Storytelling

We’ve all heard words like “mission,” “vision,” “purpose,” and “sense of purpose” bandied about at all-hands meetings. Sometimes they’re defined. Often times they’re not. It can feel like a lot… Read more

  Millennials suffer a lot of criticism. By now, we’re all familiar with the stereotypes: they are lazy, they’re entitled, they constantly need to be told how special they are…. Read more

One question that I get asked way more often than I’d like is, “how do I become a recruiting thought leader?” Well, here’s a tip: if you need advice on… Read more

Fun fact about Katrina you probably didn’t know: I was the president of my college sorority. Yeah, I know, if you know me today, you’re thinking, “yeah, right,” if for no… Read more

Every single day, it seems, there’s some “thought leader” out there shouting about how “we” need to disrupt recruiting (despite the fact that almost none of them, you know, actually… Read more

Successful recruiting hinges on the stories we tell. Candidates ignore bad stories like you ignore Aunt Sally when she gets lost on a tangent for 15 minutes. And the particular stories… Read more

How to Use Stories to Make Your Employer Brand More Interesting and Believable Using stories to communicate your employer brand will dramatically increase the effectiveness of your recruiting efforts. When… Read more

As I sit here, dedicating a few of my first full 24 hours as a 40 year old to this post, I realize that I’d spent the last four days… Read more

Much has changed since I was fresh out of college, looking for my first design job. Back then, getting a job was as easy as graduating from college, which wasn’t… Read more

If you’re one of those recruiters who’s at all in tune with the conversation happening in closed Facebook groups, niche industry forums or consume content and commentary in the weird little world… Read more

Ask pretty much any CEO these days, and they’ll tell you that the old cliche that “employees are every company’s biggest asset” rings true – in fact, manifold surveys support… Read more

They tell me that a lot of people have been asking about my session at the Social. Sourcing. Talent. (#SST2014) conferences, “Using Your Blog To Tell Your Story.” So, they… Read more

When candidates investigate an employer, they are interested in the company’s reputation, culture, the people who work there and whether the salary and benefits are competitive. But they’re not necessarily… Read more

If your company is one that’s demonstrated a superior approach to human capital management, then you’re no doubt itching to earn some recognition for your efforts. If both sides are happy… Read more

I do a few things, when editing, that I find can turn pretty much any piece of generic copywriting – which is what corporate blogs essentially are – into halfway decent… Read more