Branding

Employment/employer branding is a hot topic in HR and Marketing circles — but when it comes to branding awareness in the executive suite, there is much more work to do…. Read more

Building a long-term image in the minds of passive candidates Employer Branding (EB) is a key component of any integrated talent acquisition strategy; it is both a long-term strategic solution… Read more

In the last decade or so, we’ve had a lot more research and thought leadership emerge around topics like employer branding, internal culture, candidate experience, and the like. “Brand” isn’t… Read more

Given that 2017 marked a 17-year low for unemployment, there will be a big battle for talent this year – especially in technology, health care and professional services. With the… Read more

I began my career in Employment Branding in way back 2002. Since then, a great many people have asked me about the early steps you need to take (in the… Read more

Here’s a simple truth: Leading edge and “best place to work” companies recognize the critical need to synch up their talent acquisition strategy with their employer branding. These companies achieve… Read more

Effective talent acquisition and recruitment often top the list of priorities for organizations as they move into a New Year, and 2018 is no exception. With unemployment in America continuing… Read more

When I started this, my intention was to focus on how companies manage disaster relief efforts both internally and externally, particularly with Hurricanes Harvey and Irma. As I began to… Read more

Compliance in the Stoned Age Never expected to lead an article ostensibly about HR compliance by discussing marijuana, but 2017 was a weird year for many of us. There’s an… Read more

Twenty years ago, I worked in the staffing industry. Thirteen years ago, I worked in recruitment. Seven years ago, my career took a turn into Talent Acquisition, also known as… Read more

People love watching videos online. In fact, online video now accounts for 69 percent of all internet traffic, and 55 percent of people watch online videos every single day. For… Read more

Imagine this: You work for a highly visible company, everyone knows who you are, what you do and you don’t even have to advertise employment opportunities. In fact, your company… Read more

Today, some 38 percent of workers say they feel more comfortable working as an agile employee (aka independent) than a permanent employee. Why? Here are the Top 3 reasons: “Flexibility… Read more

In life, there are times when you are part of conversations that make you roll your eyes so far back into your head that the possibility of a seizure looms…. Read more

Join us for this amazing expert panel as we discuss Recruitment Marketing Report Card featuring 5 amazing leaders at the worlds largest companies. To gain a competitive advantage in today’s… Read more