Marketing

If you’re looking for a series of confused and questioning glances from sourcing and recruiting professionals, tell them you’re starting a search on a job board. After their initial glares, you’ll find… Read more

Whether or not you love or hate the often contentious candidate categorization into “active” vs. “passive” job seekers, the truth of the matter is that employers today are increasingly looking… Read more

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp, they had me convinced this was going to be different — and it definitely delivered. The… Read more

Chances are you think you’re a pretty interesting person. Why else would you Instagram that photo of your award-winning holiday-themed desk at work? Or share your company blog post –… Read more

Two years ago, I applied for a job at a very well-known retail company. I was applying for some web or marketing job, and I had to run the hour-long… Read more

When was the last time you used your phone to search the web? Do you perhaps have a few search windows open right now? With the omnipresence of mobile devices,… Read more

There’s been a lot of discussion about the many similarities between customers and candidates, particularly as relates to  improving candidate experience. It’s a convenient comparison, sure, but before adopting this… Read more

There’s a cottage industry out there of industry analysts, speakers, consultants and bloggers dedicated to the HR and recruiting industry, and the fact is, these “experts” must be seeing something… Read more

It’s estimated there are approximately 28,000 companies competing in the HR Technology space, and some mornings, opening my inbox feels a little like I’m being bombarded by every single one… Read more

Earlier this year, as has become something of an annual ritual, the HR and recruiting industry’s pundits (yes, they really exist) released their predictions of talent trends in the year… Read more

There I was, packed into the sweatbox that was the small club in the heart of downtown Austin, pressed up against that weird mix of slick, suit clad biz dev guys,… Read more

Several recent posts by Derek Zeller, Steve Levy and Chris Hoyt (and especially the comments directly following those posts) contributed to my writing this column, but I wanted to weigh… Read more

It’s no secret that applying for jobs sucks. The fact is, most candidates have pretty much consigned themselves to these processes that too often entail more work than the actual… Read more

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x:Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy… Read more

Recording Coming Soon! You already know all about the intersection of recruiting and marketing. But leveraging marketing for maximum return on your recruiting results means going beyond just building an… Read more