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Caveman Recruiting with Dennis Smith

What if you were the first person in the history of the world to…”recruit?” What’s the one skill that you’d need to master? Listen in to find out what the Caveman would do ~

With the average consumer getting close to 3,000 marketing messages daily, how do you compete with the flow of  dennis msith information being fed to prospects and candidates? Competition for top talent is overwhelming and you can be guaranteed that you will never reach 100% of the candidates you don’t call…

Here’s a quick rant on the topic touching sourcing, strategy and the pure essence of recruiting – calling the candidate.

Here’s a clip from the man behind the driving video, ipodio, and RecruitingBrains.com – Mr. Dennis Smith. Turn up the audio, it’s worth the listen.

What are you doing to measure your social recruiting efforts?

As a recruiter we communicate our need to either the individuals or the masses. Either way, and regardless of our style of communication, we issue to those individuals a “call to action.” We ask them to check out a posting online or to head to X to get more information. Sometimes we simply send them to our own LinkedIn profile or a Facebook Fan page

What are you doing to measure your social recruiting efforts?  Because if you aren’t doing anything to measure them and you’re  srs-2009-camerashot  telling the world that social recruiting works then you’re just winging it.  Or if you aren’t putting any effort in place to try and account for your efforts while squaking to your peers and colleagues that it doesn’t work – well, you’re equally as full of it.

This article is an entry for CruiterTalk.com‘s Recruiting Carnival and a follow up to last year’s entry where I had the honor of posting The Evolution of Recruiting. It covered topics related to how some companies are unwilling to let their talent seekers dip into social channels to source and recruit.  In summary my opinion was, and continues to be, that this is a short-sited response sprinkled with a dash of control issues and thrown into the #Fail bucket in the hopes that recruiters will stop asking about it or that it will simply go away.  But guess what?  It’s not going away anytime soon and recruiters are going rogue to get it done.  The best part?  Some recruiters are savvy enough to keep pushing forward and are finding ways to track their efforts in the hopes they’ll be able to come back to leadership/clients and tell a good story.  Boys and girls, it’s almost story time.

To reference, and get you caught up on the ramblings that bring us here:

I remember the deciding moment for me when I realized that job seekers simply can’t be trusted to tell us how they found or heard about jobs they were applying for.  I had pulled a “Hire Source” report that was from an ATS and sorted the hires by what they had selected from the drop-down menu that was available to them.  When I saw that I had two new employees in Dallas that credited their hiring to an ad that was run in a niche magazine (and that ran only in Alaska!) I knew I was done.  I’ve never pulled that report again and I continue to refuse to give validation to any report that leaves the hiring source selection up to the job seeker.  After all, isn’t this data a considerable factor in how we decide to spend our time and dollars?

As a recruiter we communicate our need to either the individuals or the masses.  Either way, and regardless of our style of communication, we issue to those individuals a “call to action.”  We ask them to check out a posting online or to head to X to get more information.  Sometimes we simply send them to our own  LinkedIn profile or a Facebook Fan page to stay in touch.

But whether we rattle it off of the phone, post it in a blog, text it via SMS or push it to our networks in a PM – there’s an opportunity for us to track what we’re asking them to do with just a little bit of effort on our part.

Some of us already use URL shortening services like Bit.ly or BudURL but aren’t making the most of them.  Over the course of last years events and conferences and webinars, I spoke with countless recruiters (and even sourcers!) that were using URL shorteners to do only that – shorten a URL.  What if I said that all you rogue (and social) recruiters could use free services like these to not only clean up your communications but to track “expressions of interest” from job seekers?  Okay well… I’m saying it.

So let’s assume I’ve a new job that I’m recruiting for.  Before I begin my recruiting and marketing I take a few minutes to create a BudURL  for each channel of recruiting I want to track – Voice, Email, Twitter, Facebook, LinkedIn and maybe even one for my blog.  This is quick and easy to do as it’s just a matter of copying and pasting the destination URL and either creating a vanity title for it or letting the service create its own.  The resulting URLs may look like http://service.com/234hs  or http://service.com/HotJob  – it’s up to me.

I will say that if I’m working on a job that warrants some special attention I might dress up the links so that they’re each attractive to the potential audience as opposed to just random characters – but hey, this article is about tracking the interest, not marketing the attraction. Whichever I choose, I now have maybe 5 links to my job posting that I can provide to potential candidates.

Now I simply begin my legwork and distributing the links via the correlating communication channels.  One of the great things  ch1 about  pushing these through social channels is that potential candidates have the ability to push (aka: RT/FWD) my links along to their networks.  And as long as my url is intact – I get the tracking that I’m after.  So depending on the tool used to create and track the URL’s, I may be able to see something as detailed as the following.

The above tracking was pulled just minutes after a simple tweet that pointed to a page on the internet I found interesting.  What it shows us is that people clicked on the link when it appeared on Twitter, Facebook (note that I can tell which pages!) and various pages/tools related to twitter.  While this example is not a job post, it’s a good example of some detail available on traffic and something I could share.

If you’re really a fan of analytics you can export your information easily to spreadsheets or, as is available with some tools, feed it into Google Analytics as it relates to your domain traffic.  An example of the end result is within the below chart.  This shows an overview of the traffic that was a result of using various URLs (as outlined above) for a particular job posting.  With some filter magic, analytical mojo and stripping of some other proprietary data, you’ll see that the result can be pretty impressive.  You’re now a few steps closer to either finding out if Social Recruiting channels are a complete waste of time or if you’ve something you can start to build a case to your clients/leadership with. (or if social works for Job Type A more than Job Type B or… you get the idea.)

ch2  There is something to keep in mind, however.  These are “clicks” or “expressions of interest” and are not applications.  To track the source of applications and hires in detail like this you’ll likely need more help and partnership from your leadership and/or ATS partners.  Remember that the idea of this article is to communicate a relatively easy way for passionate recruiters to begin and measure the value of recruiting in social networking channels.

Does this cover in depth the way in which sourcing practices that can be tracked without cost? No.
Does this cover how each of these efforts could be marketed?  No.  (but c’mon… just give this one some thought.)

What it does lay out is some (hopefully) thought provoking ramblings so that recruiters and sourcers trying to measure their social recruiting efforts might start down a path of discovery – and hopefully share what they find.  I know that it’s exciting when we can add a bit of science to a profession that for so long was thought of as simply an art – and sometimes dismissed from meetings or budgets as a result.

So what are you waiting on?  Get tracking!

About the author:

hoyt-chris-photo

As a mobile marketing/recruiting evangelist and self proclaimed Social ‘X’ addict, Chris Hoyt has been pushing the boundaries of each aspect of full-cycle recruiting for over 14 years – most recently as the Associate Director of Talent Attraction at AT&T.

With a passion for breaking out of traditional recruitment practices and a background that includes training it’s no mystery that the combined teams of recruiters and sourcers working with Chris are constantly evolving and pushing the envelope of non-traditional talent attraction and recruitment.  Whether functioning as a coach, team lead, or individual contributor it’s his top notch results using ‘out of the box’ strategies that have established him as a recruiting expert amongst peers and clients alike.

In a time where the return on investment for social media struggles to be defined within the recruiting and staffing world, Chris moves forward in an effort to show impact, scope of reach and brand influence by engaging and tracking both the candidate’s involvement and experience.

Jerry Albright Challenges Recruiters in 2010

The challenge of 2010 as seen through the eyes of Jerry Albright. Jerry takes a few moments to lay his thoughts down on video for us as his contribution to the 2010 posting carnival here on CruiterTalk. As recruiters and sourcers it’s interesting the conversations that are had around sourcing tips and techniques. But often a few things are forgotten. Watch it here:

Jerry Albright is one of those guys that has a couple of things going for him.  He’s likable, he’s witty and more often than not he’s  JA pretty straight forward with telling you like it is. I like to compare him (in persona) to @animal and “The Recruiting Animal Show”.

I wanted to have Jerry contribute to the carnival this year because it’s often refreshing to hear it straight side stepping the bull. Take a look at his video and his challenge to recruiters.  It’s nothing earth shattering but it’s one of those things that we often overlook. It’s a quick Listen.

Comment below on his video to get entered into the drawing to win a free PRO membership to referYes our sponsor this month!

How to Get Your "Perfect" Candidate Hired

Requirements not withstanding, Hiring Managers want to feel that the person is fully vested into the company. Talk is cheap. Typically it takes something more than a candidate saying “I can really see myself working here,” and less (or slightly less) than a candidate saying, “I’ve got the company logo tattooed on my butt! Let me show you!!!”

How many times have you found the perfect candidate, presented him (or her) to the Hiring Manager and then… jim stroudnothing? The Hiring Manager has urged you to step up your efforts but when it comes time to make a decision, its an exercise in “analysis paralysis.”

“Yeah, sure, he meets my requirements,” says the Clueless one, “but I’m not sure if I should hire them or hold out for someone better (or cheaper).” 

If you’ve been in recruiting more than five minutes, then you know what I mean. It happens and if it has not happened to you yet, just keep sourcing, dialing and smiling and meeting with Managers. It will happen and guess what? The frustration of that happening does not diminish with time, at least it did not for me. So how did I handle it? I tried a little employment psychology by submitting only “perfect” candidates. Sound impossible? Well, of course it is, nobody is perfect! However, I was able to convince a Hiring Manager that my submitals were perfect more often than not. It is ridiculously easy to do and I will show you how.

