Tag: recruitment marketing

A Recruiter’s Guide To Email Marketing: Making Passive Candidates Care Enough To Click.

Whether or not you love or hate the often contentious candidate categorization into “active” vs. “passive” job...

Summer Brand Camp: When Consumer And Employer Brands Collide.

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp, they had me convinced this was going to be different — and...

Return To Sender: Why Candidates Keep Ignoring Your Recruiting Emails.

With the proliferation of increasingly sophisticated sourcing systems and solutions available to recruiters today, finding top talent...

Maslow Meets Marketing: The Psychology of Job Ads

Earlier this year, as has become something of an annual ritual, the HR and recruiting industry’s pundits (yes, they really exist)...

Network News: Putting Talent Networks To Work

It’s no secret that applying for jobs sucks. The fact is, most candidates have pretty much consigned themselves to these processes that...

Content Marketing and Job Descriptions: A Recruiter’s Guide to A/B Testing

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x:Recruiting=marketing. Or to some...

Think like a marketer

Recruitment Marketing 101: Thinking Like a Marketer to Promote Your Employer Brand with @Holland_Dombeck

Recruitment Marketing 101: Thinking Like a Marketer to Promote Your Employer Brand Most recruiters don’t think like marketers....

Recruitment Marketing Doesn’t Have To Suck.

Recruiting and HR is basically a perpetual balancing act. We’re asked to juggle being equal parts psychologist, peacekeeper,...

Kill Your Unicorns: A Trench Recruiting Reality Check

Recruiting is evolving. Fast. Faster than any time in my 15+ years in corporate recruiting. There are many contributing factors: social...

How Hootsuite Hires: A Social Recruiting Success Story

Hootsuite, a high growth, high tech employer based in Vancouver has emerged as one of the most widely used social business platforms on the...

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