Educational background, including what areas of study and what level of degree, is one important factor to consider. Assessing a candidate’s prior experience is another factor recruiters can measure applicants by. Perhaps they were just starting out or they achieved a managerial role in their industry first. These are factors that will help a recruiter gauge what kinds of individuals would be interested in the role.

Determining what environment a well-fit hire should have experience with is another attribute to consider. If a business has an involved culture that encourages fellowship between employees, recruiting from larger businesses where candidates are used to a more energized atmosphere may serve your team better than applicants who identify as independent workers. In the same token as considering what does work, determine what has not worked in the past. Perhaps a company’s business model focuses more on individual projects that require focused, analytical work. If self-described extroverts who prefer team projects have resigned from the company after less than a year in the past, it is likely another similar personality type would also struggle to find satisfaction in that environment.

An Initial Investment Can Pay-off Long Term

Since a bad hire can cost a business thousands of dollars, a candidate persona can provide transparency to both employee and employer. Applicants can determine whether they believe they would be a good fit based on qualities recruiters build into job descriptions. When pitching the role to applicants, recruiters can highlight key factors that may impact someone’s experience at a company. For example, a job description can feature a section that says, “you are: comfortable in a fast paced environment where priorities can shift in a moment’s notice,” or “you are: able to be self-sufficient and require little oversight to complete the tasks at hand.” Each description presents a realistic scenario an applicant may find themselves in if they joined your company. If the description motivates and excites them, you may have found a great hire, whereas if they know they are easily susceptible to becoming overstressed or are nervous in nature, they opt out of the application process. Both scenarios save your talent team time and resources in identifying a good hire.

One of the most important factors a candidate persona can help a talent team determine is how to advertise the available roles. If a recruiter determines that they are looking for applicants who are early into their professional careers, take time to identify where such candidates will seek out their next employment opportunity. Social media ads may be a logical investment in this instance. If you are targeting a specific age range to recruit from, such as Gen Z, make sure you invest in the platforms their demographic is most likely to see your ad on, like in YouTube in this case. Recruiters can find digital magazines, popular chat boards, and many other interfaces to reach their desired audiences. Marrying the right description and the most efficient vehicle to access ideal candidates is the ideal formula to implementing a successful candidate persona.

As recruiters continue to face an employee’s market, where employees are confidently leaving their jobs for new opportunities, investing time and resources in finding a good fit on the front end can save a business from dealing with heavy turnover in the long run. Candidate personas benefit both employers and employees by determining if they are selecting the right candidate and the right environment, respectively. When both parties benefit, less turnovers and associated headaches can be expected.

See us in action to boost your company’s productivity. Follow us on Twitter and LinkedIn for more hiring insights!

Adaptability and Resilience: 8 Essential Traits for the Workforce of Tomorrow

In a rapidly changing job landscape, adaptability and resilience have never been more critical. To explore this, we’ve asked eight recruiters and business leaders to share their insights—from focusing on leadership potential through teamwork to thriving amidst an industry downturn. Here are their top insights that help illuminate the benefits of an adaptable, resilient team.

Leadership Potential Through Teamwork

We had a candidate who was just as willing to lead the team as they were to join a team of equal-ranked peers. That commitment to getting things done for the company, rather than for one’s personal glory, is so necessary these days.

With the explosion of remote work, access to quality candidates is easier than ever. But finding true leadership potential takes time and nurturing. Finding candidates who will do the work and bring together a team helps management identify future leaders. Coming into an interview with that kind of humble positivity really sets a candidate apart.

Corey Donovan
President, Alta Technologies

Showcasing Adaptability in Management

Adaptability and resilience are essential qualities for workers to have today in just about any industry. I’ve seen candidates demonstrate this in a variety of ways, though I would say it’s often easiest to get across in the interview.

Workers who transitioned into and out of remote work over the past few years can point to this as an example of their adaptability. One candidate impressed me in this regard recently. He had been promoted into his first managerial role in early 2020 and discussed his challenges transitioning into a leadership role while he and his team were still getting accustomed to remote work. If you can point to a similar time that you’ve had to adapt, that’s the most effective way to show this quality.

Rob Boyle
Marketing Operations Director, Airswift

Java Engineer’s FinTech Transition

In the 2024 job market, adaptability and resilience are pivotal. I recently placed a Java engineer in the crypto space, showcasing these qualities. With a background in full-stack development, specializing in React and Java, the candidate was interested in transitioning to FinTech, particularly blockchain.

What set them apart was technical proficiency and a genuine enthusiasm for learning and adaptability. The candidate’s personality played a crucial role. Their proactive approach to bridging the gap between knowledge and application demonstrated remarkable resilience, and their enthusiasm for embracing challenges facilitated rapid upskilling. Their inquisitive nature and commitment to self-improvement created an environment where adaptability and resilience thrived.

This success story emphasizes the relationship between personal attributes and a supportive environment. It underscores the importance of a mindset focused on continuous learning and adept adjustment in the face of evolving demands.

Kishan Patel
Head of Blockchain and Digital Assets Recruitment, EC1 Partners

Persisting Through a Necessary Career Shift

As we are dealing with uncertainty in the job market, being adaptable and resilient are the keys to success and career progression.

The example of my career coaching client, Caroline, confirms that. After 20 years in the same job, she was done with a toxic work environment, low salary, and infinite unpaid extra hours. After so many years at the same company, she didn’t know how to even start a job search. She felt uncomfortable and insecure.

Caroline stepped out of her comfort zone and tried new things, like networking online, adapting to the new reality. She was also persistent and resilient in managing the ghosting from recruiters, the “no’s” in job interviews, and job applications that never received feedback.

Long story short, after two months of serious commitment to the job search, Caroline not only landed a new job but also a job that had all the non-negotiable aspects she was looking for.

Juliana Rabbi
Career Coach for Remote Jobs

Self-Taught Skills in Evolving Tech

Adaptability and resilience are absolutely crucial for the job market in 2024, especially with new technology and generational differences changing the workplace. With new AI software popping up every day and an increased need for technical upskilling in several companies, job candidates need to show that they can keep up.

Adaptability isn’t just about handling technology well, though. With layoffs and restructuring, people should also be able to show that they’ve coped well in times of uncertainty.

A person we hired at Resume Genius had never worked with WordPress before and didn’t know how to analyze data. But in a few months, they taught themselves Google Sheets and Excel and became someone we all started relying on to help us with difficult projects that required complicated functions and calculations. To me, people who show up not knowing the skill but prove they’re willing to put in the time to learn and coach others are the ones who will stand out in 2024.

Eva Chan
Certified Professional Resume Writer and Senior Content Specialist, Resume Genius

Perseverance in Modern Job Hunting

It is absolutely essential to be adaptable and resilient in today’s (and next year’s) job market. Times have changed over the last few years, and that’s affected how people hire. It can take months, and even over a year, to find a competitive job, no matter what level you’re at. I’ve found that candidates entering the job market are shocked at how things have changed.