Requirements not withstanding, Hiring Managers want to feel that the person is fully vested into the company. Talk is cheap. Typically it takes something more than a candidate saying “I can really see myself working here,” and less (or slightly less) than a candidate saying, “I’ve got the company logo tattooed on my butt! Let me show you!!!”

To give the Hiring Manager that warm and fuzzy feeling about your candidate (provided that they meet the requirements of course), simply perform the following:

  1. Do a bit of research about your company and its products. Research the past year, but not much more than that because you want to get your finger on the pulse of current issues that are (or should be) being addressed.
  2. Read up on what people are griping about concerning your company and / or your leading competitors.
  3. Create a list of the more interesting comments and questions and then pose them to the candidate. Ask them, “What do you think about these comments about our product? Are these people right? Are they wrong? If so, or if not, can you tell me why? How would you tackle the issues being discussed? Should we be losing sleep over these comments? Blah, blah, blah… (I think you get what I am saying here.)
  4. When you present this perfect candidate to the Hiring Manager (of course) enclose their answers to your questions. As you do, hope that they reflect intelligent thought and intrigue the Hiring Manager. If not, take it a step further.
  5. If you have the cajones (or the ovaries), send the candidates’ comments to other Managers inside the company and say, in so many words, “In my role as a Recruiter I speak to a lot of people who work in our industry. Some of the comments I hear from my candidates are quite intriguing and some are worth sharing. Case in point, I recently interviewed someone for a role as a Project Manager and when I asked him about our products, he had this to say: (Insert something brilliant that your candidate has said here). What do you think about this?
  6. All things being wonderful, the other Managers will get the idea on their own (wink-wink) to speak to your candidate directly and (maybe) hire him (or her) before the slowpoke Manager makes up his mind. However, I would advise that you play nice by telling the slowpoke manager that others in the company have an interest in your candidate and that they should move a bit more quickly.

Hmm… I know what you’re thinking. “That’s kind of sneaky there Jim.”

To which I would reply, yes, it is, but it does work. It especially works when one Manager is slow in making a decision and other Managers in the company are not.  I would also add that it feels less sneaky when it comes time for your performance to be evaluated.  Be that as it is, let me share with you a couple of search strings for finding customer feedback that you can use for coaching your “perfect” candidate.

In the examples below, I am looking for comments about the technology “virtualization.”

In the above string, I am looking for web documents with “feedback” in the URL (web address) and mention the term “virtualization” and the phrase “I think.” I added the phrase “I think” because I am seeking someone who has a definite opinion to offer.

In the above string I am looking for websites that use Uservoice for its customer feedback system. (Look ’em up – Uservoice.com) Of course, I also add the term virtualization. For your purposes, simply replace the term “virtualization” to whatever product, company or industry you have an interest in. Yes, its that simple.

Other search strings you may want to consider are:

  • site:uservoice.com virtualization
  • powered.by.uservoice virtualization
  • intitle:feedback virtualization “i Think”
  • intitle:comments virtualization “i Think”
  • virtualization.sucks
  • virtualization.rocks
  • “i love virtualization”

Good luck with that Hiring Manager of yours! (I feel your pain.)

ABOUT THE WRITER
Jim Stroud,  The Searchologist
www.thesearchologist.com
Twitter: @jimstroud
Jim produces The Searchologist, a websitevideo series and magazine focused on resume sourcing and lead generation strategies for Recruiters.  

perfect-comic

Facilitate or Fall! – A Simplified Vision!

A facilitator is someone who uses knowledge and market intelligence, plus the related processes to formulate and deliver the needed structure and deliverables for maximum meeting interactions to be effective and beneficial.

Ramblings of a People Person – John Rose

If our customers are confused about who does what, how, why and who for! Can we blame them – No, then who is to blame? Answer – Every single person involved directly or indirectly in the talent management process…

Whether you are a business and your role is in; Administration, Finance, HR, IT, Logistics, Materials, Operations, Planning, etc, Facilitator etc…if your role influences or is the talent/hiring decision maker – you must ensure that confusion is removed [ideally] or minimized from the talent process. Or, If you are the person seeking an opportunity, YOU are the ONE person who must remove confusion from the process by clearly knowing what, where, when, how [much] and why.

And where does the 3rd party HR service fit in this? Pretty obvious even for me [a gamekeeper turned poacher or engineer turned people person], EVERYWHERE and at EVERY level. Whether you are a researcher, name sourcer, staffer, career councilor, recruiter, headhunter, coach, etc…[to many different titles for me to list here – but you get the picture] YOU must ensure that lines of communications are open and clear, expectations are outlined and agreed upon, deliverables are realistic and achievable, and finally YOU execute and bring real value to what you offer and provide. Adopt a ‘Facilitator’ mentality and all will win.

So with this in mind: Who are the Customers? This falls into two main categories:

  1. Businesses looking for people to add ROI
  2. People looking for businesses to join to add ROI

The role of ‘Recruitment’ in the process of satisfying both categories is the same, just different questions need answering. Think about it:

  • “Client – What is the one attribute the ideal candidate would bring to the table to make you say – ‘Wow! This person is great’?”

Now, lets look at the other side:

  • “Candidate – In one sentence, describe the greatest value you would bring to the opportunity and company?”

Looking at the questions, both appear fair, of equal value and both parties have the pre-information to answer!…or do they? Aren’t we guilty of non-disclosure of all information to the candidate, whilst conveying all and everything possible to the business, to push to close the presentation phase of the search and move to the interview phase, what is the expression I hear from the volume staffing industry – ‘Work closes to the Dollar!’ Anyone else think this sounds familiar…

With the plethora of practitioners’ in the ‘Recruitment’ industry, businesses need to be made aware and educated on the VALUE and ROI of services provided, and how to differentiate between them. Maybe those of us that actually deal with the people ‘face-to face’ should be given the title of ‘TALENT FACILITATOR’! Whilst those [3rd parties or internal resources] who data mine, name generate, job-board browse, post-n-pray, etc…should be called something else…I am open to any suggestions or ideas! – One of my colleagues suggested ‘Fast Serve Facilitator’ because they take a fixed menu approach to every customer.

So WHAT IS A FACILITATOR?

A facilitator is someone who uses knowledge and market intelligence, plus the related processes to formulate and deliver the needed structure and deliverables for maximum meeting interactions to be effective and beneficial. The facilitator focuses on effective process dynamics to allow ensure ALL participants focus on the deliverables.

The Facilitator’s role is unique, although no more or less important than any of the other participants, since their primary focus is on the processes. Facilitation can involve many different levels of knowledge and skill, can include work on all kinds of problems and challenges, can assist the group in fulfilling its desire, or can include pushing all participants to new levels of understanding, communication and decision making. Most importantly, however, facilitation includes both an ability to recognize what effective processes are needed and an ability to provide those [recruitment] processes.

To be recognized as a Facilitator, you not only need to understand the role [of], but also the basic processes involved for each and every event, no two are alike, just as no two people are alike – even with identical twins.

Those who are in a leadership role and who have ‘facilitators’ under their guidance must never assume that basic practices and principles are retained and applied, reminders to refresh continuously, irrespective of how long you have been in the industry/profession is key.

The process – Recruitment Process Mapping or RPM has nothing to do with speed [this is the engineer in me coming out and I apologise for the referenceJ] unless you are in the volume market place then you are not a Talent Facilitator – think fast food!

Outline of Recruitment Process Mapping (RPM)

recruitment_map1This is a tool used to accomplish a holistic view and complete results. Results which meet the whole requirement, not just a silo-mentality view of the requirement. By applying structured [recruitment] process mapping analysis, there is a greatly enhanced opportunity for all parties, with vested interest in a successful outcome, will ‘by in’ and support the ‘facilitator’ and agreed upon actions.

The 4 Main Steps of RPM

  1. Process identification – attaining a full understanding of all the steps of a process.
  2. Information gathering – identifying objectives, risks, and control points in a process.
  3. Interviewing and mapping – understanding the point of view of individuals in the process and designing actual maps
  4. Analysis – utilizing tools and approaches to make the process run more effectively and efficiently

For all who find themselves involved in the process of ‘recruitment’ please focus on why we are doing it, and remove the mentality of ‘What is in it for ME!’. This is all about “topgrading” for all customers.

It has been suggested by my partner that maybe I should add some other titles just to get the juices flowing and discussion moving forward, so here goes:

Recruiterpreneur: refers to those embracing all genre’s during the act for identifying the very best talent for an organization

Evangelist-Recruiter: refers to one who inspires others to greatness, in their pursuit of completeness, in the art of organizational talent resources.

Talentistry: refers to the practice of impacting organizations performance through Investing In People (extractions, fillings, polishing, crowning, re-alignment, etc…).

…I still like ‘Talent Facilitator’ sounds less ostentatious and does not imply anything to high-brow…that is just me. Thank you for reading and any views, opinions or comments are openly received, I must go now, as to coin a phrase from the main character in ‘Rumple of the Bailey’ – “She who must be obeyed!” has just put supper on the table…

About the author:

Employees as Partners in Innovation

Many organizations like to include ideas or concepts of ‘creativity’ or ‘innovation’ in their core values or mission statements, but when pressed with employee suggestions to try something new, or to modify an existing program or work process, managers often recoil. Doing things ‘the way they are always done’ is generally

Recently the NY Times online published an interesting article titled ‘Seeing Customers as Partners in Innovation‘; a report on how some companies like 3M and the Hershey Company are working much more closely with their customers in the research and design process. The theory is by combining better and deeper understanding of customer needs, their processes, how they actually use  innovation existing products with exposure to the latest research and technology underway inside the organization that more and faster innovative ideas and improvements will be generated.

