Marketing

Video has become one of the best ways to communicate a company’s culture, especially in a talent recruiting context.  Doing it well can yield great results.  Doing it poorly?  Well,… Read more

Have a laugh and check out our list of the 30 worst job title in the world.

Employer branding may not be new for your company. Maybe your organization has been actively branding its employment experience for several years. But an employer brand isn’t static; it’s an ongoing… Read more

I’m demanding of our industry – and am the first to admit that. These demands aren’t unrealistic, I think; I expect organizations who haven’t developed a dedicated effort to attracting… Read more

Apparently, asking your customers a direct question: “How likely are you to recommend our company/product/service to your friends and colleagues?” is a pretty solid indicator of your brand’s relationship with its customers and,… Read more

A couple of weeks ago, I met with the recruiting and talent leadership from a local tech startup that’s entered a period of hyper growth. They had read a report I… Read more

Company brands are not the same as talent brands, and the best-known businesses are not always the ones who recruit the top talent – although they often have the equity… Read more

Your company likely focused on building its consumer brand long before you began worrying about building an employer brand. And while the two are promoting the same company and may share… Read more

I was listening to a well-known comedian on my iPad this past weekend and had boisterous laugh as it immediately turned my recruiter brain on after a moderately humors segment…. Read more

Read these 5 rules for social media engagement and “keep it real”, yo.

Not sure how to use other people’s online content without copyright infringement? We have your How To.

After publishing a blog post, I enjoy seeing how many views it gets and how much social activity (e.g., tweets and retweets, likes, shares, pins) it generates. Of course, I… Read more

The makeup of B2B buyers has changed significantly in recent years, thanks to the rise of social buyers. We now have two major buyer types—traditional buyers and social buyers—and the… Read more

In his most recent book, “To Sell is Human,”  author Dan Pink articulates that in our current world, the balance of power in information is no longer in favor of the… Read more

Marketing automation – not e-mail marketing, and yes, there is a difference – has been the backbone of successful recruiting campaigns for going on a decade.  Marketing automation, when designed… Read more