Recruitment Marketing

It’s no secret that applying for jobs sucks. The fact is, most candidates have pretty much consigned themselves to these processes that too often entail more work than the actual… Read more

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x:Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy… Read more

I write a lot about candidate experience, because employers can’t get enough of this stuff. On the other hand, I really wish we could stop just saying shit that’s common… Read more

Recording Coming Soon! You already know all about the intersection of recruiting and marketing. But leveraging marketing for maximum return on your recruiting results means going beyond just building an… Read more

Every company these days seems pretty preoccupied with the concept of corporate culture; you can’t simply get away with providing a steady job or living wage for workers, it seems…. Read more

Recruitment Marketing 101: Thinking Like a Marketer to Promote Your Employer Brand Most recruiters don’t think like marketers.  Recruitment marketing is key these days.  Seems like you need this webinar…. Read more

Have you ever actually applied for a job that’s posted on your careers site? Yeah, I’m guessing from that blank look that the answer is probably never – or at… Read more

If you clicked through to read this post, you must have had a little niggling doubt in your mind that the answer to the title of this blog, in the… Read more

You don’t have to be an expert to agree with the fact that an engaged workforce is directly correlated with creating a powerful competitive advantage. That’s why it’s so important… Read more

Recruiting and HR is basically a perpetual balancing act. We’re asked to juggle being equal parts psychologist, peacekeeper, business partner, and now, we’re supposed to be marketers, too. Crazy, I know. That’s… Read more

Recruiting is evolving. Fast. Faster than any time in my 15+ years in corporate recruiting. There are many contributing factors: social media, the maturation of employer branding, the prevalence of… Read more

I can’t remember the last time I used Tumblr – besides maybe a one off campaign where some CEO insisted that we use the platform (which hasn’t happened very often). Just… Read more

Hootsuite, a high growth, high tech employer based in Vancouver has emerged as one of the most widely used social business platforms on the market. Its enterprise social monitoring and… Read more

I can generally beat colds before they start. My time-honored prescription is soup, tea and lots of cold meds, which almost always does the trick. Despite my best efforts, however, my… Read more

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing… Read more