
In the quest to become the world’s largest and most popular Internet destination, Facebook has experienced some astounding growth. Just last week TechCrunch had an article that revealed some staggering Facebook usage statistics;
149 million Americans now actively use the social network (as of 2009, the network had 100 million active users in the U.S.). And 70 percent of these active users in the U.S. log on to the social network daily.
The article also offered a breakdown of usage from a few other countries, but equally impressive to individual user data is the number of companies/organizations now utilizing Facebook in their recruiting efforts.
The impact of social media in staffing plans can no longer be ignored. It is the reality of where the industry has moved in the past couple of years. Recruiters scour LinkedIn, send out tweets daily on Twitter, and blog tirelessly in attempts of sourcing the elusive ‘perfect’ candidate. But what about Facebook? Sure it is a part of the social media plan, but it is much more then simply creating a fan page and praying for ‘like’ clicks. In fact there are number of tools breaking into the marketplace that leverage the popularity of Facebook in the recruiter’s favor. One such product that is really creating a lot of serious buzz in recruiting circles is Work4 Labs ‘Work for Us’ App, and there is a good reason why. Last week I had the opportunity to speak with Work4 Labs’ Director of Business Development Matthew Brown to learn about their tab application firsthand, and see exactly how it works. Continue reading “Tools of the Trade – Work4 Labs: Work for Us App”