Tag: Marketing

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Why Employee Generated Content Matters for Recruitment Marketing.

Chances are you think you’re a pretty interesting person. Why else would you Instagram that photo of your award-winning holiday-themed...

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Why Marketing Shouldn’t Own Your Career Site.

Two years ago, I applied for a job at a very well-known retail company. I was applying for some web or marketing job, and I had to run the...

Candidates Are Not Customers.

There’s been a lot of discussion about the many similarities between customers and candidates, particularly as relates to  improving...

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Maslow Meets Marketing: The Psychology of Job Ads

Earlier this year, as has become something of an annual ritual, the HR and recruiting industry’s pundits (yes, they really exist)...

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TalentNet: Keep Recruiting Weird.

There I was, packed into the sweatbox that was the small club in the heart of downtown Austin, pressed up against that weird mix of slick,...

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Content Marketing and Job Descriptions: A Recruiter’s Guide to A/B Testing

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x:Recruiting=marketing. Or to some...

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Top Recruiter: Reality Bites.

Well, my friends – I suppose it was inevitable. After all, for years we’ve been hearing recruiters use stupid superlatives and...

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Culture Marketing: Creating A Culture That Rocks

“Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.”...

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Caveat Emptor: Austerity and HR Technology

I’m not generally one to call for austerity, considering I often find myself the beneficiary of vendor largesse. But at last week’s...

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Why Content Marketing Matters for Recruiting & Hiring

Content marketing has been the topic of choice across the marketing and digital media world for some time now. Last year, LinkedIn...

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