I had a client who did everything she could to stick with it—from updating her resume to improving her networking skills and stepping out of her comfort zone; she remained resilient and adaptable for over a year until she found her best-fit role.

Kelli Anderson
Career Coach, Resume Seed

Navigating Change with Team Support

Adaptability and resilience are essential in the 2024 job market. These traits are crucial. Adaptability enables individuals to stay relevant and effective in diverse and evolving environments. Resilience is about enduring challenges and emerging stronger. It involves facing adversity with courage and determination.

One of our marketing team members joined our team during a major organizational shift, which was challenging for everyone. Her response to these changes was remarkable. She demonstrated incredible adaptability, quickly learning new systems and processes. What impressed me most was her eagerness to embrace these changes, not just for herself but for her team as well. She became a pillar of support, helping her colleagues navigate through the new landscape.

Ester Puleo
Talent Acquisition Specialist, Energy Casino

Thriving Amidst Industry Downturn

Adaptability and resilience? They’re not just crucial; they’re the lifeblood of the evolving job market of 2024. Think of a chameleon in a kaleidoscope—the ones who thrive are the ones who can blend with the shifting colors.

Here’s an example: Picture Jane, a candidate who applied for a project manager role with us. She had a track record of not just surviving but flourishing during a major industry downturn. When her previous company hit a rough patch, she didn’t just cling to the old ways—she became a maestro of change, steering her team through choppy waters by pivoting strategies, learning new digital tools on the fly, and keeping team morale high.

She didn’t just weather the storm; she danced in the rain, and her team came out drier and stronger than the rest. That’s the kind of spirit that doesn’t just fill a role in 2024—it lifts the whole company sky-high.

Alex Stasiak
CEO and Founder, Startup House

How To Utilize AI To Free Up Your Talent Acquisition Team

The COVID-19 pandemic may be in our rearview mirrors, but the lasting impacts it has had on a number of industries continues to cause speed bumps along our road to full recovery. Companies were forced to shift their business models, downsize, or reinvent themselves altogether. The effect this had on the workforce tasked to manage these changes cannot be adequately measured. Human resource professionals, including recruiters, are still depended on to administer these new changes.

These turbulent times have led to widespread industry burnout, with nearly a third of recruiters reporting they experience extreme stress on a weekly basis due to their job. Over 77% of recruiters expressed being open to changing jobs with work-related fatigue being a major factor. Recruiting is one industry that greatly stands to benefit from artificial intelligence (AI) technology. Leveraging AI can help a business preserve their human capital for tasks that cannot substitute a human touch.

The recruitment process is often an applicant’s first experience with your business, therefore, that human element is in high demand. As Boomers continue to retire, the worker shortage means that applicants hold the power to thoroughly weigh their options. Their experience in the application process can make or break their decision to join your company, as well as impact what impression applicants have of your business on the job market.

Talent acquisition teams are spread thin between attracting, vetting, contacting, and onboarding new talent. It is no surprise that applicants who are not selected—or not selected yet—to join businesses tend to fall by the wayside. About 58% of job seekers report having a negative impression of a business when they do not hear back from the company after submitting an application. This is one area where AI can be utilized, to avoid this costly mistake.

Impress Your Candidates With Automation

In fact, recruiters can set up automated messages for each stage an applicant reaches to make sure that at the very minimum, applicants feel assured they are being seen by their potential employer. Automated messages can be set up when parts of applications are received and when an applicant has been moved forward into the next stages of consideration.

In the same vein, AI can help recruiters with the uncomfortable task of notifying candidates that they have not been selected to move forward. About 67% of job seekers report having a positive impression of a company that shares regular updates with them through the application process. What could be an afterthought to recruiters who are busy tracking multiple applicants at once makes a genuine difference to applicants who may not be a good fit today, but could grow into becoming the perfect hire down the road. Impressions matter and AI can help your talent teams make a good one no matter the news they are delivering.

Of course, a candidate’s first interaction with your business might start on the job listing page and AI can help there too. Not only can AI be used to assist with the time consuming task of generating job descriptions, but it can be programmed to design a description that meets your business’s hiring goals and quotas. With nearly 80% of workers sharing that they want to work for businesses that value diversity and inclusion, it may be important to your business model to craft job descriptions that are not biased towards a specific gender, class, or community of people.

Research has shown that the inclusion of certain words in job descriptions can turn off some applicants from applying to roles as some words have more masculine or feminine undertones to them, such as the word “aggressive” in a job listing. Try utilizing AI to draft a bias-free description of the available position.

Automating portions of the recruitment process is a great way to free up your talent team to focus on the tasks that shouldn’t be automated, such as meeting with candidates to see if they are an individual who would work well in your office’s environment or negotiating salary offers with potential hires.

AI technology can help with the small obstacles, such as scheduling meetings, to the larger challenges, like vetting resumes. It’s designed to fill in where its services are needed. Not only will your recruitment team benefit from a decreased workload, but your business’s perception on the job market will be more positive when applicants begin to discuss what positive experience they had applying to your business.

Closing the Gap: The Role of Recruiter Enablement

Recruitment is no different to sales and marketing. I haven’t changed my position on this since I started writing for this publication over 5 years ago. (See my article here from 2020, Recruitment Marketing Blackjack).

For a time, I wondered if talent assessment was the one unique aspect of recruiting but sales qualification could be considered a parallel over on the ‘other side’. I’m pretty sure they’re analogous. Tell me why they are different? I’ll wait…

You’ll have heard your colleagues or industry analysts saying, “We are 10 years behind,” “We are 3 years behind,” “We are 5 years behind.” Yes, we are behind. That can’t be denied but why?

Well, if I had a world leading innovation, whether that be technology or process, I’m unlikely to apply it to recruiting. The first venture capitalist I speak to is going to tell me to immediately apply this break-through to mainstream sales and marketing instead, where the addressable market and attainable revenue is over 30 times bigger.

For context, the value of the recruitment software market is $10 billion whereas it is over $344 billion in marketing tech.

So, we’re on the back foot in talent and it’s just nature’s way. We aren’t going to get things first. Other richer professions will. It’s the same reason why Lionel Messi chose to play soccer in the MLS rather than my beloved Scottish Football League.

So therein lies a big opportunity for both TA leaders and entrepreneurs in our space; to lessen the delta between GTM and talent technology and process.

Venture capital firm OMERS Ventures recently wrote on Medium,

“The core premise of our thesis on the recruiting stack is that talent acquisition organizations of the future will resemble the high performing sales organizations of today. Like the rise of RevOps and DevOps, Recruiting Ops is a requirement and not a luxury, yet there are few tech platforms or operating systems designed for them. In our view, you can map out the various opportunities in recruiting operations to their Go To Market (GTM)/Sales stack counterparts and highlight opportunities for innovation within the stack.”


