Search for: employer branding

  Selecting the right employer branding partner is one of the most critical yet overlooked decisions a company can make. A great agency fit leads to better recruitment marketing, outreach… Read more

After three decades of experimentation and ideation, testing the limits of consumer branding within a recruiting space, employer branding has found ways to make meaningful tactical impact without the baggage.

In today’s candidate-centric job market, it is crucial for companies to stand out in every aspect possible. This includes not only their products and services but also their employer brand…. Read more

Did you know 82% of job seekers research a company’s reputation before applying? In today’s tight labor market, employers must develop solid employer brand strategies to attract and retain the… Read more

According to a new report from branding agency Brandemix, corporate marketing had finally come around to embracing the idea that employment brand is critical to success, The 6th annual State… Read more

Today on the RecruitingDaily podcast, I have a friend of the firm on the show, Alex Her. Our topic today is “Employer Branding grows up in a post-COVID world.” So we’re… Read more

  Have you ever skipped ahead and read the last line of a book before starting the first chapter? Sometimes it ruins the whole experience, and other times, it reinforces… Read more

  As you build out and continue to tweak your Employer Branding Program, you might want to incorporate and “bake in” your firm’s differentiators—(assuming, of course, you know what they… Read more

  “now evolved into a total system and approach (mostly) embedded in a company’s Talent Acquisition culture” It is now time to start thinking and implementing your Employer Branding Program… Read more

We’ve all heard about the power of a great employer brand reputation when it comes to attracting and retaining talent. But the secret to success isn’t necessarily about what your… Read more

What was your last Groupon search?  According to my Groupon history, the last three things I searched for were: Harry Potter Drybar Things to do …which resulted in the following… Read more

Georgene Huang’s career in the media industry was flying high when — out of nowhere — her boss, the company’s CEO, was fired. And then….so was she. No one knew… Read more

Employment/employer branding is a hot topic in HR and Marketing circles — but when it comes to branding awareness in the executive suite, there is much more work to do…. Read more

Building a long-term image in the minds of passive candidates Employer Branding (EB) is a key component of any integrated talent acquisition strategy; it is both a long-term strategic solution… Read more

Here’s a simple truth: Leading edge and “best place to work” companies recognize the critical need to synch up their talent acquisition strategy with their employer branding. These companies achieve… Read more