Partnering with customers to drive improvements in the pace and quality of innovation seems to be a sound strategy and according to the NYT piece, both 3M and Hershey have seen some real benefits in their approach.

But after reading the piece, I started to think about the idea of Employees as partners in innovation.

Many organizations like to include ideas or concepts of ‘creativity’ or ‘innovation’ in their core values or mission statements, but when pressed with employee suggestions to try something new, or to modify an existing program or work process, managers often recoil.  Doing things ‘the way they are always done’ is generally easier, more comfortable, and sometimes necessary, particularly when many organizations are operating with much leaner staffs than in the past.

Some ways that companies can harness the ideas of the workforce to help promote innovation

Ask for ideas

The simplest way to encourage ideas and creativity from employees is simply to start asking them.  Set up a simple discussion forum on your company intranet or leverage one of many easy wiki platforms to ask questions and collect comments and ideas.  If you want to get a bit more sophisticated, deploy an ‘idea store’ using software specifically designed for idea generation.  Ideascale, Kindling, and several other low-cost solutions are available for this purpose.

Encourage investigation

Innovations are rarely isolated ‘eureka’ moments. More likely they are a product of a long term and concerted effort to try new approaches, explore ideas, and get feedback from across many people and parts of the organization. This will involve commitment from senior leaders, management, and a willingness to fail sometimes.  When employees realize that they have the freedom to explore and experiment, without constantly thinking ‘What if this doesn’t work?’, the more lasting and ultimately successful you will be.

Tell IT to back-off

Many innovations to product or process result from the application of new technologies, either to existing processes and products, or to solve previously intractable problems. But in many organizations access to new tools and technologies is controlled by central IT and individual employee workstations are commonly ‘locked down’ to prevent unauthorized, and potentially harmful programs and viruses from being introduced to the company’s network. But if you truly want to get more employees involved in innovation you will likely have to get IT to relax some of these restrictions.  The increased level of risk may just be the price you must pay to allow an employee to download a piece of software that just might lead to a breakthrough idea.

Hire the right people

More innovative companies can only be created by having more innovative employees. If your company is in an innovation rut, perhaps expanding or altering the ‘traditional’ sources for talent is in order.  Bringing in new blood can be a way of invigorating innovation efforts, and if that is not possible then perhaps some realignment of existing resources can be effective.  Asking people for their ideas may also reveal what they are passionate about, and enable you to leverage the existing employee population.

Reward

Contests, ‘best idea of the month’ prizes, or even small cash incentives are sometimes used to help get employees inspired to participate and share more freely their ideas and concepts. If you really want some tips on how to structure an incentive and rewards program to encourage more innovative behavior, check out Paul Hebert is up to at Incentive Intelligence.

Partnering with customers, vendors, and other ‘external’ stakeholders to spur and drive innovation is more common than ever and as seen for 3M and Hershey can lead to impressive results.  Perhaps ‘partnering’ with your employees can also yield the same kind of benefits.

About the author:

I have been focused on the implementation of technology solutions to solve business problems for almost 15 years, working with   smb-color-profile-lr-smallorganizations ranging from telecommunications to consulting to higher education.

 

In the past two years I have developed and served as the instructor for a Graduate course in HR Technology for Rochester Institute of Technology in Rochester, New York.  The course focuses on the common applications of technology to solve HR and business issues.  We also have fun exploring the latest trends in Hr Technology like Performance and Talent Management, Second Life meetings, Twitter and wikis.

I started this blog mainly to try and get the students another avenue for information and resources beyond the traditional curriculum, from the perspective of someone they knew and (hopefully) trusted.

So, if any current or former students find your way here, please leave a comment and say hello.

Steve Boese

Follow me on Twitter

Send me an E-mail – [email protected]

ARE YOU STILL RUNNING A SPLIT-DESK?

. It’s very difficult for someone who runs only the client side of a recruiting desk to effectively sell or market a candidate without having the true belief in that candidate that comes from building a real relationship. At times, the client becomes the product when

Traditionally, third party recruiting firms are designed so that direct-hire recruiters run a “full-desk” (i.e. both the client and candidate side), whereas temporary recruiters will typically run a “split-desk” (i.e. an inside sales person or staffing coordinator works to fill the job order which was generated by an outside sales person). 

This stratification of the sales process works in certain high-volume, low skilled specialties, but for most of today’s niche focused  always-be-closing staffing firms, the old “split-desk” model is obsolete. 

Here are three reasons why:

1. Always Be Closing.

At its heart, recruiting and staffing issales. Any successful salesperson or sales trainer will tell you that the most important quality one must have to make it in sales is persistence. Number two (and its close) is a belief in one’s product. Both of these qualities are better achieved by someone running both sides of a desk.

Regarding persistence, it’s very difficult for a recruiter to gauge the level of persistence and follow-up necessary on a particular job order, if that recruiter did not originally solicit or take the order. Inevitably, something is lost in translation from taking the order and passing it off to be filled. In other words, time is wasted chasing a lead or not enough effort is give to an “A” order.

A sincere and passionate belief in one’s product is also critical for sales success.  In recruiting or staffing, one’s candidates are the “products,” and a true belief in that “product” comes from recruiting, interviewing and building a relationship with the candidate.  It’s very difficult for someone who runs only the client side of a recruiting desk to effectively sell or market a candidate without having the true belief in that candidate that comes from building a real relationship.  At times, the client becomes the product when one needs to sell an opportunity to a candidate, and the inverse applies.  Again, it’s an understanding of both sides (candidate and client) that creates the basis for a successful sale.

2. It’s the Economy, Stupid.

Spoiler alert – job orders are harder to come by than they used to be.  Blame the economy, blame technology, blame bad luck – it’s just a simple fact.  That doesn’t mean that business isn’t being done, but it’s rarely being done in the paint-by-numbers format of getting a job order, working a job order and filling a job order.  As mentioned above with reference to the level of follow-up necessary on a job order, working both sides of a desk allows one to manufacture placements where perhaps there was no “order.”

Example: Company ABC is going through an ERP software conversion.  They planned the conversion for their slow season so that they have enough internal employees to dedicate to the project.  They also negotiated an incredible rate from their VAR for help in the form of a technical implementation team.  There is zero percent chance that they are going to call a staffing firm to request additional consultants or temporary resources related to this project.  However, because of sales activities and meetings with the client, you know that Company ABC has a unique concern about the new ERP’s ability to interface with their inventory system.  Since you work both sides of the desk, you remember recently interviewing a candidate who implemented the same ERP with Company ABC’s competitor who had the same inventory system concerns.  While you were never going to get a “job order,” because you were working both sides of the desk, you knew your client’s pain points and your candidates well enough to make a very specific skill marketing call that results in a contract placement where no job order existed.

Sure, as the economy begins to rebound, job orders will get more plentiful, but there will also be more competition.  Business produced in the manner described above will provide more value to the client, generate higher margins and allow you to work in a space with fewer competitors.

3. The Customer is Always Right.

I’ve been in the recruiting and staffing business for six years, and the number one complaint I hear from my clients about my competitors is that they never know who they’re going to be dealing with next.  Our industry is plagued by high-turnover and unscrupulous characters.  Clients know this and it takes a leap of faith and a certain amount of trust for them to call out a job order.  It likely took a lot of time and effort to build enough of a bond with the client to get that first chance at working a job order.  That bond is immediately broken when the client is passed off from the person he knows and trusts to someone else. In every “split-desk” firm, a certain amount of business is lost because the client’s perception is that he isn’t being cared for properly.  He feels that if he’s not getting personalized service from the person who he’s built a bond with, then why not go with the competition or shop around to the lowest priced firm?

Selfishly, this point is especially important for the successful future of the recruiting and staffing industry.  More and more, recruiting and staffing is being commoditized (read Typo by David Silverman to learn more about how an entire industry can go down in flames due to commoditization).  Running a “split-desk” counteracts the relationship building and consultative selling which overcomes commoditization and will be the future of the industry.  

Bottom line – taking the recruiting/staffing process from cradle to grave is the best way to effectively manage the sales process and successfully deliver value to the client.  It fosters client relationships and will lead to more business and higher profits.

 Josh_Hale Josh Hale, CAC, CSP has been active in the recruiting and staffing industry since 2004 focusing exclusively on high-end corporate accounting and finance placements.  Over his career, he has held every position within a staffing firm, including “rainmaker,” recruiter and manager.  Since 2008 he has been an Associate with the San Diego firm, General Ledger Resources, where he primarily focuses on project management and senior-level consulting engagements.  He has a bachelor’s degree from UC San Diego and spends his spare time working to improve his golf game.  He can be contacted at [email protected].

http://www.linkedin.com/in/joshhale

http://www.gl-resources.com

Deep into the Web: a Brief Guide for Recruiters

General semantic search engines have a really hard task: making sense of very broad and very large sets of data. Many of the general semantic engines are subject for research papers and conference talks; few general semantic engines are of practical use to sourcers for now.

