Tag: Marketing

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Maslow Meets Marketing: The Psychology of Job Ads

Earlier this year, as has become something of an annual ritual, the HR and recruiting industry’s pundits (yes, they really exist)...

bizmarkie

TalentNet: Keep Recruiting Weird.

There I was, packed into the sweatbox that was the small club in the heart of downtown Austin, pressed up against that weird mix of slick,...

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Content Marketing and Job Descriptions: A Recruiter’s Guide to A/B Testing

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x:Recruiting=marketing. Or to some...

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Top Recruiter: Reality Bites.

Well, my friends – I suppose it was inevitable. After all, for years we’ve been hearing recruiters use stupid superlatives and...

culture marketing

Culture Marketing: Creating A Culture That Rocks

“Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.”...

HRTech

Caveat Emptor: Austerity and HR Technology

I’m not generally one to call for austerity, considering I often find myself the beneficiary of vendor largesse. But at last week’s...

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Why Content Marketing Matters for Recruiting & Hiring

Content marketing has been the topic of choice across the marketing and digital media world for some time now. Last year, LinkedIn...

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Find Better: Pulling the Trump Card on Monster Changes

Monster is at it again. I want to be clear that this isn’t going to turn into a Monster-bashing. Sorry to disappoint. In fact,...

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Improving Your Employer Brand On Glassdoor

According to a survey done by Software Advice to understand Glassdoor’s impact, almost half of 4,633 respondents use Glassdoor at some...

Why Personal Branding is A Big Deal for Big Companies

Personal Branding has been the buzzword for the past couple of years.  Many have bought into it, but most have not.  There have been...

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