In March last year I sold my 6 year-old start-up, Candidate.ID, to the industry-leading ATS player, iCIMS and I loved my time there. In Candidate.ID, my co-founder Scot McRae and I had created the world’s first genuine marketing automation technology for talent acquisition; ‘Marketo for TA’ if you like. The inception of the company came about by chance. Scot was the marketing automation expert and I knew talent acquisition. We stumbled onto a great idea, thankfully had the capability to execute and now, many more talent teams are benefiting from a more sophisticated way to nurture talent, through marketing automation technology.

‘Stumbling’ Is No Longer Part of My M.O.

I spent 6 months this year undertaking focus groups to understand the granular details of everyday life in a TA team. I hosted focus groups on talent acquisition in financial services, retail, tech and engineering, diversity, recruitment marketing, talent sourcing, recruitment operations and many more. Hundreds of practitioners took part in my focus groups and I listened carefully. Here are a few of the most important issues I learned:

1. Recruitment is more of a marketing-led discipline than ever and of course, not every recruiter is a great marketer, so where do they go when they need social media copy or InMail messaging or email copy or …? In many TA organizations there’s no solution for that.

One talent acquisition manager revealed at a focus group that just that day, three recruiters in her team had written and posted versions of the same job advert. One was good. One was average. One was poor. We all agreed the process would have been better if they’d had a library to manage job adverts and collaborate. One attendee said this same concept extends to InMail copy, social media posts, objection handling and much more.

2. TA teams don’t get enough bespoke tactical induction to help them get up to speed quickly.

One seasoned in-house recruiter told me, “Day one is the company induction and on day two you’re expected to get on the phones.”

This was backed up by a multitude of other focus group attendees. The term “thrown in at the deep end” came up more than once.

3. Recruiters are often starved of technology solutions, relying on enterprise file sharing systems to manage their assets. The reverse can also be true and recruiters are regularly overwhelmed with the number of individual niche tools they are expected to use to accomplish their tasks.

One recruiter said, “It’s even hard to remember the names of all the different things I’m supposed to use, let alone recall where to access them.”

I’ve learned this year that we in TA typically do not enable recruiters with all of the content assets and tools and props and policies and calculators and learning and Boolean strings (I could go on. And on..) that they need to get their roles done.

This is, of course, sub-optimal and mainstream sales and marketing recognized these same problems earlier than we have so sales enablement products like Seismic (2010) and Highspot (2012) emerged to provide solutions.

Renowned industry analyst Sarah White of Aspect43 posted on LinkedIn last month, “Much like sales enablement is a vital part of your business strategy, I firmly believe we are on the cusp of a massive shift in the way talent acquisition teams are trained, supported and developed. Marcom and sales enablement-inspired tech and investors have been reaching out to better understand the talent market and if their solutions could move over.”

In a follow-up piece I’m going to outline more about the specific problems we need to solve and share a playbook for recruiter enablement, including many tactics you can put to work today at no cost to your HR budget.

How to Measure the ROI of Chatbots in Recruiting

Chatbots are an increasingly popular tool in recruiting. They can streamline communication with applicants, answer basic job-seeking questions, automate pre-screening and more, but they can also be expensive. If you want to make the most of these investments, you must keep an eye on their returns.

A chatbot’s return on investment (ROI) is a great way to measure its success and inform future projects. Here’s how to calculate this figure to get the most out of your bot.

1. Determine Relevant Metrics

The first step in measuring your chatbot’s ROI is deciding what to track. At first, this may seem simple, but costs and returns aren’t always as black and white as they appear.

How you measure your chatbot’s success should depend on why you’re using it. Some companies use AI to find passive candidates, so they should track how many of these employees they attract. However, there are related factors to consider, too, including the overall number of applications, how long new hires stay with the company and how these trends impact hiring costs.

The most accurate ROI measurements will cover more than one metric. Even if you’re using a chatbot for a singular process, it could affect multiple factors within that workflow. Ensure your metrics are relevant to your goal, but don’t overlook smaller, related factors to your main success indicator.

2. Calculate Costs

Regardless of what your chatbot goals are, you must measure costs. The most obvious expense to consider is your chatbot’s upfront price, but that doesn’t reflect the entire investment.

If you had to upgrade any IT infrastructure to use a chatbot, those prices factor into your costs. Time is another big metric to consider. Measure how long it takes to get your chatbot up and running, then multiply that by any involved employees’ hourly salary to determine the workforce costs of installation.

Any disruptions the chatbot incurs — like having to pause systems to fix a bug — are also costs to consider. If employees must take time away from their normal work to learn new workflows, count those hours as costs, too.

3. Measure Pre-Chatbot Benchmarks

Now you need something to compare those costs against. To measure your chatbot’s success accurately, establish a pre-chatbot baseline.

Without a company-specific benchmark, judging your chatbot’s ROI will be difficult. Chatbots could save businesses $8 billion annually, but that doesn’t mean your recruiting process will see such a dramatic cost decrease. These overall figures aren’t helpful in judging specific projects’ performance. You must compare savings to your current level, not industry averages.

Apply whatever metrics you’ll use to track your bot’s performance in the future to your current workflow so you can judge any changes with hard data. Remember to keep these relevant to your goals and include supporting factors.

4. Track Chatbot Results

Once you know where your current recruiting process stands, you can implement your chatbot. Keep gathering data on the same metrics you used to measure your benchmarks. You should collect as much relevant information as possible, but remember that any changes you see will be minimal if you review it too frequently.

Remember, a positive ROI is about more than money. Just because your upfront recruiting spending hasn’t changed much doesn’t necessarily mean your chatbot wasn’t successful. You must look at a wider range of metrics to get the full picture.

Many recruiters find that chatbots improve candidate satisfaction, which leads to happier, more fulfilled employees. Over time, these employees deliver better results, but this change may not show up in an easy-to-interpret figure initially.

5. Adjust as Necessary

You’ll likely find that your chatbot’s ROI isn’t entirely negative or positive. The bot will probably improve some factors, while other metrics may remain the same or worsen. Ideally, you’ll have a net gain, but regardless of the outcome, it’s important to respond to both successes and failures.

Look at the factors of your chatbot’s ROI that didn’t meet expectations and ask why. Compare them to the improved areas to see if you can apply lessons from one to the other. Even if you achieved a net positive ROI, tweaking the areas where your growth is less than stellar will maximize your returns.

Keep in mind that sometimes, positive returns just need more time to show. While some chatbots can deliver results in weeks, yours may take months to achieve the same. Don’t write off missed targets as a matter of time, but it’s important to allow sufficient space for returns to present themselves.

