Building an Employer Brand that Attracts Top Talent

Does your company reputation attract job candidates or send them to competitors?

In this new age of workplace social media a company’s culture directly influences whether someone wants to work for you. In fact, a large portion of Americans would turn down a job offer from an organization with a bad reputation. (Even if they were unemployed.) However most candidates don’t do the research.

Monitoring and upgrading your employer brand is now critical for HR.  It’s also critical for marketing, recruiting and talent professionals.  Although it sounds easy where do you start?

• Learn 10 ways to start improving your employer brand today
• When and how to measure and monitor your employer brand over time
• How to use talent analytics to improve your branding strategy
• Attracting Millennial job seekers by going mobile with your brand
• Fun ways to engage employees as brand ambassadors

  Alicia brings 10 years of experience in advertising, marketing and human resources to her role as a Manager. Alicia conducts monthly client training sessions and contributes thought leadership pieces to the  company’s blog.  Also, Alicia has worked at award-winning advertising agencies.  There she was in charge of overseeing the executing online advertising initiatives for key  accounts.

Will  is the Head of Global Recruiting for Glassdoor. Prior to working at Glassdoor he held  recruiting leadership roles at SuccessFactors, SAP and VMware. He established himself as a thought leader in utilizing next generation online recruiting strategies. He specializes in SEO, mobile, employment brand,  social media and data analytics.

He’s an influential voice in the HR and recruiting space.

Authors

Noel Cocca

CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.