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Back in the year 2000 I worked on a software product that tested potential drugs based on algorithms applied to organic chemistry  data. Why was the product important for customers at drug development companies? First, the program could explore many more potential drug formulas than any older methods. Second, a clinical test of a potential drug is very time consuming and expensive. Make a decision based on software, rejecting a drug, and the savings and productivity are huge. Only drugs that are really promising can then go to real life tests.

I see an analogy there. I think this is really what online sourcing is about:

1)      Finding more potential candidates.

2)      Spending less time and money screening unqualified people and more time talking to the qualified people.

rotary-cell-phone  Do online sourcing right, and you are more often on the phone with the right people!

Just a few years ago online sourcers mostly used Boolean search on the web and on Job Boards. These days the set of tools is expanding and it’s hard to keep up with the new technologies. Some sourcing tools vendors promise to eliminate any need to learn complex search syntax. Sounds great! However, the abundance of tools and sites seems only to complicate the sourcing process for many. To select the right sourcing methods, we need to have some understanding of the ideas and technologies behind the tools. Only with this understanding the above two advantages 1) and 2) can be achieved. So I’d like to do a brief walk through some modern terms and technologies, to try and help you navigate. (While I will provide examples, my goal is to explain concepts, not to give an overview of existing tools.)

Here are the terms I will talk about:

  • Semantic Search
  • Deep Web Search
  • Real Time Search

Semantic Search

Semantic is meaning. Semantic search engines can be either general or specialized.

General semantic search engines have a really hard task: making sense of very broad and very large sets of data. Many of the general semantic engines are subject for research papers and conference talks; few general semantic engines are of practical use to sourcers for now. Take a look at this image, for example; this is what Cluuz made of my search for a specific job title. This looks fun but is hardly relevant to efficient sourcing. (Cluuz seems useful for people search though; check it out.

Before I move on to talk about specialized tools, I would like to recommend this cool general semantic search site:

kngine-com

It does an excellent job answering questions about terminology, concepts, industry news, and more.  Tools that concentrate on specific tasks, like the task of finding profiles and resumes, can do much better than general tools in providing meaningful results. They are often called vertical search engines. Pipl.com is an example of a vertical search engine.

Vastness of data is an obstacle for semantic search engines’ performance, even for those engines that are specialized. Here are two options to implement semantic search:

1)      Create a tool that queries a database. Searching within a database, even a large one, is technically much easier than searching the web. The recently added Monster power search can find people who are not job hoppers, or come from a top school. Not bad!

2)      Pick a set of data from the web based on an initial search, with possible false positives, and then parse, sort and filter this set. There are excellent tools for sourcers that work this way, such as Broadlook Diver and eGrabber ResumeGrabber. This methodology is also included in some CRM and ATS systems along with other functionality.

google

There are Google search tricks that can provide elements of this second (“staged”) approach even without using a specialized tool.  The tricks would force Google to display critical parts of the found documents, to enable filtering without extra clicks.

As an example, use a substring “email * * com” or “contact * * com” added to your typical search for resumes on Google, and see (and potentially collect) email addresses right in Google’s results pages. Here is an example of filtering: if the contact email address in a resume ends in .au, and you are searching for candidates in the UK, this resume is a false positive.

Existing semantic search tools for recruiters may also be based on one or more of the following; this list can be extended:

1)      Searching for proximity of keywords in a document such as a resume; “managed” near “people” probably means that we had found a manager.

2)      Recognizing synonyms and abbreviations and using them to search. Engineer is like developer; PwC is the same as PricewaterhouseCoopers.

3)      Making assumptions about keyword weights (i.e. importance) by parsing a job description and/or allowing the user to add weights to keywords. The title and any synonyms for the title are more important than the skills listed in a job description; must-haves are more important than nice-to-haves.

4) Working based on keyword clouds. This means knowing which words often appear together and adding those words to a search, to help target the best results. As an example, known certifications in an industry may be added as extra keywords in a search for candidates.

While I can suggest Google search tricks for the above methods 1), 2), there’s no way to tell any major web search engines about weights of keywords (3). As for the method 4), it’s clear that creating a customized keyword cloud sitting in your semantic search tool would be to a big advantage for the user. I have seen a demo of Pure Discovery that works with clouds of words.

Great as they are, the semantic tools need to understand Boolean logic to be useful. The Boolean AND, OR and NOT do not really present a difficulty for anybody I have ever met. (What’s difficult is not the Boolean logic but the advanced operators). The Monster’s new sleek tool is not capable of Boolean, and it’s a problem for me. I can’t, for example, exclude candidates who work for employers that I am not allowed to solicit candidates from, such as my own clients.

As of January 2010 I have not seen one single semantic tool for recruiters that I’d recommend as the tool of choice. Also, no matter what tools we pick, to remain competitive, we all need to retain sites like Google, Yahoo, and Bing in our toolboxes for a while. (Include Yahoo as longs as Yahoo’s own search is still around.)

Slide14_fs Search engines crawl the web by going from a web page to all of the links in the page, saving their content, and proceeding to do the same with every page they find. (This is a bit simplified.) The pages found this way are called surface web. The pages that cannot be found this way are called, by definition, the Deep Web

I saw a tweet from somebody who wanted to delay sourcing on the Deep Web until she masters the surface web. However, you are already accessing the Deep Web if you have at least one account at a social network or a Job Board. Google has no password to Monster or CareerBuilder, and cannot search them, but you can.

 

Most Social Media sites have both a Deep Web and a surface web component to them. As an example, a LinkedIn profile will show different data for logged in LinkedIn users and for logged out people (and for naturally “logged out” search engines). Good reasons to learn what constitutes the Deep Web components of membership-based sites are to figure out: 1) complementary ways to source and 2) ways to cross-reference data from different sources. Interestingly, Facebook has recently made a decision to change the parts of it that are deep and surface; this makes a big difference for sourcers.

Other pages that belong to the Deep Web, along with membership-based, password-protected sites, are: pages that are generated on the fly, based on user’s queries to databases; pages that are not linked to other pages; pages in odd formats that cannot be read by search engines; and pages that explicitly ask search engines not to index them.

Real Time

If you are on Twitter, the easiest way to experience real time search is to search on its home page. It accepts advanced Boolean syntax, by the way. A large, and growing, number of sites search across Social Media and pick tweets, blogs, posts, news, chats, etc. in real time.

Did you know that Google now searches in real time, and so does Bing? Try looking for the “Updates” option on Google and you will see dynamically updated results. The search engines have recently made deals with Twitter, Facebook, and a few other major networks to be able to do that.

Real time search on Google is new technology, and I feel it’s not surface web (not crawled) and not quite deep web (since most of these results can be found by crawling, though much later). I’d say real time search has become a third kind of search, so we now have:

  1. Surface (pages found by crawling)
  2. Deep Web (pages that cannot be found by crawling) 
  3. Real Time (pages that can be found by crawling but are found faster by getting them directly  from target sites)

Real time search is critical for sourcers who want to be ahead of the competition. If you haven’t used Google alerts before, it’s time to try them.

Selecting the Right Tools

When you choose the sourcing tools and sites, it’s important to figure out where the data is coming from. And no, not “everything is picked from LinkedIn now” (as I read in a forum post recently). We can use the Semantic, Deep Web, and Real Time notions to compare tools. Selecting only one tool may deprive you of useful sources.

Here are a few examples. Zoominfo crawls the web; its data is organized in part surface (visible to search engines) and part deep web (visible with a membership). Jigsaw has data entered by its members; some of its data is visible to all and some is hidden. All company data in Jigsaw is on the surface web, and no membership is required to see it. Pipl.com gets results dynamically from the surface as well as from the deep web. Compare Jigsaw, Zoominfo, and Pipl data against LinkedIn’s and you get validated data which will let you call more target people. As for semantic sourcing tools, give them a good trial run before you buy and check what the technology does and does not.

Happy sourcing!

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About the author

irli  Irina is an Executive and Technical Recruiter, an Expert Sourcer and a Web/Social Media Researcher and Trainer. For the past five years she has been a Partner with Brain Gain Recruiting, placing senior full-time employees in software development, IT, ERP, strategy consulting, and finances. She has an MS in Mathematics and a strong technical background. Irina is the Winner of the SourceCon Challenge in 2009. Read about Irina’s training webinars and DVDs on her blog Boolean Strings + Social Media. Irina runs several active recruiter online communities, including the Boolean Strings Network. Here is Irina’s LinkedIn Profile. Follow her on Twitter at @braingain.

Feeding Your System

Sometimes, I’m asked why I give away all of my ‘how I do it’ information. I’m asked whether this gives others the ability to compete directly with me. Frankly, I don’t worry about competition. I worry that there aren’t enough people executing effectively for companies.

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Feeding your system is a recreated posting from Chris Brogan @chrisbrogran. It’s a great article that fits very well  Targeted Marketing - Flowchart of groupswithin the community here at CruiterTalk. It’s not a recruiting based article but it’s really a no brainer on how it’s closely related. Take a quick read and let me know your thoughts.

The decision to use social media and content to build business relationships requires that you feed your system and build out your channels for further development. I’m asked frequently how I can make so much content every day, but if you take into account that my content drives my business’s sales, the question might better be, “why aren’t you making more?” To me, feeding your system requires a lot of planning, and constant execution.

