Imagine this: You work for a highly visible company, everyone knows who you are, what you do and you don’t even have to advertise employment opportunities.
In fact, your company is so well known that it can be recognized by a symbol or catch phrase – not even the company name itself. That my friends is a quality employer brand at work. Now, back to reality.
Employer Brand – how’s your relationship with it? Are you committed or is it ‘complicated’?
Isn’t that an uncomfortable question? You’ve been nodding along for too long now to other people telling you about the power of employer brand and you really don’t understand what they mean or why you should care. In this conversation, you’re going to learn what an employer brand really is (not the hype and marketing you might have been hearing lately), how it gets created or established and how to leverage it in your recruitment marketing strategy. Let’s answer the question that your organization needs to answer, “Who are you?”
This week on RecruitingLive we’re talking with employer brand guru, James Ellis. He’s taken time out of his schedule (where he’s normally running a podcast and oh, you know, assisting Fortune 1000 clients – but no big deal) to answer your questions LIVE. So, join us and make sure to follow along on Twitter and use #rdaily.
More about James:
James Ellis currently runs The Talent Cast podcast where he can be found doing deep dives into all things employer brand and recruitment marketing. James has spent years helping companies get serious about employer brand, recruiting content and inbound recruiting strategies. Currently, in Chicago, James spends his time partnering with Fortune 1000 clients to think smarter about how they find and attract the best talent.