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How To Build An Employer Brand

Zapar, the “Most Connected Woman on LinkedIn” will share her social media secrets, best practices and actionable tips for building a world class employer brand.

Brand is one of those business concepts that is difficult to define.  Even knowing what to measure remains something of a mystery. Should it be more about the overall number of applicants for open positions? Focus on the quality of those applicants?

Should we measure based on market sentiment or should we survey how our brand value stacks up against the competition?

While There is no easy answer, I’m afraid. For me, it’s always been clear that if I’m personally taking action on something, those actions must be measured to have meaning.

GEM Recruiting AI

Perhaps that need for measurement is just my inner engineer talking, the same one that drives me to build all sorts of lists and build formulas and stuff.


In this session we discussed:

  • Real world examples of the power of driving a magnetic brand through social media and professional networks
  • Actionable insights, expert tricks and helpful tools for building and refining your social strategy today
  • A look at social media platforms and how to use these channels for talent branding and candidate attraction
  • manage, measure and maximize the impact of your social branding strategy and recruitment ROI

Presented By
Stacy Zapar
Director of Employer Branding Zappos

Stacy Zapar is an 18+ year recruiting veteran turned recruiting strategist, advisor & consultant.

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