A Media Company of One

I’m my own media company. I speak live at conferences. I produce videos. I author books. I produce ebooks. I write a daily blog. I keep a weekly newsletter. They all serve different purposes. Here’s a quick rundown:

  • Live events let me connect and custom tailor my message, plus meet people before and after the event.
  • Videos let me emote and show my humanity behind my content.
  • Books are a way to reach people not queued up in the social web.
  • eBooks deliver distilled value outside of a blog. They’re also an “object” to share.
  • The blog gives you constant insight into my way of thinking.
  • The newsletter is setting you up for my next move, and cultivating a new set of relationships.

That’s a platform. I fill that in with all kinds of social networking. I spend a few hours each day communicating and cultivating relationships. Mostly, I help other people. This gives me social capital. (That, by the way, is the most important detail that most people skip and miss. If you want to highlighter your laptop, the last two lines are the most important part.)

Why Feed The System?

Sometimes, I’m asked why I give away all of my ‘how I do it’ information. I’m asked whether this gives others the ability to compete directly with me. Frankly, I don’t worry about competition. I worry that there aren’t enough people executing effectively for companies. I’ve got plenty of work to do as it is. New Marketing Labs picks up plenty of clients and has even when I give away all my major points and ideas.

I feed the system because I believe you can take something I’ve started, run with it, and advance the whole space. I give you all that I can because I know that you’ve got your own ideas, and maybe components of mine will help you.

Oh, and the more I share, the more business comes my way. It’s a built in reciprocal loop.

Build and Feed Your System

You’ve got the same opportunity. In fact, you have a better opportunity. Find your niche, and dig in. If you’re Shashank Nigam, you mix social media with the aviation industry and create Simpliflying (disclosure: I’m on the advisory board of this company). If you’re Jay Baer, you focus on conversion tactics (instead of every little bit of marketing) and create Convince and Convert.

You don’t have to do every media type. You don’t have to blog daily. You have to build a system that you can feed, and you have to feed it, and you have to build it to deliver business value.

What do you think? Does this align with how you’re seeing things? What’s your niche? What parts of the system are you building?

brogan

Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. For more information on this, please contact Chris directly.

 Chris is co-author of the book Trust Agents, with Julien Smith.

Chris Brogan is an eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the New York Times bestselling book Trust Agents.

Click HERE to contact Chris

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The AntiPimp talks smack on Social Media

Should Recruiters label themselves Social Media Experts? Is this a real thing or is it a ploy to look more intelligent to your clients? Clearly there is a defined line between the two. It’s clear a recruiter is a recruiter and a social media expert, well…they deal with social media and it’s role relating to business…or is it. The Antipimp rants on it here.

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He’s at it again and boy is it raw. Seems like someone got to the AntiPimp Mr. Scott Gordon. @sgordon70 lights it up with this quick video about social media and recruiters. I have to say that when I finally met Scott in Toronto for Recruitfest this year, I quickly found him to be something different.

Yes he is a recruiter and yes the majority of us have outgoing and influencing voices, but this man is different. He’s fun and insightful but man is he funny when he talks. He’s funny because he’s real and he’s real because he uses his common sense. It’s that simple.

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About the Author:

coffeewhitecupScott has 10 +years of recruitment experience specifically with senior level software developers, CIO’s, CTO’s architects and DBA’s. He’s  managed and produced in a Top 5 office of an IT staffing and Consulting division of a global Fortune 500 strategic staffing company (100+ offices). While assisting and training recruiters around the United States, Scott was chosen as one of twelve recruiters globally to develop policies and procedures for recruitment and retention in an information technology market.  Scott was also recognized as one of the Top Fifteen individual producers worldwide for the same global Fortune 500 staffing firm

“Been there, done that, figured out a better way to do it.  I’ve heard a thousand horror stories of dealing with recruiters, pimps, handlers, brokers and body shops and decided to do something about it.” – Scott

5 steps to success in 2010 for jobseekers and more

Success is often predicated on how one manages their goals in a responsible and manageable style. Preparation, Focus, Positive Attitude, Goal Setting and Motivation are what makes up the 5 step program to success. @HireEffect explains how this has effected her and those that follow her principals.

5 Steps to Success

A little over 6 months ago I started to blog with the sole intention of motivating job seekers in these challenging times. I came up with 5 tools, one for each day of the “work” week, and I simply post quotes that relate to those tools, and then expound a bit. A funny thing happened. The comments I started to receive on the blog, on my Facebook Fan Page, and on Twitter were more often from small business owners and solopreneurs then they were from job seekers. I realized, quite accidentally, that the exact same  5steps tools I was writing about to help job seekers stay the course, were necessary tools for anyone to succeed in these times. I’d like to share them with you. Understand that these are not “new” tools; their messages will not be astounding. That being said, it seems that we can all use a reminder periodically. As we enter into a New Year (and enter into a new Decade!!), I can’t think of a better time to recount the things that will help us all operate at our absolute best.

Preparation

I believe that one can only do one’s best, when properly prepared. This preparation may include setting up a space to work that is organized, clean and encourages concentration. It may include setting out time for certain tasks and planning your calendar. It may be planning your day down to the last detail. Yet, I think it’s also important to remember that there is only so much we can do to control the outcome of our events. We can plan, prepare, set goals, and even set expectations. We can research, do due diligence, practice, role play, and be as prepared as humanly possible, and while that’s all important, useful and in fact necessary, it doesn’t always help. And, there’s a fine line between being prepared and over-thinking, (a.k.a. over-stressing) about all the possible outcomes and how you can direct them. Sometimes you just have to let things happen and see how they turn out. I don’t prepare for the worst, because I don’t even want to put that out there – but as long as I believe that things happen for a reason, I’m ok. And, while I may never understand what that reason is, I do believe it is always for the best. One of my favorite “preparation” quotes is, “It pays to plan ahead. It wasn’t raining when Noah built the ark.” (Author Unknown) I wish you all the power of a plan.

Focus

So, you’re prepared for anything. Great! You’ve set up your workspace effectively and you’ve minimized the risk for distraction. You’ve planned your schedule for the week. You know what you need to do. Now, you need to focus; stay on track. Razor sharp, laser-like focus is required, especially when you’re down, stressed out, overwhelmed, or otherwise preoccupied. Focus. Focus on one thing at a time. Choose the task; accomplish the task; move on to the next task. Make sure the tasks will help you accomplish your goals and take you to the next level. And follow through. Do what you said you were going to do; be accountable for your actions; be proactive; take control of the conversation. Too many opportunities are lost from a lack of follow-through. Use a calendar; tie a string around your finger; set an alarm or a task reminder; whatever it takes…  You can have the best of intentions, be extremely well prepared, and have great focus, but if you don’t follow up, you’ll blow it.  A subtle shift in where you put your efforts is sometimes all you need. Focusing on solving problems is still focusing on the problem, so I suggest changing the way you look at this altogether. I prefer to focus on the possibilities. A great quote, “Only one thing has to change for us to know happiness in our lives: where we focus our attention.” (Greg Anderson)

I’d like to add that it also matters HOW we focus our attention. Staying focused on the job hunt (or any work for that matter) amid all the distraction can actually be more difficult than it seems. For example, it often happens that I launch my browser to search for a quote for my blog posts, and I get sucked into Facebook instead… Social Media has changed the way many of us work, communicate, research, and play. It is the blurry line between wasting time and being productive that has caused much ado. But it’s not much ado about nothing. We need to stay focused on the job at hand, set time aside for each task, including the task of applying social media, and stay on track. LinkedIn, Twitter, even Facebook, can all be very useful in our work lives, but we need to use them appropriately. They should be just one tool on your tool belt and not replace face-to-face interaction and networking! But that’s another post…

Positive Attitude

We are in control of how we look at things. My dad frequently reminds me that while we can’t always control our circumstances, we certainly have control over how we think about our circumstances. I love that. The tone for my day used to be “set” when I rolled out of bed in the morning, unless of course, something drastic happened to alter that tone… but it was “set” by external conditions. And it wasn’t always positive. Once I recognized that I could change my attitude, I invented an alter-ego, “the new me”. Now, whenever I wake up cranky, or if something happens during the day that causes me angst, I remind myself to find “the new me”, and “fake it until I make it.” When my day is daunting, and lately that’s been happening a lot, I tend to panic. So, when I saw this quote, I actually printed it out in LARGE letters, and taped it to my computer for a constant reminder. “It is our attitude at the beginning of a difficult task which, more than anything else, will affect its successful outcome.” (William James)

Goal Setting

Goal setting can be overwhelming. Where do you start? Do you have a goal for the day? For the week? For the year? For the next ten years? This topic reminds me of a chapter in “Alice in Wonderland” when Alice is asking the Cheshire Cat for directions…

“Which road do I take?” (Alice)
“Where do you want to go?” (Cat)
“I don’t know,” Alice answered.
“Then, said the cat, it doesn’t matter.”

I believe that goal setting, including setting small, achievable daily goals, helps us to stay on track, and maybe even more importantly, gives us the opportunity to celebrate small successes. Accomplishments feel good, even when they’re small, and we can’t let ourselves get so bogged down that we forget to celebrate them. I often write about creating a journal or scrapbook based on your goals and desires. I believe that being able to visualize the achievement of your goals is half the battle. If you write down what you want, you have the start of your plan, and the basis for your goal-setting. If there are words that inspire you, write them down. If there are affirmations or quotes, or stories, put them in. Make it yours; own it. Then make it real. Stephen Covey said that he is convinced that we can write and live our own scripts more than most people acknowledge. I do believe we create our own destiny, and we have the power to fulfill our dreams.

