Recruitment Marketing Report Card: Fortune 500


Join us for this amazing expert panel as we discuss Recruitment Marketing Report Card featuring 5 amazing leaders at the worlds largest companies.

To gain a competitive advantage in today’s candidate-led job market, leading companies are investing in a cutting-edge recruiting strategy: Recruitment Marketing. In a new research report, SmashFly Technologies found that 34% of the Fortune 500 are using Recruitment Marketing practices and technology to attract and hire top talent ahead of their competition to ensure business growth.

The second annual SmashFly Recruitment Marketing Report Card analyzes the career websites, social channels, lead generation and talent nurture efforts of the 2016 Fortune 500 to understand their adoption of Recruitment Marketing practices and technology. Recruitment Marketing leverages the latest digital marketing tactics such as search engine optimization, pay per click advertising, social media and mobile friendly web experiences to find, attract, engage and nurture candidates to become new hires. Technology such as a Recruitment Marketing Platform enables talent acquisition teams to automate, manage and measure the success of all recruiting tactics, strategies and programs from one centralized system.

What strategies make the grade when it comes to recruitment marketing? Learn what worked, what didn’t and the lessons everyone should know about in this live Q&A with senior recruiting leaders executing best in class recruitment marketing programs today.

 

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CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.



Presenters

Craig Fisher, Employer Branding, CA Technologies
Craig Fisher leads employer branding at CA Technologies. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, + many more.
Twitter: @fishdogs
Connect on LinkedIn
Amy Ala, Recruiter, Microsoft
Amy Miller is a staffing consultant & talent sourcer for Microsoft, where she supports the hardware division as a member of Microsoft’s in-house talent acquisition team.
Twitter: @alarecruiter
Connect on LinkedIn
Matt Charney, Executive Editor, RecruitingDaily
Editor in Chief @RecruitingDaily + @RecruitingBlogs. HR & Recruiting Nerd. Gangsta. My views are my own. And they're snarky.
Twitter: @mattcharney
Connect on LinkedIn


mm

CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.

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