Engaging and communicating with passive talent is the number one challenge for recruiters and talent acquisition professionals. a study by Sense and the Talent Board found. Some 42% of respondents agreed that poor talent communication pressures their recruitment struggle.
The report also found that targeting passive candidates through outbound recruiting is a top priority of TA teams, especially when they’re trying to remain competitive in today’s market. Other challenges include candidate communication, creating compelling job descriptions and ensuring candidate diversity, each of which were cited by 30% of the survey’s respondents.
“Candidate communication is demanding and time-consuming work, especially for TA teams that are busy and typically stretched thin,” the study said. “Fortunately, there’s a growing array of robust yet easy-to-use recruiting technologies helping TA teams manage all of their communication challenges more effectively.”
Conversational A1 & Basic Chatbots Rank High
In the study, Talent Board said it has measured a 40% increase in the use of chatbots since 2018. Companies with the highest-rated candidate experiences use chatbots to answer job seeker questions nearly 30% more often than the average company.
Corroborating this, the study found that the primary recruiting technologies used by TA teams with high levels of success in contacting and communicating with candidates include conversational AI and basic chatbots (36%), candidate relationship management software (30%) and texting (28%).
In addition, the research found that the top three reasons companies have implemented a chatbot are to improve the responsiveness of their candidate communications (61%), free up recruiters’ time and enhance their productivity (54%) and enhance the overall quality of the candidate experience (45%).
“In our research, the top benefits of communicating with candidates via conversational AI chatbots included helping candidates submit job applications more easily at 23%, automating screening at 21% and automating interview scheduling at 19%,” the study said.
Sense and Talent Board said 51% of the study’s respondents cite a “significant improvement” in candidate satisfaction as a direct result of implementing chatbots. When asked about chatbots’ top benefits, another 51% said the technology has improved the responsiveness of their candidate communications .
Meanwhile, some 49% say their chatbots have enhanced the overall quality of their company’s candidate experience. Yet another 35% agreed that chatbots have freed up their time and improved their productivity.
“It’s obvious though that these technologies (conversational AI and basic chatbots and texting) deliver a win-win for TA teams and candidates alike by ramping up the speed and responsiveness of candidate communications while also improving the overall quality of the candidate experience,” the study said.
By Solomon O.
Solomon is a staff writer for RecruitingDaily and The HCM Technology Report.
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