In Part 1 of How to Reach Passive Candidates Using Facebook Ads: It’s About the Context!, I spoke about considering the context of your ad content.

You need to remember that social media is a social platform that serves two (2) primary human needs:

  1. The need to belong; and,
  2. The need for self-presentation.

Want passive candidates? Grab their attention

So, your Facebook ads need to reflect the very reason why people are using it. Context and relevancy will stop the scroll and grab their attention (which really, is your ultimate goal).

Today in Part 2 in this video series, I share a few more insights to help you create Facebook ads to reach those-hard-to-get  candidates. Tomorrow in Part 3, we’ll focus on audience targeting.

You can also sign up for my online course — How to use Facebook Ads to Reach Passive Candidates


Tanya Williams

I’m Tanya Williams; I love pink, wearing 4-inch heels and being the sparkly Chief of Everything at Digital Conversations. I wear many fabulous hats; entrepreneur, blogger, author and trainer, and am a Tradigital Specialists with over 20 years’ marketing experience. For some, digital is a sea of uncertainty and holds businesses back from achieving their full potential. This is where I thrive. I created Digital Conversations to overcome marketing overwhelm, and use my extensive experience and industry knowledge to establish digital savvy brands. I’m passionate about supporting, educating and leveraging the right tools and technology to build a strong digital footprint for your business, that helps you stand out online. You don’t need to work harder, you need to work smarter, and with the right strategy and just enough sparkle, you can be the shining beacon of your industry – attracting your dream clients who champion your brand. “My Purpose is to digitally transform 200 recruitment and professional services businesses in the next 12 months. I’d love you to be one of them.” You can also sign up for my online course -- How to use Facebook Ads to Reach Passive Candidates Follow Tanya on Twitter @Digital_Tanya or connect with her on LinkedIn.