Motivation

Staying motivated, and letting that motivation carry you, or better yet, propel you forward, is a good thing. Remember those small successes? Celebrating them really helps me stay motivated. Success begets success. Not succeeding, however, can also be a strong motivator. While I firmly believe that I am exactly where I should be today… that does not mean at all that it is where I want to be tomorrow. And, I am responsible for my own future. Hold yourself accountable, or find someone to help hold you accountable, and go after what you want. You can get there if you believe you can get there. As the wise Yoda said, “Do or do not. There is no try.”

Your circumstances don’t define you. Be who you are and believe in who you can become.

About the author:

Profile_Photo_1_2_1

Jennifer is a talent acquisition strategist and career coach with over 16 years of recruiting experience and a passion for networking and social media marketing.

As a strategist she creates innovative recruitment processes which support the ever-evolving needs of her clients, and acts as a trusted consultant to help them achieve their recruitment and retention goals. She has proven success in sourcing across multiple functions at any level in an organization, developing a consistent candidate pipeline, creating a positive candidate experience, and increasing employee engagement through inspiring orientation and onboarding programs.  As a coach Jennifer offers tactical approaches to the job search process in all of her one-to-one sessions and workshops. With the ability to reverse-engineer the recruiting process for those in transition, she inspires people to take action in their career campaign.

In addition to continuously building her recruitment consulting practice, Jennifer is a Career Coach in partnership with Hire Aspirations, the Strategic Partnership Advisor and Networking Leader of Whine and Dine LLC, a social networking group for HR professionals, and a member of the Program Committee for the Southern Connecticut chapter of the Society for Human Resource Management (SHRM). Jennifer is also the moderator for CT-Moms, the largest and most active networking group for mothers in Fairfield County, CT.

Your Business Bucket List: No Excuses in 2010

Craig Fisher is Co-Founder and Principal of A-List Solutions, an Information Technology Staffing, Executive Search, and Social Recruiting Strategy firm in Southlake TX. His fifteen years in recruiting also include positions as an award-winning Account Manager and Sales Director with Stark Technical Group, and as a top-performing Senior Recruiter with MATRIX Resources.

How many times have you heard people say, recently, that they are doing this? “…waiting for the economy to pick up.” “…hoping things get better.” “…just praying for this thing to turn around.” Maybe you have said it yourself. Well, I’m not waiting. I don’t think the economy is going to pick up any time soon. In fact, although December 2009 was very productive, I believe 2010 will be extremely flat. There, I said it.   the-bucket-list So I’m not the 2010 economic cheerleader, sorry. There are indicators that point to a possible upswing. There are just as many that point the other direction. I’ve done the research. I’m sick of it. I can’t wait any longer. I’m not leaving anything up to “the economy”. And I’m not going to “just hang in there” for another year. I’m going to set records and kick some serious ass this year despite the freaking economy. “That’s easy to say…”, you say. Well I say it’s more about your frame of mind than the economy. Let’s play the “what would you do if you only had a year to live” game. I know, I know! My sincerest condolences if you really only have a year to live. I’m not being flippant. But, really, what would you do? I’m not talking about your free-time, personal bucket list (skydiving, milk a cow, learn Mandarin, host SNL). I’m talking about your business bucket list. This is the game where you want to leave a lasting legacy and plenty of security for your family (or maybe your future self). If you only had a year to make a pile of cash, or drastically improve your career or business, would you wait for the economy to pick up? I don’t think so. You would fearlessly do whatever it takes. You would take risks. Sleep little. Innovate more. You would have to work smart too. Go where the money is. For those of us in the talent business, and for job seekers, this means finding the sectors that are actually hiring. [Author’s note: Credit sourcing dynamo, Marie Journey, for encouraging me to take this post a bit further than I had originally planned. Thank you Marie.] According to a Manpower quarterly survey released in December, 75% of U.S. companies surveyed expect no change in their first-quarter hiring plans. BUT, per this article on CNNMoney.com…”The survey said companies in the mining, durable goods manufacturing, information and government sectors expect to boost hiring moderately. Companies in nondurable goods manufacturing, transportation and utilities, professional and business services, education and health services, leisure and hospitality and “other” services expect hiring to increase slightly.” Temporary hiring is expected to be up. And, according to CIOs surveyed in a Robert Half Technology study released Dec. 1 referenced in this article on eWeek.com, “Health care IT application development is expected to see the largest gains in project funding and hiring in 2010. However, network and Windows administration continue to be cited as the skills most in demand, which is consistent with hiring reports in 2009.” Yes, I see 2010 as economically flat. But I also see opportunity. So, I say to those of you who are sitting on the sidelines, waiting for things to play out, get out there and play like you have nothing to lose. Work harder. Work smarter. No excuses. Think about it, and please share your comments. What would you do differently if you only had a year to make the most of your business? What’s on your business bucket list? About the Author craigbeavercreek Craig Fisher is Co-Founder and Principal of A-List Solutions, an Information Technology Staffing, Executive Search, and Social Recruiting Strategy firm in Southlake TX.  His fifteen years in recruiting also include positions as an award-winning Account Manager and Sales Director with Stark Technical Group, and as a top-performing Senior Recruiter with MATRIX Resources.  Craig started his nineteen year sales career as a pharma and medsurge rep with Glaxo and Smiths Medical. Craig is also a speaker and trainer for Social Job Search, Social Recruiting, and Social Branding strategies.  He hosts the TalentNet Live social recruiting forum on Twitter, featuring big names in recruiting and social media on the last Wed. of each month from 9-11PM Eastern at #TNL.  See www.talentnetlive.com for details.  Craig blogs at http://www.fishdogs.com and tweets at http://twitter.com/fishdogs.

Sourcing and Courtship: is there really a difference?

Can you take a lesson from life on sourcing? Through her roles in recruiting, project management, consulting and now as Chief Strategy Officer at HRMDirect Talent Management Software Sarah White has over 10 years of diverse experience aligning talent strategies with business strategies. Here is her take.

6863_medium You should know up front that (500) Days of Summer is not a love story.  It is a story about one person looking for more out of a relationship than the other one is ready to give.  It is a story about how human nature has evolved due to social norms into allowing us to miss cues that would otherwise keep us from making the wrong decisions in life.  It is a story about expectation and reality.  It is a story that is simply a metaphor for life.  It is a story that, in this case, can be directly tied to Recruiting.

In the most basic terms, recruiting is nothing more than a love story (professional) – It has a courtship time (Sourcing), dating (interviewing), a proposal (offer),  wedding (The accepted offer) and a marriage (Retention).   It is a simple balance of managing the natural laws of attraction with the practical nature of future success and logic that is needed in every relationship.

In, (500) Days of Summer two sections jumped out at me both because I liked the way they were filmed, but also because they had such a clear tie back to recruiting and hiring.

1  In a split screen shot clearly labeled “Expectations” on one side and “Reality” on the other.   The guy is headed to a party and it show what he is expecting to occur (basically the girl falling madly in love with him) and the reality (Not giving it away).    This past month I sat in on one particular interview that played this scenario out to a T.  The candidate was a great fit (on paper) and I knew as soon as I met him that he wasn’t the right fit in person.  The hiring manager I happened to be helping out also knew he wasn’t the right fit very early on, yet continued the discussion sharing details and asking questions that would seem more appropriate only if you were actually interested.    The conversation led to a false since of reality and likely just expanded upon this candidates (now unrealistic) expectations of getting the job.  I can clearly see the split screen of the aftermath as he walks/drives home excited and the HM just isn’t.  At all.

2.  “She’s better than girl of my dreams, she’s real” In a randomly added documentary style interview section of various characters and them discussing the love of their life and how they knew it was “the one” this quote stood out.  We strive ALWAYS to find the “perfect’ candidate, but the reality and our expectations rarely align.  The truth is, there is not really any such thing as the perfect candidate, just like there is no such thing as the girl of your dreams…the reality is that what your expectations are searching for may not be right for the reality of what you actually need and you don’t realize it until it happens.

Recruiters often forget that the entire recruiting process is built around both the candidate expectations and reality they experience.  Are they (the candidates) getting (from you) the time, attention, effort they feel they deserve?  Are they giving the the time, attention, effort you feel they should?   Is your responsiveness and feedback providing a false sense of reality to them – encouraging them to embrace expectations that are unrealistic or is it truthful and effective.  I have talked a lot about candidate treatment and expectations over the years (From Since when do recruiters care… in 2006 to Does our industry care… in 2009) and yes, I have been frustrated with my share of stalker over excited candidates (Stop being so nice)  but I have also learned to develop an understanding of how to more carefully manage their expectations with reality of where we both stood.

Let’s really start to move forward in 2010 on candidate experience – beyond the employment brand and pretty websites.

About the author: ImSoCorporate.com

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Through her roles in recruiting, project management, consulting and now as Chief Strategy Officer at HRMDirect Talent Management Software Sarah White has over 10 years of diverse experience aligning talent strategies with business strategies.  She is an experienced speaker, blogger, author and trainer working with organizations of all sizes and industries with a particular niche in privately held small to mid sized organizations.

