Recruitment Marketing

Super hero comics and movies are often predicated on a simple idea: that the superhero has a secret identity no one knows about. While the world may be searching for… Read more

Recruiting isn’t rocket science. But for some reason, that hasn’t stopped a cottage industry of consultants and commentators from adding unnecessary complexity to a pretty straightforward profession. Recruiting, ultimately, all comes down… Read more

“Only one thing counts in this life: Get them to sign on the line which is dotted. You hear me? … A-B-C. A-Always, B-Be, C-Closing. Always be closing. ALWAYS BE… Read more

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor,… Read more

Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent.   If you tell your own compelling story with… Read more

I’m not sure why in the hell recruiters seem to love manufactured motivational materials, but from self-help books to Successories posters, the talent industry has long loved the programmed passion… Read more

The fundamental difference between marketing and recruiting really comes down to a simple difference: in marketing, there’s no pressure (or expectation) to “get it right” right out of the gate…. Read more

WARNING: This post contains straight talk, simple facts and a ton of stuff that most people might consider “politically incorrect.” If you can’t handle the truth, please stop reading immediately. Looking to… Read more

The goal of recruiting and HR content, or any content, is not to be good – it’s to be read. That’s the same with any corporate content, really. That in… Read more

If you think about it, we live in a world that’s increasingly become driven by referrals; hell, in our society, it’s become almost ingrained for us to defer to our extended… Read more

There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users, its a perfect place to look for candidates, especially… Read more

I’ve spent quite a bit of time on planes lately, jetting between Denver, San Francisco, Boston and Orlando in the past few weeks alone. For whatever reason – maybe it’s because… Read more

Successful recruiting hinges on the stories we tell. Candidates ignore bad stories like you ignore Aunt Sally when she gets lost on a tangent for 15 minutes. And the particular stories… Read more

If you’re looking for a series of confused and questioning glances from sourcing and recruiting professionals, tell them you’re starting a search on a job board. After their initial glares, you’ll find… Read more

Let’s get right to it. The new functionality of Twitter product pages will make it easier not only to find candidates that will fit into your company’s culture, but will… Read more