Recruitment Marketing 101: Thinking Like a Marketer to Promote Your Employer Brand
Most recruiters don’t think like marketers. Recruitment marketing is key these days. Seems like you need this webinar. Although it may seem obvious, you are trying to sell a candidate on a job. Maybe you are unaware of the possibilities of narrowing down the best candidates. While most recruiters look at experience, are they also looking at skill? Probably not. Yet most recruiters think that they do.
Due to an increase in recruiters, how do we know who is doing the best? While some are out scouring the internet some are writing emails. As a result there is a large pool of both recruiters and candidates to pick from.
“If you’re a recruiter, the rise of recruitment marketing has created a world of work that looks less and less like it used to. Your job has changed. The expectations have changed. The tools, technologies and talent have changed. The way recruiting works has been inexorably altered by its collision course with marketing, for better or for worse.
Turns out if you take enough baby steps, there’s no amount of ground you can’t cover. Slow and steady win the race, right? In recruitment marketing, it’s a marathon, not a sprint.” – James Ellis
Recruitment Marketing 101: Thinking Like a Marketer to
Promote Your Employer Brand, will help you explore how to upgrade your employment brand and social media marketing strategies to help candidates develop a strong interest in your organization. Furthermore you will learn the following:
- How to amplify your company’s message and employer brand across multiple social media channels.
- The value of responding to company reviews, accentuating the positive and authentically answering the negative.
- Using Glassdoor to market your company to active job seekers, Millennials and candidates on mobile.
Holland Dombeck is currently an Employment Branding Specialist for Cox Enterprises, focused on developing a unified brand for the Cox Talent Acquisition function both internally with Cox employees and externally to future talent.
Matt oversees editorial strategy and content marketing for RecruitingDaily’s portfolio of online properties. Prior to joining RecruitingBlogs, Matt served in marketing leadership roles at leading HR technology companies.