Get More Out of Your Recruiting Chatbot

Chatbots are one of the most impactful technologies in modern recruiting. That said, they won’t have the same impact in every situation at every company. Their success depends on your implementation, so tracking their ROI is essential.

These steps will help you set targets and measure success effectively, regardless of your specific chatbot use cases and goals. You can then use this technology to its fullest potential.

Prioritizing Climate-Conscious Hiring for Environmental Goals

As leaders grapple with the challenge of creating a more sustainable workforce, we asked top executives and human resources heads to share how they envision climate-conscious hiring contributing to their organizations’ broader environmental goals. From integrating climate consciousness in hiring to rethinking energy use for sustainability, discover the diverse ways these leaders envision climate-conscious hiring contributing to their organization’s broader environmental goals.

Integrating Climate Consciousness in Hiring

Envisioning climate-conscious hiring as integral to our environmental goals, I prioritize candidates who align with our organization’s commitment to sustainability. Beyond skills, we assess a candidate’s awareness of environmental issues and their personal efforts toward sustainability.

This ensures a workforce inherently conscious of the ecological impact of our operations. Additionally, we implement remote-work policies to reduce commuting emissions and encourage eco-friendly practices within the workplace.

By weaving climate consciousness into our hiring ethos, we cultivate a team passionate about sustainability, driving collective efforts toward a greener future. This strategic approach not only aligns with our environmental objectives but also fosters a workplace culture where every member actively contributes to our broader commitment to a more sustainable and eco-friendly organization.

Kartik Ahuja
CEO and Founder, GrowthScribe

Building a Sustainability-Committed Team

I strongly believe that climate-conscious hiring is crucial in aligning our workforce with our broader environmental goals. It’s about building a team deeply committed to sustainability. My vision involves prioritizing candidates who demonstrate a genuine commitment to environmental issues. This could be through their work history, volunteer experiences or personal projects.

Integrating environmental values into our company culture is another key strategy. Regular training and awareness programs can educate our staff about sustainability and the impact of their actions. I advocate for encouraging our employees to engage in community environmental projects and represent our company in sustainability forums. This amplifies our impact and positions us as a leader in corporate environmental responsibility.

Shirley Borg
Head of Human Resources, Energy Casino

Embedding Sustainability into Organizational DNA

Climate-conscious hiring is key to aligning our workforce with our broader environmental goals. It’s about embedding sustainability into the DNA of our organization. Our vision is a team that’s not just skilled in their roles, but passionately eco-aware.

Our strategy includes training programs focused on sustainability practices, encouraging green initiatives within teams, and incentivizing eco-friendly commuting options. By fostering a culture that values and practices environmental responsibility, we’re not just hitting business targets; we’re contributing to a healthier planet. It’s about creating a ripple effect of positive change, starting from our very own workforce.

Zephyr Chan
Founder and Growth Marketer, Better Marketer

Cultivating a Culture of Sustainability

Climate-conscious hiring is not just about finding employees who are already environment-conscious; it’s about creating a culture of sustainability that inspires and motivates all employees to adopt sustainable measures.

We are adopting a multifaceted approach to cultivate a more sustainable workforce. Our strategy involves hiring individuals who share our climate-conscious values, ensuring our team aligns with our sustainability commitment. We’ll provide comprehensive sustainability training, covering topics like climate science and industry environmental impacts, empowering our workforce to make eco-conscious choices at work and in their personal lives.

Additionally, we’re dedicated to recognizing and rewarding employees who actively contribute to our sustainability efforts, fostering a culture of environmental responsibility throughout the organization.

Dmitriy Shelepin
CEO, Head of SEO, MiroMind

Using Climate-Conscious Hiring as a CSR Strategy

While I cannot speak directly about my own company, I can as a part-owner of a growing WISP. Climate-conscious hiring is an integral part of the overall CSR strategy. We approach this through a culture of servant leadership, whether it’s an employee, a customer, the environment, our stakeholders, etc.

While our values and culture speak to this, and internal processes and external rules and regulations set our company standards, we know that culture is impacted departmentally and individually. Getting individual team member buy-in on how choices and actions impact the environment, each stakeholder and our success is critical. Choosing to minimize our footprint, enlist the help of our team and create a culture of positive impact drives future benefits for us all.

Cheryle Hays
Founder and CEO, InPower Strategists

Seeking Sustainability Skill Sets in Hiring

In our hiring practices, we seek individuals whose sustainability skill sets not only meet immediate needs but also complement and enhance our company’s ethos. We value forward-thinkers who bring a broader vision, challenging conventional norms and contributing innovative approaches to our environmental mission.

Central to this vision is our office location strategy, positioned to encourage eco-friendly commuting. Remote-work flexibility is another pillar of our strategy, significantly reducing our collective carbon footprint by cutting down on office commutes and energy consumption.

Additionally, our green policies are embedded in everyday operations. We limit the use of plastics and paper, advocating for reusable cups, glasses and plates to minimize waste. By integrating these practices, we foster a workforce that is not only skilled but also deeply aligned with our commitment to sustainability.

Laura Jouve
CEO, Slava Communication SL

Reducing Environmental Impact through Flexible Work

As the CEO of a fully remote company, I recognize the urgent threat of climate change and the responsibility businesses have to reduce their environmental impact. That’s why our organization uses flexible working models to do our part for the environment.

By hiring employees who share a like-minded approach about the importance of climate change, we infuse our workforce with people already aligned with our mission. They understand that having the ability to work remotely helps, in many ways, reduce the harmful impact we have on the climate. Our company understands the power of “one less car on the road” and the impact it has on reducing carbon emissions, improving air quality and leading to an overall better carbon footprint.

Flexible working arrangements are no longer just about improving worker quality of life; they are becoming a non-negotiable to attracting quality workers as well as doing our part to improve our environment.

Chris Gillen
Chief Executive Officer, A Closer Look

Aligning Hiring with Sustainability Mission

Our hiring process must align with our mission of aiding businesses committed to sustainability. This approach ensures that every team member possesses the requisite professional skills and a deep commitment to environmental stewardship.

In our onboarding and training, we emphasize the importance of our mission. We ensure that our coaches are well-versed in sustainability issues and strategies, enabling them to authentically and effectively guide businesses toward greener operations.

Furthermore, we seek to create a work environment reflecting our values. This includes adopting sustainable office practices and encouraging eco-friendly behaviors among our team. By assembling a team deeply committed to sustainability, we ensure that our coaching services are expert and genuinely aligned with our values and those of our clients.

Rhett Power
CEO and Co-Founder, Accountability Inc.

Indeed Reveals Strategies to Navigate Hiring in 2024

Over the last year, the labor market has taken some unexpected turns – though perhaps not as devastatingly as was originally predicted. As 2024 approaches, understanding these shifts will be crucial to building a formidable talent acquisition strategy and maintaining a competitive edge.

