The Science of Talent Attraction: Understanding What Makes People Click

We’re in the tightest labor market in almost seven years, and competition for great talent is fierce. So when you know what candidates are looking for – and how and why they’re looking – you’re one step ahead of the game. We surveyed more than 8,000 adults, 1,000 talent professionals, studied our own data and uncovered some compelling insights about why and how people search for jobs today.

While employer-driven messaging of results-driven work resonate more meaningfully with more experienced workers, this doesn’t mean that those stories shouldn’t also be shared with the emerging workforce as well -after all, there’s wisdom in experience, and wisdom in showcasing what that experience looks like at an employer.

It’s essential to demonstrate what success looks like from a development and career path perspective.  Infusing that focus on work-based activities with glimpses of the off-the-clock or after hours elements.  Those, in tandem, create a holistic talent attraction strategy.

We’ll share the research and dig into the science behind job search and how candidates make career decisions today. You’ll learn:

  • The top five factors that inspire people to make a career change
  • Actions employed people take to find their next job

  • Five ways to future-proof your talent attraction strategy

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By Noel Cocca

CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.