This shouldn’t come as a big surprise: Passive candidates are not on job boards because they are not out looking for jobs.

If you really want to reach them you need to go where they are, and like 2.2 billion other people in the world, they are on Facebook.

An underutilized tactic for passive candidates

One of the massively underutilized tactics by recruiters and Talent Acquisition professionals is using simple Facebook ads, particularly if you’re trying to reach niche candidates or working on a hard to fill role. Yes, most audiences are on Facebook, and their advertising platform allows you to be VERY targeted in a way you cannot do on any other channel.

So, here is Part 1 in a three-part series that shares some tips on how you can best utilize Facebook ads to reach passive candidates

You can also sign up for my online course — How to use Facebook Ads to Reach Passive Candidates

Tanya Williams

I’m Tanya Williams; I love pink, wearing 4-inch heels and being the sparkly Chief of Everything at Digital Conversations. I wear many fabulous hats; entrepreneur, blogger, author and trainer, and am a Tradigital Specialists with over 20 years’ marketing experience. For some, digital is a sea of uncertainty and holds businesses back from achieving their full potential. This is where I thrive. I created Digital Conversations to overcome marketing overwhelm, and use my extensive experience and industry knowledge to establish digital savvy brands. I’m passionate about supporting, educating and leveraging the right tools and technology to build a strong digital footprint for your business, that helps you stand out online. You don’t need to work harder, you need to work smarter, and with the right strategy and just enough sparkle, you can be the shining beacon of your industry – attracting your dream clients who champion your brand. “My Purpose is to digitally transform 200 recruitment and professional services businesses in the next 12 months. I’d love you to be one of them.” You can also sign up for my online course -- How to use Facebook Ads to Reach Passive Candidates Follow Tanya on Twitter @Digital_Tanya or connect with her on LinkedIn.