Social Media

Back in the day, when I was first starting out in my career, I ended up taking a job as a “social media ninja” for Monster Worldwide, the parent company… Read more

I hate to kick someone when they’re already down. In fact, I’m surprised I can, all things considered. Seriously. For all the shit that’s been talked about LinkedIn on this… Read more

The term “social technology” for some reason seems to scare off many employers, who often hesitate to embrace social business adoption simply due to the stigma that the time and… Read more

I will admit it – I am getting old. And sometimes, it is reflected in the way I recruit; You know, with a good ‘ol phone, spreadsheet and a pencil…. Read more

Five Tactics to Perfect Your Employee Generated Content If you’re like most employers, there’s a good chance that you’re already investing in employer branding by now. In fact, a recent… Read more

Five Tactics to Perfect Your Employee Generated Content If you’re like most employers, there’s a good chance that you’re already investing in employer branding by now. In fact, a recent… Read more

This morning I did what most of us do. I skipped the morning coffee, walked past the newspaper and got on Facebook to get my morning news. More and more, Facebook… Read more

If you’re like most employers, there’s a good chance that you’re already investing in employer branding by now. In fact, a recent Harvard Business Review study showed that fully 74%… Read more

One of the things about sourcing is that if you’re smart, all the hard work that goes into slating candidates and successfully closing a req doesn’t have to disappear just… Read more

Sourcing is one of those skill sets that you continue to use even after you leave recruiting—and just as relevant if your new job, like mine, involves generating marketing-qualified leads…. Read more

As someone who’s more or less grown up with the commoditization and corporate adoption of social media, and as someone who gets paid to do this stuff, I’ve seen a… Read more

Like many marketers, I’ve always been a huge fan of content; after all, it not only gives me something productive to do on the train, but it keeps me informed,… Read more

There’s been quite a bit of hype about social media. Perhaps you’ve even become an evangelist (or at least a believer) by yourself. Social media is self perpetuating; networks are… Read more

Love it or hate it, LinkedIn is one of those companies that’s constantly tweaking their platform; that they put a ton more time and money back into their actual product than… Read more

How To Build An Employer Brand Zapar, the “Most Connected Woman on LinkedIn” will share her social media secrets, best practices and actionable tips for building a world class employer… Read more