9 Latest Employee Recruitment Strategies


Recruitment has evolved drastically in the last few years with widespread changes in strategies and the technology used to implement them. Unlike before, you no longer get to pick the talent, the talent decides where to go. Finding and hiring the right candidate is vital to the continued progression of a business, but recruitment is one of the most difficult processes to get right.

You can use in-house HR personnel to recruit talent or hire an agency to handle it for you. But, it won’t matter if you don’t have robust employee recruitment strategies. 

Apart from the essential tips like creating checklists and templates to streamline processes and keeping an updated website, here are nine of the latest recruiting strategies to boost your search for the perfect candidate: 

1. Understand That AI is The New Candidate Screener

Artificial Intelligence (AI) based software is among the newer talent acquisition trends. According to a report by Ideal, 55% of HR managers believe that AI will become a significant part of HR activities in the next five years. AI can greatly enhance employee recruitment strategies.

Every step of the recruitment process can be smartly divided into helpful sections. HR staff can collect more data about the candidate and make scheduling interviews a breeze – all with the use of AI. It also helps integrate analytics and is known for providing unbiased decisions and removing conscious or unconscious bias during the recruitment process. 

2. Create a Strong Diversity & Inclusion Strategy

Diversity and inclusion are key driving factors for business growth. A 2015 study by McKinsey stated that companies in the top quartile for racial, ethnic, and gender diversity are 35 percent. It also stated that 15 percent were more likely to have financial returns above their respective national industry medians. 

Creating an efficient diversity and inclusion strategy also includes a good recruitment strategy. Top talent on the hunt for a new company will rely on the impression your company’s branding makes on them. Everything from the brand messaging to the website and the images used on sites like Glassdoor will affect a candidate’s enthusiasm in applying for your company. 

A sharp diversion and inclusion strategy starts with open discussions on areas of improvement. it involves vital aspects, such as creating a safe space, creating KPIs, etc. 

3. Think Out of the “Globe”

With the increase in globalization, almost every large company jumped on the chance to prove they were truly global, with smaller businesses also joining the fray. As a result, all major advertising and marketing strategies had global messaging as one of its defining factors. Simply touting a universal message is not enough to attract top talent; one also needs to focus on the local market. 

For example, a company based in New York can have “global” brand messaging and marketing, but at the same time, they need to work on how they are perceived by New Yorkers. Recruitment strategies that are aimed at attracting the top local talent benefit the company greatly as recruiting becomes easier. 

4. Seek Digital Recruitment Solutions

A 2019 report by JobVite estimates that 180 people must visit your job site in order to make one hire. Classified ads and manual selective ad posting will no longer be effective. Recruiting strategies need to use digital solutions to their advantage if they are to increase their reach. 

Your recruitment strategy must include critical points such as:

  • choosing the right platform
  • improving candidate engagement
  • utilizing programmatic job advertising (PJAs) 

All of this can help job ads reach a large number of people and more importantly, in the right places. Many recruitment marketing firms boast about their set of tools but choosing the correct one to suit your needs is a hard task. 

One tool, however, that works really well in employee recruitment is HR project management software. It helps you streamline the entire hiring process and ensures everyone is in the loop.

5. Take the Proactive Approach

According to a JobVite report, the unemployment rate has gone down in recent years, meaning the market is more in favor of those looking for a job than those looking to hire. This means recruiters have to be proactive in approaching candidates and initiate conversations.

Proactive recruitment involves building a relationship with skilled people in your area before an official job opening is there. So once there is an open position, you already have a pool of talent to pick from. This dramatically reduces the hassles of the usual recruitment process. A simple way to be proactive is to build relationships at networking events, trade shows, seminars, etc.

6. Don’t Forget Referral Programs

Referral programs have been a part of recruiting strategies for a long time. In simple terms, they give employees benefits when they refer a suitable candidate for open positions. Referred employees tend to be cheaper and easier to hire. 

An effective employee referral program clearly indicates the requirements of open job positions, provides good incentives, acknowledge good referrers, and keep employees updated on the candidates’ progress.

7. Give Importance to “Team” Effort

The saying “teamwork makes the dream work” is not just a catchy phrase when it comes to recruiting as a collaborative effort between your HR personnel, marketing team, and talent acquisition leaders – it is very important to improve team collaboration. This method is far more effective than depending solely on human resources recruitment strategies. 

It is important to provide adequate resources and guidance for this team effort to happen. Acknowledging good teamwork, at the same time, is equally vital. Working together this way also boosts the unity between employees.

8. Remember: Adaptability > Experience

Many, many employers focus on a candidate’s experience when hiring. While job experience is indispensable, a potential hire that is able to adapt to your company’s changing needs is far more valuable. Since most companies evolve with changes in their industry, employees who are rigid in their job role will become dispensable as time goes by. 

Soft skills such as good communication affect the mood of the team and the overall workplace. So, an employee who is decent in their specialty but who fails to properly communicate with team members and other departments clearly could lead to trouble.

9. Leverage Social Media

Social media is omnipresent these days, and recruiters can do so much more than just posting vacant job ads on multiple social networks. Nearly all of the above-stated points can be made better through the proper use of social media. 

Proactive recruitment, for example, is elevated when you utilize social media, the same goes for building a relationship with your existing customers and employees. Combining recruitment and social media marketing can give an excellent boost to your search for the perfect candidate. 

Adopt Latest Recruitment Strategies With HR Project Management Software For Streamlined Hiring Process

To add to all the strategies mentioned above, creating good recruiting strategies and implementing them is made easier. How? Through an all-inclusive platform or software. 

For instance, deploying a Human resource project management software combines multiple crucial functions in one place, provided you choose the right one. Do your research and know what you need before you pick one for your organization. Always choose a PM tool that features one dashboard, calendar view, team collaboration features, and reporting. 



David is a technical writer, his works are regularly published in various papers and top-notch portals. His rich experience in project management software helps him offer a latest and fresh perspective on improved efficiency in workflows across organizations. His informative works on similar lines can be viewed on ProProfs Project. Follow David on Twitter @davidmiller4312 or connect on LinkedIn.