Recruitment Marketing

  “80% and 95% of all prospective candidates who land on your careers page don’t actually fill out an application” The days of post and pray are coming to an… Read more

Recruiting is one of the toughest challenges facing businesses today. Finding the right talent is critical for success, but record-low unemployment, the flood of digital information, and a shift in… Read more

    Reaching Passive Candidates through Recruitment Marketing With the U.S. unemployment level hovering somewhere near 3.7 percent and more job openings than there are active candidates, recruiters need to… Read more

When was the last time you emailed a potential job candidate, but never heard back from them? If you’re like most people who source passive candidates, it was probably just… Read more

Part 1 of this series can be read here.  Technical workers such as engineers, programmers, mathematicians, and developers are among the most difficult and costly to source, assess and hire. As… Read more

According to the annual survey of the Forum for Inhouse Recruitment Professionals in the UK, creation of talent pipelines has been an important priority for inhouse recruitment leaders for the… Read more

Quick hit here, but check out these stats from Bullhorn’s “The State of Recruitment Marketing in 2018:” Eighty-seven percent of global staffing and recruiting firms do not have a chief… Read more

Increasingly apparent to a growing number of recruiters and hiring managers is that traditional post-and-pray is no longer a workable plan for finding the right candidates. In fact, in its… Read more

The gold standard recruiting metrics of the past decade or so have been: Time to hire/time to fill Quality of hire Both make sense: increasingly companies are moving to tech-driven… Read more

Quick definition to begin: candidate rediscovery is the process of finding previous applicants — who didn’t get the job they applied to that time — who would be a good… Read more

Facebook is one of the most powerful digital platforms in the world. With a user population bigger than China, you might say it is a pretty important part of the… Read more

When we think of talent acquisition, we often think about the process of sourcing, interviewing and persuading top candidates to join a company. However, talent acquisition is no longer exclusively… Read more

Digital marketing is a big topic and can be overwhelming for many recruiters due to the amount of information and choices available. It is a simple fact of life that… Read more

It occurred to me recently that we look at the recruitment process in pieces and rarely as a whole. I can’t find any articles about what the dream process looks… Read more

I began my career in Employment Branding in way back 2002. Since then, a great many people have asked me about the early steps you need to take (in the… Read more