Recruitment Marketing

We know that referral programs deliver the best quality employees, and we need tech to help us. These are the dynamics and deal breakers you’ll need to know when evaluating that software.

Music has always played one of the most formative elements of our own personal stories.  There are certain songs, or artists, or albums that inevitably transport us back immediately to a certain… Read more

I have always loved the MTV show The Real World, and it had been a guilty pleasure of mine right from the beginning of the first show all those years… Read more

As the dust settles from Microsoft’s acquisition of LinkedIn, the rumors have just begun to swirl. The first wave of reactions were all about the product and people were posting almost daily. Questions… Read more

I went to college with marketing in mind. I applied to go to college as a business major. I would become a marketer and write jingles about chips and childhood…. Read more

Algorithms make a lot of decisions for us, whether we know it or not. They decide what ads we see, what Youtube video plays next and a lot of the… Read more

I’ll admit that I joined Twitter somewhat reluctantly; unlike, say, Facebook, which is instantly intuitive and almost universally acceptable, Twitter seemed, in the halcyon days of social media, something akin… Read more

The whole concept behind the show “The Voice” is pretty simple. Take a bunch of artists and have them sign for four judges with their backs are turned. The tension builds… Read more

Let’s talk Star Wars, specifically Star Wars IV – A New Hope. For those of you who have seen the movies which, based on previous reactions to Star Wars themed… Read more

If there’s one recruiting anthem we’ve all probably heard before, it’s these three, seemingly simple words: “Recruiting is Marketing.” The two distinct disciplines have long been compared to one another,… Read more

Sometimes, reading the reviews on Glassdoor feels a little bit like watching a bad breakup – it’s uncomfortable, it’s awkward, and yet somehow, you can’t turn away from the drama… Read more

Your job descriptions, as you likely already know, are all but worthless. They are poorly-written technical specs built by lawyers who don’t know much about the job in the first… Read more

I’m bored, and it’s all recruiting’s fault. That’s right. I completely blame recruiting for my current state of ennui (or apathy, more like) – and I regret nothing about finally… Read more

When Worlds Collide: Applying Marketing Best Practices To Recruiting Marketing is recruiting. However, actually translating all of those best practices and masters level theories into incremental recruiting change – not so simple. It’s… Read more

I don’t think it’s unfair to call spam “the fossil fuel of recruiting” – it’s cheap, it’s easy and it gets the job done. On the other hand, though, it’s… Read more