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Back in my corporate marketing days, we would plan for brand perception evolution in the same way. Every couple of years, we would examine market trends, consumer behaviour trends, the… Read more

  Building a team has to be one of the most challenging aspects of working in recruiting. Not only do you have to make a match on an array of hard-to-find… Read more

When I say “car salesmen” what pops into your mind? A grease ball, right? A poorly fitted suit, slicked back hair, and a beer belly. I’ll add a creepy mustache… Read more

Every marketer dreams of going viral on social media. We’ve all seen it happen before. You know the ones – the videos that make everyone want to share, swear or… Read more

So, I’m sitting in the office as my CEO and Finance Director – both male, suffice to say – are having a conversation about the upcoming budget, of all things…. Read more

My best experience with a recruiter came along just a few years ago. It was a Sunday and I was watching my favorite team, the Pittsburgh Steelers. Go ahead and… Read more

For an industry whose professional certification involves “competency based assessments,” there’s a surprising amount of incompetence when it comes to sorting out the product marketing buzz and BS coming from… Read more

We all know the 2016 election will be a special one, and not just because it features two of the least popular candidates in recent memory. Less widely discussed is… Read more

We function as the primary job contact for so many people, then when the tables turn – what are we supposed to do? How do we find a recruiting job?

It’s kind of amazing what teachers do, spending hours inside and outside the classroom to prepare students to take the next step and be productive citizens. It’s one of the… Read more

As recruiters, we have to know how to ask the right questions that will lead us to the motivation of a candidate – not just checking boxes and using interview score cards.

Regardless of our education and training, we as recruiters by in large do three things: We find people, we interview and we extend offers. All opportunities for training, development and starting to tell our story in a way that changes perceptions.

We need to approach the “when” and the “what” of communication as a form of relationship management with care, thought, intent, and efficiency. And whatever you do, don’t simply automate your way to apathy.

Our industry lacks the fundamental training and certifications to legitimize and qualify our profession across the board. That’s where ATAP comes in.

Walking into a room with literally a thousand HR technology vendors can be, to say the least, overwhelming. There’s a hum similar to a venue before a concert with a… Read more