In the past few years, she has served as keynote or guest speaker on a national, regional and local level for such prestigious groups as Kennedy Information, SHRM, HRMA, Young Professionals Group (YP), Children’s Miracle Network and more.  In addition, she authors articles and blogs, guest speaks in university classrooms, CEO roundtables and other business groups and has been tapped as an industry expert by Wall Street Journal, NBC News, and various regional newspapers and business journals.  She has a Bachelor of Arts degree in Speech Communications with a focus on Organizational Communications.

Social Capital: What it Means, Why it Matters, and How Science is about to Change the HR World

If you’re in HR, or you interface with HR on a consistent basis, you’re well aware that these buzzwords are tossed around on a daily basis. Joshua Letourneau talks about ‘Paradigm Shift’, ‘Strategic Imperative’, and ‘Web 2.0’, who needs ‘Human Capital’, right?

Social Capital: What it Means, Why it Matters, and How Science is about to Change the HR World

Don’t you just love the following (apropos) PowerPoint slide?  Chances are, if you’ve attended more than a single HR, Talent Acquisition, or Organizational Development conference, you’ve seen it at least a good 50 times:

“Human Capital is the collective knowledge, skills, and experience of all individual employees within the organization.”

If you’re in HR, or you interface with HR on a consistent basis, you’re well aware that these buzzwords are tossed around on a daily  social capital basis.  Who needs ‘Paradigm Shift’, ‘Strategic Imperative’, or ‘Web 2.0’, when you have the one-and-only . . . ‘Human Capital’, right? J

So when we talk about Social Capital, I understand why Dilbert is justifiably raising an eyebrow from the back of the room.    However, even he admits we’re onto something when we suggest that Human Capital is all about what’s ‘within’ employees, while Social Capital is all about what’s ‘between’ employees.  Looking at our organization through a Social Capital lens means we must look beyond the black-and-white and see what doesn’t meet the eye, such as how information flows, the paths in which knowledge is shared, (sometimes hidden) communities of practice, informal networks, emergent connections, etc.  Social Capital means looking beyond talent and exploring the very ‘connectedness’ of that talent.

For an example, consider the notion of informal networks for a moment.  A July 2007 Fortune Magazine article, “The Hidden Workplace” perhaps captures the essence of these hidden power structures best:

“Anyone who has ever worked knows that the org chart, no matter how meticulously rendered, doesn’t come close to describing the facts of office life. All those lines and boxes don’t tell you, for example, that smokers tend to have the best information, since they bond with people from every level and department when they head outside for a puff. The org chart doesn’t tell you that people go to Janice, a long-time middle manager, rather than their bosses to get projects through. It doesn’t tell you that the Canadian and Japanese sales forces don’t interact because the two points of contact can’t stand each other.  In every company there is a parallel power structure that can be j ust as important as the one everyone spends stressful days trying to master.”

While you digest the above, take a moment and ask yourself why organizations spend so much time focused on ‘maintaining the formal structure [command-and-control] Org Chart’ when they so rarely reflect how the day-to-day work gets done?  Why is there such little focus on self-forming (in many cases) social networks when it is apparent  “how much information and knowledge flows through them and how little through official hierarchical and matrix structures”?

In fact, feel free to take this one step further and ask yourself why there is so much focus on improving ‘within-employee’ factors (skills, competencies, etc.) when research is showing us that competitive advantage is more driven through the ‘patterns of connections’ (often called ‘networks’ or ‘between-employee factors’) than the mean level of organizational talent alone.  According to Valdis Krebs, one of the foremost thinkers in the way of Social Network Analysis on the planet, “Teams are not made of talent alone.  It is how the talents of individual players intersect and interact that distinguishes a good team from a collection of good players.” The Network Thinker

The true value of the crème-de-la-crème HR Pro today, whether you’re in Recruiting or O/D, etc., is the ability to instinctively and consciously see these informal networks and embrace them.  It’s about the ability to justify what the nebulous notion of “fit” means to a room full of Executives who may only recognize the lines and boxes of the Org Chart.  It’s about the skill of making the invisible visible through the tools of Organizational Network Analysis (ONA) . . . maintaining the connections that drive value within these informal networks, while shifting or removing those connections that are not.  Ultimately, it’s about “organizing chaos” just enough to consistently (and incrementally) improve the collaborations, connections, and relationships that drive value creation.

So get excited!  This is truly a unique time to be in HR, and more importantly, an unprecedented opportunity to begin sprinkling a little science into what has notoriously been seen as a reactive-metrics driven, bureaucratic, liability reduction-focused, support unit wielding little to no organizational power.  The science of Social Capital, informal networks, and ‘connectedness’ is about to put HR solidly on the map of performance-driving superstars.  Are you ready for the ride?  If so, strap in – it’s about to get real fun in a big-time hurry.

About the author:

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Joshua Letourneau is the owner of LG and Associates, a Strategic Sourcing, Executive Search, and Human Capital Intelligence firm based in Atlanta.  Prior to founding LG & Associates, Josh worked as a Sales & Marketing professional in the software biz and was a hard-charging Sergeant in the Marines.  In his spare time, Josh contributes to Fast Company.com meditates on the value of psychology in the talent game…

See Joshua’s Rants and Riffs on Fistful of Talent by clicking here

Gonzo Sourcing and the Evolution of Online Social Networks

Sourcing is Sui Generis: I submit that as discipline what sourcers do is in a class alone, undefined by any other. Sourcing encompasses all that is finding talent in their native habitat and while it may be an aspect of recruiting they are not one and the same. As technology evolves, so does the role of sourcers and nature of our job. We are peripatetic because in our search for talent…

Gonzo Sourcing and the Evolution of Online Social Networks

Shally_Steckerl photo  Aristotle was a teacher of philosophy in Ancient Greece who founded a school in Athens called the Lyceum. His school is also referred to as the Peripatetic School due to Aristotle’s custom of teaching by discussing and conversing with pupils as they walked along the shady lanes of the garden (peripatēticus) rather than lecturing inside the four walls of a rigid classroom. A student of Aristotle you may recognize is Alexander of Macedonia A.K.A. “Alexander the Great.” Like Plato, Aristotle was himself a master-student and fellow devotee of Socrates and his “Socratic Method” which has been vastly influential in my own learning and development.

Along with these three ancient teachers (Socrates, Plato and Aristotle) I am also a fan of Dr. Hunter S. Thompson who is credited for the invention of “Gonzo Journalism,” a way of writing that straddles both fiction and non-fiction, where the reporter reporting on the action is as much involved as they are observing. Gonzo reporters are in the action to such a degree that they become central figures of their stories. A Gonzo Sourcer then is one involved hands-on as participant with their medium not as mere observer, and who learns by employing the dialectical method always asking questions and “walking the walk.”

Sourcing is Sui Generis

But of what relevance is this to you in today’s recruiting environment? In part, it helps me explain that Sourcing is Sui Generis. I submit that as discipline what sourcers do is in a class alone, undefined by any other. Sourcing encompasses all that is finding talent in their native habitat and while it may be an aspect of recruiting they are not one and the same. As technology evolves, so does the role of sourcers and nature of our job. We are peripatetic because in our search for talent we become central to the story, willing participants and temporary residents of all possible destinations, engaging in every required activity, embracing all necessary tools or relevant technology in the pursuit of talent our clients/employers cannot find via traditional means

Many people try to convince you that our role will disappear so they can sell you a new product or appear to be smarter than you, and that’s ok. Others try to rename what we do just to appear different, and that’s cool too. Why? Because in the final analysis, the nature of the activities we conduct as we find, identify and reach out to the talent employers desperately seek does constantly and drastically evolve yet our role remains critical. Whatever we are called and wherever technology takes us there will always be a need for someone like us to get involved in building and tapping talent communities as we have done for well over a decade and will continue to do as long as there are employers with hiring challenges.

Nihilism and the Art of Sourcing

Being a Nihilist is necessary for a sourcer who “walks the walk” because there is no single solution that will consistently produce hires every time, all the time. Gonzo Sourcers like me live by the code of “if the tool gets results, use it” regardless of original purpose or design. We continuously experiment with anything new, asking “what if?” and taking any new tool or system to its limits. With so many resources available to us I refuse to lock in and become a permanent citizen at any of the online destinations, technologies or services available today.

The advertised flavour-of-the-day is either “social recruiting” or “talent communities” depending on who you ask. Both are being touted as silver-bullet solutions yet either are no more than techniques employed by sourcers throughout the evolution of the Internet to identify and engage with prospects in their natural habitat. Both are simply part of a solution set and not its entirety.

Is Social Networking The Key to Our Evolution and Survival?

Online networking technology has evolved dramatically, but many people get caught up in the technical aspects of how to use the stuff and forget that networking principles remain much the same.

Websites like LinkedIn provide you with a unique opportunity to connect with people whom you already know, grow your current relationships, brand yourself, and find new people connected to you by some commonalities. We already know that effective utilization of your personal network through online social and professional networking tools is quick becoming a required business skill but the question remains is it truly evolving into an evolutionary “sixth sense?”

The hackneyed phrase “it’s who you know” has been abused by companies touting their latest and greatest flavour of social networking software, but that phrase sadly falls far off the mark. The truth is that in today’s over-informed digital business world, where bloated data moves at the speed of thought, it is not who you know that really counts, but who knows you. Professional online social networking tools are invaluable in creating personal brand equity and raising awareness about who you are, but just being “on LinkedIn” doesn’t cut it. To source from these talent communities you need to be Gonzo, involved, active, both central to the action and an observer.

