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Yatedo: Personal Search Goes Global

Yatedo: Personal Search Goes Global

While free profile aggregation tools such as Pipl or Spokeo, have been established recruiting resources for years, this suddenly hot category has seen an explosion of emerging (premium) platforms looking to improve – and monetize – the personal search arena. Yatedo, however, represents a dramatic improvement on many emerging and established entries in this category, […]

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Lies, Damn Lies & LinkedIn

Lies, Damn Lies & LinkedIn

LinkedIn announced last week that they’d reached a milestone of 300 million users, which is pretty impressive, considering that means that their online population pretty much parallels that of the United States. This comes about 5 quarters after reaching 200 million users in January 2013, impressive growth considering that LinkedIn, founded in 2003, only celebrated […]

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Net Promoter Score & Candidate Experience

Net Promoter Score & Candidate Experience

Apparently, asking your customers a direct question: “How likely are you to recommend our company/product/service to your friends and colleagues?” is a pretty solid indicator of your brand’s relationship with its customers and, in fact, has real value in differentiating one company’s performance from another. Fred Reichheld introduced the customer-focused Net Promoter Score (NPS) in his 2003 Harvard Business […]

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See, Sweet! 10 CEO Tips for Leading A Company Everyone Wants to Work For

See, Sweet! 10 CEO Tips for Leading A Company Everyone Wants to Work For

Recently, Glassdoor announced the Highest Rated CEOs of 2014 for both large companies and SMBs. The third highest rated CEO on the large company list, Richard Edelman, president and CEO of public relations agency, Edelman, wrote an inspiring post detailing 10 leadership lessons he’s learned over the past 18 years. Edelman’s words serve as a great reminder for any CEO who wants to win the […]

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The Importance of Measurement in Recruitment Marketing

The Importance of Measurement in Recruitment Marketing

A couple of weeks ago, I met with the recruiting and talent leadership from a local tech startup that’s entered a period of hyper growth. They had read a report I published earlier this year on High-Performance Recruitment Marketing, and wanted to get my thoughts on how they can prioritize efforts to attract more talent while […]

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How To Get ROI From Social Recruiting and Social Media

How To Get ROI From Social Recruiting and Social Media

I consult with recruiters in social media, social recruiting and recruitment technology.  The number 1 question I get from directors and leaders of recruitment teams and third party agencies is often: “How do I get ROI from social media?” …and my answer is often, simply, “what “I” are you making?” Their answer is often zero […]

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Great Place To Work: Behind the Scenes at #GPTWConf

Great Place To Work: Behind the Scenes at #GPTWConf

I recently went down to the Bayou, joining 1,100 HR practitioners and leaders in downtown New Orleans for the 11th Annual Great Place to Work Conference. It made sense that this super event was held in the Super Dome, because, in my opinion at least, China Gorman and her team did a super job putting on […]

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4 Companies With Top Talent Brands (And Why Everyone Wants To Work for Them)

4 Companies With Top Talent Brands (And Why Everyone Wants To Work for Them)

Company brands are not the same as talent brands, and the best-known businesses are not always the ones who recruit the top talent – although they often have the equity to do so. Here are four employers with top recruitment brands who have developed magnetic employer brands so successful that they quite literally have to […]

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3 Reasons Your Employer Brand Should Differ From Your Consumer Brand

3 Reasons Your Employer Brand Should Differ From Your Consumer Brand

Your company likely focused on building its consumer brand long before you began worrying about building an employer brand. And while the two are promoting the same company and may share the same message of values and culture, your employer brand is actually quite different from your consumer brand. A consumer brand proposition defines a product or service […]

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Shut Up, Startups: Why Recruiting Technology Can’t Fix What’s Really Broken

Shut Up, Startups: Why Recruiting Technology Can’t Fix What’s Really Broken

What follows is an account of a successful early careerist having a career discussion with an influential mentor: After I graduated from Harvard and took my first job as an investment banker earning $150K, upon returning home for Thanksgiving my Mom cornered me in the kitchen and in an exasperating tone asked (or rather, demanded): “You’re […]

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