The recently released 2024 US Jobs & Hiring Trends Report by Indeed offers valuable insights to assist organizations in not just surviving but thriving in the uncertainties of the upcoming year. Reasons for cautious optimism are explored within the report, providing a nuanced perspective on the current job market dynamics. The report offers an informative assessment of the challenges organizations encountered in 2023 and explores the potential opportunities for the upcoming year. In the ever-evolving landscape of talent acquisition and recruitment, it’s essential to stay ahead of the curve.

Challenges Behind, So Ahead

As we explore the key insights provided by the Indeed 2024 US Jobs & Hiring Trends Report, a snapshot of the current employment landscape comes into focus.

According to the report, as of early November, the Indeed Job Postings Index declined 22.5% from its peak on December 31, 2021. This decline coincides with a widespread reconsideration of staffing plans by employers, prompted by factors such as slowing economic growth, shifting consumer demand, and higher interest rates.

The turbulence of 2023, marked by a decrease in job postings and overall demand for workers, could be an indicator for the year to come. As such, the growth and level of job openings in 2024 will serve as a critical indicator of economic health. A decline in hiring or an increase in layoffs could signify challenges in the market and for recruiters. Monitoring these changes will be essential for strategic planning.

An Aging Workforce

The demographic landscape of the United States is poised for significant changes that hold implications for recruiters.

Last year, the U.S. labor force experienced robust growth, exceeding previous averages, with a notable increase in the participation rate of workers aged 25-to-54. This surge, driven by consistently high demand for workers and a rebound in immigration, has played a pivotal role in sustaining the labor force.

Still, the labor force in the U.S. is aging rapidly, leading to a decline in the pool of available workers. In order to counteract this effect, the workforce will need “a tremendous surge” of immigration to counteract the long-term effects, Indeed said.

Foreign interest in U.S. job postings has increased since the pandemic, with about 4% of clicks on job postings coming from outside the country in September 2023, up from roughly 2% four years prior. However, foreign interest seemingly plateaued over the past year.

Talent Retention and Churn

Despite the conclusion of the Great Resignation, job mobility remains high. Indeed found that the quits rate in September was 2.3%, close to the pre-pandemic level but still strong by historical standards. With that in mind, it’s clear: workers feel more comfortable leaving their job and finding new positions when the unemployment rate is low.

On top of that, data from Indeed showed that job seekers are increasingly interested in job postings outside their current field. For example, the proportion of civil engineers that looked at alternate job postings reached 85%, up 9% from 2019.

As such, retaining talent will need renewed effort, requiring strategic initiatives to engage and satisfy employees. Simultaneously, recruiters must adapt their strategies to connect with candidates who are increasingly open to switching roles.

New Means of Attraction

New challenges also emerge as wage growth cools down. According to the latest data from the Indeed Wage Tracker, posted wages in October were up 4.2% from a year prior, down from 4.8% in July, and well below the January 2022 peak of 9.3%. This shift is attributed to falling demand for workers in conjunction with increased labor supply and lower quit rates.

While, according to Indeed, this will hopefully lead to lower inflation rates, it will also mean that recruiters and hiring teams will need to find new ways to attract top talent.

The Indeed Hiring Lab has observed a growing prevalence of salary transparency within job postings in the U.S. This emerging trend holds the potential to be a crucial factor for staying competitive and appealing to qualified candidates in 2024, offering a saving grace for recruiters navigating the changing dynamics of the job market.

With AI in our Midst

With the recent implementation of AI – and more notably generative AI – into the everyday lives of workers, tracking the continued growth will be imperative. In early 2023, job postings referencing generative AI were minimal but experienced a significant 20 times increase by October alone. According to Indeed, these technologies have great potential to reconfigure a wide variety of jobs, and potentially create many more new jobs.

While the long-term effects are still unknown, there’s little doubt that generative AI could reshape the labor market completely. Recruiters should recognize the opportunities presented by this growth, both in terms of job creation and the integration of AI technologies into various industries.

In the midst of the ever-changing hiring scene in 2024, recruiters need to embrace a holistic approach. As our work landscape undergoes a transformation, tapping into vital insights becomes crucial. These insights will guide the evolution of recruitment practices, helping organizations navigate the challenges and opportunities that lie ahead in the coming year.

Building a Tech Stack That Doesn’t Send Applicants into a Black Hole

Whether you’re on the hiring or job seeker side of the talent acquisition process, both parties have a common enemy: the abyss of resumes and interviewed candidates that are neither progressing forward nor rejected, otherwise known as the applicant black hole. It occurs when the hiring process stalls for specific individuals, leaving candidates in limbo and unsure of where they stand with the company.

Sending job applications into the dreaded “black hole” can lead to poor candidate satisfaction, damage your company’s employer brand and result in a painstakingly slow hiring process. But with so much HR technology available, achieving a more candidate-centric approach is more attainable than you may think. Here are a few components to have in your talent acquisition tech stack to ensure your candidates aren’t sent into a black hole.

Save Resumes in an ATS So They’re Searchable

An applicant tracking system (ATS) is the well-known backbone of any modern talent acquisition tech stack. Nonetheless, it warrants a mention because lots of companies are still manually downloading resumes and saving them to desktop folders only to have no way to easily find a particular candidate’s resume again. ATS software streamlines the application process by collecting, storing and organizing applicant information within one searchable database. Using the search feature in your ATS is especially helpful if you have hundreds of resumes to look through but are targeting candidates with specific qualifications. There are countless ways to search for qualified candidates within your ATS, such as keyword search, boolean queries, radius search and more. An essential element of your talent acquisition tech stack, an ATS takes a good deal of manual organization off your plate so you can move more quickly to make the right hire and ensure that no one gets lost in the shuffle. Examples of ATS include JazzHR and Greenhouse.

Automate Capturing and Sharing Interview Insights

After screening or interviewing candidates comes the time-consuming administrative work of summarizing the conversations and sharing them across different teams. Then, this process is repeated as the candidate progresses through multiple interviews with different team members. A scenario that plays out all too often is that one team member has other tasks that take priority, delaying the sharing of information about the interview and bringing the hiring process to a halt. By the time they return to writing a synopsis of the conversation, they can barely remember what was discussed. Not to mention, a team member’s impression of a candidate’s performance during an interview is just that–an impression. Unconscious bias plays a role in the outcome of all person-to-person interviews, as does how the interview is structured.

Interview intelligence solutions simplify and expedite the post-interview analysis and documentation portion of the hiring process. These tools use AI to extract an intelligent synopsis of the conversation, including data on both the candidate experience and what topics were discussed. This technology is becoming increasingly robust in its ability to interpret conversations, even highlighting potential strengths, concerns, teamwork qualities and other attributes. Some solutions can also flag whether the interview may have contained questions around age, gender, race or other categories that could indicate potential bias. The intelligent synopsis can be automatically sent to all of the hiring stakeholders, who can use the data to augment their decision-making process. When it’s time to make a final hiring decision, you can easily pull content from the interview to support why the candidate would or would not be fit for the role. With interview intelligence in your tech stack, you’ll have significantly more searchable data on which to find previous applicants that may be a good fit for the role. Examples of interview intelligence solutions include BrightHire and HireLogic.

