Marketing

Every company these days seems pretty preoccupied with the concept of corporate culture; you can’t simply get away with providing a steady job or living wage for workers, it seems…. Read more

Well, my friends — I suppose it was inevitable. After all, for years we’ve been hearing recruiters use stupid superlatives and specious self-descriptors like “rock star,” “ninja” or (gag) “guru.”… Read more

When people find out I work at a company with the word “recruiting” in the name, they immediately think I can help them find a job. Not so much with… Read more

“Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.” – Steve Jobs In this one single sentence,… Read more

They tell me that a lot of people have been asking about my session at the Social. Sourcing. Talent. (#SST2014) conferences, “Using Your Blog To Tell Your Story.” So, they… Read more

I’m not generally one to call for austerity, considering I often find myself the beneficiary of vendor largesse. But at last week’s annual HR Technology Conference, I noticed that an… Read more

The best recruiters complement their talent acquisition efforts with talent marketing and employer branding initiatives to keep their talent supply chain healthy.  Unfortunately, it takes a lot of work and time to create great talent marketing campaigns.  You know,… Read more

Video has emerged as one of the hottest topics in recruitment marketing, as well as an increasingly ubiquitous feature of every company careers page and social recruiting platform.  That’s not even… Read more

Content marketing has been the topic of choice across the marketing and digital media world for some time now. Last year, LinkedIn reported that 93% of surveyed marketers currently use content marketing… Read more

Monster is at it again. I want to be clear that this isn’t going to turn into a Monster-bashing. Sorry to disappoint. In fact, I’ve been a consumer of Monster… Read more

According to a survey done by Software Advice to understand Glassdoor’s impact, almost half of 4,633 respondents use Glassdoor at some point in their job search; so you’ll want to… Read more

Talent acquisition professionals regularly say, “I don’t want more applications, I want better applications.” When they look for marketing solutions, they don’t want yet another solution that simply generates more… Read more

I do a few things, when editing, that I find can turn pretty much any piece of generic copywriting – which is what corporate blogs essentially are – into halfway decent… Read more

Personal Branding has been the buzzword for the past couple of years.  Many have bought into it, but most have not.  There have been countless articles, posts, and books written… Read more

In a typical day, brands will be mentioned 3.3 billion times around the world.  Your average American will mention a brand name 80 times a week.  To say that we… Read more