Recruiters seem to have a love-hate relationship with Twitter. Some recruiters have had great success using it was a recruiting tool; others just don’t get it. Launched today, Twitter Engage provides real-time data and insights that allow you to get to know, connect with, and build target audiences.
Regardless of what has or has not worked in the past, with the launch of this new app, Twitter is giving us a way to form better relationships with candidates and influencers. The best part is that now you can see what is working and what is not. It is about damn time. Jack Dorsey, Twitter CEO and Co-founder said:
Video is becoming increasingly central to the real-time conversations happening on Twitter. We’re investing heavily in videos and creators. We want to be the best place for creators and influencers to build an audience and make it easier for creators to make money on Twitter, and soon Vine.
Want to know what was said while you were getting work done? Rather than fear that you may have missed an important Tweet, Twitter Engage will alert you to the critical followers as well as mentions you might have missed giving you the ability to tune into who is talking about you and your brand.
Can you Hear me Now?
Twitter Engage will give you details about how your tweets are doing including stats on video views filtered by what time of the day you posted. Even better, you can access real-time demographics of your Twitter followers.
Best. Tweets. Ever. (I Think)
We know tweets are better with pictures, GIFs and videos but how can you tell if you have added the best media with the right tweets? Engage analyzes all of your media and content post by post to ensure that you are putting the best content out there.
Am I Popular Enough?
While built for power users, anyone can download and use the new app (as long as you have an Apple phone.) The goal of this product is to allow users to retain and grow your audience. If you are on Twitter, you are popular enough. And who knows, maybe you can use the tool to become a Twitter superstar!
Jackye is an acclaimed thought leader and inspirational speaker on recruiting and DEIB topics. She brings years of experience recruiting across a variety of industries including tech, HR, legal, and finance. In her role as VP of Talent Acquisition and DEIB, she leads all related work at Textio, provides critical expertise to customers, and serves as a leading voice in the products Textio creates for the broader ecosystem. Jackye has been named one of the 9 Powerful Women in Business You Should Know by SDHR Consulting, one of the 15 Women in HR Tech to Follow by VidCruiter, and is on the Top 100 list of Human Resources Influencers by Human Resource Executive Magazine.
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