Building a Talent Acquisition Tech Stack That Doesn’t Send Applicants into a Black Hole

Example of AI-generated Interview Intelligence

Automate Communications With Candidates

Automating communication with your company’s candidates ensures that job seekers have the latest updates on their application status available, keeping them out of the abyss of the black hole. Automated progression or rejection emails can be set up within your ATS or customer relationship management (CRM) platform and you can add the option to customize the message, or even automatically pull relevant information from interview intelligence notes as discussed in the previous section.

It’s also worthwhile to keep applicants engaged beyond just sending application status updates. For example, you can send updates about your company’s open positions, culture and employee testimonials to pique potential candidates’ interest in working for your company. When more opportunities arise, you’ll have a dynamic talent pool at your disposal. With an ATS you can include automation capabilities in your tech stack.

Gather Feedback From Candidates

Once you’ve selected the candidate to extend a job offer to, the easiest route is to breathe a sigh of relief and move on from the talent search. But you left behind what is likely a very compelling talent pool that includes candidates who are disappointed and in the dark as to the reason why they didn’t make the cut. It’s in the best interest of your employer brand to keep in touch with them. Not only may you want to return to some of the potential candidates for a future job opening, but some of them may be inclined to share their experience with your company’s hiring process online. It’s best to give candidates a chance to share their feedback directly with your company rather than with the Internet masses–which they will. Many job seekers read company reviews before even applying to a role and 55% report avoiding certain companies after reading about negative candidate experiences.

Gathering feedback from candidates using a recruitment feedback solution is useful in a few ways. First, it allows you to build relationships with talented people who are interested in working for your company by engaging with them directly even after the hiring process has concluded. It also gives you an opportunity to evaluate any bottlenecks or biases that may exist within your talent acquisition process. Third-party candidates can sometimes make observations that are hard to see internally. You can collect quick feedback over text or email by asking for a rating, or you can solicit additional insights by sending out a more detailed survey about the candidate experience. Examples of candidate feedback systems range from HR-focused solutions like Trustcruit to more general survey solutions like Qualtrics.

Maintaining a balance between taking the time to find the right candidate and hiring quickly to fill a talent gap is already a sensitive process; it shouldn’t be needlessly drawn out by manual processes. Employers invest their invaluable time and resources into finding the right candidates. Likewise, job seekers pour lots of hope and effort into researching potential workplaces, crafting the perfect resumes and cover letters, and preparing for interviews. For both parties’ sake, consider expanding your talent acquisition tech stack to enhance communication with your candidates and keep the hiring process moving forward. Unless you’re recruiting astrophysicists, black holes have no place in the talent acquisition process.

Leadership Potential: Identifying Future Leaders in 2024

To help you identify leadership potential in your 2024 candidates, we’ve gathered insights from recruiters and HR Managers. From valuing resilience to looking at situations with empathy, here are the top attributes these professionals look for in potential leaders.

Valuing Resilience

In a rapidly changing and uncertain world, adaptability and resilience are crucial leadership qualities. Candidates who can quickly adjust to new circumstances, learn from setbacks and maintain composure in high-pressure situations are often seen as having strong leadership potential. These individuals can help guide their teams and organizations through challenges and lead them toward success in an ever-evolving landscape.

Kaytlin Martin
Recruiter, Career Strategies

Hiring for Passion and Mission Alignment

People are at the core of every organization. That’s why hiring “right” for each and every position within your organization is so vital. Many times, hiring committees are too busy checking boxes to remember to consider the overall “fit.” Sometimes, the person who checks the most boxes isn’t the best fit.

When an organization learns how to hire for “passion” for their mission, that’s where the magic happens. If your new hires have a passion for your mission, they are more likely to stick around, which allows the time needed for leadership development. Remember, you can train employees on policies and procedures, but you can’t train passion.

Phillip Estes
Leadership and OD Consultant, Estes Consulting

Prioritizing Flexibility in Team Collaboration

I’m a 20+ year veteran recruiter working exclusively in advertising/marketing. Like many industries, the advertising niche was hit significantly by the COVID pandemic a few years ago. Because of the severity of this pandemic, working remotely became commonplace. That said, the attribute that I find most appealing is flexibility.

Like many industries, advertising is a “team sport”… It requires the collaboration of many people from different disciplines—strategy, production, execution, etc. Working remotely can be a hindrance, but there is no other viable solution. Those candidates who are flexible, willing to meet via video conference, in the office, at a coffee shop, wherever necessary, are invaluable.

Now, with Covid-19 subsiding, many of the younger employees are refusing to return to the office. This is becoming problematic because of their lack of mentorship. The ability to watch/listen to senior management is invaluable—one that the younger generation doesn’t seem to grasp.

Jamie McCann
Executive Recruiter, 3AM Marketing Services

Assessing Strategic Thinking Abilities

As a seasoned HR and talent acquisition leader, I prioritize the assessment of candidates’ strategic thinking abilities, a critical quality for future leadership within any organization. With over two decades in this field, recruiting entry-level to C-suite, I’ve consistently recognized that individuals adept at strategic thinking possess the vision and analytical prowess to steer teams and companies toward sustained success.

These individuals demonstrate an exceptional grasp of complex business environments, foresee potential hurdles and innovate solutions essential for effective organizational strategy development and implementation. Strategic thinking in leadership can significantly impact employees’ success by providing a bigger picture and aligning their efforts with overarching organizational goals.

This strategy cultivates a collaborative atmosphere, empowering employees while providing them with the essential resources to make impactful decisions crucial to overall success.

Shannon Garcia-Lewis
Owner/Principal, Strategic Business Partners, LLC

Seeking Agile Leaders with Adaptability

One of the most important attributes I look for is how quickly someone can get on their feet when things change because, let’s face it, things change quickly in business and adaptability is a big deal. I appreciate confidence in a candidate, but what I appreciate more is the willingness to learn and adapt. The world is changing at an unprecedented rate, and more than anything, we need agile leaders who are eager to keep up with this change.

I’m always on the lookout for someone who’s got a track record of picking up new stuff on the fly and actually using it to make things better. Like, if they’ve jumped into a new role and crushed it, or maybe they took some tough feedback and used it to up their game.

Historically, when we’ve hired candidates who are hungry, have a competitive mindset and aren’t afraid to shake things up a little bit, we end up with someone who inspires others to follow suit. They’re the ones who keep us all on our toes and continually push the business forward.

