Marketing

Hello 2021, and so long 2020! I’m sure that I’m not in the minority when I say that 2020 was a very trying year. While it had a huge impact… Read more

3 Quick Tips on Email Deliverability Check out this video I put together with 3 quick email deliverability tips in just over 3 mins. SPF, DKIM + DMARC matter. (Some… Read more

To Link or Not To Link in Email? That is the Question There are mixed thoughts out there about whether or not you should include links in your email outreach…. Read more

3 FAQs About Spam Filters with Steven Lu Let’s talk about spam filters. Senders hate them, recipients love them, and everyone wants to know how to get past them. As… Read more

I recently read an article about ageism, and how companies are struggling to effectively manage it. A short time later I read about Artificial Intelligence (AI), and how it will… Read more

Work smarter, not harder. This new productivity mantra has become increasingly popular among marketers, especially since they can streamline a great portion of their work using some widely available marketing… Read more

Recruitment marketing refers to the whole process of promoting the value of a position at a company. It employs different marketing strategies to engage and interact with potential employees or… Read more

Having been involved in digital marketing since 2009, I can say one thing with certainty- there’s no shortage of shiny new tools and platforms at our disposal. And the list… Read more

Must-Have Characteristics of a Good Recruiting Video The world has evolved so much over the past years and modernized so swiftly that it is hard to believe the progress. The… Read more

Give Your Virtual Hiring Events an Edge With Broadcast Video The pandemic and the need for social distancing has accelerated the adoption of all things virtual. Zoom now takes the… Read more

Entering a new talent market through a multi-channel marketing strategy. Entering a new talent market is no easy task. The days of posting on your local job board are no… Read more

The 5 Key SALES Lessons YOU MUST Implement in a Global Pandemic: Part 5 This is the final installment of a series of five by Steve Guest. Read Part one:… Read more

The 5 Key SALES Lessons YOU MUST Implement in a Global Pandemic: Part 4 This is Part four of a series of five by Steve Guest. Read Part one: “If… Read more

Four Reasons to Get Back to the Basics of Permission Marketing Shifting your focus from rented audiences on social media to owned audiences through permission marketing will level up your… Read more

The 5 Key SALES Lessons YOU MUST Implement in a Global Pandemic: Part 3 This is Part three of a series of five by Steve Guest. Read Part one: “If… Read more