Facebook is one of the most powerful digital platforms in the world.

With a user population bigger than China, you might say it is a pretty important part of the digital marketing economy.

So far in this video series, I have shared with your insights on making sure your recruitment advertising has context in your passive candidates’ day, and, the power of the right headline and image in connecting with candidates.

The importance of audience targeting for passive candidates

Now, Part 3 dives into the next — and the most critically important factor — in how you target your audience.

Thanks for following this brief video series. Please check out parts 1 and 2:

Tanya Williams

I’m Tanya Williams; I love pink, wearing 4-inch heels and being the sparkly Chief of Everything at Digital Conversations. I wear many fabulous hats; entrepreneur, blogger, author and trainer, and am a Tradigital Specialists with over 20 years’ marketing experience. For some, digital is a sea of uncertainty and holds businesses back from achieving their full potential. This is where I thrive. I created Digital Conversations to overcome marketing overwhelm, and use my extensive experience and industry knowledge to establish digital savvy brands. I’m passionate about supporting, educating and leveraging the right tools and technology to build a strong digital footprint for your business, that helps you stand out online. You don’t need to work harder, you need to work smarter, and with the right strategy and just enough sparkle, you can be the shining beacon of your industry – attracting your dream clients who champion your brand. “My Purpose is to digitally transform 200 recruitment and professional services businesses in the next 12 months. I’d love you to be one of them.” You can also sign up for my online course -- How to use Facebook Ads to Reach Passive Candidates Follow Tanya on Twitter @Digital_Tanya or connect with her on LinkedIn.