Justin Smith
CEO, Contractor+

Promoting Inclusive Decision-Making

A key attribute we seek in leaders at Spacelift is inclusive decision-making. Inclusive leaders foster environments where diverse perspectives are actively sought and valued. This approach not only enhances team morale but also drives innovation, as varied viewpoints often lead to more comprehensive solutions.

By prioritizing inclusivity, decision-making becomes a collective process that reflects a broader range of experiences and expertise, resulting in outcomes that are robust and well-rounded. Emphasizing it in your leadership development ensures decisions are well-informed and reflective of your diverse workforce.

Nuria Requena
Talent Acquisition Manager, Spacelift

Recognizing Initiative 

I’m a firm believer in the power of initiative as an indicator of leadership potential. When I’m evaluating candidates, I’m not just looking for someone who can do the job well; I’m looking for someone who goes above and beyond without being asked. Initiative shows me that the individual is not only invested in their own success but also in the team’s success and the entire organization.

They’re the ones who identify gaps, propose solutions and take steps to implement those solutions, often before anyone else even recognizes there’s a problem. In my opinion, initiative is a clear sign that a candidate has the foresight and ambition necessary for leadership.

Ester Puleo
Talent Acquisition Specialist, Energy Casino

Looking at Situations with Empathy

I think that empathy from potential leaders is often overlooked as a critical management and leadership trait. Empathy will allow leaders to assess situations from the perspective of their team, and not simply be led by their own ego or opinions.

Wendy Makinson
HR Manager, Joloda Hydraroll

Recruiter’s Guide to Overcome The Biggest Hiring Challenges

Recruiters play a critical role in finding and hiring the best talent for organizations. However, the recruitment landscape is constantly evolving, presenting recruiters with numerous challenges. In this article, we will explore some of the biggest recruitment challenges faced by recruiters in 2023 and discuss strategies to overcome them in 2024.

The Evolution of Hiring in the Digital Age

Hiring practices have transformed in the digital age, and recruiters must adapt to stay competitive. The prevalence of online job platforms and social media has significantly changed the way candidates search for and apply to jobs. Recruiters need to leverage technology to reach and engage with potential candidates effectively.

With the rise of online job platforms, candidates now have access to a vast array of opportunities at their fingertips. They can easily search for jobs based on specific criteria such as location, industry, and salary range. This convenience has empowered job seekers to be more selective in their job search, as they can quickly filter out positions that do not align with their preferences.

Moreover, social media has become a powerful tool for both job seekers and recruiters. Platforms like LinkedIn allow professionals to showcase their skills and experience, making it easier for recruiters to find potential candidates. Recruiters can also use social media to promote job openings, reaching a wider audience and increasing the chances of finding the perfect fit for their organization.

However, the digital age has also brought about new challenges for recruiters. The Covid-19 pandemic has accelerated the adoption of remote work, leading to a surge in the number of companies hiring remote employees. Recruiters must now navigate the complexities of hiring individuals who may never set foot in the office.

When hiring remote employees, recruiters need to assess candidates’ ability to work independently and manage their time effectively. They must also consider the technical skills required for remote work, such as proficiency in virtual collaboration tools and strong communication skills. Additionally, recruiters need to ensure that remote employees are a good cultural fit for the organization, as they will not have the same level of in-person interaction with their colleagues.

Furthermore, remote hiring requires recruiters to adapt their recruitment strategies. Traditional face-to-face interviews may need to be replaced with video interviews to assess candidates’ remote working capabilities. Recruiters must also find ways to effectively onboard and integrate remote employees into the company culture, as they may not have the same opportunities for in-person training and team building.

In conclusion, the digital age has revolutionized hiring practices, offering both opportunities and challenges for recruiters. By leveraging online job platforms and social media, recruiters can tap into a wider pool of talent and connect with candidates more efficiently.

However, the rise of remote work requires recruiters to adapt their strategies and evaluate candidates’ suitability for working independently. As technology continues to advance, the evolution of hiring in the digital age is an ongoing process that recruiters must embrace to stay competitive in the ever-changing job market.

Addressing Global Skill Shortages in the Workforce

As new technologies continue to advance at a rapid pace, the demand for skilled professionals who can fill the required roles is becoming increasingly critical. Recruiters find themselves facing the daunting challenge of finding candidates with the right skills and competencies to meet the ever-evolving demands of the job market.

In today’s competitive landscape, organizations across industries are vying for top talent, intensifying the pressure on recruiters to attract and retain skilled individuals. The scarcity of qualified candidates has become a pressing issue that needs to be addressed strategically.

One effective approach that recruiters can adopt is to explore alternative talent pools. Rather than solely relying on traditional recruitment methods, such as job postings and referrals, recruiters can consider upskilling existing employees. By investing in training and development programs, organizations can empower their current workforce to acquire new skills and bridge the gap in skill shortages.

Another avenue to tackle the global skill shortages is through partnerships with educational institutions. Collaborating with universities, colleges and vocational schools can provide recruiters with access to a fresh pool of talent. By establishing internship programs, apprenticeships or co-op initiatives, organizations can nurture and groom aspiring professionals, equipping them with the necessary skills and knowledge to succeed in the workforce.

Furthermore, leveraging diversity and inclusion initiatives can be a powerful strategy to tap into underrepresented groups. By actively seeking out individuals from diverse backgrounds, recruiters can bring in a wide range of perspectives and experiences, fostering innovation and creativity within the organization. Additionally, diversity and inclusion efforts can help address systemic biases that may have contributed to the skill shortages in the first place.

It is crucial for recruiters to adopt a proactive and forward-thinking mindset when addressing global skill shortages. By exploring alternative talent pools, partnering with educational institutions and embracing diversity and inclusion, organizations can navigate the challenges posed by skill gaps in the workforce. With the right strategies in place, recruiters can ensure that their organizations remain competitive and thrive in an ever-changing business landscape.

Keeping Up With Rapidly Changing Technology

Technology plays a crucial role in the recruitment process, from applicant tracking systems to video interviews and AI-powered tools. Recruiters must stay up to date with the latest technological advancements to remain efficient and effective in their role.

However, the rapid pace of technological change can be overwhelming. Recruiters must invest time and resources in continuous learning and professional development to ensure they can leverage technology to its full potential.

In today’s digital age, where innovation is the norm, recruiters face the challenge of keeping up with the ever-evolving landscape of technology. With new tools and platforms emerging almost daily, it is essential for recruiters to stay ahead of the curve.

One area where technology has significantly transformed the recruitment process is through ATS. These systems streamline the hiring process by automating various tasks, such as resume screening and candidate communication. Recruiters need to familiarize themselves with different ATS platforms and understand how to effectively navigate and utilize their features.

Video interviews have also become increasingly popular in recent years. With the advancement of video conferencing technology, recruiters can now conduct interviews remotely, saving time and resources. However, it is crucial for recruiters to adapt their interviewing techniques to the virtual setting and ensure a seamless candidate experience.

