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Tag: Marketing

2014-07-16_10-00-26

Find Better: Pulling the Trump Card on Monster Changes

Monster is at it again. I want to be clear that this isn’t going to turn into a Monster-bashing. Sorry to disappoint. In fact,...

employer_brand

Improving Your Employer Brand On Glassdoor

According to a survey done by Software Advice to understand Glassdoor’s impact, almost half of 4,633 respondents use Glassdoor at some...

Why Personal Branding is A Big Deal for Big Companies

Personal Branding has been the buzzword for the past couple of years.  Many have bought into it, but most have not.  There have been...

Brands on Fire: Igniting Passionate Conversations

In a typical day, brands will be mentioned 3.3 billion times around the world.  Your average American will mention a brand name 80 times a...

How To Create A Recruiting Video

Video has become one of the best ways to communicate a company’s culture, especially in a talent recruiting context.  Doing it well can...

The Big But in Talent Acquisition

30 Worst Job Titles In the World

Have a laugh and check out our list of the 30 worst job title in the world.

3 Tips for Breathing New Life Into An Established Employer Brand

Employer branding may not be new for your company. Maybe your organization has been actively branding its employment experience for...

Talent Attraction

Talent Attraction: Why It’s Time To Grow Up

I’m demanding of our industry – and am the first to admit that. These demands aren’t unrealistic, I think; I expect...

Net Promoter Score

Net Promoter Score & Candidate Experience

Apparently, asking your customers a direct question: “How likely are you to recommend our company/product/service to your friends and...

social media 2

The Importance of Measurement in Recruitment Marketing

A couple of weeks ago, I met with the recruiting and talent leadership from a local tech startup that’s entered a period of hyper...

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