Recruitment Marketing

We don’t often get the opportunity to expose the workers of the future to their future world of work very often, which is why I must admit that the annual… Read more

Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in the talent acquisition… Read more

If you’re like most employers today, there’s a good chance that you’re spending a lot of money establishing your company’s recruitment marketing initiatives. Whether that’s establishing an employer brand, replacing or… Read more

I’ve often described job-seekers as the most underserved customer group out there, and I still think it is. Consumers have certain expectations when it comes to their experience as they… Read more

As any recruiter or talent acquisition professional can tell you, at a foundational and fundamental level, that even today, job descriptions still play among the most important and influential roles… Read more

Diversity is a big deal. And it’s just not our industry, either. Google has around 365 million results for the term, and it’s one of the more prevalent trending topics… Read more

I’ve had the chance to talk to quite a few recruitment marketers and talent acquisition leaders over the years, and if there’s one thing that I can safely say about… Read more

When you’re a recruiter, you’re always only as good as your last placement. You’re constantly sourcing, screening and submitting enough viable candidates to ensure your pipeline can fill whatever reqs… Read more

If you’ve ever been a recruiter, you’ve probably received that “we need to talk about this req” e-mail. You know the one – the one that puts you on notice… Read more

Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Even knowing what to measure remains something of a mystery: should… Read more

They say the only thing that you can consistently count on at work – and in life – is change. Of course, if your life’s work happens to be recruiting,… Read more

Facebook has reportedly thrown the opening salvo in its long anticipated move into the recruiting and hiring vertical, with TechCrunch reporting yesterday that the ubiquitous social network has confirmed it… Read more

When I say “car salesmen” what pops into your mind? A grease ball, right? A poorly fitted suit, slicked back hair, and a beer belly. I’ll add a creepy mustache… Read more

Every marketer dreams of going viral on social media. We’ve all seen it happen before. You know the ones – the videos that make everyone want to share, swear or… Read more

So, I’m sitting in the office as my CEO and Finance Director – both male, suffice to say – are having a conversation about the upcoming budget, of all things…. Read more