AI has revolutionized the recruitment industry by enabling recruiters to automate repetitive tasks and make data-driven decisions. AI-powered tools can analyze resumes, predict candidate fit and even conduct initial screening interviews. Recruiters must embrace these technologies and learn how to integrate them into their workflow to enhance efficiency and accuracy.

While technology offers numerous benefits to recruiters, it also presents challenges. The rapid pace of technological change means that recruiters must constantly update their skills and knowledge. Continuous learning and professional development are crucial to staying relevant in the field.

Recruiters can take advantage of various resources to keep up with rapidly changing technology. Online courses, webinars and industry conferences provide opportunities to learn about the latest trends and best practices. Networking with other professionals in the field can also offer valuable insights and help recruiters stay informed about emerging technologies.

Furthermore, recruiters should actively seek feedback from candidates and hiring managers to understand how technology is impacting their experience. This feedback can help recruiters identify areas for improvement and ensure that technology is being used effectively to enhance the recruitment process.

In conclusion, staying up to date with rapidly changing technology is essential for recruiters to remain efficient and effective in their role. By investing in continuous learning and professional development, recruiters can leverage technology to its full potential and stay ahead in the ever-evolving landscape of recruitment.

Utilizing Automation to Streamline the Hiring Process

The hiring process involves numerous administrative tasks, such as resume screening, scheduling interviews and sending follow-up communications. These tasks can be time-consuming and take away from recruiters’ ability to focus on strategic activities.

By embracing automation tools, recruiters can streamline these repetitive tasks, allowing them to allocate more time to building relationships with candidates and assessing their fit with the organization. Automation can also improve the overall candidate experience by providing timely updates and personalized communication.

Increasing the Quality of Hires

One of the biggest challenges recruiters face is ensuring they hire candidates who will thrive in their roles and contribute to the organization’s success. The cost of a bad hire can be significant, both financially and in terms of morale and productivity.

To increase the quality of hires, recruiters must refine their candidate assessment methods and ensure they have a deep understanding of the organization’s culture and requirements for each role. Additionally, involving relevant stakeholders, such as hiring managers and team members, in the selection process can provide valuable insights and help make more informed hiring decisions.

Managing the Cost of Recruiting

Recruitment comes with significant costs, including job advertising expenses, recruitment software fees and the time and resources invested in the hiring process. In challenging economic times, organizations often look to reduce costs, putting pressure on recruiters to demonstrate the value they bring.

To manage the cost of recruiting, recruiters should explore cost-effective sourcing strategies, such as leveraging employee referrals and building a strong employer brand to attract passive candidates. Additionally, evaluating and optimizing recruitment processes can help identify areas for efficiency and cost savings.

Conclusion

By embracing technology, adapting to remote work dynamics, addressing skill shortages and focusing on quality hires, recruiters can navigate these challenges and thrive in their roles. It is essential for recruiters to stay proactive, keep learning, and leverage innovative strategies to attract and retain top talent in a competitive job market.

The Role of University Career Services in Recruitment

University career services centers often team up with local businesses. This partnership is beneficial for recruiters — it gives them a chance to find and hire talented students, increase their brand visibility and network with alumni on campus. Here’s how recruiters can make the most of their relationship with career services departments to find new talent.

Build a Rapport With Career Services

The first step toward benefiting from career services is to establish a good relationship with the department’s staff. Recruiters can attend networking events organized by career services to get to know them, making face-to-face introductions and creating a good first impression. They can also schedule formal or informal meetings with career services to understand their goals and the needs of their students.

Establish an On-Campus Presence

Once recruiters develop a friendly relationship with the university, they should participate in campus events through the career services department. Career fairs — where recruiters describe their organization and disseminate information to students about working there — are a great way to pique interest.

Talent specialists can put on presentations about their company to help students understand its values, workplace culture and impact on the world. Recruiters can also partner with student clubs or academic departments to build new connections on campus.

Provide Useful Resources

Recruiters can offer workshops on industry-specific skills, interview tips, professional development or job search techniques via a school’s career services department. Other resources students may find useful include specific job descriptions and salary insights. After attracting an audience, talent specialists can use the opportunity to share information about their organization and any available positions.

Create Online Content

Another way to build a good rapport — and help students learn more about the enterprise — is to create custom content for a career center’s social media page. For example, recruiters can write blog posts detailing why working for their brand is fulfilling.

Online content can include pictures from previous career expos, company community service events or day-to-day operations on the job. Recruiters can write fun facts about their business or feature short biographies showcasing student interns.

Offer Educational Opportunities

An organization’s recruiting department can offer internships or mentorships for students to participate in through career services. These programs offer practical experience related to their chosen major. Businesses that create internships should take the lead on designing and implementing them.

Invite Alums to Participate

Talent acquisition specialists should invite university alums to join them on campus. They can explain how their own path led them to work for the company, emphasizing how their degree made them a perfect fit for the job. It gives students a tangible example of how they could apply their education in the real world. Many also feel less pressure when approaching a graduate compared to a professional recruiter.

Keep It Casual

Some students find formal recruitment booths intimidating or even unapproachable. In response, many recruiters have changed their tactics to convey a more welcoming nature.

Google recruiters have, in the past, sponsored the Google Games — a day of friendly competition over video games, puzzles and LEGO-building challenges. The thrill of a good contest seems to be a great incentive for students to join in.

Other recruiters host cocktail hour, coffee chats, pizza parties, programming contests and even treasure hunts to encourage students to learn more about their company. In addition to putting students at ease, these events also help recruiters parse out the most talented candidates for an interview.

Give Out Free Items

Passive candidates — people who aren’t actively looking for a job — comprise 70% of the workforce. How can recruiters catch their eye?

One tried-and-true method of getting people to visit a recruiter’s booth is to distribute free handouts. Coffee and baked goods are classics for a reason, but students also appreciate water bottles, pens, drawstring bags and free USB drives to use during the school year. Even in bulk, these items are affordable enough that giving them out for free won’t break the bank.

Share Job Opportunities

One of the most effective ways to recruit students is by sharing current job openings with them. Many want to start working in their chosen field before graduation, so giving them a list of available positions — as well as the required skills, experience level or degree necessary for the job — can entice them to apply immediately.

Show Appreciation 

It’s good form for recruiters to thank the career services department for collaborating with them. They can express their gratitude with thank-you emails, notes or formal appreciation events.

Highlighting successful stories about students who went on to work for the brand is another great way to show appreciation. It emphasizes the importance of the school’s support while also proving the recruitment process works, encouraging the university to stay partnered with the business.

A Synergistic Partnership

By teaming up with career services, recruiters can meet talented students who could one day become invaluable team members. Talent acquisition specialists should work to build strong relationships with students, career services departments and university alums. Eventually, even small efforts could pay big dividends.