The Evolution of Social Networks

Online social and professional networking tools like LinkedIn serve a significant business need as an aid in expanding your   social_networks2 professional influence beyond our simple human capabilities. This is particularly so among recruiters, who more than any other professional, depend on their networks for business success. According to anthropologist Robin Dunbar, humans can only maintain stable relationships with around 150 people. That number refers to significant relationships such as those in a family or tribe and other purposeful groups. In “The Tipping Point”, Malcolm Gladwell explored the Dunbar number’s effects on the dynamics of social groups. Those theories have been popularized and given rise to many business-related applications.

Systems for managing and sharing relationships have long existed. From the original contact management systems like ACT! and GoldMine, to the very first networking sites like sixdegrees.com, each walks a fine line between sharing too much information and not enough to be of use. However, they have all tried to multiply our ability to maintain business relationships with hundreds, or even thousands, of people. It is this author’s opinion that in our hyper-connected world, this is a needed evolutionary development.

The Neanderthals and Modern humans were contemporaneous species yet only one survived. Why? One often debated theory is that the evolution of more rapid and complex communication created stronger collaboration among communities and this made them better equipped to survive famine through the Ice Age. Though it has its opponents, I tend to agree with communication being at the heart of our survival.

Our new threat is the digital divide. Network-aware devices already talk to each other: 4 billion people use mobile devices to connect. I believe we humans are becoming “network aware” and in fact some of us are already native to the digital environment. I’d like to call them “hyperlinked humans” and many experts are already using the sixth-sense analogy to explain a certain digital nativity that allows us to know more about each other as members of our community by the trace we leave in online networks.  

That suggests that social networking technology is an evolution of critical human faculties. Ad-hoc convergence of online social networks already exists in digital natives. Those of us who “live online” make the networks do what we want them to do, even if the technology isn’t there to officially connect them. Research in neural science includes the discovery of mirror neurons. These cells make it possible for us to experience communications from others intuitively and empathetically (source).

“Humans, it turns out, have mirror neurons that are far smarter, more flexible and more highly evolved. […] a fact that scientists say reflects the evolution of humans’ sophisticated social abilities. “

“The human brain has multiple mirror neuron systems that specialize in carrying out and understanding not just the actions of others but their intentions, the social meaning of their behavior and their emotions.”

Like mirror neurons, the evolution of online social networks are central to our community tactic for survival. Technology is successful and gets broad market adoption when it makes an existing human process more efficient. Combining social intelligence with digital communications enables us to build communities exponentially faster and at a larger scale than ever before.

Why do Social Networks Matter?

They matter because our economic system is threatened with extinction. Our response is no longer merely top down as it has been in the past where we were handed dictates from our superiors. Today’s leaders are sometimes our peers and subordinates. The new paradigm is one-to-one, one-to-many and many-to-one. Through online social networks and the promise of Web 3.0, our experience with communication is richer than ever before.

Online social networking software enables you to find quality people who may not be familiar with you or with your organization, and creates an opportunity to connect with them and sell them on your opportunities or your services, or just sell them yourself! They may be unfamiliar with you, your company or business, or may not have even been looking for something.

 Because you already know someone who knows them, you can feel more comfortable that they are a quality prospect. Also, because of that mutual connection, you can more easily overcome cumbersome barriers and begin a relationship with a little more trust and warmth than with a total stranger. Social networking sheds light on the contacts you never knew you had. But none of this is a passive act where we sit back and gather information. To get the most from talent communities and social networks we have to get involved. How? Read on…

Marketing Yourself on Social Networks

You probably already know that you can contact people in your online networks to:

* Rekindle old connections

* Maximise value in your weak connections

* Build business relationships with clients or hiring managers

* Find and meet prospective jobseekers, clients, prospects, or other business partners

* Grow a network or referrals

* Heighten your corporate and personal brand

* Make new connections and grow your sphere of influence

* Open doors to future career opportunities, increased pay or promotions

* Increase visibility which improves influence and effectiveness internally with your organisation as well as externally.

 And you probably already use these networks to:

 * Educate yourself and ask questions about other organisations

* Conduct competitive intelligence on companies, industries or individuals

* Make fewer cold calls and better prepare for them

* Leverage contacts you already have.

 All of the above is great, but you are probably already going it. If you dare to be Gonzo, take the next step and be peripatetic. Here are some other ideas on how to market yourself and your organization online:

Purpose-built Communities?

A purpose built community doesn’t have to be a dedicated stand-alone website. Though it would be ideal if you had the budget or social-network_illu_farbig expertise to build your own, you can easily create one inside LinkedIn, Facebook or Ning. Because people are more likely to accept an invitation to join your group than they are to be personally connected to you as an individual. It’s just too personal to be “connected” with a stranger, but with safety in numbers there’s much less risk in being part of a group.

 A purpose-built community can be a conduit for you to gain your audience’s trust and attention if you offer valuable insights or information they don’t get elsewhere. Once you have built up a community you know have permission to occasionally send a message to all the members, even if they are not directly connected with you at the individual level. Groups are also team projects so you don’t have to be the only one who creates content, sends messages, approves members, moderates posts, and all the other time-consuming group management activities. If any of your team members decide to leave they can simply be removed from the group and there’s no risk of them taking the community with them like they could if it was their own personal network.

 Participate in and create Groups, Pages, etc.

  • On LinkedIn they are called Group, but there are also Groups and Pages on Facebook, and Lists on Twitter. A community built on Ning is essentially also a group. Groups can be purpose-built and very specific including demographics, or professional and personal interests.
  • Members of groups or fan pages read and generate content, link to news and start or engage in discussions. All of these are an excellent way to converse with your target community, to be both a participant and an observer.
  • Members can view al other members, network with them and send them direct messages.
  • On LinkedIn the Groups Directory is searchable by title and keywords. In Facebook you can find both groups and pages. On Twitter you can find lists.
  • You can a group, page or list for free on either of them.
  • Groups can be a great niche candidate pipeline.
  • Easy way to quickly build your brand in your target niche.

 Utilize the power of Direct Advertising:

  • LinkedIn Direct Ads are a very inexpensive way to reach highly targeted audiences
  • Target your audience by:

–        Company Size

–        Job Function

–        Industry

–        Seniority

–        Geography

  • Ex: ad seen only by Accountants at Manager or Director level, with companies larger than 1,000 employees and in the Atlanta area

 Answer Questions and Engage Your Audience

  • Engage in conversations with your target prospects by answering their questions or by asking them to answer yours
  • LinkedIn Answers Q&A categories where members pose and/or answer questions, the questioner designates which were good answers and which was the best answer. Within Facebook you can ask questions inside of both Groups and Pages. On Twitter you can send out a tweet with a question and receive instant response.
  • But don’t just ask, answer! Answering questions helps establish you (and your team’s) credibility in your area of expertise
  • LinkedIn’s Advanced Answers search allows you to find questions (or answers) by topic, keyword, answered vs. unanswered, keywords only in the question, etc.
  • Examples

–        Ask for feedback on where to find more people like them

–        Answer questions about your company and jobs

 Promote Events

  • You can publish and promote events for free on LinkedIn, Facebook and of course sending out tweets!
  • Event comments are ad-hoc discussion groups!
  • On both LinkedIn and Facebook you can retain the attendee list which could easily include people outside your network.
  • Establish your credibility and/or brand by hosting webinars on topics of interest to your audience. Ideas:

–        Create a “virtual career day” and invite your target prospects

–        Co-host a webinar with an expert your prospects want to see

In Closing

There are a small but growing number of social sourcers that have taken these ideas to heart on behalf of their companies.  While most of the tools necessary to achieve the next-gen social networks that top sourcers will rely on are free, they are not as integrated as we’d like them to be.  And as I said early on, I don’t recommend being wedded to any particular tools because what’s useful today may not be tomorrow.  What’s important is that successful experimenters are not afraid of making mistakes, and focus on the metrics as well as the anecdotal data.  They are learning much in the process of implementing the components of what will result in the leading sourcing organizations of the future.

About the author:

Shally_Steckerl photo Shally Steckerl is a talent acquisition consultant, strategist, and speaker originally from Colombia, South America, now residing in Atlanta, Georgia. Mr. Steckerl is the Founder and Chief CyberSleuth of JobMachine, now Arbita ACES (aces.arbita.net), the premier provider of sourcing consulting services and workforce development. Early in his career Mr. Steckerl realized that as a contingency recruiter he could beat the competition by finding people who were not available in mainstream sources. Since then he has been instrumental in building numerous world class sourcing and research organizations.

Because of his passion for the Internet as a recruitment tool and his continually innovative methods, Mr. Steckerl has developed a reputation as one of the most respected authorities in passive candidate research and talent pipeline development worldwide. A pioneer in recruitment Internet research, accomplished author and celebrated speaker, he is a regular contributor to many industry publications. Mr. Steckerl is frequently requested to present at leading domestic and international recruiting conferences and conduct private workshops.

Please visit the Press & Publications Page for a complete listing of Mr. Steckerl’s speaking engagements and publications. You can reach Shally at [email protected], MSN IM at [email protected], through Text SMS or via skype:jobmachine