For example, how can you tell if an employee advocacy program is working unless you know how the number of visitors to the career site changed?
How can you judge the effectiveness of adding employee testimonials to your careers site without knowing the percent of people who’re convinced to apply into the ATS after viewing the careers site before and after the testimonials went live?
Phil Strazzulla is the founder of SelectSoftware, a site dedicated to helping HR professionals buy the right software and tools through free online guides. Phil started his career working in venture capital at Bessemer before attending Harvard Business School for his MBA. He originally got into the People space by starting NextWave Hire, a recruitment marketing software company. Follow Phil on Twitter @PhilStrazzulla or connect with him on LinkedIn
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