It’s no secret that the world of work has changed – but the fact of the matter is, recruitment, largely, remains stuck in stasis, with many employers failing to adopt the tools and technologies today that will be required to compete for – and win – top talent tomorrow.
While new systems and software can seem scary, the good news is that these tools can actually help handle some of the most manual and monotonous parts of the hiring process, like sifting through stacks of seemingly identical resumes and generic cover letters, freeing them so that they can focus on finding, engaging and attracting the best and the brightest candidates available.
As technology continues to advance and become even more omnipresent in our everyday lives, it’s up to recruiters to create scalable, sustainable strategies to reach today’s candidates in real time, all the time, no matter where in the world of work they happen to work. Because if you aren’t keeping pace, chances are, you’re already losing the competition for great candidates to those employers who aren’t stuck in the staffing stone age.
Modern Times: 5 Recruiting Technology Trends Every Employer Needs To Know
If you’re still relying on spreadsheets and a mostly manual hiring process that focuses on paperwork more than people, here are 5 hiring tools you can use to keep up with the times – and the competition.
1. Video Resumes
Employers aren’t the only ones trying to stand out from the increasingly cutthroat and competitive labor market; candidates increasingly are experimenting with new ways to get noticed beyond simply shooting resume after resume into an ATS and hoping to get a phone call.
Increasingly, this means reinventing the idea of a ‘resume’ altogether, and we’re not talking about switching to colored fonts, fancy card stock or unconventional formatting. We’re talking video.
The rise of video resumes might not be replacing the traditional paper based documents any time soon, but these do offer an ideal way to go beyond simply listing skills and experience to really showcase their soft skills and speak to culture fit, too. Many candidates, frustrated by the relative unresponsiveness of recruiters, often think that if only they could somehow get at least a look, they’d see what they’re really missing out on.
Well, now any candidate can get a look – and present themselves as more attractive potential hires by leveraging video to create a picture worth a thousand resumes. The good news for recruiters is that video resumes make assessing candidates easier for them, too – a rare example of a recruiting win-win.
2. Professional Networks
Yeah, social recruiting has become pretty passe by now, but professional networks have recently taken a center stage in today’s talent acquisition process. These networks, LinkedIn being the most prominent example, are currently the fastest growing global source of hire, increasing 73 percent over the past 4 years alone.
This speaks to their increasing efficacy and mainstream adoption as a core component of the modern job search for candidates and employers alike.
While the most prominent social platforms like Facebook and Twitter can help recruiters and employers learn more about a candidate’s personality, professionalism and presentation style, professional networks were created primarily to connect job seekers with recruiters, employers and third party agencies, and have features and functions designed to facilitate that end goal not found on more traditional social networks. These features include the ability to apply directly for jobs or share referrals to their onsite social connections. These platforms present a powerful way to target and engage top talent while building a magnetic employer brand (and pipeline) for future hiring needs.
If you’re not making the most out of professional networks, you’re missing out on one of today’s most valuable recruiting resources – so make sure that this is one tool that’s always part of your toolbox.
3. Video Interviews