We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more!
In today’s rapidly changing employment landscape, it’s important to keep yourself informed on what the pros and your peers are saying about the industry.
What can you learn from an analyst who studies talent acquisition day in and day out, and what can a practitioner just like you share about what’s working and what isn’t?
Find out by registering for the live stream now.
Whether you’re already registered, or still need to sign up (seriously, sign up now), we’ve rounded up all of the sessions to give you a little preview of what you can expect to learn.
10 Things You’ll learn at the Glassdoor Employer Branding Summit
1. The importance of transparent leadership.
Zillow’s CEO Spencer Rascoff will be covering the importance of transparency in leadership during his keynote session, giving you tremendous insight to share with leaders at your organization.
2. What it takes to be a transparent leader.
Interested in learning more about what it takes to be a transparent leader? Hear from Glassdoor CEO Robert Hohman and Zillow CEO Spencer Rascoff in this CEO Fireside Chat.
3. An Ecosystem Approach to Close More Passive Talent.
Jennifer Johnston from Salesforce will be covering how to attract more passive candidates during her session at the Glassdoor Employer Branding Summit.
By tuning in, you’ll learn how to generate targeted leads, what types of nurturing activities help turn passive candidates into prospects and innovative ways to better enable employees.
4. Using Glassdoor to Build Trust & Engagement.
Christopher Hannegan from Edelman PR and Jennifer Newbill from Dell will be co-tackling the topic of using Glassdoor to build trust and engagement with candidates. Attendees of this session will better understand what types of voices are trusted by candidates, how to build a Glassdoor engagement strategy and how Dell adopted Glassdoor over time.
5. Employer Brand Strategies to Attract and Retain Millennials.
Carolyn Eiseman from Enterprise Holdings is our go-to Millennial expert and will be showcasing her employer brand strategies to attract Millennials next Friday. In this session, attendees will learn how to empower employees to share their experiences on social media, the importance of employee referrals and how to localize your content to attract a wider talent pool.
6. Recruiter Branding: The Newest Element of Your Employer Brand Strategy.
Our friend J.T. O’Donnell from CAREEREALISM is covering the topic of recruitment branding in her Glassdoor Summit presentation. In half an hour, learn from J.T. about surprising things job seekers want to know about recruiters, how to rise above the noise to get in front of top talent and tips for building a recruiter brand that will make talent come to you.
7. The Employer Brand Action Plan For Those That Don’t Know Where to Start.
Stacy Zapar from Zappos will be back for the second year in a row talking about building an employer brand action plan. Don’t know where to start? Stacy’s got you covered.
8. Standing Out from the Crowd: Differentiating Your Brand.
Richard Mosley from Universum will take the stage at Summit to talk about differentiating your brand. We all know that differentiation is key to a competitive advantage, but too many employer brands end up looking the same. Richard will speak to the art of brand positioning and how experience has become more important than expression in differentiating your employer brand.
9. Analyst Roundtable
At this year’s Glassdoor Employer Branding Summit, we’ll be featuring an Analyst Roundtable with Josh Bersin from Bersin by Deloitte, William Tincup from KeyInterval Research and Madeline Laurano from Brandon Hall Group. The conversation will include employers in the news, what makes an employer a great place to work, the connection between employer brand and consumer brand and where employer branding will be in five years.
10. The Transparent Organization: 30 Tips in 30 Minutes.
As the day winds down, we’ll be finishing Summit off with 30 tips in 30 minutes from employer branding experts at Intacct, Oracle and Glassdoor. Top-rated CEO, Rob Reid from Intacct, will be discussing transparent leadership, while employer brand guru Celinda Appleby from Oracle will discuss how employers can put these tips into action. Lastly, Glassdoor’s own Alison Hadden shares her success stories from the field.
Bonus: How to Follow the Glassdoor Summit Conversation.
We will be live tweeting the entire day from the @GDforEmployers Twitter handle using the hashtag #GDSummit. Be sure to join the conversation! We will be taking live audience questions as well as questions from the #GDSummit hashtag.
Still haven’t registered? RSVP now to save your spot for the live stream. Can’t make it? Register anyway to receive all of the recordings immediately following the event.
Editor’s Note: I will also be attending the #GDSummit next week, and encourage you to follow @RecruitingBlogs and @RecruitingDaily for the best insights, observations, trends, stats and snark straight from San Francisco. I’d encourage you to register for the live stream because while it’s kick butt content, it’s even better with context.
This is one of my favorite events of the year and definitely encourage all of you to tune in. See you at #GDSummit! – MC
Disclaimer: Glassdoor is a client of Recruiting Daily, who has been compensated for this post. This post in no way reflects the views or opinions of Recruiting Daily nor its employees. Except for Matt Charney, who’s pretty pumped.
About the Author: Lisa Holden currently serves as the Employer Engagement Manager for Glassdoor, where she manages media relations and communications for the B2B side of the leading jobs and career marketplace.
Lisa has spent the better part of a decade helping companies manage their public brand and reputation, and has extensive experience working in the technology and employment industries.
Follow Lisa on Twitter @LisaAHolden or connect with her on LinkedIn.
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